LCANEWSLETTER DEVELOPMENTSThe way I tackled this quick turnaround live brief.

After looking at existing design done for the college, I decided to start resolving this brief through design sheets to establish layout rules and find the options I have for

Here I was figuring our a margin that allows for alot of information and considers a fold & Format.

hierarchy. I also did this to establish how I would communicate the specified amount of information effectively and use a folding method as the driving force for my design approach.

Here I realised I needed to define a Hierarchy of information and subinformation so the newsletter didnt look overpowering because of the amount of articles I needed to include.

A rule I came up with was to have a body of information on one side that conforms to a baseline grid, and then on the other side creatively break this grid. On the side with the broken grid I initially wanted to include a message. Something like: Break the mould.To cater for one half of the specified target audience (potential students). The opposite side would cater for the other half of the audience (Tutors and members of staff)

Folding was an important part of the brief, So i decided to have my layout be lead by fold. I took my developments into crafting from here.

The two sides in their intial idea stages. I had decided that because I have 16 sections if at A2, I could basically split my articles into sections using a grid that conforms to a folding method.

This was the articles started to work functionally and it became easier to think about allowing for 10 - 12 articles of varying size.

Initial stages of my broken grid idea. I thought really that I had to take it into indesign from here so I could be creative, with clinical precision.

After exploring design directions and layouts in indesign i decided to print out a few design directions.The design of the cover, as its the first thing the viewer will see,

the covers (front and back) need to give the viewer a flavour of the college visually. I went for an image I took of a press at Vernon street in duotone, With an italic Century Gothic typeface.

A various set of design directions for the front and back covers of the hand out newsletter.

The article needed to be flipped to allow for a conformity with the folding method and ease of reading and navigation around the newsletter.

The hierarchy of the information in the articles was considered in oder of importance and relevance to the reader..

I decided to adapt my idea of breaking the grid into a more accessable visual look that would echo the cover and give the front and back a uniformity, but gives the two sides a disticntly different feel.

The poster follows exactly the same grid as the articles, the only difference being I have added more vertical columns to allow for a more gig poster feel which communicates the open day hours in a visually engaging way.

I ended up realising that having the title and the articles the same way up dosnt work functionally and I needed to turn the articles up side down to make the folding process easier and more comfortable for the viewer.

I wanted A visually engaging poster that would appeal to both aspects of the target audience, I think the blend between the image I used and the grid helps achieve this.

It got to a point where I felt that I had resolved the letter because I had fit all the brief requirements, and managed to include a set of my own rules which made the

overall design work and at this point, I decided it was time to get a to scale newsletter printed out.

The final scale is A2, and folds

down to A5 to make a handy little informative piece which is big enough to have as a hand out and a poster.

The hierarchy of information worked well functoinally with the “hot dog” style of fold method I had chosen.

LCANEWSLETTER DEVELOPMENTS

Jonny PackhamOUGD301

For my previous design directions, images of the final for print & a short evaluation see “Design Directions” & “Final Newsletter” posts in design practise.