NEWSPAPERS DELIVER FAST

Quickly reach your target. National/Metro newspapers connect advertisers with 2.7m Australians before lunchtime

NEWS MEDIA REPORT

NATIONAL/METRO NEWSPAPERS CONNECT ADVERTISERS WITH 2.7M AUSTRALIANS BEFORE LUNCHTIME AND 10.1M AFTER 4 WEEKS

NEWS MEDIA REPORT NEWSPAPERS DELIVER FASTPAGE 2Source : emmaTM, 12 months to October 2018. Readership based on last four weeks. Survey conducted by Ipsos Connect, people aged 14+. Nielsen Digital Panel, October 2018, People 14+. 4 week campaign in National newspapers AND the major metro newspapers = The

print Mon-Fri and Saturday/Sunday editions of AFR, The Aus, SMH, Herald-Sun, DT, The Age, Courier-Mail, West Australian, Adelaide Advertiser, Mercury, NT News = 10.2m readers in a 4 week campaign – This compares to Total newspaper readership of 12.1m over 4 weeks. Day 1 is Average M-F issue readership (AIR) with Time of Day breakdown – 6am to 12pm = Morning, 12pm to 6pm = Afternoon, 6pm to 6am is Evening/Night. 1 week is Read Last Week. 4 weeks is Last 4 weeks National and/or Metro newspaper readership. Time of day is reweighted to properly represent 100% of Day 1 readers and 100% of TV daily viewing. Frequency is obtained from emma/DataFriend Media Planning analysis o f 4 week campaign in the aforementioned mastheads.

Newspapers’ 1+ Reach and Frequency build from first day of a 4 week ad campaign

Morning(6am - 12pm)

Morning & Afternoon(6am - 6pm)

Note: 12.1m = Week 4 reach across All newspapers including Regional & Community

Day 1(6am - 6pm)

Week 1 Week 4

1.3

2.7m

3.7m4.2m

7.3m

1.3 1.3

4.3

Reach 1+ Average Frequency

12.5

10.1m

2.7M AUSTRALIANS BEFORE LUNCH2.4M GROCERY BUYERS

PAGE 3Source : emmaTM, 12 months to October 2018. Readership based on last four weeks. Survey conducted by Ipsos Connect, people aged 14+. Nielsen Digital Panel, October 2018, People 14+. 4 week campaign in National newspapers AND the major metro newspapers = The print Mon-Fri and Saturday/Sunday editions of AFR, The Aus, SMH, Herald-Sun, DT, The Age, Courier-Mail, West Australian, Adelaide Advertiser, Mercury, NT News = 10.2m readers in a 4 week campaign – This compares to Total newspaper readership of 12.1m over 4 weeks. Day 1 is Average M-F issue readership (AIR) with Time of Day breakdown – 6am to 12pm = Morning, 12pm to 6pm = Afternoon, 6pm to 6am is Evening/Night. 1 week is Read Last Week. 4 weeks is Last 4 weeks National and/or Metro newspaper readership.Time of day is reweighted to properly represent 100% of Day 1 readers and 100% of TV daily viewing.

NEWS MEDIA REPORT NEWSPAPERS DELIVER FAST

6.7m

3.6m3.9m

2.7m

2.3m2.1m

764k 348k2.4m

9.1m 5.1m 5m 3.7m 2.8m 2.5m 1m 502k

515k1.1m

247k

1.5m394k

1m

Grocery buyer decision maker

4 weeks

Children under 13 years old

Female Intending to buy a property to

live in during the next 12 months

Male Under 35sTravelling overseas in the next 12 months

Intending to buy a new car in the next 12 months

Through to 4 weeksBy lunchtime on day 1

National/Metro newspaper reach before lunchtime Day 1 to Week 4

154k

COMPLEMENTING TV CAMPAIGNS ENGAGE YOUR AUDIENCE WITH NEWSPAPERS IN THE MORNING AND TV ADS IN THE EVENING

PAGE 4Source : emmaTM, 12 months to October 2018. Readership based on last four weeks. Trends compared with 12 months to October 2017. Survey conducted by Ipsos Connect, people 14+, Nielsen Digital Panel, October 2018, People 14+ calibrated to Nielsen Digital Content Ratings data for the equivalent period. Time of day is reweighted to properly represent 100% of Day 1 readers and 100% of TV daily viewing.

NEWS MEDIA REPORT NEWSPAPERS DELIVER FAST

50%

80%

30%

60%

40%

70%

20%

10%

0%

63%61%

17%13%

6am to 12pm 12pm to 6pm 6pm to 6am

National/metro newspapers TV

• 63% of National/Metro newspaper readership is in the morning

• 61% of TV viewers are watching after 6pm

Consumption of National/Metro newspapers and TV by time of day