Quick Snapshot

Wk 11 -2013

MCCS

ABP NEWS Week: 11 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News @ no. 3 among National genres

GEC

Hin

. M

ov.

Reg.(

GEC

+M

ov+

...

Hin

. N

ew

s

Kid

s

Musi

c

Sport

s

Info

tain

ment

Eng. M

ov.

Life

styl

e

Rel.

Bus.

New

s

Eng. Ent.

0.0

10.0

20.0

30.0

40.040.4

12.88.3

4.8 4.2 3.9 2.8 1.5 1.0 1.0 0.9 0.3 0.2

% Genre Share

Source : TAM Period : Wk 11 - 2013

GEC maintaining its shares as compare to last weekHindi Mov showing gain of 5%

Marginal drop in Hindi News Genre Viewership

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.5

4.7

% Genre Share

Wk 4-11'12 Wk 4-11'13

Source : TAM Period : Wk 4-11 Year : 2012 & 2013

ABP News & India TV almost neck to neck

Aaj Tak India TV ABP News Z News IBN 7 NDTV India0%

5%

10%

15%

20%

25% 23%

17%15%

13%

8% 8%

% Mkt Share

Wk 4-11'13

Source : TAM Period : Wk 4-11’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

0

10

20

30

40

5039

3531 31

2420

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 4-11’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

50 4743

38 38

2924

CS 4+

Reach

in M

n.

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All IndiaAaj Tak 19 23 17 14 16 25 20 31 20 25 17 25 21 22 20 46 21 22ABP News 13 11 10 19 25 18.7 19 17 14 16 14 12 20 19 13 20 15 15DD News 3 14 1 1 6 2 3 2 2 3 3 11 6 3 2 24 3 3IBN 7 5 3 5 4 10 7 6 7 15 7 12 2 4 6 9 1 8 8India TV 26 5 27 14 19 18.6 19 8 14 12 15 5 14 19 18 0 18 17Live India 2 4 1 0 0 0 3 1 0 2 1 3 1 2 1 0 1 1NDTV India 6 5 8 6 3 5 5 10 5 9 7 4 5 5 8 4 7 7News 24 5 2 9 11 15 10 5 8 7 9 12 2 6 6 9 0 8 8Samay 1 2 1 15 0 1 2 2 2 3 1 4 6 1 1 2 2 2TEZ 7 20 3 4 1 3 4 4 4 3 7 14 5 4 4 0 4 4Z News 14 12 17 10 6 10 13 10 17 11 11 17 12 12 14 4 13 13

Source : TAMPeriod : Wk 4-11’2013

Market Share %

In core Hindi belt like Chs’grh,B’hr,Guj, ABP News is leader

India TV leader in Delhi & Mumbai mkt.

India TV getting eyeballs from Religious/Devotional programmes

ABP News scoring high Reviews & Reoprts

Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre Aaj TakABP News India TV Z News

Grand Total

News Bulletin 17% 15% 18% 19% 91Reviews/Reports 27% 26% 16% 3% 17Religious/Devotional 23% 1% 28% 4% 10Cricket Match 42% 12% 28% 0% 7Interviews/Portraits/Discussions 39% 28% 2% 3% 6

Network Performance

MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net0

5

10

15

20

2523

2221

1514

6

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 4-11’2013

MCCS ruling the chart

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