News as a ProductIan Kennedy, Director of Product

Anatomy of a GigaOM post

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Anatomy of a GigaOM post

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Flexibility of Device

Flexibility of Content

Flexibility of Form

One of the major tasks facing publishers over the next three to five years will be to structure their repositories of content so that it can be searched, sorted, customized, repackaged, and accessed in real time via standardized APIs.

That means moving away from structuring content as a collection of discreet pages meant for display. A successful online syndication business, in which content is monetized in smaller increments, will require providing content as a feed that allows third parties to access, repackage, and re-contextualize it opportunistically. The more usable the content, the more uses are likely to be found for it.

Paul Sweeting, March 21, 2013

Content Monetization: News Licensing and Syndication Still Need Marketplaces and Infrastructure