8/6/2019 Newsletter June Eng

1/4

1

Issue 04 |June 2011www.bsrm.com/newsletter

Chairmans MessageDear Directors, Senior Officers, Officers, Staff and Workers

It was really a great pleasure to see BSRM Steels and our other groupcompanies progressing so well in 2010. We have acomplishedmassive modernization and expansion works at BISCO, MEW, BSRMand BSRM Steels last year and all have been wonderfully achievedwithout any major interruptions. Thanks to the untiring efforts of all.

It is my pride to share with you that, our company has achieved arecord successfully, by meeting the highest sales and production everin 2010! Without dedication and hard work from all of you, this wouldnever have been possible.

The economy of Bangladesh is improving at a very fast rate;infrastructure to support transportation, communications, powersupply and water distribution are rapidly developing. The country'smain endowments include its vast human resource base, richagricultural land, relatively abundant water, and substantial reservesof natural gas, with the blessing of possessing the worlds only natural

sea ports in Mongla and Chittagong. In this booming economy ofBangladesh, BSRM has been playing a vital role by contributingtremendously in the Steel sector.

Recently, the stock market crash that resulted from the shortage ofliquidity shook the base of total economic strength of the country. Butnow, BSRM is overcoming the situation.

CSR is titled to aid an organization's mission as well as serving as aguide to what the company stands for and will uphold for itsconsumers. Development of business ethics is one of the forms thatexamine ethical principles and moral or ethical problems that canarise in a business environment. BSRM has always promised tomaintain its CSR and will continue doing it with all its effort.

It is our joy that Bangladesh hosted the colossal event of ICC WORLDCUP 2011. It enables us to show our countrys best to the people ofthe other countries. Bangladesh should host more events like this touphold our nations beauty and opportunities.

I would like to thank every stakeholder shareholder and employeefrom the core of my heart for their continuous support. Without their

tremendous support, the journey would not be that smooth.

We felt much honored that the Government has given us theCIP status. That encouraged us to do more for the bettermentof the country.

I pray to God that He has his mercy bestowed upon us for the time tocome. Lets work for the longevity of our group and work towards abetter future for our country in general and our group in particular.

Let us all support our family in setting a part of our income for theimpoverished. We are in the midst of setting up a BSRM Foundationand InshaAllah, we will be able to have the CSR started in a muchbigger way in the years to follow.

Let me tell you that the Management is always striving hard todevelop our group and without your active participation and support,it can never be achieved. So please keep up the zeal and hard work.

Wish you all a very successful year 2011. May God bless us all.

Allihussain Akberali, FCA, CIP

Chairman

The defining moment for a business comes when one has tore-write the rules by re-inventing the industry and in the process,ensure economic gains for the customer. The Bangladeshiconstruction industry is vibrant and one of the engines of economicgrowth in the nation. As a supplier for one of the most costly andcritical materials for the construction industry, BSRM ensuressustenance for itself and its customers by harnessing thepossibilities offered by new technologies. In an era of rising costs ofall types of raw materials, including steel, it has been our endeavourto ensure that customers continue to sustain themselves with betteruse of material, doing more with less.

So the Mission of the Company is to make life of the people securedand safe by providing quality products at an affordable price and tobe a partner in the nation-building activities.

BSRM has a vision to sustain the leading role in the steel industry byproducing the best quality steel products, continuously enhancingcustomer satisfaction and becoming a reliable business partner fortheir customers and suppliers.

For BSRM, the year 2010 was the target setting year. Everybodytook it seriously. We aimed on core values like sustainable growth,quality, reliability, trust, leadership, social responsibilities andcustomer satisfaction.

We have always believed that dealers are the backbone of BSRMsdistribution and sales growth, whom we value as Partners of BSRM.In the last two years, the numbers of such partners have reached closeto 400 in number. Now, our products are easily available throughout thecountry, including the most remote of areas. Behind this success, ourpartners sincere efforts need to be acknowledged first.

They had rendered loyal and constant support for expanding the

market of graded steel and new opportunities. From the verybeginning of 2010, our dealers thrived on the opportunities to createan unprecedented demand for our products. They were the keypromoters of our main product, Xtreme 500W. They tookresponsibilities to recommend to the end user about the benefits ofXtreme-500W. Thus, almost 60% of the annual sales of last yearwas generated through the hard work and commitment of the BSRMdealers. In fact, they have extended their hand in expansion of themarket throughout the country. Because of their sincere efforts, ourproduct demand grew on a larger scale; its already proven that ourdealers network is the main strength of our distribution channel.Thus they are our partners, not just sales agents. They are ourfriends as well as BSRM family members.

To celebrate 2010 as a year of grand success and to convey duerespect to BSRM partners, we organized Dealers Night-2011 inChittagong, Dhaka and Khulna. The participants from the respectiveterritories enjoyed the evening studded with many tributes andentertainments like Best Dealer Award, Dealers CertificatePresentation, Cultural Extravaganza, attractive Raffle Draws and lots

more. These evenings were enjoyed and made memorable throughthe participation of spouses and children of all dealers, much to thesatisfaction of BSRM organizers who, above all else, cherished thespontaneous familial bondage as a special reward for their efforts.

Company Managing Director, Mr. Aameir Alihussain, greeted thePartners for their outstanding sales performance that led the salesof BSRM steels ahead of the target. He said, For the last few years,and this year as well, the sales of the company has been exceedingthe target. Here, we want to value our Partners as the key peoplethrough such memorable events. Though partners are independentbusinessmen, they became enfolded in our BSRM family.

Head of National Sales, Mr. Shobhon M. Shahabuddin (Raj) said, Alot of hardwork, skill and dedication are involved in BSRMs effortin producing the best quality steel of Bangladesh. But our partnersare the ones who promote out products to the end customers,which in turn, enables us to sustain our leadership and continue tothrive in todays competitive market. We salute our partners withthe confidence that this mutual success story of ours shall

continue for generations to come.

Celebrating Successwith Partners

BSRM has taken steps to promote its brand with a dierent outlook. This elephanttravelled all over the Khulna and successfully drew the attention of people.

Prominent singer Akhi Alamgirperforming on DealersNight.

Best Dealer, J.U.A Chowdhury receiving a crest from BSRMs Managing Director, Mr.Aameir Alihussain on the Chittagong Dealersnight at King of Chittagong.

Mr. Aameir Alihussain, Managing Director of BSRM Steels Limited, giving LCDTelevision to the 1 st prize holder of the Rae draw in Khulna 'Dealers Night-2011, Mr. Tapan Sen Gupta, Executive Director of BSRM, Mr. Shobhon M. Shahabuddin (Raj),National Sales Head, Mr. Bappi Dhar, Senior Manager of Sales & Distribution, Md.Iftakhar Rasul, Manager of Sales & Distribution were also present. The program was

solemnized on April 9, 2011.

8/6/2019 Newsletter June Eng

2/4

For Creative Selling Skills

Corporate HR of BSRM Group of Companies organized training

programs for their Sales Team in order to train the sales force on

Creative Selling Skills recently in Chittagong and Dhaka. Mr.

Quazi M. Ahmed, Lead Consultant & CEO of Future Leaders, Dhaka

was the Facilitator. Mr. Shobhon M Shahabuddin, National SalesHead was present in Chittagong and Mr. Osman Gani Mazumder, Sr.

Manager, HR & Admin of BSRM Group of Companies supervised

both the programs.

Fire Safety Awareness Program

Mr. Aameir Alihussain, MD of BSRM Steels Ltd. and Director of

BSRM Group of Companies, was present at the closing session of

the training on Fire Safety Awareness Program and distributed

certificates among the participants. Corporate HR of BSRM Group of

Companies organized the day long training program recently for

their executives. Mr. Md. Rashedul Islam, CEO & Lead Consultant of

Prevent Safety Solution, Dhaka conducted the sessions where Mr.

Osman Gani Mazumder, Sr. Manager, HR & Admin, BSRM Group of

Companies, was also present.

BISCO has obtained ISO 9001:2008 & ISO

14001:2004 Certificate

BSRM Iron & Steel Company Limited (BSICO) has implemented

successfully the provisions of ISO 9001:2008 Quality Management

System (QMS) and ISO 14001:2004 Environmental Management

System (EMS) in its day to day operations. United Register of

System (URS) audited the system of BISCO and found it to be

satisfactory. As a recognition of the same, BISCO obtained ISO

9001:2008 and ISO 14001:2004 Certificates from UKAS and URS

recently. It would not be out of place to mention here that the other

units of BSRM Group of Companies, such as Bangladesh Steel

Re-rolling Mills Limited (BSRM), Meghna Engineering Works

Limited (MEW) and BSRM Steels Limited (BSRMS) are also ISO

Certified organizations. BSRM is the 1st ISO Certified Company in

the Steel Sector of Bangladesh.

Mr. Aameir Alihussain, Managing Director of BSRM Steels Limited, signed a renewed contract

with Daehan Steels. This commemorating program was held at Pitstop. BSRMs Chairman,

Mr. Allihussain Akberali and BSRMs Director, Zohair Taherali were also present there.

BSRM Speakers"Don't dream it, let's have it. The Confidence"

BSRM Speakers started its journey on the 16 th of September,

2010 on a Thursday at 4 pm in the 1st floor Conference Room of the

Head Office (HO). Adviser of BSRM Group, Mr. Moize Hussain took

the initiative to start the club in order to develop the future leaders

of BSRM Group.

The club provides an opportunity to every management employee

who is willing and wants to grow his capacity by creating a friendly

environment where he can practice to improve his communications& leadership skills as a public speaker.

The multiple steps program is used to address every aspect of

personal and professional consideration to overcome disadvantages,

sometime inherit in a person like fear of public speaking, to be able to

stand in front of a group of people to communicate ideas, thoughts,

principles and goals as well as job related information & strategies

that enhance productivity by adding clarity in our communications.

The friendly environment that BSRM Speakers provides to everyone

helps encourage the members to overcome their fears and anxiety

of public speaking. Currently, the club has 12 members

representing managers and officers cadre staff from several

functions and departments. Mr. Moize Hussain, our honorable

President of the Club and Group Adviser, states that when speaking

effectively is matched with hearing effectively, we create a

combination that smells of success in everything we do in our

professional and personal lives.

The weekly meeting is composed of speeches and impromptu table

topics. The speeches are then evaluated, and voted upon. Every

speech is also timed, checked for usage of the words of the day,

monitored for filler words used and notable phrases uttered and later,

feedback is provided to everyone. The meeting participants are also

given the opportunity to give an impromptu speech on topics selected

by a Table Topic Master. Awards are bestowed on the best speakers.

The meeting ends with a general evaluation where feedback is given to

everyone who played a role in the meeting.

BSRM Speakers offers the following bene fits and opportunities:

Increase self-confidence

Become a better speaker

Become a leader

Communicate more effectively

Improve listening abilities

Enhance presentation skills

Ignite your career

Hone skills of persuasion

Reach professional and personal goals

Every meeting welcomes guests from BSRM Group who are

curious to find out and/or interested in joining the club. If you are

interested in developing your leadership skills and becoming a

competent communicator, then please contact the BSRM Speakers

Coordinator by sending an e-Mail to bsrmspeakers@bsrm.com.

You will be invited to attend one of the meetings as a guest so you

can see for yourself.

Welcoming all of you who aspire to speak with ease and confidence.

Issue 04 | June 2011

www.bsrm.com/newsletter

2

TRAINING & WORKSHOP EVENTSBSRMS CONTRIBUTION TOWARDS

CEPZ/KEPZ ROAD TRAFFIC SYSTEM

BSRM donated road dividers to the KEPZ and CEPZ authority to

assist with their internal road traffic system. BSRM Head of

National Sales, Mr. Shobhon M. Shahabuddin (Raj), handed over a

number of dividers to KEPZ GM, Mr. Md. Mahmud Hasan and CEPZ

GM, Mr. S. M. Abdur Rashid. Mr. Hasan thanked BSRM for thisassistance in KEPZs internal road traffic control. He requested

BSRM to keep up such cooperation as a socially responsible

business group.

Mr. Abdur Rashid praised BSRM for taking such an initiative as their

Corporate Social Responsibility. He expects BSRM to continue these

activities to further materialize their social responsibility.

Mr. Raj informed that BSRM has been working for the road safety

and traffic management for a long time. All over the country, many

important roads and avenues have been well managed by road

dividers, indicators and other efforts from BSRM. BSRM feels proud

being partnered with the prestigious KEPZ and CEPZ for its internal

road safety and traffic system. He also expressed his sincere pledge

to continue such help sooner or later.

BSRM Deputy Manager (Sales), Mr. Macsood Ul Alam and some

officials from both parties attended the program.

A steel supply agreement was signed between BSRM and Finlay

Properties at a premier restaurant of Chittagong on 5 th May, 2011.

Managing Director of Finlay Properties, Mr. Mufakkharul Islam Khasru

and Mr. Shobhon Mahbub Shahabuddin (Raj), Head of National Sales,

BSRM, signed the agreement for their respective companies.

Under the agreement, Finlay officially pledged to use BSRM steel in

all their residential and commercial projects all over the country

while BSRM promised a good package of customized corporate

facilities to Finlay. Mr. Raj appreciated Finlay for selecting the best

steel producer of the country to guarantee the structural safety of

their construction works.

Mr. Bappi Dhar, Senior Manager (sales), Mr. Anisul Alam from BSRM

and Eng. Upam Barua, Md. Moinul Islam, Md. Ariful Islam fromFinlay Properties were present at the program.

FINLAY PROPERTIES LTD. BECOMES

THE CORPORATE CLIENT OF BSRM

BSRMs National Sales Head, Mr. Shobhon M. Shahabuddin (Raj) shaking hand with CEPZsGM, Mr. S. M. Abdur Rashid on Road Dividers Handover Program at CEPZ.

8/6/2019 Newsletter June Eng

3/4

Issue 04 | June 2011

www.bsrm.com/newsletter

3

ANNUAL SALES CONFERENCE 2010

BSRM recently arranged the Annual Sales Conference 2010 toendorse the 2011 sales plan and to share different ideas andpolicies. It has also presented the current scenario of the company.

All the sales related personnel along with the MD of the companydiscussed the present portfolio and future company plans.

This message is to appreciate Mr. Chowdhury Forkan Reza (Tito) and his team on their successful alliance with BSRM.

The owner of this dealership is a 29-year old man, son of proficient businessman Late Jamal Uddin Ahmed Chowdhury. He graduated fromShelton School of Commerce, Singapore and has been in the business for the last 5 years. Since 2007, his trading company named J.U.A.Chowdhury & Co. at 248 CDA Avenue, Bahaddarhat, Chittagong has been dedicated with their dealings with BSRM and has been a very

target oriented and committed performer in trading for the past 3 years.Besides dealing with BSRM, he has been engaged in cement, RMG Buying House and Real Estate business and has acquired many rewards.He is also involved in different social activities as well.

BSRM awarded him as the Best Performance Dealer for the Year-2010 for being the largest purchaser of steel bars among all the dealersof BSRM in Bangladesh. BSRM is proud of doing business with such a responsible dealer and hopes to have a long lasting and trustworthyaffiliation for years to come.

In addition, M/s. Bashundhara Trading, Daganbhuiyan, Feni, M/s. Fatema Traders, Chowdagram, Comilla, M/s. Al-Ameir & Sons, MalibagChowdhurypara, Dhaka, M/s. H. S. Corporation, Mirpur, Dhaka, M/s. Kazi Steel Agency, Uttara, Dhaka, M/s. Sarkar & Company, Uttara, Dhaka,M/s. Cox's Bazar Builders Store, Cox's Bazar, M/s. Munna Enterprise, Sylhet, M/s. Jahin Hardware, Moulvibazar, M/s. Ali Steel Corporation,Khulna & M/s. Mila Store, Bogra have also shown good performance in the year-2010.

The recent Divisional Digital Innovative Fair, solemnized 11 - 13November, 2010, has initialized the approach of theGovernaments Digital Bangladesh plan. BSRM was a proud

sponsor of that program.

DIVISIONAL DIGITAL INNOVATIVE FAIR 2010

HANDOVER AND PLACEMENT OF ROAD DIVIDER

Enhancing Social Responsibility is one of the visions of BSRM.Recently, BSRM provided Road Dividers to various zones (Sylhet,Rangamati, Rajshahi, Bogra) in order to assist with the Polices forensuring traffic safety throughout the country.

9th ANNUAL GENERAL MEETING

BSRMs 9th Annual General Meeting solemnized on May 31, 2011 at

the Institute of Engineers.

8/6/2019 Newsletter June Eng

4/4

Issue 04 | June 2011

www.bsrm.com/newsletter

4

Corporate Office Ali Mansion, 1173/1207 Sadarghat Road, Chittagong, Bangladesh.Phone: +880 31 2854901-10, Fax: +880 31 610101, E-mail: mail@bsrm.com, Web: www.bsrm.com

Dhaka Office Mahbub Castle (2nd & 4th Floor), 35/A Purana Paltan Line, Dhaka-1000, Bangladesh.Phone: +880 2 8313135, 9358135, 8311994, Fax: +880 2 8312905, E-mail: dhaka@bsrm.com

FIND US AT: www.bsrm.com/newsletter, E-mail: newsletter@bsrm.com

PWD SEMINAR AT DHAKA

A seminar was held at the Auditorium Purta Bhavan, PWD, Segunbagicha in Dhaka, Bangladesh on Economy in steel using 8mm

Grade-500W high strength re-bars replacing 10mm re-bars of Grade-276/Grade-40 & Beam duc tility experiment using Grade 500 steel on

24th November, 2010.

The program started at 4:00 PM, and the number of participants was 80, who were engineers of PWD (62 people) and outside engineers

(18 people) who were designer. Mr. Kazi Anwar Ahmed, GM of our Dhaka office, gave a welcome speech on behalf of BSRM.

Dr. Shafiul Bari Prof of BUET was the key note speaker who gave a 30-minute presentation with the help of a Multimedia Projector on

Economy in steel using 8mm Grade-500W high strength re-bars replacing 10mm re-bars of Grade-276/Grade-40. (Dr. Shafiul Bari

showed the savings of steel and cost by using Xtreme500W re-bar in place of Grade 40/G-276).

HR & Administration Department, BSRMS organized a Cheque

hand-over Program (photo attached) at BSRMs Technical

block conference room on December 13, 2010 at 4:00PM. GM

Operations & Admin, Heads of all the Departments & Trustee

Members of BSRM Steels Limited Workers Welfare Fund

(W.W.F) Mr. Nasir & Mr. Wadud were present in this program.

Head of Production handed over a Cheque of BDT. 100000/=

(one lac only) from BSRM Steels Limited Workers Welfare

Fund to Mr. Soliman, father of Late Md. Rezaul Karim,

Technician-Crane operation, who expired in a fatal road

accident on 20th September, 2010.

Two members of BSRM family, Mr. Md. Habibur Rahman and Mr.

Md. Ismail have successfully completed Post Graduate Diploma in

Personnel Management (PGDPM) exam. This certification exam has

been arranged and conducted by Bangladesh Institute of

Management (BIM) in their Chittagong campus. BSRM is proud of

their achievements and remains confident that they will all go on to

hold responsible positions and bring in many more laurels for the

company in the future.

CONGRATULATIONS!

The program jointly organized by

BSRM Group employees and Sandhani

of Chittagong at the Medical College

Unit of the port City on May Day.

Almost 75 bags of blood were

collected in that program. President &

Vice President of CBA of BSRM,

Manager and Assistant Manager of HR

operation were also present there.

AAMEIR ALIHUSSAIN, MANAGING DIRECTOROF BSRM STEELS ATTENDS A BLOOD DONATION PROGRAM

Md. Habibur Rahman Md. Ismail

Dr. Munaz Amed Noor Prof of BUET gave a 25 minute presentation on Beam ductility experiment using Grade 500 steel.

The open discussion session was quite lively with the participation of guest engineers. Lots of questions were raised. Prof. Shafiul

Bari and Prof. Munaz Noor gave satisfactory answers to all the participants. Mr. Chitta Ranjan Das, Chief Guest of this seminar,

highlighted the benefits of 500 Grade re-bars and thanked the participants for attending the seminar. Mr. Abdul Mozid Sikder,

Chairperson of the seminar, gave his vote of thanks to BSRM and to the participants. Technical papers were distributed to all the

participants during the session. The seminar ended at around 5:40 pm, which was followed by snacks.

Do consult a professional engineer if you decide to build a house