APEX APEX u Food & Hotel Asia, u World Food Moscow, u Gulfood 2009, u Seoul Food & Hotel 2008, u International Horticulture Fair & u Canadian International Food & Flower Trade Show, Beverage Show, u Fispal Food Service Show, u Bio Fach, u BioFach America, u 54 Summer Fancy Food & Confection Show, u Foodex Japan 2009, u SIAL 2008, u Fine Food & Hotel Australia, u International Food & Drink Exhibition (IFE 2009) u FHC China 2008, Singapore, Russia U.A.E from 22nd to 25th, April 2008 From 23rd to 26th, September 2008 From February 2009. Korea From 14th to 17th, May 2008. Amsterdam, Toronto, Canada, Netherlands February 2009 Sao Paulo, From 14th to 17th Oct., 2008 Brazil, from 23rd to 26th, June 2008 Nuremberg, Germany Boston, USA From 15th to 18th February 2009 From 16th to 18th, Oct. 2008 New York, USA, from 29th June Tokyo, Japan to 1st, July 2008. Paris, France From March 2009 From 19th to 23rd, Oct 2008 Melbourne, Australia, from 11th to London, UK Shanghai, China 14th, Sep. 2008 From 15th to 18th, March 2009 From 4th to 6th, Dec. 2008. List of Trade Fairs during January '08 - Mar '08 & 2008-2009 (April 2008-March 2009) MUMBAI 4th Floor, Banking Complex Bldg., Unit No. 3&4, Sector- 19A, Vashi, New Mumbai - 400 705 Tel : +91-22-27840949, 27845442 Fax : +91-22-27842273 E-mail : [email protected]BANGALORE 12/1/1, Palace Cross Road Bangalore - 560 020 Tel : +91-80-23343425 Fax : +91-80-23364560 E-mail : [email protected]KOLKATA Mayukh Bhawan, Bidhan Nagar, Salt Lake City Kolkata - 700 091 Tel : +91-33-23378363 Fax : +91-33-23378680 E-mail : [email protected]HYDERABAD 8th Floor, Chandra Vihar Bldg. Mukkaramjahi Road, Hyderabad - 500 001 Tel : +91-40-24745940 Fax : +91-40-24745947 E-mail : [email protected]GUWAHATI Jain Complex 3rd Floor, Opp. Dispur, Old Post Office, G. S. Road, Dispur, Guwahati - 781 005 Tel : +91-361-2599010 Fax : +91-361-2340485 E-mail : [email protected]ORISSA A.P.I.C.O.L., 326, Baramunda, Bhubaneshwar - 751 003 Tel. : +91-674-2561203 : +91-674-2561874 Fax : +91-674-2563306 E-mail : [email protected]JAMMU & KASHMIR Sher-I-Kashmire Bhawan, Vir Marg, Jammu - 180001 Tel. : +91-194-2434402 Fax : +91-194-2430036 PUNJAB Punjab Agro Industries Corp. Ltd., 2-A, Sec-28-A, Madhya Marg, Chandigarh - 160 002 Tel. : +91-172-2651622/6241 Fax : +91-172-2656270 E-mail : [email protected]TRIPURA Deptt. of Industries & Commerce, Pandit Jawaharlal Nehru Complex, Agartala Tel. : +91-381-2306423 Fax : +91-381-2324432 E-mail:[email protected]MANIPUR Directorate of Commerce & Industries, Imphal, Lamphalpat - 795 004 Tel. : +91-385-2410481 Telefax:+91-385-2410550 E-mail : foodjoyapeda@ yahoo.com.in NAGALAND Directorate of Horticulture, Govt. of Nagaland Kohima - 797 001 Tel. : +91-370-2221311 Fax : +91-370-2221311 TAMILNADU Agricultural Marketing & Agri Business Govt. of Tamil Nadu, Commissionerate of Agricultural, Marketing and Agri Business, Cipet Road, Industrial Estate, Guindy, Chennai - 600 032 Tel. : +91-44-22347484 Fax : +91-44-24464959 E-mail : [email protected]UTTAR PRADESH U. P. State Horticulture Co-op. Mktg. Federation, 18-B, Ashok Marg, Lucknow Tel. : +91-522-2391235 Fax : +91-522-2391858 E-mail : [email protected]MADHYA PRADESH The Madhya Pradesh State Agro Ind. Development Corp. Ltd. 3rd Floor, “Panchanan”, Malviya Nagar, Bhopal Tel. : +91-755-2555074 /1967 Fax : +91-755-2557305 E-mail:[email protected]Chairman : General Manager : Editor : Asit Tripathy S. Dave Sunil Kumar R. K. Boyal, Pravin Gupta, A. S. Rawat Vinita Sudhanshu Director : Secretary : Email Website : [email protected]: http://www.apeda.com GUJARAT Gujarat Agro Ind. Corp. Ltd. th Marketing Div. Blue Star Bldg, 4 Floor, Near High Court Rly.Crossing, Navrangapura, Ahmedabad Tel. : +91-79-26443693/2741 +91-79-26560362 Fax : +91-79-26424980 DELHI 3rd Floor, NCUI Building, 3 - Siri Institutional Area, August Kranti Marg, New Delhi - 110 016. Tel : +91-11-26534186, 26514572 Fax : +91-11-26534870 E-mail : [email protected]KERALA Kerala State Ind. Enterprises Ltd., 4th Floor New Corporation Bldg, Palayam, Thiruvanantapuram, Kerala - 695 033, Tel. : +91-471-2326913/ 47 Fax : +91-471-2334590 E-mail : [email protected]CHATISGARH Chatisgarh State Industrial Development Corp. Ltd., LIC Campus, Pandri, Raipur-492004 Tel. : +91-771-2583789/90 Fax : +91-771-2583794 E-mail : [email protected]APEX update APEX update APEDA QUARTERLY ISSUE: JAN. - MARCH 2008 Designed & Produced by RGA ([email protected]) r. Asit Tripathy, an IAS officer of Perfectly fit for his role as Chairman 1986 batch, Orissa cadre, has been APEDA, he brings with him proven appointed chairman of APEDA, experience and leadership qualities. succeeding Mr. K.S. Money. He Over the years he has held a number took over his responsibilities with of important positions in the state in effect from February11th, 2008. different arenas and has been principally responsible for the A post graduate and M. Phil degree development of industrial holder from Jawaharlal Nehru infrastructure, infrastructure University, Mr. Tripathy completed industrial financing and promotion, his LLB while pursuing service and Orissa Hydro Power and Energy additionally earned an MBA degree Department. from ICPE, Slovenia in Europe. Under his dynamic leadership Prior to joining APEDA, Mr. APEDA is sure to grow by leaps and Tripathy has served as Secretary bounds as he builds on the excellent Tourism and M.D. Orissa Tourism work done by Mr. K.S. Money over Development Corporation where the past five years. he earned the respect of his seniors and appreciation of his juniors. Change of Guard at APEDA M xtending technical, infrastructural and administrative support for trade development are some of the main functions of UNCTAD (United Nations Conference for Trade and Development). In a special initiative to provide administrative support for trade development UNCTAD in association with APEDA organized four workshops for spreading awareness among stakeholders on Non- Tariff measures. APEDA is UNCTAD's Tier-I partner in its project on “Role of Standards in the export of agro products and sharing experience on Non-Tariff measures”. Supporting the project, APEDA helped in organizing the workshops in the cities of Hyderabad (Dec. 28th, 07); Delhi (Jan,1st,07); Mumbai (Jan,18th,08) and Cochin (Jan, 22nd, 08). The workshops which were well publicized in the national dailies generated the participation of exporters, academicians, researchers and were addressed by key UNCTAD personnel. UNCTAD- APEDA, Initiate To Spread Awareness on Non- Tariff Measures E Chairman APEDA, Mr. Asit Tripathy
Transcript
APEX APEX
uFood & Hotel Asia, uWorld Food Moscow, uGulfood 2009,
uSeoul Food & Hotel 2008, uInternational Horticulture Fair & uCanadian International Food & Flower Trade Show, Beverage Show,
r. Asit Tripathy, an IAS officer of Perfectly fit for his role as Chairman
1986 batch, Orissa cadre, has been APEDA, he brings with him proven
appointed chairman of APEDA, experience and leadership qualities.
succeeding Mr. K.S. Money. He Over the years he has held a number
took over his responsibilities with of important positions in the state in
effect from February11th, 2008. different arenas and has been
principally responsible for the A post graduate and M. Phil degree d e ve l o p m e n t o f i n d u s t r i a l holder from Jawaharlal Nehru infrastructure, infrastructure University, Mr. Tripathy completed industrial financing and promotion, his LLB while pursuing service and Orissa Hydro Power and Energy additionally earned an MBA degree Department.from ICPE, Slovenia in Europe.
Under his dynamic leadership Prior to joining APEDA, Mr. APEDA is sure to grow by leaps and Tripathy has served as Secretary bounds as he builds on the excellent Tourism and M.D. Orissa Tourism work done by Mr. K.S. Money over Development Corporation where the past five years.he earned the respect of his seniors
and appreciation of his juniors.
Change of Guard at APEDA
M
xtending technical, infrastructural and administrative support for trade development are some of the main functions of UNCTAD (United Nations Conference for Trade and Development). In a special initiative to provide administrative support for trade development UNCTAD in association with APEDA organized four workshops for spreading awareness among stakeholders on Non- Tariff measures.
APEDA is UNCTAD's Tier-I partner in its project on “Role of Standards in the export of agro products and sharing experience on Non-Tariff measures”. Supporting the project, APEDA helped in organizing the workshops in the cities of Hyderabad (Dec. 28th, 07); Delhi ( Jan,1st,07); Mumbai ( Ja n , 1 8 t h , 0 8 ) a n d C o c h i n (Jan, 22nd, 08). The workshops which were well publicized in the national dailies generated the pa r t i c ipa t ion o f expor t e r s , academicians, researchers and were addressed by key UNCTAD personnel.
UNCTAD- APEDA,
Initiate To Spread
Awareness on
Non- Tariff Measures
E
Chairman APEDA, Mr. Asit Tripathy
by eyeby eye
APEX APEX
Moments Captured
onsistent with its efforts to promote the versatility of the be met. And as compared to last year, APEDA has enabled
King of fruits, Mango and its allied products, across the the setting up of 4 more such facilities, raising the total to
globe, APEDA initiated an aggressive marketing strategy 7 VHT units, which shall cater to the growing
spread over two years, 2006-2008. Continuous and requirements. Also as against previous year where mango
sustained market access initiatives over the years have promotional programme was organized only in Tokyo,
resulted in opening up the markets of Japan in the year this year the promotional programme would also be
2006 and the US markets in the year 2007. organized in the city of Osaka in Japan.
The Government backed up these initiatives by taking Besides Japan and USA, the Mango Promotional
adequate measures to establish quarantine Programme was also organized in Sweden,
requirements to suit the markets of Japan and Poland, Germany and Malaysia.
USA. To sustain the demand in these high APEDA received an encouraging
potential markets, India has been able to fulfill all f e e d b a c k r e q u e s t i n g a
the quarantine requirements; especially continuation to the existing
in case of export of mangoes to campaign in order to
the USA, where i t i s strengthen the position of
mandatory for mangoes to be Indian Mangoes in these
irradiated before shipment. countries as well. Pursuant
Till last where there was only to the initial breakthrough
one irradiation facility of received last year, this year too
BARC available at Lasagaon, now a mango promotional programme has been
one more unit has been set up owing to APEDA's planned for Munich in Germany for the month of
consistent efforts and funding. Also to improve the May, 2008.
visibility of Indian Mangoes in the US, it has been decided
to hold mango promotional programmes not only in the
city of New York but also in the cities of Los Angeles,
Chicago and Texas.
Incase of export of mangoes to Japan, the quarantine
requirement of Vapour Heat Treatment (VHT) needs to
3
updateupdate
Mango Promotion Programme-2008A Campaign To Conquer The World
APEDA invites all exporters who wish to become a part of the Mango
Promotional Programme to send in their confirmations at the earliest.
C
APEX APEX
GrapeNet Bags e-Governance Gold Icons
PEDA has been awarded the
National Award (Gold) for
excellence in implementing e-
Governance initiatives. An internet
based residue traceability software
system; Grape Net helps in
monitoring export of fresh grapes
from India to the European Union
(EU). The award was presented by
t h e H o n ' b l e M i n i s t e r o f
Information Technology and
Telecommunication Mr. A. Raja
during the 11th National Conference on e-Governance
held at Panchkula, Haryana on February 7th & 8th, 2008.
T h e a w a r d w a s
received by Mr. S.
D a v e , D i r e c t o r
A P E D A , M r .
Sudhanshu, Asstt.
General Manager,
APEDA and Mr. S.
Kaleeswaran, Director
M / S L o g i c s o f t
International Pvt. Ltd.
As a first of its kind
initiative, APEDA has
put in place an end-to-
e n d s y s t e m , f o r
monitoring pesticide
re s idue s enab l ing
APEDA to achieve product standardization
and facilitate trace back from retail shelves to
the farm, through various stages of
sampling, testing, certification and
packing.
Grape Net integrates all stakeholders
in the supply chain of grapes export,
namely the farmers, state government
horticulture departments, the testing
laboratories, Agmark Certification
Department, the phyto-sanitary
department, pack houses, exporters,
and APEDA.
The software can easily be used
anywhere and anytime by all
authorized stakeholders. It has
virtually reduced duplication in data
capture and enables instant reference
of previous steps in the supply chain. The inbuilt checks
and balances in the software ensure that the succeeding
step can be carried out
only if the preceding
steps were successfully
complied with. No
document can be
issued without going
through the software.
Fina l ly and most
importantly, APEDA
can trace details of the
consignment right up
to the plot level.
GrapeNet has been
very well received and
actively participated by
all stakeholders in the
supply chain and is expected to boost Indian
exports of fresh grapes and better farm gate
price realization for Indian farmers.
Grape Net can be accessed at
www.apeda.com/grapenet.
A
Award for excellence in e-Governance being received by Mr. S. Dave, Director, Mr. Sudhanshu, Asstt. General Manager
and Mr. S. Kaleswaran - APEDA
updateupdate
The Biofach Show- 2008
o showcase Indian organic strength in the world market, India pavilion, which was inaugurated by the Hon'ble
India participated in Biofach'08 held at Nuremberg, Minister of Food Processing, Mr. Subodh Kant Sahai. The
Germany from 21st-24th February, 2008. APEDA jointly exhibitors were also encouraged by the esteemed presence
participated with MFPI in an impressive Indian pavilion of Mr. Asit Tripathy, Chairman APEDA and Mr. Basudeb
spread over 455sq.mt of space. India's participation was Banerjee, Chairman Tea Board of India.
larger than last year with participation from the Tea The India pavilion attracted a stream of visitors not only Board, Spices Board and a large contingent of individual by the colorful vibrancy of the pavilion but also by the companies.mouth watering Indian cuisine served at the pavilion.
Focused on organic Added aroma of organic
food, the Bio-Fach show Indian spices and tea
is one of the biggest food further intoxicated them
trade shows in Germany, to throng the Indian
organized annually in pavilion.
a s s o c i a t i o n w i t h C G I Mu n i c h , Sh . International Federation J.S. Mukul, was full of Organic Agriculture of appreciation for Movements (IFOAM)the wel l presented
Indian Organic products a n d p r o f e s s i o n a l
were displayed at an participation.
aesthetically designed
T
on'ble Minister for State & Commerce, Shri Jairam views on making full use of the opportunities
Ramesh visited APEDA on January10th, 2008. The available to make Indian agro-products popular
Minister met high-level officials and the staff of internationally. Further to this, he appreciated
APEDA and reviewed its working. Officiating APEDA's focused efforts towards globalization of
chairman APEDA, Mr. Dinesh Sharma and Director Indian agro products and suggested that APEDA
APEDA, Mr. S. Dave briefed him on the initiatives should consistently continue with its efforts for the
taken by APEDA to improve agri-exports. development of international standards and
promotion of agri- exports.Taking into account that agri-export is one of India's
key economic sectors; the Minister expressed his
MOS Compliments APEDA's pro-active work towards the development of the agro- sector
H
APEX APEX
espite facing several challenges pre-dominantly Muslim states at the national and global levels, of Kazakhstan, Kyrgyzstan, the country's agro- exports to Tajikistan, Turkmenistan and t h e C o n f e d e r a t i o n o f Uzbekistan. Indian agro- Independent Countries (CIS exporters could easily consider countries), increased threefold the growing potential of this during the last 5 years and sector, particularly because of touched 307 million dollars in our country's large production the year 2006-'07 as against base of good quality 'Halal' 105.5 million dollars in the year certified products.2002-'03. From the investment point of Regardless of the decline in view, it has been observed that India's exports in the year the CIS countries have a 2004-'05, the exports to the CIS countries have now potential for production of agricultural products, and shown a considerable increase owing to steep increase in India, with its vast knowledge resource in the fields of export of processed fruits and vegetables followed by agriculture, food processing, organic products and coffee, meat, tobacco, non-basmati rice and cashew. quality control management system could provide the
technical guidance to the CIS countries.A study of Macro Economic Trends on, “Agri business potential in the CIS countries” by Mr. S. Dave, Director Considering India's advantageous demographic APEDA, clearly brought out the areas where Indian position and seeing the near possibility of FIA among agro-exporters could concentrate in order to boost certain CIS nations, Commodity Boards could exports from India to these countries. Value added organize joint promotional programmes, exchange of products like dehydrated / freeze dried fruits and delegates, trade fairs and seminars to promote the vegetables, dairy products, value- added spices, sugar, accessibility of Indian food products in the CIS vegetable and marine products show a promising trend countries and thereby open promising possibilities for and can be easily tapped by Indian agro- exporters. agro-based investments in these countries. Further to this an interesting fact that came into light was the increase in demand for bovine meat in the
Opportune Time For Indian Exporters to Enter “the CIS Countries”
A graph showing steep increase in the exports to CIS countries
r es r t Ve et l
12 P oc sed F ui s & g ab es%
b c11% To a co
c s11% A ima r u t
n l P od
c - N n B s a i6% Ri e o a m t
3 Ot r s F od% her P oce sed o s
24% Tea
f e22% Co fe
24
11
36
11
11
12
22
h r11 Ot s% e
Export of Agro-Products to the CIS (2006-2007)
D Consistent with government's practices of developing and
promoting trade with the CIS countries; namely, Armenia,
Azerbaijan, Belarus, Georgia, Russia, Kyrgyzstan, Moldova,
Kazakhstan, Tajikistan, Turkmenistan, Ukraine and Uzbekistan; our country has
shown an upward trend in agro-exports with these countries.
updateupdate
or promoting exports of present at the PHD House.
agricultural and processed food Emceed by Mrs. Vinita
products from India, APEDA Sudhanshu, the song, and
was set up on 13th February, d a n c e p e r f o r m a n c e s
1986 by the Government of captivated everyone present
India. In its 22 year old history, there.
APEDA brought forward a Over the past years, APEDA significant opportunity that has had the great fortune of existed for Indian food exports being steered by eminent and built up links between Chair persons, who served Indian producers, exporters and A P E D A w i t h t h e i r t h e g l o b a l m a r k e t s . committed efforts. Present Commencing its operations on the occasion were Mr. Anil w i t h a t h i n l y m a n n e d Swarup, Former Chairman, manpower, it has to its credit
APEDA; Mr. Dinesh Sharma, Joint Secretary, many achievements which have positioned Indian Ministry of Commerce and Industry, who motivated agro exports prominently in the world map today.everyone with their words of wisdom. The
Marked as an important day in the life of the celebrations on APEDA day enthused new energy in
organization, its members reflected on its origin, its people and their families.
present achievements and future goals. Mr. S. Dave, Mr. Asit Kumar Tripathy, Chairman APEDA, Director APEDA, addressed the gathering exchanging good wishes with the APEDA family, highlighting APEDA's achievements over the last 22 expressed his conviction in APEDA's initiatives, years.which he promised would grow by leaps and bounds
An entertaining cultural evening enthralled everyone culminating into such celebrations.
APEDA Day Celebration
F 13th February is marked as the
day of commemoration for
APEDA, the foundation of
which was laid by the industry
stalwarts in the year 1986.
Celebrating its 22nd birth
anniversary, Officials of the
APEDA family, for the first
time got together to celebrate
the initiation of this unique
institution.
8 9
APEX updateAPEX update
ith the objective of providing impetus to development of food cuisine with its original flavor and traditional aroma, in a whole processing Industry in the country and showcasing its strength, new avatar.APEDA in association with MFPI( Ministry of Food Processing
Fast becoming popular across the globe, for its exotic flavors Industries ) organized Aahaar 2008 at Pragati Maidan, New and healthy preparations, Indian ready- to- eat food products Delhi from 10th – 14th March, 2008.have reserved a place for itself in many hearts. A number of
Inaugurated by Shri Jairam Ramesh Hon'ble Minister of State companies have now entered this market with a wide range of for Commerce and Shri Subodh Kant Sahai, Hon'ble Minister products. The presence of frozen, canned or freeze-dried of State for Food Processing Industries, the fair focused on food, products forms the bulk of the global RTE product line up. food processing, machinery and technology. AHAAR had Overall growth in the segment has been in the rage of 20% and participation not only from India but expected to continue at similar foreign countries as well. The levels, with most of the exports purpose of the fair was to attract being made to USA, UK, Canada, foreign manufacturers, distributors Middle-East, Nepal, Bangladesh and suppliers along with the and UAEdomestic ones and thereby provide a
APEDA, invited buyers from platform for export promotion and different parts of the world for the market development of agricultural buyer–seller meet. Held from 11th commodi t i e s and proce s s ed - 12th March, 2008 it attracted products. participation from more than 25
Exhibitors from India and different buyers and importers from USA, parts of the world exhibited their Europe, CIS, South East, Middle products which included fresh fruits East, Japan and SAARC countries. and vegetables , f lor iculture , At least 50 domestic participants processed foods, meat, poultry, milk specializing in fresh, processed and and other livestock products. With frozen fruits and vegetables, cereal an emphasis on Indian ethnic products, confectionery and dairy products, frozen foods, juices, pulp, products participated in the buyer- confectionery etc, this year's theme seller meet which generated a was “Indian Ready-to-eat and Frozen significant amount of business.Food Products”. The theme presented the fineness of Indian
“AHAAR”
The International Food Fair, 2008
W
With an exclusive focus on food,
food processing, machinery
and technology, AHAAR had
participation not only from
India but foreign countries as
well. The purpose of the fair was
to attract foreign manufacturers,
distributors and suppliers along
with the domestic ones and
thereby provide a platform
for export promotion and
market development of
agricultural commodities and
processed products
IGNOU-APEDA Launch Certificate Course
in Organic Farming
n a first of its kind initiative, the programme in organic farming has Indira Gandhi National Open the main objective of promoting U n i v e r s i t y ( I G N O U ) i n sustainable agriculture by broad-collaboration with the Agricultural basing and upgrading the knowledge and Processed Food Products Export level of the Indian farming Development Authority (APEDA) community. The delivery of of the Ministry of Commerce & I G N O U ' s o r g a n i c f a r m i n g Industry has developed a 6-month programme to the students and duration course on Certificate in farmers would be backed up by Organic Farming. Shri Jairam student practical classes and The IGNOU-APEDA Organic Ramesh, Minister of State for counseling being arranged through Farming programme will be the first Commerce, launched this newly different Programme Study Centers such full-fledged educational and developed educational programme ( P C S ) o f I G N O U . T h e s e training programme being offered in on Organic Farming. IGNOU Vice programme study centers are the country. The programme would Chancellor, Prof. V.N. Rajasekharan established in State Agricultural be made available to students, Pillai; APEDA Director, Shri S. Universities, Krishi Vigyan Kendra, progressive farmers and certifying Dave; and Prof. B.S. Hansra, NGOs, ICAR institutions etc. This personnel seeking enrollment to the Director of IGNOU's School of would facilitate getting organic course from the coming academic Agriculture were present at the farming training and counseling to year. As it would be imparted in launch ceremony. the students locally. IGNOU's Open and Distance
Learning (ODL) mode, persons with Shri Ramesh stated that the study Organic products are in great Secondary School qualification programme is expected to address demand in developed countries, (10+2) in any part of the country vast manpower requirement for especially in Japan and the United could enroll in it. trained personnel in the organic States and this certification will
farming sector in India and added increase the penetration of organic IGNOU's School of Agriculture that after taking this course, products in the world market. which developed the training successful candidates can find employment avenues as organic farming professionals, advisors, entrepreneurs, quality certifiers, marketing and export trade facilitators. He further said that organic farming in India is set to get a major boost in the country due to the rising income levels and health consciousness among large section of people, as the programme has been designed with the help of experts from different organizations / universities across the country.
I The study programme is
expected to address vast
manpower requirement
for trained personnel
in the organic
farming sector.
10
APEX APEX
n assessment of the world food trade and latest retail channel trends have brought to light the facts due to which Indian food exports have not been able to reach
· DIRECT EXPORTS BY LARGE Indian their true potential. Based on these assessments, APEDA, suppliers (service providers) to international has initiated a “Direct-to-Retailer” (DTR) export retailerspromotion programme.
· Investments made to assure seamless supplies up A study indicated that despite being one of the largest to international port or retailer warehouseproducers of fruits and vegetables, India has only 1.5%
share in the world food trade owing to changing market · Number of players in the entire supply chain
trends, reduced share of commodity exports and rise in reduced to 3:
the share of fresh and processed food trade; developed economies taking a larger share of value-added trade and - Farm procurementdeveloping economies taking to commodity trade;
- Vertically integrated exporterincreased share of fresh and perishable items because of changing consumption preferences. Also changing
- International retailer or large food service buyer-supplier relationships due to retail consolidation
wholesalerand retailers opting for larger suppliers capable of dealing in large quantities has prompted India to strategize its · Matching international replenishment norms, export promotion programme. service levels and food safety norms
For this purpose APEDA proposed a Direct to Retailer Aimed as an attempt to build confidence among Export Promotion Scheme, in which large Indian international retailers on the capabilities and interests of business houses would be initiated to invest in creating a large corporate houses and to develop partnerships with supply chain, as well as create product lines as per the the international retailers, the DTR seminar was a step in specifications of the international buyers and if need be the right direction, wherein participants had favorable extend the supply to international borders, to serve the discussions and will be working on this initial contact to international retailers. build strategic partnerships.
Key Component of the DTR Concept
DIRECT-TO-RETAIL SEMINARAn Initiative to Build Strategic Link between the
Producer and International Buyer
A
ndian participation at Gulf Food 2008, one of the world's packaging. Seminars during the exhibition were interesting leading food, drink, food service and hospitality equipment as well as enlightening.exhibition has grown by 50%. A host of leading companies The APEDA stall had a constant stream of visitors and took space at this year's exhibition. APEDA participated in interactions with the buyers resulted in generating a business this world famous exhibition from 24th - 27th, February, worth RS.20-25 crores during the four day event.2008, Dubai, UAE. The exhibition was organized in the
Sh. Balesh Kumar, First Secretary CGI visited the exhibition World Trade Centre spread over 8 big halls and 2 special and appreciated APEDA's efforts. He further suggested on country pavilions.booking an enlarged space and that there should be a
Being the main commercial duty free port, traders and common representation of Indian commodity boards like importers from all Middle East countries were present at the the Tea, Coffee and Spices Board.
fair, interacting with exhibitors from at least 140 countries. Representing APEDA at the exhibition were Sh. S. Dave, Director, APEDA and AGM, APEDA, Mr. U.K.Vats.
The Middle East is already a target market for more than three-quarters of India's main export products including fresh fruits and vegetables, various kinds of meat and meat products, confectionary and dairy items. In a drive to increase the visibility and exports of Indian agricultural and processed food products in the Gulf countries food items like flavors, instant drink powders, spices, condiments, pickles, jams, jelly, soft drinks, cereals like rice and cereal based products like vermicilly, papads, snacks, savories, fresh fruits and vegetables were put on display.
The exhibition was divided into 3 categories i.e. food; culinary& saloon and machinery for processing and
Brisk Business at Gulf Food -2008
11
updateupdate
I
15-16 April 2008Renaissance Mumbai Hotel,
Mumbai, India
• Growth trends in major Asian markets: India, China, Japan, Thailand
• Juice consumption around the world: Europe, USA, Middle East
• Juice raw materials production in Asia: mango, apple, pineapple, guava, pomegranate
• World citrus markets and production potential in India
• Juice industry structure and distribution channels in Asia
Hear from over 20 speakers from 15 countries, including
Supporting Organisation - Apeada
The Agricultural and Processed Fo o d P r o d u c t s E x p o r t Deve l opment Au tho r i t y (APEDA) was founded in 1986 to develop India's production of agricultural commodities and processed food, and to promote their exports. APEDA has achieved strong growth in exports by providing better suppor t sys tems to our exporters and manufactures, and introducing new products to the international market.
From the a
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JI
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ndia is emerging as a major in this world market for organic player in Organic production and products is worth only US $ 23 exports in the world market. With millions, we are poised to a view to give a definite direction emerge as a significant supplier and fillip to the organic sector, of quality organic food products Delhi played host to South Asia's in the near future”, said Mr. S. largest Organic produce at the Dave, Director, APEDA.India Organic Expo, 2008 at In terms of volume, India's Pragati Maidan, from January organic exports may not look 31st - February 2nd, 2008. The too big, but the pace of growth exhibition inaugurated by Mr. is indeed impressive at of 40-50 Haroon Yusuf, Ministry for Food percent a year. Playing a crucial and Civil Supplies, Govt. of role in facilitating export of Delhi, aimed at an exclusive B2B organic products, APEDA has platform for the stakeholders, taken a series of initiatives retailers, self-help groups, NGOs, targeting an export of 5-8 processors , importers and billion dollars in the next years.secretariat for the National Steering exporters. The Indian Organic Expo
Committee for Organic Production At a session in the International focused on bridging the gap between in India, APEDA through the Conference, Dr. P.V.S.M. Gauri, a producers, retailers and exporters, as concerted actions of al l i ts well known scientist and advisor to well as promoted contract and stakeholders is taking the Indian APEDA, presented a report on corporate farming of fruits and
National Programme for Organic Organic farming in India titled vegetables in the country for export Production to great heights and “Potential for Organic Farming purpose and simultaneously boosting enabling it to secure its rightful place and Business Opportunities”. Mr. its demand in the domestic market. In in the World Organic Movement. Mukesh Gupta, President of addition consultants, certification “There is a growing demand for ICCOA and E.D. of Murarka agencies and technology suppliers also organic food products around the Organics gave a presentation on showcased their latest offerings at the globe. The global market for organic India's competence in the world event.food presently estimated at US $ 3O organic market and also shared his
APEDA's theme pavilion with Indian billions is expected to reach the level experiences on domestic retailing organic concepts was a major of US $ 100 billions by the year of organic food products. Dr. attraction at the event. Being the 2010. Though India's current share
India An Emerging Organic Power
12
APEX APEX
IThe India Organic Expo
focused on bridging the gap
between producers, retailers
and exporters, as also it
promoted contract and
corporate farming of fruits and
vegetables in the country for
export purpose and
simultaneously boosted
its demand in the
domestic market.
A.K.Yadav, Director, National Centre for Organic Farming, Ministry of Agriculture, put forward the initiatives taken by the Govt. of India to increase certif ied organic production in the country.
The phenomenal response received from the participants and visitors of 32 countries was evident. A delegation of 80 people from Pakistan including farmers and agr i - entrepreneurs, led by Sheikh Mohammad Arshad, Chairman, Lahore Chamber of Commerce, visited with a view to get acquainted and source planting material and inputs, cold-chain technology, food processing machines, and production technology. Another fore ign delegation from Korea, led by Ahn Hong Kyun, President, Korean Flower Production Distribution Association, visited the event. The various advanced technology in terms of production, processing and distribution not only benefited the foreign delegates but also the Indian Farmers and agri entrepreneurs who also acquired the latest know-how. A delegation from Government of Royal Bhutan visited the expo and ordered supplies of various organic products and was very keen to take support from Indian Government to increase the production of organic products in Bhutan. Apart from the above, business delegations also came f r o m U S A I D , B a n g l a d e s h , Singapore, Italy, Germany and Gulf countries.
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J apan is the second largest pickles, chutney, snacks, gherkins,
economy in the world and boasts mushrooms, frozen vegetables,
of a high buying power. It is one of mozzarella cheese, rice, honey, etc.
the world's most dependent The APEDA stall was visited by the markets, currently importing I n d i a n A m b a s s a d o r , H i s 60% of its food supplies. Excellency, Mr. N. K. Singh;
To ava i l o f the unr i va l l ed Minister (E&C), Mr. Ramanujam;
o p p o r t u n i t y t o a c c e s s t h e First Secretary, Embassy of India in
in t e rna t i ona l and Japane s e Japan and Mr. Mohan Chutani,
markets, APEDA in association F i r s t S e c r e t o r y, w h o h e l d
with the Minis tr y of Food di scuss ions wi th the APEDA
Processing Industries (MHPI) exporters. APEDA was represented
participated in Food Ex Japan by Mr. R. K. Boyal, General
held at Tokyo from 11th-14th M a n a g e r , A P E D A a n d M r.
March, 2008. S u d h a n s h u , A s s t t . G e n e r a l
Manager, APEDA.Participated by 2,412 exhibitors
from 65 countries, Foodex Japan Mangoes formed the highlight of
b r o u g h t t o g e t h e r 9 5 , 0 0 0 the 4 day long fair. Matching the
professionals from the food scale and variety of Indian food
service sector, trading sector, portfolio, Foodex Japan 2008,
retail, hotel and manufacturing presented a fitting platform for
industries. APEDA to highlight Indian food
products. APEDA's participation Along with APEDA, 5 more in the event generated 98 enquiries.exporters participated in the
show with a product line up of
Food Ex Japan-2008A gateway to the international and Japanese markets
14
APEX APEX
midst the ongoing efforts to strengthen represents one third of India's GDP, the According to the delegates around 50 ties between India and Canada, several highest proportion in the developed and enquiries were generated for Indian Indian companies took part in the developing countries. products, most of them pertaining to Canadian Food and Beverage Show cashew nuts, ready to eat foods, rice and Acting as a catalyst for bringing greater (CFRA), held in Toronto from 2nd-4th mouth fresheners.investment in the food processing sector March, 2008 at the Direct Energy and encouraging exports in this sector India's Counsel General, Mr. Satish Center's Exhibition Hall. MFPI and APEDA, showcased the Mehta who visited the Indian delegates With the objective to promote Indian Indian agro products at an aesthetically at the Food Show with Vice Consul food products in Canada, a major designed stall. Companies like Coco ( c o m m e r c i a l ) , M r . A b h i j i t market for Indian agro products, the Food Products, New Delhi; Twilite Chattopadhyay expressing his
India made its representation through Products, Maharashtra; and Pioma satisfaction said, “A good display with a the Agricultural and Processed Food Industries, Gujarat accompanied the broad range of products. We need to Products Expor t Deve lopment delegation. A number of products pursue participation in such fairs, to (APEDA), in collaboration with the including cashew nuts, snack foods and ensure complete penetration into the Ministry of Food Processing Industries spices, custard powder, jelly, etc and market for the benefit of our farmers and (MFPI). ready to eat curries were put on display. manufacturers.” In the wake of liberalization of the Local representatives from Indian Out of a total export turn over of more Indian economy, India has witnessed a companies also made their presence felt than 5290 million US$ IN 2006 - 07 of sustained growth in the agro sector. at the show. They Included Amar Singh APEDA's scheduled products, products Considering its vast domestic and export Chawalwala, Punjab; Little Bee Impex, worth more than 395million Canadian potential, this booming sector has Punjab; Mother Dairy Fruit and dollars were exported to Canada. It is attracted investments from domestic as Vegetable Pvt. Ltd, Maharashtra; KRBL pertinent to mention here that Canada is well as foreign sources. This has resulted Ltd, New Delhi and Vinayak one of the major markets for export of in India emerging as a prominent player Corporation, Maharashtra. Indian agro products and these in the world trade of agro products. Free sampling of food products attracted initiatives would surely help in
Predominan t l y con s id e red an huge crowds and the participants penetrating the Canadian markets.
agricultural country, the sector received many fruitful enquiries.
India Promotes its Food Products at
Canadian Food & Beverage Show
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T R A D E E N Q U I R I E S
NAME & ADDRESS OF IMPORTER AREA OF INTEREST NAME & ADDRESS OF IMPORTER AREA OF INTEREST
Eddy Consenheim, B.Econ. All kinds of International Consultant for the Hospitality Industry food products308 Ktibs street, CambridgeOntario, Canada N3C3J3Tel: 001-519-6580349Fax: 001-519- 2600219E mail: [email protected]
Mr. Harjinder Brar Sweets and other Skorh Enviro-Tech INC food products578 Patricia DriveOakville, On Canada L6K 1M2Tel.: 001-905 8453118 Fax: 001-905 8451922E ail: [email protected]
Mr. Gabriel Samson All kinds ofNet Mould Inc. food products66 Kaitlin Drive, Richmond Hill, Canada ONL4E3B1Tel: 00-1-905 7730687Fax: 00-1-905 7730173E mail: [email protected]
Meogusto's Grill Indian curries,16 Main Street West pickles & chutneysKing'sville, OnCanadaTel: 00-1-519-7330282
Ed Lamb Punchasing Mouth fresheners1800461-4473 Stewart
Mr. Neville D'Souza Snack foods and Himalaya Gourmet Sauces Inc. other food products 140, McGovern Dr. Unit # 18,Cambridge, On N3H 4R7, CanadaTel: 00-1-905 876 2420Fax: 00-1-905 876 2562Website: www.himalayagourmet.com
Mr. Jag Monhan Mainra All kinds of Mainra Traders food products363 Burloak Drive, Oakville, On Canada L6L 6T6Tel: 00-1-905-825-9571Mobile:00-1- 4167227775Fax: 00-1-905 8251975Email: [email protected]: www.maintraders.com
Ms. Mary TibandoDirector (Sales and Mrkt)4110 Yonge Street, Suite 602, Toronto,Ontario M2P2B7Tel: 4162500090Dir: 416250 3177Mobile: 647 5023707Fax: 416-250 0097
Mr. Salman Pathan Sauces, ready to eatBusiness Development Manager curries, mouthGlobyz fresheners and pickles48 Pennyroyal CrescentBrampton, ON L6S6J7, CanadaTel: 00-1-416-38886914Fax: 00-1- 905 790 2538E mail: [email protected]
Mr. David Bates CashewnutsBrandventure Inc.109, Telson Road,Markhan On Canada L3R1E4Tel: 00-1-888-277-9737Fax: 00-1-888-277-9733Email: [email protected]
