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THURSDAY | JULY 19TH, 2012

INTRODUCTIONHOST: Sam Phillips

GUEST SPEAKER: Stacy-Marie Ishmael

GUEST SPEAKER: Hector Marinez

SAM’S PROFILESam was the founder and CEO of Glide Technologies, a PR software-as-

a-Service company acquired by NASDAQ OMX in October 2011, whose

products now form the NASDAQ OMX Communications Suite. Sam

has a twelve year career working in technology for Public Relations.

During this time he has worked with many of the world’s most well-

known organizations to form their PR technology solutions. Sam now

heads global business development for NASDAQ OMX Communications

Suite. Prior to founding Glide, Sam ran a digital agency for eight years

working for the private and government sectors. Sam is a graduate of

University College London.

Social media is driving the agenda.

• Research shows 82% of Communications Directors believe they had more touchpoints with the public than five

years ago

• News and messages are no longer disseminated solely via the press

• Comms professionals must now engage with a diverse range of stakeholders

• Increased regulation and information availability has driven a mandate for organisations to be more accountable

and transparent. There really is no-where to hide in this media landscape and companies are working hard to

be up-front with their messages and information

• We all now expect to find and share information when we want it, how we want it. This means that, as

communications professionals, we must all consider ourselves the gatekeepers of content creation and delivery.

SOCIAL MEDIA

STACY-MARIE ISHMAELBlogger, Writer, former Financial Times Journalist

Immediacy matters; today’s journalists are pressed for time and resources.

Journalists want a centralized resource to find the information they need – easy for visitors to find, socially share and download all of your content.

Journalists appreciate correspondence with an authentic representative from your organization – they typically dislike being sent to a canned solution. Be real.

Embed your messages in easily accessible formats. Journalists loathe contact forms and large attachments that bog down their inbox.

Readers are demanding a rich media experience. No journalist has the luxury of a picture desk any more. Include images and embeds wherever you can.

Manage your company blog and moderate comments in one central location. And try not to be creepy, act sensibly in your social media travels.

HECTOR MARINEZSenior Corporate Communications Manager, NVIDIA

http://nvidianews.nvidia.com/

The NVIDIA Newsroom is a hub for journalists and key stakeholders to find company news, trending stories, updates from the social media front, blog posts, a photo gallery and multimedia components.

Marinez can simply navigate his social media capable newsroom and share the latest blogs – makes it easy for journalists to retrieve the most current news and social media content.

The latest press releases are distributed and aggregated in this centralized location within the navigation.

Marinez appreciates a rich and robust multimedia gallery where journalists and stakeholders can easily view photos and videos.

Nvidia uses video extensively and will soon add B-Roll footage to replace cumbersome tape deliveries.

THANK YOU

Hector Marinez | hmarinez@nvidia.com | Twitter: @s_m_i

Stacy Marie Ishmael | stacy@galavantmedia.org | Twitter: @hmarinez

For More Information on NASDAQ OMX Corporate Solutions, visit nasdaqomx.com/corporatesolutions

Sam Phillips | sam.phillips@nasdaqomx.com | Twitter: @samphill