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Newsforce Network 1 Promote Your Digital Content and PR Strategies With “Storytelling Media” Dana Todd Chief Marketing Officer [email protected]
NewsforceNetwork
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Promote Your Digital Content and PR Strategies With “Storytelling Media”
Dana ToddChief Marketing [email protected]
Your Stories: Told When, How and Where You Want
WHY: Because you want to engage and PERSUADE the high quality news audience online.
WHAT: Newsforce Network is an “always on” platform that allows YOU to control and measure your communication strategy in real-time. (No journalists required.)
How do you get people to change their behaviors and attitudes, or convince them there’s a problem to be solved? How do you get into their mental choice “short list” of solutions, and persuade them to act?
One way is through immersive storytelling which supports your advertising, PR, and social media tactics
YOU write one story or hundreds to enact your strategy, and WE
Persuading the Public
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YOU write one story or hundreds to enact your strategy, and WE promote them in online news media
Sample story strategies:
Product/category awareness (“Did you know…?”)
Corporate social responsibility (“Watch video of our green initiatives”)
Crisis management (e.g. “Our product is safe” or “We don’t need a bailout”)
Community building (“Here’s what’s happening in our social media network”)
Entertainment (“Exclusive interview with…”)
Political attitude changes (“The proposed bill is a bad idea – here’s why”)
Single Platform for ‘Storytelling Media’
Feature Articles
News releases
Advertorials
Videos
Audio Podcasts
Opinions
Premium News &Search Engines (SEO)
Social Media Enabled Opinions
Webcasts Social Media Enabled Landing Page
Activity Reports and Campaign Optimization
Stories
to Tell
Capture, Engage, Measure
Create Awareness Via News & Promotion
Educate Consumers With Your ContentInfluence
Attitudes, Sales,
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Attitudes, Sales, Traffic
Product Awareness Use Case: Health News Category
Newsforce “Storyboard”
ad unit
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• Sample of Newsforce Headlines in Ad Unit (3 headlines in 300x250)• Category targeting + Semantic content targeting = Relevancy
Crisis Management Use Case: Peanut Butter Scare
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Newsforce contextually matches for content and
category
Your Story: Interactive, Social, Clickable!
Social: bookmark, share, blog, rate, email, IM, print
Engagement features:- links- photos- videos- videos- audio- contact information
View live example here
BONUS: FREE SEO INCLUDED! We submit stories to search engines
We Host Your Story in a Trackable,
Multimedia Template
280+ Premium News Partners74 million unique visitors / 19.5 trillion page views monthly
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Demo Site to See it Live
Since our ads run across hundreds of national and regional news sites, it’s hard to just “drive by” and show you one, so we’ve set up a demo area to show you how it looks on a dummy news site – you can click actual headlines:
http://demo.newsforce.com/newshttp://demo.newsforce.com/news
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Does it Work? Eye Tracking Proves Engagement
Eye AttractionPercent Higher
Newsforce over Display Ad 817%
Newsforce over Google Adwords 305%
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Newsforce Storyboard
Source: Newsforce Engagement Study, Enquiro, 2008
Newsforce + Traditional PR= Powerful Combination
• We don’t replace your “earned media”
• Use Newsforce to showcase your press coverage & extent your visibility
• Write your stories as if YOU were the journalist
• Unfold your persuasive platform using many different stories
Users Can Socialize Your Content
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Sourcing Content Is Easy - We Can Help
Custom contentPress releasesFeaturesEditorial articlesWebsite contentOpinions
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OpinionsCorporate blogsCollateralVideosPhotosAdvertorialsAudio podcastsWebcasts
With large campaigns, we’ll help you write your stories!
89% of newspaper website users purchase online versus 56% of general users
On content sites, message association is almost 70% greater than interactive ads placed with ad networks
Content sites are particularly effective at improving brand favorability and purchase intent, typically the most difficult metrics to impact
Branded content brings a higher quality audience. Audiences were more likely
Powerful Reach to a Desirable Audience
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Branded content brings a higher quality audience. Audiences were more likely to buy products and services in a number of key categories
Search only reaches a small portion of the potential audience you can reach with Newsforce
Sources: Newspaper Association of America, Online Publisher Association
2007 2003 Change
Content 47% 34% +37%
Search 5% 3% +35%
Commerce 15% 16% -5%
Communications 33% 46% -28%
Internet users spend nearly 50% of online time visiting content
Newsforce: Measurable Awareness
Text links: 26% CTR
Videos: 10% CTV rate
Newsforce campaigns perform similar to banner ads
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Photos: 7% CTV rate
Social Buttons: 3% CTR
*based on data 7/08-10/08
Awareness: Measure exactly how many eyeballs on your news blurb
Awareness/Direct ResponseUnderstand audience interaction with your story
Plus Social SharingRipple Effect
Reporting Helps You Modify and Optimize
Story page views & click activityHeadline click rates (you can test 2 different headlines simultaneously)Multimedia engagement - clicks/views of photos/videosSocial engagement - clicks/actions on social media buttonsWe can support most 3rd party tracking tags
You can change your story! Use real data to make decisions:
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Big Brands Love It
Some of Our Customers
BrandsSearsKmartEagle SnacksSchering-PloughHyatt Chumby
Agencies
Euro RSCGInitiativeRuder-Finn InteractivePHDCarat
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ChumbyWeight WatchersSeamaster CruisesAuthors John Assaraf & Ken BlanchardEcomii.comVision.orgRed Lobster
Carat EdelmanSitewireThe Buyer GroupZocalo GroupOgilvy ActionElixir InteractiveThunderbird MarketingProtea Media
Buy Newsforce Like Ad Space
You pay only for the audience impressions of your blurb on our storyboard ads – we build and host your story’s landing page indefinitely for FREE!
Buy Categories across our national network of 280+ news sites:
Life/Health, General News (Breaking, World, Local), Business and more categories coming soon!
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Business and more categories coming soon!
CPMs range $6-$12, depending on budget and category. Example: at $6 CPM, a monthly budget of only $6000 lets you showcase your story 1 million times! (budgets can be used for one or many stories)
We will work with you to build a campaign that fits your needs and budget requirements!
Cost/Benefit
Newsforce Network is a great buy!
To get the same impact on your own, you’d have to:
Negotiate contracts with hundreds of news sites, and convince them to allow you to run your advertorials in ad space
Build an ad serving platform that contextually matches your Build an ad serving platform that contextually matches your stories to the surrounding news editorial
Pay full price for each ad unit (multiple advertisers share the cost of each Newsforce storyboard)
Build a social media/multimedia landing page CMS for displaying and tracking your story elements (text, multimedia, links, etc.)
Submit your stories manually to search engines, or build an RSS feed to support organic distribution and syndication
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Dana ToddNewsforce, [email protected]
Contact Information
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www.newsforcenetwork.com
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