April

2013

The year 2013 marks another milestone for the company as Shop-

wise celebrates 15 years of retail service to the Philippine market.

This issue pays tribute to the many past and present successes of

Shopwise, and the company as a whole. We begin with a special

message from DVT, as shared with everyone, in commemoration of

the Shopwise Thanksgiving Celebration held last April 11, and the

successful evening that was…

I enjoyed

very much

our party

last night.

We are not

just retailers

we are also

w a r r i o r s

spending most of our time and

energy working hard and fight-

ing battles. It was truly a pleas-

ure to pause for a while and

spend a relaxing evening to-

gether as one family. I think we

should try to do this more often;

we should go out of our way to

stay connected on a personal

level like last night, especially as

we become a bigger and bigger

company.

It was a simple and meaningful

celebration. Brothers and sisters,

we have so many reasons to

celebrate. I am proud of the 11%

growth that you were able to

produce last year. Shopwise is

now a P12 billion company that

provides full time employment to

over 2,000 people and their

families. This does not include

the thousands of other employ-

ees we have that are disers, or

contractuals, etc. We also have

by far the lowest turnover in our

industry. Our employees stay

with the company for years and

What’s Inside

∗ 2013 Marks 15 Years of

Shopwise 1

∗ The Shopwise White

Party 4

∗ Successful Pros

Strengthen the Team 5

∗ Anvil Says Yes to “Yes to

Success” 6

∗ Rustan’s San Antonio

Gets a Facelift 10

∗ Makati Welcomes

Rustan’s Paseo Mall 11

∗ Rustan’s Evia Brings

Freshness to the South 12

∗ More Shopping Options

from RDFS 2 14

∗ McKinley Hill Welcomes

Wellcome Stamford 15

∗ The Rebirth of Rustan’s

Alabang 16

∗ Shopwise Tri Team Update 17

∗ RSCI Round-Up 18

∗ HR Corner 19

ne

wsle

tte

r

2013 Marks 15 Years of Shopwise

1

After 15 years of retail excellence, Shopwise is inducted into the Outstanding Filipino Re-

tailer’s prestigious Hall of Fame for being the best in Hypermarket Category. See page 5.

years. WE have about 300 offi-

cers; over half of these officers

came from the ranks. Shopwise

is nurturing from within. What

an awesome achievement! This

is QUALITY FOR ALL employ-

ees in action.

And yet what fills me with pride

is not only WHAT you have

done; but even more impor-

tantly HOW you have done it.

What makes Shopwise spe-

cial are the QUALITIES I

would associate with a GOOD

and LOVING Father.

Like a good and loving fa-

ther, you have a lot of STAM-

INA. You work endlessly, quietly

and many times thanklessly.

Like a good father, you are AM-

BITIOUS, you have and pursue

great dreams not for your own

good but for the greatness of

your family. Like a good father,

have INTEGRITY. You know

that whatever you do to your

reputation, good or bad, passes

on to your children. Like a good

father, you are HUMBLE and

FAITHFUL. Many times, you

sacrifice the ME for the WE.

You are the FATHER not only

of the employees that work in

Shopwise, but also of the

whole RSCI. 3,700 employees

need you to be a good and

strong father. Once upon a time

Rustan’s was a damsel in dis-

tress. You saved her at a very

heavy price of P2.2 billion, and

now she is in, and of herself, a

beautiful, powerful wife and

equal partner. You also have a

child in WELLCOME, with the po-

tential to be the greatest mem-

ber of our family ever; for as

long as this child has your sup-

port and guidance.

RSCI is one family; like a good

Father, Shopwise is a pillar of

strength, major breadwinner,

and protector.

Your achievements are extraordi-

nary already; but they pale in

comparison to the great future

that lies ahead of us especially

since we are now also part of the

Dairy Farm Group.

Happy 15th! You have fought and

won many battles, enriched

many lives over 15 years. May

you continue to be amongst the

strong who strengthen the weak.

Cover Story

2

Shopwise opened its first store in Alabang in 1998 Shopwise Alabang opened with over 300 employees

The first Management Team of Shopwise

Shopwise wins Grand Prize in First ECR Conference in 2004 besting

18 other entries from all over the Asian region.

Cover Story

AIG invests in RSCI in

2004

Shopwise Manila, opened with a noontime show, Asap Live, in 2005, saw the biggest crowd on

opening day. Over 67,000 customers came to the store.

Shopwise takes over management of 9 Rustan’s Supermar-

kets and 12 Expresslanes in 2006.

DVT wins Ten

Outstanding

Young Men

Award in 2004.

He was the sole

awardee for

Business

Entrepreneur-

ship.

Shopwise wins

Outstanding

Filipino Retailer

Best in

Hypermarket

Category in

2005

Shopwise

becomes

Unilever’s Most

Outstanding

Key Account in

2006

Spinnaker invests in

RSCI in 2007

RSCI holds Php3.5 Billion Corporate Note Facility in

December 2010

Rustan’s wins Ayala

Green Merchant Award

for Best Green Cam-

paign in 2010

Shopwise wins Outstanding Fili-

pino Retailer Best in Hypermar-

ket Category in 2011

Rustan’s wins Ayala Green Merchant Award for Best Green

Campaign in 2011 and Best Merchant for RSF Greenbelt Shopwise opens 2nd provincial

store in San Pedro Laguna in 2011

DVT wins Entrepreneur of the

Year Award in 2011

Rustan’s opens Benny’s

in 2010

Rustan’s sansRival wins 2

Anvil Awards in 2011

Shopwise opens first real provincial

store in 2012. Registered highest

opening day sales to date.

The Dairy Farm Interna-

tional Group acquires RSCI

in 2012

All Express-

lanes are con-

verted to Well-

come in 2012

Shopwise is inducted into

OFR’s Hall of Fame in 2012

3

Cover Story

Celebrating 15 Years of Shopwise:

The Shopwise White Party

White was the color of the night in the Shopwise Officers’ White Party Thanksgiving Celebration held

last April 11, 2013 in Shopwise Araneta. Everyone came in high spirits including DVT and the rest of

RSCI Management. 4

Welcome to RSCI

Successful Professionals Strengthen

RSCIs Leadership Team

Pierre-Olivier Deplanck

Chief Operations Officer Pierre is a seasoned merchant

and operator with over 23 years

of retail experience, 20 years of

which were gained in Asia. ln

the last 3 years, Pierre has

headed Guardian Health &

Beauty in Singapore as its COO

and subsequently, CEO. As

CEO, he not only reversed the

chain's declining market share,

but exponentially increased its

sales and profitability. He has

extensive merchandising ex-

perience having served as GMS

Merchandise Director of Giant

Hypermarket in Singapore.

Prior to joining Dairy Farm in

2007, Pierre was connected

with Carrefour where he held

the positions Store Director and

Country Merchandise Director in

Singapore, Store Director in

China, and various merchandis-

ing posts in Malaysia and

France.

Pierre has a Bachelor's Degree

in Sociology and Human Sci-

ences from the University Pan-

theon-Sorbonne in Paris, as

well as a Bachelor's Degree in

Business Administration in Dis-

tribution Techniques from the

lnstitut d' Administration des

Entreprises in Paris.

Dindo Sy Chu

Chief Financial

Officer

Dindo brings with

him over 25 years

of global experi-

ence in finance having worked in

multinational companies. He

joins us from Avon Cosmetics

where he was the CFO for the

Philippine market. Prior to Avon,

he worked for Roche Pharmaceu-

ticals where he held positions of

increasing responsibilities, in-

cluding CFO roles in Korea, Indo-

nesia and China and also at the

global headquarters in Switzer-

land, as the Global Head of Com-

mercial Finance for the Pharma-

c e u t i c a l b u s i n e s s .

Dindo finished his studies at De

La Salle University with a Degree

in Business Economics and is a

Certified Public Accountant. He is

married with 2 children ages 19

and 12.

In 1998, Shopwise entered the

Philippine retail scene as the new-

est shopping format to hit the

metro. It adapted a European

style hypermarket format, virtu-

ally unknown to the Filipino mar-

ket. Since it opened 15 years ago,

it has been hailed and recognized

as the best Hypermarket in the

country, winning the Outstanding

Retail Award twice in this cate-

gory in 2005 and 2011. In 2012,

Shopwise was inducted into the

prestigious Outstanding Filipino

Retailer’s Hall of Fame in recogni-

tion for being the preferred one-

stop shopping destination for ful-

filling the basic needs of the Fili-

pino family.

Dubbed as the ‘Oscars of the Re-

tail Industry’, the annual gather-

ing of the biggest names and key

players in the Philippine retail in-

dustry is organized by the Philip-pine Retailers Association (PRA) and the Department of Trade and Industry (DTI). The

institution recognizes Filipino

companies who have epitomized

the model of a successful retailer

in terms of growth and good ethi-

cal business practices.

5

Jeff Lee

Senior Finance

Advisor

Jeff has done a lot

over the last few

months as our act-

ing CFO to help us

build a very efficient internal fi-

nancial management system. He

has also trained not only our fi-

nancial and accounting teams, but

also, more importantly, business

owners to become much better

P&L managers. He has also given

us new skills and tools for making

financial decisions. He has agreed

to remain involved with our busi-

ness as a Senior Advisor for Spe-

cial Finance Projects.

Accepting the award from current DTI

Undersecretary, Zenaida Maglaya

(left) were RSCI President, Donnie V.

Tantoco (middle), and RSCI Vice Presi-

dent for Shopwise, Kerwin Legarde

Feature

Anvil says Yes to “Yes to Success!”

levels did not wane (well also

because this was the only

chance for us to be seen on

TV!)

The whole program made the

employees aware of the sim-

ple things we do to make the

organization successful. Like

in the TVC, each actor/actress

played a role in coming up

with one message. Internal

talents were used to convey a

very important message and,

the goal was achieved simply

because these employees said

YES!

by Aggie Artadi

“Lights, camera, action!”

That’s what was heard all

throughout the 1 shooting

day of the Yes to Success

commercial. That sunny

morning of September 2011

brought together a number

of RSCI employees cast to

portray different personali-

ties embodying our values

in our first ever in-house

commercial. Some were

clutsy, some were stiff, oth-

ers nervous and some, like

Kerwin, were just natural-

born stars. What was it like

being a part of this activity?

What was it like being a star

for a day? What did they

feel having their faces splat-

tered all over our offices?

Let’s hear it from the stars

of the YTS commercial

themselves…

Honestly, I really don't know

why I was chosen. Bakit nga

ba? Nevertheless, I felt privi-

leged to be part of this very

important campaign. I be-

lieve that these values are

very important to our organi-

zation and I was glad to be

part in conveying these val-

ues to everyone. Ang hirap

pala to be the leading man.

Naks! Seriously though, the

experience taught me to be

patient due to several

takes...hehehe…, and pa-

tience is indeed a virtue. The

more you concentrate and

focus on your role, the less

mistakes you make. The

shoot took the whole day.

People were very tired, but

patient, and the performance

Kerwin Legarde

VP Shopwise

Format

Joseph Fuertes

Store Manager

RSF Ayala, Cebu

L-R: Agg ie Artad i

(Shopwise Marketing Di-

rector), Frances Yu (VP

Rustan’s Format), Ana

Punongbayan (Rustan’s

Marketing Director), Ker-

win Legarde (VP Shop-

wise Format), Jill Tan

(FSD Merchandise Man-

ager), and Tet Bachmann

(Marketing Division Man-

ager for Wellcome) were

on hand to receive our

latest Anvil Award.

I played the part of an SA pilfer-

ing some grocery items. The

maarteng flight-attendant-

looking Jill was supposedly the

store Manager in the scene. Al-

though it was just a supporting 6

embody in our work and daily

lives. These values will lead us

to succeed as a company and as

an individual. I think this was a

fun, creative way of “preaching”

these. I am thankful that in my

own little way, I was able to con-

tribute in making our core values

known to the organization.

My first reaction was

disbelief. “Me, star in

a TVC? I can’t act, is

this for real? Who will

I suffer this with?

What role will I play?”

I was happy to see

that I was assigned to

the “integrity” seg-

ment as a Store Man-

ager, chiding the Chef

who was trying to

eat merchandise

pastry covertly

while on duty. It

was like being true

to my real life work

as an Auditor.

One of my seg-

ments was the last

to be shot. Since

this was in the

bakery section, we

had to wait for the

store to close. Eve-

ryone was dead

tired and no longer

camera-pretty. It took more

than 10 takes before we got eve-

rything perfect. I will never as-

pire to be a movie star anymore,

hahaha!

Seriously, the YTS program defi-

nitely boosted the morale of the

organization and made us under-

stand the values that we should

Kristine Austria

Junior EA,

Accounting

role, I was so proud and honored

to have been casted for the com-

mercial. Feeling artista ako

noong nilalagyan ako ng make-

up! I think I was chosen because

I have been in the company

long, and have climbed the lad-

der to my current position as

Store Head of RSF Ayala, Cebu. I

learned from the commercial

that there is always someone

watching. That you always have

to be honest, even if others will

not, and cannot.

Rex Borrilla

Waiter, Benny’s

Noong una, nagulat ako kasi

pinili ako para sa project na ito.

Hindi ko nga alam kung bakit

ako yung napili e. Siguro dahil

sa dedikasyon ko sa tra-

baho? Kung ano man ang

dahilan, nakakataba ng

puso at nagpapasalamat

ako na nasama ako dito.

Gumanap ako ng isang

bagger. Pinakita namin

ang importansya ng unity

sa isang grupo. Na kahit

ano pa ang posisyon mo,

kailangan ng koop-

erasyon, tulungan at

teamwork sa trabaho

para umunland lahat.

Malaki ang pagbabago sa

mga empleyado at kum-

panya mula ng ginawa itong

project. Nakatulong talaga

ito, dahil binigyan kami ng

inspirasyon sa aming pang

araw-araw na trabaho.

Proud at honored ako mag-

ing kabilang sa project na

ito. Sana masama ako ulit

sa susunod :)

I felt honored but at the same

time nervous, upon learning that

I will be part of the YTS Cam-

paign. Being a part of this gave

me the opportunity to contribute

something good to the Company.

On the other hand, I had stage

fright because I was never a per-

former. I had never done a shoot

before. Then I realized you really

feel accomplished if you do

something for the greater good.

I was assigned to the “Daring”

Jill Tan

FSD Manager

When I was chosen to be part of

the campaign, I instantly felt

honored as I knew the basis for

choosing their talent was the

character of the employee, his/

her contribution and loyalty to

the company. It was nice to

part. I may have looked calm

on the poster, but the making

of it wasn’t that easy… I could

have complained but instead, I

“dared” myself to finish the

task. It was tiring, but the ex-

citement, the fun, and most

especially, the bonding experi-

ence among my co-employees

was definitely worth it.

7

Eugene

Guillermo

AVP– Corporate

Audit

portray the role of a Store Man-

ager who exemplified leadership

through good example. It also

showed how a leader should be

able to share his/her knowledge

unselfishly to improve the wel-

fare of his people. Even if it took

long hours to shoot the video, it

was a chance to build camarade-

rie among the cast members,

regardless of position. We were

given the opportunity to get to

know others we seldom encoun-

ter. The video made people re-

evaluate their integrity and it

reinforced the importance of

malasakit in whatever we do. I

am truly proud to have been a

part of this unique project. Con-

gratulations to all of us and to all

who made this possible.

Toto Britanico

Warehouse

Manager

Feeling star ako sa commercial,

kahit extra lang ako, hahaha. Ka-

sama ako sa “Malasakit” portion

kung saan ang role ko ay isang

Shelf Filler. Excited at motivated

ako noong napili ako. Siguro,

nakita nila yung personality ko at

loyalty sa kumpanya, kaya ako

nasama sa cast. Masaya maging

part ng isang project gaya nito

kasi nakatulong ako, kahit konti,

na turuan yung ibang empleyado

tungkol sa mga values ng RSCI.

Proud ako maging part nito. Sana

lang, sa susunod, ako na ang

know… In the TVC, I portrayed a

Baker, a bad one who ate the

bread while nobody was looking.

This scene teaches us that we

should not steal and must always

be honest and have malasakit for

our company.

Simply being included in the com-

mercial was unforgettable for me.

Being together with S'DVT and

other executives/employees of

RSCI, cracking jokes with them

while waiting for our shoot, and

because I have only been in the

I was shocked when I

found out that I will be

part of the project. Up

to now, I still don't

know why I was se-

lected. Maybe it’s the

positive feedback

about me or maybe

dahil sa kakulitan ko

with some of the Mar-

keting people in the

HO. I really don’t 8

company for 4 years, made it

even more significant for me.

I feel proud being part of the

TVC and program altogether.

Even one of my batch mates

from high-school, who happens

to be one of the agents of Nes-

tle, was able to see me in the

poster and TVC. Sikat na daw

ako! hahaha Now, I can say to

my grandchildren in the future,

that once I was a commercial

model! Hahahahahaha

bida!

Masaya ako noong

napili ako na sumali sa

commercial, pero hindi

ko inaakalang mapipili

ako. Siguro dahil

matagal na ako sa

kumpanya, kaya ako

napili. Gumanap ako

bilang isang Guard sa

commercial.

Bilang isang

security per-

sonnel, kailan-

gan ng

disiplina sa

sarili, sa tra-

baho at sa

pakikitungo sa

kapwa. Hind-

ing-hindi ko

makakalimutan

na sa aking buhay, minsan ay

naging aKtor ako. Ganun pala

ang feeling! Habang kinukunan

ang eksena, may Direktor na nag

-uutos ng paulit-ulit. Ako”y natu-

tuwa na naging instrumento ako

para makatulong na mapalaga-

nap ang magandang programa

ng kumpanya para sa lahat.

Dax Chavez

Store Manager,

RSF Rockwell

Manong Apollo

Security Personnel

When I was cho-

sen to be one of

the participants

of the “Yes for

Success” project,

I felt important.

It made me feel

that even if I

don’t play a big

role or do signifi-

cant assign-

ments for the

company, in my own way, I

contribute to support the team

to achieve

growth,

develop-

ment and

progress

of the

company.

I played

an SA,

while lip-

synching

the jingle,

particu-

larly to

illustrate working with MALASA-

KIT. And during the shoot, I

felt like a star, hehe.

The YTS project reinforced self-

awareness among the employ-

our families. Being a part of this

project was precious for me. It

gave me a good experience, fun

times with friends and col-

leagues, and most especially, it

constantly reminds me to be a

responsible and worthy em-

ployee too.

ees. This helped everyone think of

being good, trustworthy and re-

sponsible individuals. This made

us realize the importance of keep-

ing a good relationship with the

company that gives us jobs to

support and sustain ourselves and

RSCI Receives

Anvil Award

Rustan’s Supercenters

Inc. (RSCI) was given

the Anvil Award of Merit

for its Yes to Success

(YTS) campaign, under

the Public Relations Pro-

grams Directed at Spe-

cific Stakeholders cate-

gory, at the recently con-

cluded 48th Anvil Awards

held at the Makati Shan-

gri-La Hotel last March 6,

2013 .

The prestigious annual

Anvil Awards, dubbed the

“Oscars” of local PR prac-

tices, and proffered by

the Public Relations Soci-

ety of the Philippines

(PRSP), recognizes out-

standing PR programs

and tools. This year’s af-

fair gathered practitio-

ners from the fields of

public relations and cor-

porate communications,

and boasted of a board of

jurors comprised of ex-

perts in PR, media, the

academe, civil society,

government and busi-

ness.

9

Weng Alberto

Senior EA,

Operations

In the News

The newly re-opened Rustan’s San Antonio now boasts of more modern interiors, brightly lit aisles and a fine as-

sortment of goods for a better shopping experience altogether. It also offers a quick and better alternative to grab

-and-go eating with its full –line Gourmet to Go assortment and Chop’d– the newest salad craze that’s sure to de-

light Makati residents. Present at the re-launch last Jan. 4 were RSCI President, Donnie Tantoco, Rustan’s Format

VP, Frances Yu, VP Food Services, Beth Romualdez, and the rest of the Rustan’s Team. 10

Rustan’s San Antonio Gets a Facelift

In the News

Makati Welcomes a New Neighbor in

Rustan’s Supermarket Paseo Mall

Free oranges were given to Salcedo Village residents last February 15, as it triggered the launch of the newest and

freshest store in town– Rustan’s Paseo Mall. On had to celebrate the new store opening were DVT, Beth Romual-

dez, Frances Yu, Nercy Torrilla (VP Construction), Tess Fernandez (VP Site Sourcing), Dairy Farm’s Jeff Lee, Kerwin

Legarde, Pete Sison (IT) and the rest of the Rustan’s Merchandising and Operations Team. 11

In the News

All hands were on deck at the launch of Rustan’s Evia last March 1. Even local stars Phil & James

Younghusband, Sen. Manny Villar, Tessa Prieto-Valdes, Aleli Aguilar-Andanar, and DVT joined in

making the event a huge success. But the real star of the show was the fabulous new store!

Rustan’s Evia Brings

a Taste of Freshness to the South

12

In the News

The Rustan’s Evia Bike-Out

Rustan’s Evia opened with the first-ever Rustan’s Bike Out where over 500 bikers came to grace the

occasion and get drenched in the rain! It wasn’t a race, but everyone emerged as winners,

nevertheless! 13

In the News

Royal Duty Free Choices Brings More Shopping

Options to the Subic Bay Freeport Zone

A shower of confetti marked the opening of Royal Duty Free Choices last March 22, 2013. Joining the

celebration were Amb. Benny Tantoco, flanked by DVT, CYT, Mrs. Anne Marie Gordon, Mr. Roberto Gar-

cia, Mr. Ichiro Tsuji and Ms. Vanessa Matsunaga. The event was hosted by Krista Kleiner. Capping off

the day’s event was a free concert featuring Barbi Almalbis. 14

In the News

Stamford McKinely Hill Welcomes Wellcome

McKinley Hill recently welcomed Wellcome in Stamford last April 12. On had to share in the celebration

were DVT, Jeff Lee, Dindo Sy Chu and the rest of the Wellcome Team headed by Beth Medina. 15

In the News

Alabang Village Celebrates the Rebirth of

Rustan’s Alabang

Alabang residents had reason to celebrate as their old-time favorite, Rustan’s Alabang, re-opened last

April 5, 2013. Seen at the re-launch were Amb. Bienvenido Tantoco, Sr., Mr. Rico Tantoco, Ms. Vida

Estrella, Mrs. Apples Meer, and Mr. Federico Sarabia, AAVA President. Friends, family, and relatives re-

siding in Alabang Village also joined the celebration. 16

News Update

They’re At It Again!

An Update on our Shopwise Tri-Team

ish line to get a better view.

The race re-

quired 2 loops

at the 5 kilome-

ter mark. Fran-

ces came in

first, shortly fol-

lowed by Toto—

he narrowed the

gap.

Then sirens went off… an ambu-

lance sped away. “What hap-

pened?”, we thought, but no

one was saying any-

thing. We just

hoped that everyone

was OK…

Runners were com-

ing in, one by one…

Where were Toto

and Frances? From

the distant corner,

we spotted 2 yellow/

white shirts. “That’s

them!” Toto was pacing Frances!

They were go-

ing to cross the

line together.

We quickly

called Kerwin

and Emer to

meet them at

the finish line

gate… as a team, they crossed

the line together.

Final results show our Relay

Team finished at 15th Place at

3:11:57, while Toto finished

at 66th Place at 3:11:56. Yes,

Toto put his foot in first!

What we started as a team,

we finished as a team…

And so the quest for the Iron

Man 2013 in August contin-

ues… Next stop… Tri-United

2 in Laiya, Batangas! Go

Team Shopwise!

by Ana Punongbayan

5, 4, 3, 2, 1, Bang! And they

were off. The Shopwise Tri

Team was at it again. This

time, it was for the Tri-United

Race held in Subic Bay last

March 10, 2013. Hundreds of

swimmers made their way

through the 20 kilometer swim

in Dungaree Beach. We had 2

swimmers in the water… Toto

Britanico doing a solo triathlon,

and Emer de Guzman, repre-

senting the relay team.

After a 31:24 minute swim,

Emer was quickly out of the

water, then tapped Kerwin to

start the bike

race. Toto

emerged

shortly after

at 42:59 min-

utes… he was

then off on

the bike.

Kerwin came

in at

1:29:07, tapped Frances and

she was off on a 10 kilometer

run under the sweltering heat.

Toto finished the bike leg at

1:25:25, parked his bike, and

ran the final leg of the race.

We, the team who stayed be-

hind, moved closer to the fin-

The road to success is not straight. There is a curve called Failure, a loop called Confusion, speed

bumps called Friends, red lights called Enemies, caution lights called Family. You will have flat

tires called Jobs, but if you have a spare called Determination, an engine called Perseverance, a

driver called Will Power, you will make it to a place called Success. Anonymous

17

Lourdes Borci,

Shopwise Store

Director

Success to me is

knowing that you

have lived your life

according to God's purpose.

It's like this life that we are liv-

ing here on earth is a big stage

play where we have one-to- one

audience with God. We have

By Tet Bachmann

There are many ways one can

attain success in life. Whether

it’s moving up the corporate lad-

der, running a profitable busi-

ness, or raising a happy family.

Every individual has a different

outlook on what it means to

have a successful life. We re-

cently asked several employees

what success means to them,

and to share with us their most

memorable moments of success.

Ellen Ong, Pur-

chasing Manager

Success to me is a

broad spectrum of

achievements in life,

not necessar i l y

monetary but more of simple

things that make one happy.

On a personal note, it

is simply being with

my family, enjoying

simple pleasures. just

being together espe-

cially in our quest for

spiritual growth.

On a professional

level, it is fulfilling

everyday challenges

with our team and exceeding

what is expected of us.

Tips & Tricks

RSCI Round-Up:

What Does Success Mean to You?

roles to play and have been

equipped with wonderful talents

to use and showcase to delight

our Creator. In 1989, I came to

know God in a personal way,

since then I have experienced

continuous success, and have

looked at failure as a stepping

stone to more successes to

come.

Stephanie Ann

Ong, Store

Head, Well-

come Farmers

Success is a mat-

ter of one's sense of fulfilment.

It's the end process of over-

coming challenges, trials and

obstacles in any aspect of life.

I was a single mom at a very

young age (17). Being a young

mom and a student could have

been difficult for me but it

never was, because of the full

support from my family. I

wanted to give back to my par-

ents their pride so they will still

be proud of me as their daugh-

ter. I know that somehow I was

able to show my family my ap-

preciation of their love, and

that I was able to overcome

one of my most challenging

years of my life.

Selina Romualdez,

Rustan’s Cebu

Marketing & Mer-

chandising Man-

ager

Success is a combi-

nation of experiences that led me

to where I am now. It is a continu-

ous journey and learning experi-

ence rather than a goal. For me,

the meaning of success changed

throughout the different stages in

my life. As a working mother, it

has brought me to the realization

that one can be successful in bal-

ancing work and family. It is when

I realized that I have accomplished

various milestones in my life; from

graduating with a dual degree, to

marrying the love of my life, being

blessed with 2 beautiful kids and

having a dream job that allows me

to pursue so many enriching ex-

periences. I am grateful to be a

part of this company who can bring

out the best in me.

Cristine Pardinas

SPIC Manager

Success is being able

to accomplish goals

and plans no matter what the out-

come is. What is important is the

feeling of satisfaction and fulfil-

ment after completing each under-

taking.

Experiencing success should be

constant and endless, big or small.

Just getting by each day and being

able to balance my life with family,

work, friends and spiritual well-

being is success in itself. A recent

accomplishment is seeing my two

sons graduate in Kinder and Grade

6 with honors, both were also ac-

celerated by one school year! A

success sweetly shared with my

loving husband… 18

“Success is liking yourself, liking

what you do, and liking how you

do it.

Maya Angelou

HR Corner

The Proof of the Pudding is in the Eating

Marie Elizabeth Medina (BCM)

was appointed

Vice President-in

Training for Well-

come Operations.

Her promotion

highlights the

strategic impor-

tance of the expanded scope of

her responsibilities in support-

ing our growth objectives.

Her clear and in-depth under-

standing of the operations and a

keen business sense will con-

tinue to allow us to meet the

increasing demands of our cus-

tomers, partners and all our

stakeholders with more confi-

dence and focus. BCM’s appre-

ciation of the importance of ef-

fective partnering with both in-

ternal and external stakeholders

has supported our goal to

achieve operational and service

excellence.

Joy B. Paril was promoted to

Store Manager in

Training for RS

Katipunan. Joy

brings with her

more than twelve

years of experi-

ence within the RSCI group,

spanning from Sales Associate in

the year 2000, Store Supervisor

in 2004, and Grocery Head in

2010.

It is said that “Success comes to those who wait.” True… but in RSCI, success definitely comes to those

who not only wait, but to those who dare, and work hard. Here’s solid proof that it really happens…

a list of the latest promotions within the company.

Daniel G. Pasumbal (DGP) was

appointed Direc-

tor for Operations

- in Training RS

Fresh effective

January 1, 2013.

In this new role,

DGP is responsi-

ble for over-all management of

all RS Fresh Stores. He was a

Store Manager for RS Rockwell

and Store Manager for SW Libis

before his promotion. He

brings with him seventeen (17)

years of related experience,

both within and outside the

RSCI group.

Ana Maria M. Punongbayan was

appointed Director

for Marketing-in

Training effective

January 1, 2012. As

a Marketing Director,

she manages all

the marketing strategies and exe-

cutions of Rustan’s Supermar-

ket’s products in its support to

store profit achievements. Prior to

her promotion, she held the posi-

tions of Ad and Promo Manager

and Division Manager for RSCI

Marketing.

Arturo S. Non Jr. was promoted

to Store Manager

in Training for

Shopwise Harrison

Plaza. Art has

been with our

company for more

than sixteen (16)

years. Over these years, he has

held the positions of Helper, Asst.

Supervisor, and eventually Super-

visor at RDFS Clark, Department

Head for Goods Receiving at SW

Libis, and Asst. Store Manager

for SW – Harrison Plaza before

this promotion. Art is known for

his ability to be a team player and

overcoming problems during

challenging times.

Selina S. Romualdez was ap-

pointed DM- Mar-

keting and Mer-

chandising for

Rustan’s. In her

capacity as DM-

Marketing and Mer-

chandising, she is responsible for

increasing customer sales

through marketing and promot-

ing products, as well as the de-

velopment of various strategies

using various marketing tech-

niques to increase sales. Selina

has been with the company since

April 4, 2011.

Ester “Toots” Dela Cruz was pro-

moted DM-

Marketing in

Training effective

January 1, 2013.

She has been with

the company for

more than 12 years and started

as a Cashier and Customer Ser-

vice Supervisor. Since then she

has been moved to CCSD Head

for SW-Makati, CCSD Head for

SW-Libis, CRM Head for Market-

ing, Asst. VMD Head, and VMD

Manager. 19

Paulette P. Quiray was appointed

Store Manager in

Training for Shopwise

San Pedro. Paulette

brings with her ten

years of experience

with RSCI. She

started as CCSD Head for SW

Alabang in 2002. She was later on

promoted to Asst. Store Manager

Support for SW-Sucat.

Lourdes O. Borci was appointed

Director for Op-

erat i ons- i n

Tra in ing for

Shopwise effec-

tive January 1,

2013. Up until

her promotion, Lourdes was the

Store Manager for Shopwise

Harrison Plaza, Store Manager

for Shopwise Alabang and Store

Manager for Shopwise Sucat.

She started her career with

RSCI in 2007 as an Asst. Store

Manager for SW-Sucat.

Lolita Carmen

From Merchandising Clerk

to Junior Buyer

Ma. Liza Revoltiado From Merchandising Clerk to Junior Buyer

Richard Bryan Pineda From Network & Hardware

Assistant to Technical Support

Elizabeth Ponce

From Admin. Assistant (SPIC) to

Demand Planning Supervisor

Melizza Santiago

From Credit & Collection Clerk to Collec-

tion Supervisor

Sherwin Navidad From Junior Buyer to Merchandise Manager

Moving Up the Corporate

Ladder Means You Have

To...

Demonstrate a Strong Capac-

ity for Growth

Show the ability to evolve your

thinking and the capacity to ex-

pand your skills. The capacity for

growth requires you to have a

thirst for knowledge and the abil-

ity to learn new things. Other-

wise, you will become irrelevant

quickly.

Possess an Attractive

Attitude

Attitude is everything. But,

you do not only have to pos-

sess a great attitude, but a

likable one at that. People

must like working with you—if

they like your attitude, your

aptitude has a better chance

of being discovered. Be help-

ful, show humility, be optimis-

tic, and show empathy to-

wards others. Help others be-

come successful too.

Have the Courage to Think

Big and Take Risks

Be bold and daring. This helps

you think, act, and innovate in

ways that come naturally to

you. Follow you gut, put your

capabilities to the test and

seize the opportunity to shine.

Earn the Trust of Others

Being trustworthy is a power-

ful asset, and essential for

getting promoted. It is not

enough to just be likable. You

must know how to build rap-

port, be a master at resolving

conflicts, and be diplomatic

with people.

Be Loyal at All Costs

Being loyal to your company is

paramount to your success.

Your personal values must be

totally aligned with the organi-

zation for you to be uncondi-

tionally loyal.

Glenn Llopis, Contributor,

Forbes Magazine

Real success is finding

your lifework in the work

that you love.

David McCullough

More Growth from Within

20

The Editorial Team

Editor-in-Chief: Frances J. Yu, VP Rustan’s Format

Managing Editor &

Lay-out: Aggie G. Artadi, Shopwise Marketing Director

Contributing Writers: Ana Punongbayan, Rustan’s Marketing Director

Tet Bachmann, Wellcome Marketing Division Mgr.