6
NEWS AND INTELLIGENCE FOR HOME CARE PROFESSIONALS MEDIA PACK 2020
NEWS AND INTELLIGENCE FOR HOME CARE PROFESSIONALS
MEDIA PACK 2020
Home Care Insight (HCI) provides daily news and insight on the home care industry, in-cluding new product launches, best practice, workforce management, technology and inno-
vation, and information on how businesses are seeking to overcome challenges from regulation and funding, to new legislation and recruitment and retention.
The service helps home care providers connect with all aspects of the industry by providing insight into the latest trends and innovations.
Reaching thousands of home care professionals each day, HCI is an indispensable platform for suppliers looking to market new technology, products and services to this fast-growing and expansive sector.
As well as providing the latest news and features, the website includes commentary from the sector’s leading executives and stakeholders and covers opinion pieces, best practice case studies and new equipment profiles.
DIGITAL
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
DIGITAL
In numbers
Over 17,000page impressions per
month
Over 9,000 unique users per month
Daily e-newsletter goes to
1,560domiciliary care
professionals
Average open rate
32%METRICSDigital advertising packages include
clickthrough reports that explain how visitors
responded to your campaign, giving you full
analysis of how many people it reached and the
level of engagement.
FLEXIBILITYDigital artwork can be
changed, updated and rotated on a weekly or monthly
basis, offering you a unique opportunity to customise
your campaign, communicate multiple messages and
promote different offers. With digital advertising you can drive traffic straight to your website.
BRANDINGYour digital artwork on this
100% dedicated commercial drone portal will ensure your
brand is at the forefront of buyers’ minds, helping to
increase awareness of your products and enhancing the profile of your company to
the industry’s most influential procurement specialists.
PROMOTIONSOnline campaigns take place
in real time, so if you advertise digitally, buyers can immediately
take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium
that best delivers your message.
Home Care Insight provides business intelligence for owners, operators and deci-sion makers in domiciliary
care providers and agencies in the UK. The magazine and online portal, in-
cluding daily e-newsletters, is a publi-cation specifically targeted at the UK’s home care sector.
In addition to providing news and ex-clusive interviews, comment and analy-sis, debate and examples of best practice and innovation, Home Care Insight sup-ports the industry and drives its news agenda with reports and research into the industry.
Home Care Insight is published by ITP Promedia Publishing, a global publisher headquartered in Dubai, with offices in London, India and Bahrain.
TELECARETunstall Healthcare MD
on what the future of assistive tech will look like
UKHCA Dr Jane Townson on why it’s
a ‘hugely exciting’ time for home care
INNOVATIONA new approach to
commissioning paves the way for change
LIC AWARDSThe finalists of the
Leaders in Care Awards are revealed
FRESH FROM WINNING A MAJOR FRANCHISE AWARD, THE BROTHER-AND-SISTER OWNERS OF RADFIELD HOME CARE
DISCUSS THEIR ETHICAL BUSINESS MODEL
DREAM TEAM
www.homecareinsight.co.uk
SHOW
PREVIEW
HOME CARE
HIGHLIGHTS FROM
THE CARE
SHOW
OCTOBER 2019/ISSUE 02
HOME INSTEADCEO Martin Jones on business challenges
and success
BEST PRACTICE New CQC chief
inspector discusses her goals
REGULATIONExperts call for
greater regulation in social care
TECH TALKMobile app launched
to transform recruitment crisis
A CARE BADGE HAS BEEN LAUNCHED WITH THE AIM OF UNITING THE 8.6 MILLION CARE WORKERS IN THE UK. FOUNDERS CARE
ENGLAND AND EVERYLIFE TECHNOLOGIES TELL US MORE
BADGE OF PRIDE
www.homecareinsight.co.ukJUNE 2019/ISSUE 01
SHOW
PREVIEW
Residential &
Home Care show
highlights
ADVERTISING IN HOME CARE INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
THE POWER OF PRINT
In numbers
4,400Average monthly readers,
based on 2.5 readers for each copy.
4,000Additional copies
distributed to visitors at four key industry trade
shows in 2020
1,760Circulation of each issue
to senior management of domiciliary care
providers and agencies.
CREDIBILITYHome Care Insight is published by ITP Promedia Publishing, a leading global publisher with some of the most respected,
sector-leading B2B and consumer magazines within its portfolio, and offices in London,
Dubai and India.
INTEGRITYHome Care Insight is built on an editorial policy that places huge emphasis on the integrity, quality
and richness of its content. Our team work hard to bring the market the
information it needs to know, creating a compelling publication that suppliers
benefit from being associated with.
FREQUENCYHome Care Insight is published 5 times a year, providing the market with a monthly digest of original
news, trends and features. We will work with you to create a campaign that delivers a consistent message
that is read by prospective buyers of your products month after month.
AUDIENCEOur database is fully researched from scratch
and maintained, giving you the guarantee that your message is being seen by the most influential buyers of hotel equipment, services
and supplies in the UK. Some of these operations and procurement professionals
are responsible for multiple sites and annual budgets that run into the millions.
SPECIAL REPORTS MAJOR EVENT PREVIEWS (*bonus circulation)
MARCH
HOME CARE EXPO PREVIEW (BIRMINGHAM)
HOME CARE EXPO (*1,000 COPIES DISTRIBUTED)
ASSISTIVE TECHNOLOGY
JUNE
RESIDENTIAL & HOME CARE SHOW PREVIEW
RESIDENTIAL & HOME CARE SHOW (*1,000 COPIES DISTRIBUTED)
RECRUITMENT & RETENTION
SEPTEMBER
HOME CARE EXPO PREVIEW (LONDON)
HOME CARE EXPO (*1,000 COPIES DISTRIBUTED)
COMPLIANCE MANAGEMENT
OCTOBER
CARE SHOW PREVIEW
CARE SHOW (*1,000 COPIES DISTRIBUTED)
DIGITAL CARE PLANNING SOLUTIONS
DECEMBER
PRODUCTS OF THE YEAR 2020
CARE ENGLAND WESTMINSTER REVIEW
WORKFORCE MANAGEMENT & TRAINING
* Features may be changed at the editor’s discretion
2020 SPECIAL REPORTS BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with
you to organise events tailored to your specific needs, including roundtables.
• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.
• You choose the topic to be discussed, and then work in partnership with Home Care Insight to decide on panellists, before setting out the agenda for the session.
• Debates are lively and engaging and a great way to be seen as a real thought leader in your sector.
• All roundtables are followed by extensive post-event print and online coverage and photography.
Roundtable; in association with Access Group
SIMPLICITY IS KEY WHEN IMPLEMENTING NEW TECHNOLOGY IN CARE HOMES, OUR PANEL OF EXPERTS HAS FOUND.
KEEP IT SIMPLEC
HP: How does technology support care quality and compliance within your organisations?
JG: We bought all the assets of the charity, Scope, who decided to step back from direct provision of disability care and three other learning disability providers. In terms of care compliance systems, there is an advantage in starting the way we have which was completely ‘greenfield’. We had the advantage of going from nothing, so we could literally sit down and say ‘what is it we really want?
We are a much more micro-site provider than others here. A lot of our homes have four to six
HC-One CEO Justin Hutchens shares his views with our panel
May 2019 | CARE HOME PROFESSIONAL 9
ATTENDEES:
Justin Hutchens (JH), CEO, HC-One
Dr Sanjeev Kanoria (SK), Chair, Advinia Healthcare
John Godden (JG), CEO, Salutem
Justin Skiver (JS), Senior Vice President International, Welltower
Mark Sims (MS), Head of Regulatory Governance, Care UK
Sarj Radia (SR), CEO and founder of c360 (now called Access Care Compliance), Access Group
Pete Shergill (PS), Director of Growth and Partnerships, Access Health & Social Care, Access Group
Roundtable; in association with Access Group
individuals. In order to make sure every one of those is compliant we have needed to move on from human manager reporting, which is inefficient and ineffective. The weight of regulation has meant managers are drowned in paper work so trying to take them on that journey of automation, where it’s going to be a little painful in the short term but you are going to free up huge swathes of your time to do your actual job, has been great.
From a quality and regulatory perspective, what we really focus on is being able to evidence what we are doing. It’s all about making sure we can succinctly present to the CQC the evidence of what’s going on and good practice. It’s not about being able to improve our quality per se directly, although indirectly it will be because of that time component being freed up.
We have worked with Access Group for just over a year on the implementation of their c360 (Access Care Compliance) system. We really wanted to bespoke our system front end to fit what we do. We offer clinical care but mostly we are a behavioural provider. We are measuring some meds but events and behaviours too, so being able to capture that in a systematic way and turn it into big data and be able to see patterns has been fantastic. With the dashboards we have got now we can see patterns of behaviours during the day. Logically, we would expect the worst
times in a home to be Monday morning or Friday afternoon. Actually it was 11am, Tuesday morning when a lot of the behaviours were taking place because that was when there was a changeover in staffing patterns and people were not watching the service users. Our system has had the positive benefits of being able to point fingers at areas that needed fixing.
SR: It was a very interesting journey for us working with Salutem. They are a fast growing group. There were many challenges from our perspective in learning about their requirements compared with a more residential, nursing home setting. We found that people across the board were still unaware of this kind of solution. People look at meds platforms, they look at care platforms, but then there’s the other layer of compliance, auditing and action planning, and we have focused on that piece alone.
We can allow people to carry out audits in a streamlined manner and standardise the data they collect so that everyone is on the same page. When Salutem came to us they were very much about quality, action planning and providing evidence but then trending information across behaviours. We built a very bespoke incident management system giving them the analysis they needed to be able to tie cause and effect of certain events back to things like
quality compliance and then evidencing them. We were their first call as a tech platform. With a lot of customers we focus on it’s the other way around - they say they want to focus on care meds as a more operational issue.
MS: We make use of a sheet system for collecting all our data. All of our audits go on to those forms. Each of our homes has a service improvement plan, which is also on the same system, so that allows us to inform all the people that need to know that changes have been made to that service improvement action plan and when dates are due for things to be done. If it’s not been done it’s flagged up. It gives us a level of ability to monitor progress so the audits are going in and making sure that the reviews are ensuring that people are compliant with regulations.
We include actions that come from third parties as well such as CQC and the LA following commissioning visits. We put improvement plans on to the system so we can monitor that we are addressing things that people want us to. It also gives us the ability to pull off reports based on key things from people’s visits so we know what the trends and patterns are so we are focusing on being able to improve the delivery of care. We also have a quality risk matrix of the data we have from homes so that we can try and predict where quality issues will appear.
SK: I am very interested in knowing how Access can help large organisations bring their data together in a more efficient way.
PS: We work with two types of organisations: those striving to achieve compliance; and those that say we are compliant and want to achieve quality. How you put that together depends on where your business drivers are. We know that the top seven care providers are very different to the rest of the sector. It’s a hugely fragmented sector so to build bespoke systems is not scalable or sustainable for a software business. We have to be able to address the top tier, mid-tier and lower operators who
Mark Sims and Sarj Radia
ROUNDTABLE ACCESS GROUP
CARE HOME PROFESSIONAL | May 201910
LEADERS IN CARE AWARDS
in association with
Brought to you by HCI and our sister title, Care Home Professional, the Leaders in Care Awards will take place on Wednesday 14 October, on the first night of The Care Show.
The evening will start at 7pm with a drinks reception followed by a three-course dinner and the presentation of awards to the country’s leading providers and suppliers across residential and dom-
iciliary care. The timing of this event, on the first evening of the Care Show, couldn’t be better, with the cream of the indus-
try descending on the Birmingham NEC to cast their eye over the latest solutions in the sector and attend ac-credited conference sessions on the future of care. We look forward to putting on a night to remember for those that have been busy at the show.”
Category shortlists will be voted on by the industry, with providers voting on suppliers, and suppliers voting on providers, to determine the winners.
• Exposure and profile allows you to benefit from
high-profile branding to the industry before,
during and after the event.
• Networking opportunities with senior decision-
makers within the UK’s leading care providers.
• Increase your credibility through association
with our leading magazine, website and awards.
• Create new business opportunities through
higher brand presence among current and
potential customers.
• Gain valuable profiling in Home Care Insight
through awards-related editorial coverage and
post event write-ups.
• Be seen as the market leader in your chosen
area by sponsoring the award that suits your
company.
• Raise the profile of your products and services
with an influential and affluent audience.
SO WHY SPONSOR THE AWARDS?
DATE: Wednesday 14 October 2020Three course dinner and free flowing drinks
TIME: 7:00pm ‘till late
Promedia Publishing Ltd 16-25 Bastwick Street, London, EC1V 3PS 020 3176 4228 www.itppromedia.com
Follow us onTwitter @HCareInsight
Follow us onLinkedIn @Home Care Insight
Follow us onFacebook @HCareInsight
CONTACTS
EDITORIAL CONTACTS
SARAH CLARKEEditor020 3176 [email protected]
ANDREW SEYMOUR Editorial Director020 3176 4234 [email protected]
COMMERCIAL CONTACTS
JOSH WADDELLGroup Commercial Manager020 3176 [email protected]
PRINT AND ONLINE ADVERTISING RATES
POSITION SINGLE ISSUE price per insertion
SPECIFICATIONS
PRIME POSITIONS
Front Cover Package £3,500 205 X 275MM (300 DPI)
Opening Double Page Spread £2,000 205 X 275MM (TWO PAGES)
Inside Front Cover £1,750 205 X 275MM
Outside Back Cover £1,750 205 X 275MM
Early Right Hand Page £1,500 205 X 275MM
Roundtable Event £5,000 Actual Event & 4 page write up
Full Page Advertorial £2,000 205 X 275MM
Double Page Advertorial £3,000 205 X 275MM (TWO PAGES)
STANDARD ADVERTISING
Double Page Spread £1,750 205 X 275MM (TWO PAGES)
Full Page £1,250 205 X 275MM
Half Page Horizontal £800 175 X 116MM
Half Page Vertical £800 85.5 X 232MM
Quarter Page £600 175 X 42MM
Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request. All prices subject to VAT
RATE CARD FOR HOME CARE INSIGHT
RATE CARD FOR HOMECAREINSIGHT.CO.UK
POSITION PRICE per month
SPECIFICATIONS
CAREHOMEPROFESSIONAL.COM
Wallpaper £1,500 1920 X 1080 Pixels
Leaderboard £1,000 1040 X 120 Pixels
Tower £1,000 300 x 600 Pixels
MPU £1,000 650 X 250 Pixels
Mobile Mid Page Unit £750 1080 X 1920 Pixels
DAILY NEWS ALERT
Leaderboard £1,000 728 X 90 Pixels
Tower £1,000 220 X 550 Pixels
Lower Leaderboard £750 465 X 75 Pixels
Dedicated email shot £1,500 per email .HTML
Discounts available on multiple campaigns
COMMERCIAL OPPORTUNITIES
