Date post: | 14-Apr-2017 |
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Quick Snapshot
Wk 12 -2013
MCCS
ABP MajhaWeek 12’2013
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mar
athi
GEC
Mar
athi
...
Mar
athi
...
Mar
athi
M...
0
5
10
15
20
2519
42 0
% Genre Sh.
Source : TAMPeriod : Wk 12’ 2013
Vs. last year genre shares almost neck to neck
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0 3.9 3.7
Wk 5-15'12 Wk 5-12'13
Source : TAM Period : Wk 5-12 Year : 2012 & 2013
ABP Majha ruling the chart with 37% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maha0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
25%22%
16%
% Mkt. Share
Wk 5-12'13
Source : TAM Period : Wk 5-12 ‘2013
ABP Majha the leader in reach
Source : TAM Period : Wk 5-12’2013
ABP Majha IBN Lokmat Z 24 Taas TV9 Maha02468
10121416 14
12 11
7
Reach in Mn.
4+ CSABP Majha IBN Lokmat Z 24 Taas TV9 Maha
02468
101214
1210 9
6
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
% Market ShareChnl MumbaiPune MAHREST 1 MN.+ (INCL MAH .1 TO 1 MN. MAHA L C I Maha West AIABP Majha 33 39 43 37 44 38 37 38IBN Lokmat 22 28 26 31 25 25 25 25TV9 MAHARASHTRA 25 7 7 9 6 15 15 15Z 24 Taas 20 26 24 23 25 22 22 22
Source : TAM Period : Wk 5-12 2013
Thank You