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News & Views on Unified Communications & Collaboration PAGE 1 Avaya one-X Communicator IM client can be used to dial into AAC7-based MeetMe conferences. And the Avaya 9600 series of SIP / IP desk phones can be used to dial-in to a conference, see the conference roster, and control the conference. AAC7 takes some interesting approaches to audio and web conferencing. The audio conferencing supports HD audio and optimizes bandwidth usage through the use of “Media Cascading.” The number of media streams that need to be sent between locations is effectively reduced by combining participants in the same logical facility into a single stream over the WAN. This ability to cascade in a distributed environment is a native feature of AAC7. Also, AAC7 can scale to support 7,500 active audio conferencing Volume 13 Issue #17 21-August-12 Aura Drumbeat Intensifies with Avaya Aura Conferencing 7 Andy Nilssen, [email protected] On August 7, Avaya rolled out the audio and web conferencing pieces that fit into the company’s “next generation” Avaya Aura architecture. Avaya Aura Conferencing 7 (AAC7) is a brand new on-premise audio and web conferencing offering that integrates with and leverages Aura’s distributed, SIP / IP based architecture. Designed to play alongside Aura’s comprehensive set of telephony and UC capabilities, AAC7 works with both the Avaya Aura Communications Manager and the Avaya Communication Server (CS) 1000 installed base. AAC7 supports an assortment of desktop and mobile clients — with different capabilities depending on the device used. When used with the Avaya Flare Experience — now on Windows PCs or the Apple iPad — the user is presented with a unique graphical, drag-and-drop desktop to initiate and manage conference calls. For those who prefer a zero-installation client that includes VoIP support, a browser-based Collaboration Agent is now available. A native Web Collaboration Agent application also is now available for iPhone users. The
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Page 1: News & Views - Wainhouse · When used with the Avaya Flare Experience — now on Windows PCs or the Apple iPad — the user is presented with a unique graphical, drag-and-drop desktop

News & Viewson Unified Communications & Collaboration

PAGE 1

Avaya one-X Communicator IM client can be used to dial into AAC7-based MeetMe conferences. And the Avaya 9600 series of SIP / IP desk phones can be used to dial-in to a conference, see the conference roster, and control

the conference.

AAC7 takes some interesting approaches to audio and web conferencing. The audio conferencing supports HD audio and optimizes bandwidth usage through the use of “Media Cascading.” The number of media streams that need to be sent between locations is effectively reduced by combining participants in the same logical facility into a single stream over the WAN. This ability to cascade in a distributed environment is a native feature of AAC7. Also, AAC7 can scale to support 7,500 active audio conferencing

Volume 13 Issue #17 21-August-12

Aura Drumbeat Intensifies with Avaya Aura Conferencing 7 Andy Nilssen, [email protected]

On August 7, Avaya rolled out the audio and web conferencing pieces that fit into the company’s “next generation” Avaya Aura architecture. Avaya Aura Conferencing 7 (AAC7) is a brand new on-premise audio and web conferencing offering that integrates with and leverages Aura’s distributed, SIP / IP based architecture. Designed to play alongside Aura’s comprehensive set of telephony and UC capabilities, AAC7 works with both the Avaya Aura Communications Manager and the Avaya Communication Server (CS) 1000 installed base.

AAC7 supports an assortment of desktop and mobile clients — with different capabilities depending on the device used. When used with the Avaya Flare Experience — now on Windows PCs or the Apple iPad — the user is presented with a unique graphical, drag-and-drop desktop to initiate and manage conference calls. For those who prefer a zero-installation client that includes VoIP support, a browser-based Collaboration Agent is now available. A native Web Collaboration Agent application also is now available for iPhone users. The

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PAGE 2Volume 13 Issue #17 / 21-August-12

LifeSize’s UVC platform, an integrated, software-based video infrastructure platform that runs on VMware virtual machines (VMs), is managed via a single UI, and leverages a single licensing engine. The UVC platform, including UVC Multipoint, is available as virtual machine software or as software running on a server shipped by LifeSize. UVC Multipoint provides transcoded video bridging at up to 720p video resolution at a cost of $1,500 per 720p port, and each 720p port can support one connection at 720p, two connections at VGA resolution (effective cost of US $750 / port), or four connections at 360p ($375 / port). UVC Multipoint can use up to 32 cores per VM, which according to LifeSize means UVC Multipoint can support about 30 connections at 720p on a single VM. What Ira thinks: Although UVC Multipoint is quite compelling (transcoded multipoint at up to 720p resolution for $1,500 per port is certainly a head turner), this story is not really about video bridging. This story is about virtualized infrastructure. The UVC platform provides a wide range of video infrastructure elements (streaming and recording, NAT/firewall traversal, call routing and call control, and now video bridging) in an easy to deploy, easy to trial, and easy to purchase way. This all-software model, with port-by-port / user-by-user licensing, lets companies quickly deploy video infrastructure on standard servers with a very low up-front cost.

Over time, as usage grows, enterprises will be able to increase their licenses of the various elements of the platform. If they need more bridging ports, they buy more bridging ports and nothing else. If they need more firewall traversal calls, they buy just those licenses. If their existing hardware can’t support the capacity they need, they deploy more servers and buy more licenses. It’s just that simple.

The UVC platform is especially well suited for organizations that already leverage VM technology, as this takes conferencing and collaboration out of the “specialized hardware” category and into the “just another set of applications running on the VM server farm” category. This is a big step toward making video

sessions, and effectively replaces Meeting Exchange as Avaya’s enterprise audio conferencing solution. The web conferencing included with AAC7 is based on new technology (Avaya acquired Persony awhile ago) that supports uploading and sharing documents from a shared server, application & desktop sharing, and multi-participant annotation. A special configuration for events and lectures is available as an option.

One-time (perpetual) licenses for AAC7 start at $140 per user with the Collaboration Agent browser interface, and $190 per user with the addition of Avaya Flare Experience for Windows PC’s and iPad tablets.

What Andy thinks: It would have been one thing for Avaya to simply bolt conferencing on top of Aura — but I am pleased to see an architecture that not only seamlessly supports a distributed environment, but takes advantage of it by supporting integrated cascading. The endpoint story appears confusing at first but perhaps justified as Avaya uniquely offers “the Avaya Flare Experience” (which makes for an impressive demo), a zero-install web client (which makes for reality), and an IM-oriented client — with hopefully the right permutations of platforms for each. Lastly, one asks “where’s video conferencing?” Avaya’s intent to add video to AAC7 is hinted for later this year.

VMware and Virtualization Come to Video Conferencing BridgingIn mid-August, LifeSize announced a new addition to its video bridging product line — the UVC Multipoint virtualized software video bridge, while Vidyo and Mitel today have announced a VMware View virtualization-based commercial video solution. The benefits are many: capitalizing on IT’s familiarity with and investment in VMware, the ability to try before buying, ease of deployment, greater flexibility, and more. There are implications to change, however. So first Ira discusses LifeSize, then Andrew tackles the Vidyo / Mitel / VMware announcement.

LifeSize Releases UVC MultipointIra M. Weinstein, [email protected]

LifeSize’s newly announced UVC Multipoint is a part of

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PAGE 3Volume 13 Issue #17 / 21-August-12

deployments easier to justify, deploy, and support. WR believes that this type of infrastructure “right-sizing” with a gradual expansion path will become the industry norm in the next few years. For now, it’s available from LifeSize, Vidyo, and a few others, as Andrew describes in his piece on Vidyo and Mitel. Yet again, LifeSize has solidified its place as one of the industry’s value leaders.

Vidyo + Mitel Join the VMware PartyAndrew W. Davis, [email protected]

Only two months after a technology demo showing the integration of Vidyo’s HD video communications solution with Mitel’s UC&C solution, the two companies have just announced a VMware View virtualization-based solution. The architecture of the solution supports direct routing between endpoint clients, reducing server processing requirements and network traffic. Equally important, the video capabilities are integrated into Mitel’s Unified Communicator Advanced (UCA) client. So, from an end user’s perspective, it’s the familiar capabilities and interface of the voice-enabled UC solution with video added. From the IT manager’s perspective, both Mitel and Vidyo can be viewed as just another set of applications running on the virtualization hardware and software infrastructure.

What Andrew thinks: The virtualization tsunami is certainly arriving at the conferencing and collaboration beach. We’ve already seen the tip of the iceberg (mixing my metaphors) with other virtualization announcements from Mitel, Vidyo, LifeSize, Avistar, Citrix, Cisco and maybe a few others I’ve overlooked. While it seems that every vendor in our industry wants to be a software company, a significant issue is that it’s not just software alone, but also virtualization which adds another whole set of benefits. If you are running a virtual environment, whether on a public or private cloud, solutions like Mitel / Vidyo make voice and video become just another application pair on the server farm and the network. Here are some implications to ponder:

• Companies running a VMware environment will be comfortable with virtualized conferencing solutions. Sales objections will be easier for the vendor to overcome.

• Demonstrating the solution to prospects, even try-before-buy options will be easier. Perceived risk will be lower. Sales objections will be easier to overcome.

• Scaling deployments to meet increasing numbers of users will be simple. That’s what cloud is all about. Fear-uncertainty-doubt (FUD) will decline. Sales will be easier to close.

• The people making purchase decisions will be different. Your average AV buyer won’t be intimately involved in virtualization application purchases. Traditional telephony buyers might also be left out in the cold if they haven’t frozen already. The power in the sales process shifts, changing the game for both channel partners and sales professionals.

• The business model shifts. Costs are different. Companies focused on those expensive appliances will find it increasingly difficult to maintain revenues and margins. Danger ahead for hardware vendors as the tide continues to shift to all things software and a cloud services model.

News in Brief• Just after its announcement of the Zencoder

acquisition we reported in the last issue, Brightcove announced a gross profit in Q2 of $15.2 million, and actual net loss of $4.3 million on revenues of $21.6 million (up significantly from $15.3 million in revenues in the same quarter in 2011). We now have more details on the acquisition as well. Note that Brightcove raised $54.6 million in an IPO earlier this year, and has some cash to spend. Zencoder’s Video.js HTML5 video player is an open source player used on more than 24,000 websites; one of its unique propositions was to charge clients by the minute of encoded video instead of by the gigabyte. The acquisition price

Have friends? Want to make more friends? Forward this issue of the WR Bulletin and encourage them to read it and subscribe. Anyone can sign up for a free subscription at www.wainhouse.com/mail.

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PAGE 4Volume 13 Issue #17 / 21-August-12

was $30 million — not bad for Zencoder, which had raised $2 million in 2011.

• Meanwhile, in another corner of the industry, Glowpoint announced on August 13 that it is acquiring privately-held Affinity VideoNet, a long-time provider of public videoconferencing rooms and managed services. The deal is designed to strengthen Glowpoint’s positioning as the largest pure-play, cloud-based managed video service provider, and add markets for its OpenVideo cloud platform. The purchase price consists of $7.75 million at closing; a $2.75 million, two-year seller’s note, and the issuance of roughly 2.6 million shares of Glowpoint common stock (slightly less than 10% of Glowpoint’s diluted shares outstanding). Glowpoint (GLOW) closed at $2.14 per share as of August 17. Meanwhile the company reported Q2 revenues of just under $6.8 million; of that sum, $3.2 million consisted of cloud managed video services, $3.0 million of network services, and $566,000 consisted of one-time and event-based revenues. Net income for Q2 was $231,000.

• Vaddio, maker of robotic PTZ cameras and camera control systems, has released a major software update to its USB Camera line. The free Version 1.0.1 software update allows ClearVIEW HD-USB PTZ camera users the ability to control the camera from any computer or mobile device that supports a web browser. In another vendor’s announcement related to user controls, IOCOM announced it has added to its Visimeet videoconferencing platform the ability for users to individually manage meetings using independent controls. Most of the

capabilities include independent desktop / data sharing, audio management, camera control, and independent window options.

• ‘Tis the earnings season. ClearOne reported second quarter revenue of $11.7 million, down $200K from the same quarter in 2011. Gross profit was $7.1 million, while net income totaled $575,000, down from $1.3 million in the same quarter 2011. The company reported that as of June 20, 2012 it had cash and cash equivalents of $10.4 million, and no debt after paying for the acquisition of VCON. Meanwhile Onstream Media has reported revenues

We now have more details on the acquisition. Note that Brightcove raised $54.6 million in an IPO earlier this year, and has some cash to spend.

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PAGE 5Volume 13 Issue #17 / 21-August-12

of $4.8 million for its third quarter of its fiscal year 2012. Revenue from its audio and web conferencing services group totaled $2.7 million, while digital media services revenues totaled $2.1 million we believe (their press release has a misstated quarter reference if we are correct in how we are reading it). Either way, audio and web services were up while the digital media services were down from the previous year’s same quarter. In other earnings news, Telanetix recorded Q2 2012 revenues of $7.86 million, up 12.4% over the same quarter in 2011, and a net loss of roughly $802,000.

• Denver-based audio and web conferencing provider ReadyTalk has upgraded its Eloqua App on the

Eloqua AppCloud, an online marketplace for B2B marketing applications. The upgrade to the ReadyTalk App includes the

ability to capture how each participant responded to polling questions asked during the webinar. This behavioral data can then be used to improve lead qualification, audience segmentation, and lead scoring. Other new features relate to an improved add-to-calendar ICS file, and automatic export of meeting data from ReadyTalk into Eloqua.

• LogMeIn’s “freemium” web conferencing service join.me has achieved a milestone, hitting 50 million participants. The company also indicates that it is averaging more than a million new users every month.

• Connecticut Innovations (CI), the state’s quasi-public authority responsible for growing Connecticut businesses through innovative financing tools and assistance, announced that it has provided $1 million in venture financing to streaming newcomer Discover Video LLC of Wallingford, Conn., through its newest funding vehicle, the Venture & Mezzanine Debt Fund. The new funding will enable the company, founded by some of the original VBrick Systems crowd, to expand its sales and marketing capabilities, grow its customer pipeline, and further develop its technology and products.

• India- and Pittsburgh, PA-based Vu Telepresence now offers its Telepresence-as-a-Service offering on a month-to-month subscription basis, pricing it starting at $89 a month for codec, 720p camera, wireless keyboard, speaker and mic. And Telcom & Data is now offering Vidtel’s MeetMe videoconferencing service along with ZTE’s T800, T700, and T100 SMB-targeting products.

• VSGI and Maryland-based Force 3, which focuses on data center, networking, security, and medical imaging solutions for U.S. federal agencies and enterprises, are teaming to combine Force 3’s strengths in architecting UC networks with VSGI’s experience in telepresence and AV integration. The reported goal is a set of end-to-end communications solutions, offered jointly.

People & Places• Avaya, Dave Vellequette, Senior Vice President and

CFO

• Glowpoint, Steven Peri, Executive VP and General Counsel; Tolga Sakman, Acting Chief Financial Officer and Senior VP, Corporate Development; Darren Podrabsky, VP of Marketing

• Video Guidance, Paul Hanson, Senior Account Manager

WR & UC+C Analyst Appearances & Events

13 September, Chicago Andrew W. Davis, AVI-SPL, Collaboration Expo 2012

9 October, 2012, Boston WR CSP Summit, Hotel Commonwealth

1 November, San Antonio Alan D. Greenberg, WCET

28-29 November 2012, Singapore

WR UC&C Summit, Conrad Centennial Hotel

16-17 July 2013, Santa Clara, California

WR UC&C Summit, Hyatt Regency Santa Clara

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PAGE 6Volume 13 Issue #17 / 21-August-12

1:1 with West IP Communications — Bob Wise, Executive Vice President Marc Beattie, [email protected]

Marc Beattie, WR Managing Partner, recently sat down with Bob Wise to discuss the UC&C markets and West IP Communications. Bob’s corporate initiatives have resulted in considerable growth in the emerging market, with notable successes including the acquisitions of SKT Business Communications Solutions (a UC professional services provider) and Smoothstone IP Communications (a cloud-based communications provider) — the two now form West IP Communications — as well as PostCTI, a provider of UC components, systems, professional services and hosted services in Europe. While at InterCall, the largest conferencing and collaboration services provider in the world, Bob led the initiative for West to enter the UC market. Both InterCall and West IP Communications are West Corporation lines of business. West IP Communications offers cloud-based unified communications services and applications, leveraging internal development and relationships with partners Cisco, Microsoft, Avaya, Level3, XO, and others.

WR: Many people may not be familiar with West IP Communications; can you explain who you are and how you have come into being?

BW: West IP Communications is the IP communications and cloud-based unified communications division of West Corporation. Its primary service is voice-enabled UC via a cloud-based platform – something commonly referred to as UCaaS (ed. Unified Communications as a Service). West IP Communications is the integration of several acquisitions (primarily Smoothstone and SKT) with the legacy UC business from InterCall. Within West, the IP Communications group works with other business units to sell integrated UC services.

WR: UC seems to exist in two different worlds for users - one where VoIP services are enhanced to create a UC environment, but the primary focus is PBX replacement; and another where a larger UC and collaboration strategy is important from the start - where videoconferencing,

audio & web conferencing, and shared workspace integration are important. Are you seeing this? What are the different “launch pads” you are seeing for UC?

BW: Yes, we see those same two launch pads. On a broader scale, West IP Communications sees four primary UCaaS adoption drivers:

• Infrastructure — the replacement of aging / outdated PBX infrastructure, and disparate network infrastructures and support

• Productivity — the need to collaborate outside the organization with customers, partners, etc.

• Environmental — the addressing of limited IT staff, cost-cutting, multiple locations and desk-less workers

• Integration — the need to tighten integration and manage multi-vendor environments for better business results

WR: Looking ahead, what happens to standalone collaboration services as UC takes a more dominant role in the workplace?

BW: This is one of the most highly debated areas in the industry, and it is not a question of whether, but how much. For example, the sale of conferencing services at InterCall continues to grow, and we continue to win from all market segments. But we do see some of the discussions shifting from siloed purchases to the sale of a broader suite of services to take advantage of the full UC experience.

WR: Many people have said that UC has been stalled because of the economy, workplace changes, and competing messaging from the vendors and service providers. Has it finally taken off in a material way? Can you provide an illustration of deployments?

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PAGE 7Volume 13 Issue #17 / 21-August-12

BW: The UC market has taken off in a material way, and we believe the greatest opportunities are on hosted UC and the network side. That’s where we are focused. We have seen impressive growth; however, there are some reasons why companies have not fully embraced UC. It has less to do with the economy and more about a company’s strategic direction. There are other considerations, too. Customers need to reconcile vendor preferences — Cisco, Microsoft or others — and they need to decide do they want to work with service providers, or manage deployments and applications in-house. But, more importantly, clients need an advocate to help them sort out this tough stuff. That’s where West IP Communications comes in. Our value lies at the intersection of networks, technology, and applications. We say to clients, “Let us take the hard stuff...,” and this is creating great momentum for us. Our platforms allow us to provide cloud-based services to clients where they don’t have to decide on just one vendor’s applications. We can provide them the best of breed applications from multiple vendors, including West’s proprietary applications. While it is West’s corporate policy not to disclose specific revenue numbers, UCaaS revenues are growing favorably as a result of delivering UCaaS services to millions of users in more than 130 countries.

WR: What is the difference between a Telco UC&C offering and one from a specialist like West IP Communications?

BW: While a Telco typically takes a one-size-fits-all approach, West offers more customization and flexibility — with the capability of successfully mixing and matching Cisco, Microsoft, West and other technologies. Our customers work with us because of our operational and service excellence, flexible

application of technologies and solutions, and our world-class sales and client management. Clients, themselves, tell us we are more nimble, flexible and move faster.

WR: What does West IP Communications offer that is unique and critical to the success of UC&C — why do clients buy from you?

BW: The West IP Communications platform is built specifically for cloud and flexible apps from different partners. West IP Communications can address these complex situations better than anyone else. UC can be hard, depending on a client’s requirements. It can be a complex proposition, but we built our company with these complexities in mind. No one client’s needs are the same as another’s, and that requires a partner that is flexible, has operational excellence, and global sales and relationship management.

We have seen impressive growth; however, there are some reasons why companies have not fully embraced UC. It has less to do with the economy and more about a company’s strategic direction.

New Studies from Wainhouse ResearchFor information on WR studies and subscriptions, contact [email protected]

4Unified Communications

Market Forecast – 2012 Worldwide UCaaS Market ForecastProvides a description of the current state of the Worldwide market, assesses current trends, identifies risks and opportunities, and provides assistance on market approach, services and prices. Current market data and analysis and forecast information are included in this study.

Market Forecast – 2012 Asia Pacific UCaaS Market ForecastProvides a description of the current state of the Asia Pacific market, assesses current trends, identifies risks and opportunities, and provides assistance on market approach, services and prices. Current market data and analysis and forecast information are included in this study.

Market Forecast – 2012 North American UCaaS Market ForecastProvides a description of the current state of the North American UCaaS market, assesses current trends, identifies risks and opportunities, and provides assistance on market approach, services and prices. Current market data and analysis and forecast information are included in this study.

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4Personal and Web-Based Conferencing

Market Forecast – 2012 Web Conferencing Suppliers Worldwide Market Sizing & 5-Year Forecast This study focuses on the worldwide market for suppliers of web conferencing on-premise products and hosted services / SaaS. The specific web confer-encing offerings covered include on-premise client / server software, hosted services, and web conferencing sold as part of a collaboration suite. Since data for this study was collected (or estimated) on the supplier level, the resulting numbers do not include channel mark-ups (see WR’s CSP services stud-ies for sizing that includes CSP provider margins.)

Metrics Survey – WebMetrics First Half 2012Usage & User Preferences for Web Conferencing and Related Offerings This survey focuses on brand recognition / perceptions and product functionality / feature set preferences including meeting characteristics, HQ/HD video conferencing, telework, and use of instant messaging.

Market Forecast – 2012 Worldwide Web Conferencing Service Market Size & 5-Year ForecastFocuses on the services that are marketed to conduct personal on-line conferencing and collaboration worldwide. Provides market sizing and five-year forecasts for hosted web conferencing. Additionally, provides market ranking by provider.

4Distance Education & e-Learning

Vendor Profile – Adobe in Education and TrainingAdobe recently has made a number of announcements meant to consolidate and further connect its e Learning / educational products and the tools used to create and deliver content. This profile describes some of Adobe’s shift in strategy seen in 2011, as well as recent improvements to Adobe Connect (now on Release 9), Captivate (now on release 6), and e-Learning Suite (also now on release 6).

Comparison Matrix – Lecture Capture Solution Capabilities Comparison MatrixThis 26-page comparison matrix includes information from leading vendors of customer premise and hosted offerings of lecture capture solutions. Included providers are Cisco Systems, Discover Video, Echo360, Panopto, Polycom, Qumu, Sonic Foundry, TechSmith, Tegrity, VBrick, Vidizmo, and 323link.

Vendor Profile – Kaltura for Education & TrainingKaltura has focused on leveraging open source software. Its Cross Campus Media Suite and effort to enable the “Campus YouTube” have made it an ap-pealing provider to promoting video for education and training.

4Audio Conferencing

Provider Reviews – 2012 North American Conferencing Service Provider ReviewsThis study provides a review and analysis of the 13 local CSPs (collaboration service providers) operating in the US and Canada. As a companion study is the 2012 North American CSP Market Size and 5-Year Forecast, the reviews are intended to offer insight into how each provider approaches the market, what distinguishes them, and the partnerships and relationships in which they are engaged. A study on global providers who also operate in the North American market is released separately

Market Opportunities – 2012 Asia Pacific Audio and Web Conferencing Services Market OpportunityAn independent assessment of the addressable market for conferencing services in 7 local Asia Pacific markets including Australia, the People’s Republic of China (PRC), Hong Kong, Japan, Singapore, South Korea, and India. The opportunity for audio bridging minutes and revenue as well as for revenue for web conferencing is assessed for each country and compared to the forecast probability for 2012. The market potential changes year-to-year based on employed population, employment in positions apt to use conferencing services, local sentiment regarding the use of real-time communications and the prior year’s actual performance.

Market Forecast – 2012 Worldwide Audio Conferencing Service Market Size & 5-Year ForecastFocuses on services and market trends related to PSTN and IP-based audio conferencing solutions worldwide. Provides market sizing and five-year fore-casts for hosted audio conferencing services market. Forecasts include minutes, average selling price, and revenues.

4Streaming

Market Forecast – 2012 Enterprise Streaming Solutions Market Sizing & 5-Year ForecastThis report focuses on the global market for enterprise streaming solutions, providing a five-year forecast for product and services revenues generated in the sale of end-to-end platforms enabling the capture, management, publishing and tracking of enterprise streaming media content. Specific areas of focus include a definition of the market segment, highlights of key components of enterprise streaming media solutions, market sizing for 2011, revenue breakdowns by vertical sector and geography, forecasts for enterprise streaming solutions through 2016 and a review of key assumptions influencing the market forecast.

Market Forecast – 2012 Enterprise Webcasting Services Market Sizing & 5-Year ForecastThis report focuses on the global market for enterprise webcasting services, providing a five-year forecast for services revenues generated in supporting the capture and distribution of live online events incorporating audio and/or video. Specific areas of focus include a definition of the market segment, highlights of key elements found in webcasting services offerings, market sizing for 2011, forecasts for webcasting services revenue through 2016 and a review of key assumptions influencing the market forecast.

Vendor Profile – TalkPointTalkPoint, a long-time provider of Webcast event services, is expanding efforts to sell hosted solutions that companies can use to provision their own online events. The product line expansion positions TalkPoint as a more viable technology partner for other organizations looking to establish their own presence in the webcast services field.

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PAGE 9Volume 13 Issue #17 / 21-August-12

© 2012 Wainhouse Research34 Duck Hill Terrace, Duxbury, MA 02332 USA Tel +1 617.500.8090

Editor: Alan D. Greenberg: [email protected] and PR news to: [email protected]

Feel free to forward this newsletter to colleagues. Free subscriptions: www.wainhouse.com/bulletin

4Group Videoconferencing

Market Forecast – 2012 Videoconferencing Endpoints & Infrastructure Market Sizing & 5-Year ForecastThis report focuses on the global videoconferencing endpoint and video infrastructure market including the following product categories; multi-codec (immersive) systems, single-codec (group VC) systems, executive systems, video bridges / MCUs, and other infrastructure devices. Specific areas of focus include the market segment definition, 2011 market size with revenue and unit breakdowns, recent revenue and unit sales history for each product category, 5-year forecasts for each product category including regional breakdowns, and discussions re: the impact of mobile video on the group video market.

Market Forecast – 2012 Videoconferencing Managed Services Market Sizing & 5-Year ForecastThis report focuses on the global videoconferencing managed services market. Specific areas of coverage include defining the market segment, market size in 2011, market growth data for 2009 - 2011 including revenue and total # of customers, average revenue per customer, average selling prices (ASPs), market penetration, location of devices under management, revenue breakdowns by service category and vertical market, and WR’s 5-year forecast for ASPs, unit sales (meaning systems under management), and total market revenue.

Videoconferencing Services Terminology 101: Video Bridging vs. Video Calling vs. Video Managed ServiceVideoconferencing service offerings are all the rage. Yet, as WR talks with vendors, resellers, service providers, and end-users, we’ve noted a lack of under-standing between what constitutes a video calling service, a video bridging service, and a video managed service. This research note clarifies the differ-ences and categorizes some of the key videoconferencing services players.


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