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Page 1: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon
Page 2: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon
Page 3: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

Newsletter Committee Members Index

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 3

EditorAnupama Panduru

Content Reviewers

Mukul Chourey, Zach Szofer, Babita Sangras,

Trishna Tilwani, Jerry Thomas

Portfolio Owners

Sarma Manthravadi, Torrey Grogan, Nick Pleitt,

Srinivasu Jogi, Krishnamraju Mandapati,

Sachin Naik, Ajay Mali, Pavani Bujala, Harini Prava,

Sripradha Gulla, Srivisali Nandanavanam,

Jayendhra Nallanagula

Creative Designers

Hanumantha Rao Gannavarapu, Amit Kare

04

05

07

08

10

1 1

12

18

20

2 1

22

24

From the Desk of Founders

Tech-Talk

Tech Tips

J@W

Moments of Pride

Talent Corner

Theme

Thoughts

Extra Mile

Family Corner

Moments of Pride

Core Values

Page 4: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

Over the last few years we have seen a dramatic shiftin how Outsource Product Development has beentraditionally viewed and leveraged by the market. Formerly,an existing or early stage technology company wouldhave conceived and engineered a software productinternally. They would then create MVP (Minimally ViableProduct) or upgrade an earlier released or pre-existingproduct taking it to market as soon as this processwould allow. Generally, they would only outsource furtherdevelopment of that product once market conditions oreconomics allowed (funding for early stage or start-upcompanies) was secured. At that time, the tech companywould then engage a third-party developer to initiatescale and increase time to market.

Although a reasonable approach, it didn’t necessarilyconsider what the product owner or entrepreneurialvisionary had in mind. Despite the OPD provider promising“partnership”, rarely is a true partnership created. Why?Because the prior engagement model required the techcompany to take most of the risk and submit themselvesto possible IP breaches,financial concerns (i.e. didthey get the value theyexpected from the third party)or overall lack of qualitydelivery. Given the risk ofinequality, the balance wasnot in favor of the techcompany client.

Enter SenecaGlobalAs a pioneer of OutsourcedP r o d u c t D e v e l o p m e n t(especially as OPD is definedtoday), SenecaGlobal hasevolved the model further andcreated a new paradigm withrespect to how we can “truly”partner with a client in needo f O P D. I n o u r m i n d s ,partnership is more thanbringing technical and domain

skills to the table. That is a given. What it also takes isan investment in each other that goes beyond a financialarrangement. It requires deep trust, philosophical alignmentand a long-term view of shared success where both partiesthrive and benefit mutually.

So, what is the “secret sauce” (or secret masala)? In anutshell, it is building a “win-win” partnership”. Like anypartnership (personal or business) there must be satisfiedparties on both sides. From our perspective, SenecaGlobalhas the history and provability of taking clients’ productsto market faster than traditional OPD firms. Our innovativepeople provide not only tech and domain expertise butalso provide a kindred spirit and sense of “owning” theproduct as much as the client does. Coupled with ourOPD competencies, our clients not only see and realizethis value, they absolutely view us as a seamless partof their enterprise and team.

This doesn’t mean however that we are structuring dealslike this without considering the potential risk of the

cl ient ’s v is ion not beingmarketable and/or financiallyviable.

Leading edge new productdevelopment is associatedwith significant business risk,but the reward of a successfulinternational product launchis also significant. To protecta l l t h e S e n e c a G l o b a lstakeholders, we carefullyevaluate and only enter intopartnershipswhereourinterestsare secured and the termsof any such deal are fair forboth sides. To further protectthe SenecaGlobal stakeholders,we restrict such deals to anaverage of around 5% of ourtotal annual revenue.

Continued in page 16 ...

From the Desk of the Founders

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 4

Page 5: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 5

Tech Talk

SenecaGlobal Enterprise Cloud & ManagedServices Update

We are now officially in our second SenecaGlobal’s newly

launch business unit, Enterprise d year of Cloud & Managed

Services. We as an organization have worked extremely

hard and have achieved much. We have closed our first

customers we have a rich and growing pipeline of

opportunities and we see record business potential in Q2

and Q3 FY19. We have also expanded greatly our Cloud

Ecosystem of technology partners and as an organization

we are reaching close to 80 certifications and accreditation

in the cloud technology space. All that being said, we are

just getting started. The plans we have for the remainder

of 2019 and 2020 will take this business unit to an entirely

new level.

With that, as we speak... and clients I thought it would be

good to cover how we approach some of the more strategic

discussions in nature with IT Executives. In some cases

when we get through the initial introduction discussions, we

get into more strategic discussions that follow this thought

and planning process.

Planning on Taking Advantage of the Enterprise Cloud? Ask

Yourself These 3 Questions First

Enterprises of all shapes, sizes and industries are beginning

to truly realize the benefit of having their IT assets in the

cloud. On-premise systems are costly, innovations move at

a snail’s pace, they are difficult to scale and subjecting

companies to paralyzing downtime. In fact, a recent report

from McKinsey found that more large-scale enterprises are

likely to move workloads away from traditional and

virtualized environments toward the cloud at a rate and

pace that is expected to be far quicker than ever before.

But moving to the cloud isn’t as simple as it sounds. There

are certain prerequisites that must happen before the actual

journey to the cloud can take place.

Those items that need to be checked

off the list can usually be boiled

down to three things you should ask

yourself before making the leap.

Performing a cloud digital

transformation is something nearly

every enterprise will eventually do,

but first consider if your organization is ready.

Question 1: Do you have a true business case?

Has your IT department been struggling with the loads of

data it’s storing within its physical data centers? Have there

been questions about applications not working properly

due to inefficiencies out of their control? Is your IT

department not moving fast enough? If you answered yes

to these questions, good. Let’s talk about all the money that

it’s costing you not to have a cloud-based data center.

Nothing speaks to business decision makers quite like

money. Cost savings as an infrastructure asset

recapitalization strategy or reduced hosting cost is a great

place to start.

You can’t just want to go to the cloud because your

competitors are there or because you think it’s the logical

next step. There has to be evidence demonstrating the cost

savings, revenue increases and operational improvements

that cloud migration will provide.

Question 2: Is your organization bought in?

It’s one thing for your department to understand the value

of migrating to the cloud, but what about the rest of

your organization? How does your CIO and CEO feel about

it? This question needs to be addressed immediately after

you’ve established your business case. Start with your cloud

champions – identify those who are 100 percent on board

with moving to the cloud and make sure they have what

Page 6: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 6

they need and are in the right position to pave the way

for the rest of the organization.

Another critical element of success is that everyone must

be aligned on the strategy of how you’re going to migrate

to the cloud. Everyone needs to know their role in order

for the migration to be successful.

Question 3: Do you truly understand the cost benefit?

After you’ve made your business case and rallied the troops,

it’s time to crunch the numbers. It’s important to know

the true, holistic cost of the journey to the cloud, including

the other indirect costs associated with the big move. For

example,

• Has your hardware targeted for the cloud been completely

depreciated

• Is your staff trained to operate their new environment

in the cloud

• O/S upgrade, do you need to re-platform your O/S

before migrating to the cloud

• Do you want to take advantage of DB cloud services

for example re-platforming your DBs to Amazon Arora

• Do you need a direct connect to your cloud provider

based on your use case

Once you’ve got definitive answers to these three

questions, you’re almost ready to move to the cloud. But

one final item before you do: make sure application

owners, whether IT or business, are completely involved

from start to finish. If there’s one sure fire way to fail in

your cloud journey, it’s lack of involvement and

commitment from them.

The cloud is an important step in making your company

agile and relevant for the future. And while it may feel

inevitable that your organization will get there, it’s necessary

to be adequately prepared and lay the groundwork first.

Your whole organization will thank you.

- Eric Crump,

VP, Global Cloud & Managed Services

Tech Talk

Page 7: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 7

Tech Tips

Production log Rotation

While we deploy the applications on UNIX servers, many a

times we get a question of how to rotate the logs so that the

production log file size does not become a monster to debug

and download.

The easiest way is to use the system level cron which runs to

take the backup of all the files such as syslog, web-server log,

etc.

For this, create a file with your project name as the title in the

/etc/logroate.d/<project-name>\

Add the below given code in the file.

/var/www/<Your-Project-Folder>/log/*.log {

daily

dateext

missingok

rotate 30compress

delaycompress

notifempty

copytruncate

}

Explanation of what the lines inside the curlybraces do

Daily – Rotate the log files each day. You can also use

weekly or monthly instead of daily here.

Rotate 7 – Only keep 7 days of logs around

compress – Compress logs using gzip

Delaycompress – Rotate the file one day, then

Dateext – Add the date to the logs which were rotated

compress it the next day so we can be sure that it

won’t interfere with the application server as the

extension instead of a number. If you want numbers

as the extensions simply don’t use this entity.

Missingok – Do not raise an error when there is a

missing log file

Notifempty – Don’t rotate the file if the logs are empty

Copytruncate – Copies the log file and then empties it.

This makes sure that the log file into which the process is

writing always exists, so you won’t face problems because the

file does not actually change. If you don’t use this, you would

need to restart your application each time.

- By Sachin Naik

Page 8: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 8

J@W

Chess Tournament

“Good Morning”, “How are you doing?” were replaced inSenecaGlobal by fancy lingo like “checkmate”, “double check”all through Aug’18. Can’t blame the associates, given the“chess wave” that gripped one and all. Four participants fromeach of the four J@W houses competed in different nerve-wrecking games in a tournament that lasted for close to 15days.

The games ended with Ganesh Kumar from “House - Amazing

Aravalli” winning the tournament.

Eat-to-be-fit Poster

Associate well-being is of paramount importance and thus, to

create awareness, “Eat-to-be-fit-poster-making” competition

was held in the month of September. Participants from each

J@W house had to pick one of the given topics and come up

with a creative poster that could be utilised to draw associates’

attention to the cause. The topics given were:

Stay active in office

Beat Non-communicable diseases

Pack a colourful lunchbox

Fit more fruits in your day

That facts about fat

The posters were evaluated by a team from National Institute

of Nutrition. Vindhyachal Spartans won this competition.

Carrom Tournament

With carrom boards available in the Recreation room all

through the year for associates’ perusal, carrom tournament

was bound to be a grand success. Five categories of matches,

four competing houses and over 20 participants – it was a

month dedicated to carrom!

Winners:

Singles (Female) – Sriannapurna Kirla

Singles (Male) – Kiran Janagam

Doubles (Female) - Sunitha Kanumuri, Sriannapurna Kirla

Doubles (Male) - Abhilash Chavva, Sunil Madagani

Mixed Doubles - Kiran Janagam, Sabiha Sultana

Adding another bud to the bouquet of activities, J@W team

came with an innovative competition in the month of January.

This competition was in-sync with the Sankranthi/Pongal

festivities.

Four members represented each J@W house and were given

a limited duration to come up with a kite using the provided

material.

With a little chop-chop here and a little paste-paste there, our

associates managed to make kites of different sizes and,

astonishingly, shapes.

Page 9: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

House Name

Leader - Khaleel PatelShadow Leader

Manasa Kothapalli

THUNDEROUS THORHouse Name

Leader - Suchitha GarlapatiShadow LeaderSudha Bathula

CAPTAINS CULTHouse Name

Leader - Avinash PilliShadow LeaderDileep Kodali

IRON LEGIONHouse Name

Leader - Sabitha SultanaShadow Leader

Phaneendra Borusu

INCREDIBLE HULK

AUG’18House Introduction

Chess Tournament

Eat to Fit PosterSEP’18

OCT’18 Carrom Tournament

JAN’18 Kite Making (Participation Points)

MAR’18 Cricket (SG Premiere League 2019)

Total Score

J@W score board for the year 2018 - 2019Month Event Names Amazing

AravalliHimalayanHikers

VindhyachalSpartans

Nilgiri Ninjays

Winner Runner-Up

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 9

India Ahead presents Corporate Sport Expert Hunt

India Ahead had organized #CSEH - “Corporate Sports Expert

Hunt” at SenecaGlobal, Hyderabad. We had snazzy

sports quizzes!! People with the maximum correct answers

were chosen as winners.

Highlights of #CSEH

Multiple Sports Quizzes

3 Winners per Organization

• Gala Night Screening of Cricket World Cup 2019 Final

• 1 Final Winner gets a chance to be a "Sports Expert" on

India Ahead News Channel.

J@W

Once again, everybody is ready to battle it out, This time disguised asThe AVENGERS! J@W Houses for 2019 - 2020 are:

32

66

36

124

20

64

342

32

16

16

114

20

44

242

32

16

32

16

46

144

20

74

332

16

124

20

44

252

Page 10: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 10

Moments of Pride

KAIZEN AWARDS

BRAVO AWARDS

BRAVOBRAVO

AWARDAWARD

SripradhaGulla

BRAVOBRAVO

AWARDAWARD

AbhilashKukkadapu

BRAVOBRAVO

AWARDAWARD

PraveenKandula

BRAVOBRAVO

AWARDAWARD

ManishaSriram

BRAVOBRAVO

AWARDAWARD

ManasaKothapalli

BRAVOBRAVO

AWARDAWARD

AzharuddinMohammad

The Kaizen award program has been designed to act as a useful and effective mechanism for recognition of‘Good Changes or Improvement Initiatives’ implemented by associates. The award program aims to promoteentrepreneurial spirit that thrives through effective change management and improvement. It provides anopportunity to uphold the personal pride and recognition need of the associate(s).

The Bravo Instant Recognition program has been designed to immediately acknowledge and commend the

contribution made by an associate.

KAIZEN

AWARD

KAIZEN

AWARD

DushyantShukla

KAIZEN

AWARD

KAIZEN

AWARD

DurgaVeluru

KAIZEN

AWARD

KAIZEN

AWARD

SuchithaGarlapati

KAIZEN

AWARD

KAIZEN

AWARD

SureshTorlapati

KAIZEN

AWARD

KAIZEN

AWARD

SudhirBatchu

KAIZEN

AWARD

KAIZEN

AWARD

AzharuddinMohammad

KAIZEN

AWARD

KAIZEN

AWARD

TrideepGona

KAIZEN

AWARD

KAIZEN

AWARD

SasiEvuri

KAIZEN

AWARD

KAIZEN

AWARD

AnupamaGajjala

KAIZEN

AWARD

KAIZEN

AWARD

PrasannaBoga

KAIZEN

AWARD

KAIZEN

AWARD

ManishaSiram

KAIZEN

AWARD

KAIZEN

AWARD

PradeepGodi

KAIZEN

AWARD

KAIZEN

AWARD

MadhuKosuri

Page 11: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

Our Associate Udayraj Rakam loves photography and tries to

capture the beauty of simple things around us.

Camera details - canon 1300D and lens - 70-300mm

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 11

Talent Corner

BRAVOBRAVO

AWARDAWARD

AjayMali

BRAVOBRAVO

AWARDAWARD

PraveenKandula

BRAVOBRAVO

AWARDAWARD

YagnabhargaviPenumacha

BRAVOBRAVO

AWARDAWARD

PopiSaha

BRAVOBRAVO

AWARDAWARD

JayendhraNallanagula

BRAVOBRAVO

AWARDAWARD

AmitKare

BRAVOBRAVO

AWARDAWARD

NiteshJha

BRAVOBRAVO

AWARDAWARD

SabnamNissa

BRAVOBRAVO

AWARDAWARD

SirishTallapak

BRAVO AWARDS Our Associate Harini Parva has a passion for Art and Painting.

She is associating as a software engineer.

Art by Harini Prava

Photography by Udayraj Rakam

Our Associate Sasi Evuri has a passion for Art and Painting.

She is associating as a QA engineer.

Art by Sasi Evuri

Being a mother is learning

about strengths you did

not know you had and

dealing with fears you did

not know existed. A

mother is the one who can

love unconditionally till her

last breath.

Page 12: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 12

Theme

SenecaGlobal leadership team is one of the pioneers in

introducing ‘Outsourced Product Engineering’ to India. We

specialize in product development, with more than 20 years

of experience in building software products as a service.

We not only help our clients build, enhance and maintain

software products by being an integral part of their global

team, but also build products from ground-up for our clients

- by converting their business ideas to reality.

Today’s fiercely competitive marketplace requires businesses

to be responsive, innovative and agile. At the same time,

it is getting increasingly difficult for the clients to find the

right technology partner who could decipher the concept,

provide technical leadership in designing the architecture,

buildateamwiththerequireddomainknowledgeandtechnology

skills, deliver insight and innovation at every step of the process,

and take complete ownership of the product development.

SenecaGlobal aptly fills this void, and many of our clients

directly benefited from our ability to quickly build a best-

fit team and deliver a prototype or the Minimum Viable Product

(MVP) that could be showcased to the potential investors

to secure funding. SenecaGlobal has a successful track record

SenecaGlobal - Giving Ideas Life

Page 13: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 13

of taking a client’s business idea and turning it into a cost-

effective, revenue generating, high quality product on timely

basis.

The success stories presented below have one common theme

– SenecaGlobal provided end-to-end technical expertise and

services; architecting,

building and deploying production-ready systems giving life

to the entrepreneurial ideas.

Case Study 1:

The client’s vision was to provide a simple, fast, easy-to-use

review tracking and monitoring system for businesses. The

idea proposed by our client was to aggregate online reviews

– good and bad, for each business location, collected from

popular and relevant review sites – and put these in one

single dashboard presenting the information in easy-to-read

graphs/charts/tables.

SenecaGlobal designed, developed and delivered an online,

software-as-a-service (SaaS) based ‘Review Monitoring

Solution’ to track reviews from all major review sites, in one

central location. It’s designed to meet the needs of both

small businesses as well as enterprises with thousands of

locations.

Over the years, our client had helped businesses listen and

respond instantly to their customers,evaluate theperformance

of each location, and provide quality customer support. This

product is still one of its kind till date, and helped the client

generate more than $6 million of funding to expand the

business.

Case Study 2:

Utilizing their unique experiences in the dental, technology

and consumer financing industries, the client envisioned a

true “game changing” product that will allow health care

providers to offer alternative payment options to their patients.

A dedicated development team was set-up at SenecaGlobal’s

state-of-the-art offshore delivery center in Hyderabad, India,

Theme

Page 14: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 14

with highly-skilled, right-fit resources capable of delivering

cloud based solution using latest technology suits.

SenecaGlobal architected and developed a custom-built,

online product that establishes a payment program between

a licensed health care provider (clinics) and their patients.

The solution offers Business Owners (Service Providers),

Clinics and Patients to choose from various payment plans

and installment options to support medical treatment

expenses. It is completely paperless system that offers

seamless integration with multiple credit rating, payment

processing and electronic signature vendors.

The product is now supporting dozens of clinics, with the

potential for adding 5000 new clinics in the next 5 years.

The highly scalable solution can support up to 100,000

transactions per month, enabling health care providers to

make a quick and educated decision while evaluating and

approving a payment plan application, and in the process,

completely eliminating manual process.

Case Study 3:

The client envisions to provide a unique and potentially

disruptive technology solution to the patient engagement and

prescription adherence problem facing the USA health care

industry today – involving hospitals, pharmacies,

pharmaceutical companies, health insurance companies,

employers and governments. At the core of solution is artificial

Intelligence and machine learning combined with population

health, disease management and real-time pharmacy

distribution services.

SenecaGlobal helped the client achieved this ambitious goal

bydesigningatechnicalsolutioninvolvingmobileapps,wearable

appsandwebapplication.ThesolutionincludesSMS/Video/Voice

calling, medication adherence real time analytics, Google Maps

integration for medicine package tracking, real-time reports,

GoogleVoiceintegration, Deep-linking, managing prescription

alarms, Augmented Reality with 3D animation, NFC, QR Reader,

and integration of various Bluetooth enabled hardware devices

such as Glucometer, BP meter, Spirometer, PT/INR and Pulse

Oximeter.

The product provides real-time medication adherence

reminders to patients with remote video and audio calls with

caregivers, providers, pharmacists, family members, or any

other approved participant in the medical ecosystem;

provides hospital discharge analytics and biometric

information to the physicians and allows them to write

prescriptions via the customized e-prescribing platform. It

also provides real-time, same day fulfilment to the patients’

orders.

The Minimum Viable Product (MVP) version of this product

generated active interest from a series of large pharmacies,

departmental stores, wholesale stores and hospitals in the

USA, Canada and Mexico. It is currently being piloted at

a pharmacy chain located in a southeastern state in the

USA.

Case Study 4:

The client’s idea is to provide an easy-to-use tool for creating

a plan to manage retirement income that puts the users

in control over their financial future, maintain their lifestyle

and avoid running out of assets, and becoming a burden

to their family.

Theme

Page 15: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 15

Theme

SenecaGlobal designed and built the retirement income

management system using latest set of cloud based

technologies. It was built to empower millions of retirees

with the tools they need to take control of their retirement

income. It encompasses all sources of fixed Income available

throughout the retirement years and develops the Investment

Income Strategy to cover the shortfall. The product helps

the customers define a vision of their ideal financial future

and help them plan to make it a reality.

The product also facilitates retirement income Planning Advice

and Investment Advice with asset allocation, investment

selection for a specified period, and rebalancing

recommendations throughout a customer’s retirement years.

The product was launched recently and SenecaGlobal is

supporting the early marketing campaign to reach out to

thousands of customers.

In summary, the entrepreneurial spirit of the SenecaGlobal

founders permeates down fostering innovation and delivery

excellence, strengthening partnership with our clients.

SenecaGlobal has developed a niche in ‘Bringing Business

Idea to Fruition’, and mastered this craft by working along

with several clients and helped them realize their dreams.

“Giving ideas life” is never an easy task, but as our forward-

thinking leader Mr. Rao Tummalapalli often quotes:

“If it was easy – everyone would do it.”

- By Mukul Chourey

Associate Vice President - Delivery

Page 16: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 16

Clearly, we are not a VC (venture capital) firm, however

our OPD capabilities and industry knowledge can give

us some strong upside if managed properly. The clients

that we have engaged under this model thus far have

a “VC flavor” but in this context this is a good thing.

Although each deal is somewhat unique, we substantially

mitigate our financial exposure by “hedging our bets” so

to speak. For example, in recent deals, SenecaGlobal is

paid cash (at a lower rate – sometimes cost) to provide

the resources required to build the product. In exchange,

we receive equity for this consideration and ensure that

long term agreements between both parties provide

SenecaGlobal the right of first refusal on all future

development and related technology support (i.e. Ongoing

product development, Cloud & Managed Services etc.).

Our ability to execute such venture partnership based

OPD adds another dimension to our capabilities. Unlike

other software services companies, SenecaGlobal is able

to work on leading edge technologies that convert

concepts and ideas into viable and commercially successful

products. In the context of Indian software services

industry, only very few companies can get opportunities

to solve such complex problems. We get to work on

technologies that even Indian captive centers do not get

to.

Today we have seven such deals we are joined in. We

are very optimistic that a few of them will soon have

substantial funding or partial liquidity events where we

will realize significant upside relative to our investment.

Not only do we feel strongly that these types of

opportunities can provide far greater upside to SenecaGlobal

financially than our normal client retainer engagement

model, it also positions us as a unique, forward thinking

OPD company. One which we have already been recognized

as by outside entities implying a value greater than

traditional OPD firms. The second half of 2019 should

prove to be most interesting, so stay tuned.

In this issue of ShareGyaan you will read how we have

brought this model to fruition and enabledourclientpartner

portfolio of companies to do something that they may

have been previously unable to do. Enjoy the issue and

as always, we the founders of the company are continually

grateful for your hard work, dedication to all our clients

and making “The SenecaGlobal Company” a leader in

our industry.

- Ed, Rao and Mani

From the Desk of the Founders

Continued in page 04 ...

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Talent Corner

Sudhir Batchu’s Photography

Poulaya Tippana’s Photography

Our Associate Poulaya loves to travel and along the way clicks pictures to forever immortalise those moments in his frames

Konark Temple,

Odisha

Bhubaneswar,

Odisha

Worli-Bandra,

Mumbai

Devgad Island,

Karnataka

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Thoughts

She is a Daughtermaking her parents proud;

She is a sisterhelping brothers when no one’s around;

She is a friendaccompanying you even with your idiotic trends;

She is a loverWho will be with you forever;

She is a wifewho will give for you her life;

She is a daughter-in-lawholding family in her safest claw;

She is a Motherwho is greater than God;

Woman, in all,is just a replica of Lord;

But some peoplenever respect her feelings

They decide her fatein sonographic dealings

She is Gang raped n killedin the darkest of nights

Don’t forget,she can be lethal than the bravest of knights

Let’s bring about a changeby thinking for her

Let’s celebrateby saluting her.

- Amit Kare

- Sravanthi Madhapuram

- Siddhartha Pangotra

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Talent Corner

Our Associate Hanumantha Rao Gannavarapu has a passion

for Drawing, Painting and Photography. He holds a

bachelors degree in Fine Arts (Applied Arts) - Gold Medalist

and also is pursuing a Master’s degree in Fine Arts (Applied

Arts). He is associating as a UX Designer. He has been an

artist since childhood. He is also teaches Art to children in

his free time.

To the right is a hand drawn lady, Rapunzel with the

chameleon. This is out of a fairy tale, the disney’s “ Tangled ”

movie.

Hanumanth has caricatured our founders, Rao

Tummalapalli, EdSzofer and Swaminathan Mani here below.

Both these are works using colour pencils only.

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Extra Mile

Sravanthi Madhapuram is setting records in proactiveness for

all of us. She is an enthusiastic student of Artificial Intelligence

(AI) in NASSCOM’s Women Wizards Rule Tech program.

NASSCOM recently did a week-long celebration of

International Women’s Day 2019. One of the activities in the

same was “Let’s #BalanceforBetter”.

NASSCOM’s description of the event: was “Let’s

#BalanceforBetter: Balance drives a better working world.

Let's all help create a #BalanceforBetter. So put your hands

out and strike the #BalanceforBetter POSE and make

International Women's Day YOUR day - and do what you can

to truly make a positive difference for women everywhere.”

The participants also needed to tag 10 other women

professionals while posting the picture. The main agenda was

to identify that women of a particular company really perceive

and appreciate the balance that their organization strives to

bring to them and also to recognize organizations that go this

extra mile.

Although Sravanthi found out about this in the last moment,

she did not let that become an excuse. She stepped out of her

comfort zone and reached out to Admin, NASSCOM spoc and

our assosiate Narasimha N to help her get the right picture.

Her proactive efforts to showcase her and SenecaGlobal’s

#Balanceforbetter commitment has really paid off well with

recognition from NASSCOM too. She made all of this happen

in an hours’ time!

THINK TANK:1. Keep Thinking

Everybody is told to keep me. But everybody ends up sharing

me. What am I?

I am the size of the world’s largest mammal, but I weigh

nothing. What am I?

What do dolphins have that no other animals have?

What 6 letter word turns into a mere count of 12 when its last

letter is removed?

I have many routes but no traffic. What am I?

2. Find the hidden words in the grid (Min – 10 & Max – 20)

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Family Corner

Our Associate Anupama

Gajjala’s father, Satish Babu

Gajjala, is an artist, vocalist,

violinist, and composer.Apart

from teaching drawing, he

also teaches music. He has

been felicitated during his

vocal and violin concerts in

Akasha Vani (All India Radio)

& various TV channels. He

has over 1000 compositions

to his credit in light music and

over 150 in classical music and is one of the very few people

to have composed in all the 72 Melakarta Ragas. His

compositions are mainly devotional - composed krithis in rare

ragas.

He is also involved in organizing cultural programs for

encouraging children in learning fine arts.

In his words - “A musician must make music, an artist must

paint, a poet must write if he is to be ultimately at peace with

himself.”

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Cross Functional Team (Delivery, Finance and HR)

Delivery Team : Yagnabhargavi Penumacha, Amit Parse andManasa Kothapalli

Finance representative : Abhilash Kukkadapu,

HR team : Ajay Mali and Sabnam Nissa

The team raises the performance bar (what it can accomplish)

to higher level resulting in client appreciation, increased trust

and expectations.

Objective:

To recognize and award the phenomenal accomplishment of

a team for delivery excellence, resulting in client/management

appreciation.

Criteria:

Outstanding efforts of a team to undertake successfully a

challenging assignment resulting in business value add to

client:

Solving complex business or technical problem quickly and

effectively, under several constraints. Delivery of work

product/service exceeding normal expectations of time,

quantity, and quality, under several constraints.

The Rise Instant Recognition program has been designed to

immediately acknowledge and commend the unified and

outstanding efforts of a team to take up a challenging

assignment and complete it successfully to meet client

business needs.

The commendation is related to tenacious endeavor of a team

to work beyond normal expectations (ex: deliver more output

in less time, with desired quality) by stretching themselves,

and rise to the occasion to meet commitments made to client.

SenecaGlobal E-Newsletter - Q2 | June 2019 | Page 22

Moments of Pride

Randa Accessories team : Devendra Varma, Nishant Mundu,

Sasidhara Datla, and Vamsi Mallempalli.

TreeHouse Foods IBM i team :Mahesh Penumudi, Prasanna

Immandi,Triveni Atcha, and (Raghuvender Mallaholi)

RISE INSTANT RECOGNITION PROGRAM

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Family Corner

Satish Babu Gajjala’s Pictures

The artist, Satish Babu Gajjala, has completed this oilpainting within 24 hours. His paintings are into thegenres of Portrait art, landscape art, and still-lifepaintings.

Divya Jogi’s painting

Our Associate Srinivasu Jogi’s daughter, Divya Jogi, has a

passion for Art and Painting. She is studying B. Tech 2nd Year in

Computer science in Vidya Jyothi institute of technology,

Hyderabad.

Page 24: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

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Core Values

We bring to you, in this edition a glimpse into a few success

stories that go on to prove the ingrained nature of the values

that we, the associates and leadership of SenecaGlobal, hold

so close to our hearts.

SenecaGlobal makes a crucial investment in Associate rewards

and recognitions. Any task by either an individual or a team

that emphasizes our values and boosts the output being

delivered to a client – whether internal or external – is

rewarded. Among the several categories of awards, we have

the “Bravo – Instant Recognition Award” which is given to

immediately acknowledge and commend the contribution

made by an associate or a team. Another category is the “RISE

– Instant Recognition Award” which is given to recognize the

phenomenal accomplishment of a team for delivery

excellence, resulting in client/management appreciation.

This quarter saw the following set of people go beyond their

call of duty and deliver exceptional results.

Client Centricity ValueBravo Instant Recognition - Nitesh Jha (8/3/2019)

Client engaged SenecaGlobal in September, 2018 for a Data

Warehouse project involving hybrid set of technologies such

as C#, SSIS, SSAS, SSRS, SQL Server 2016 and Power BI. Nitesh

Jha started the project as a one-man show and soon was able

to instil confidence in client about SenecaGlobal abilities to

deliver quality software. This has resulted in addition of two

more resources within couple of months.

Client also started engaging SenecaGlobal resources on an

external project. Client team faced challenges using “Azure

Logic App” service to connect to “Azure Blob Storage” on the

cloud. Client onsite team spent considerable amount of time

and efforts to integrate Azure services with SSIS, but to no

avail. The client then approached SenecaGlobal for help to

solve this issue.

As Nitesh was new to this technology, he self-taught Azure

services and developed “Proof of Concept” within a week. He

created a “Logic App” for transferring files using SFTP (Secure

File Transfer Protocol) to and from “Azure Blob Storage” and

demonstrated the solution to the client. The client manager,

Bruce Fitzgerald, was extremely impressed with Nitesh’s

initiative and problem-solving skills. Nitesh has now become

the go-to-person for the global team (both onsite client as well

as offshore teams) for all Azure integration related tasks. The

title next to Nitesh’s name in the client org-chart reads –

‘Offshore BI & Azure Lead developer and Answer man’

Nitesh’s ability to stretch beyond his comfort zone, and his

tenacious pursuit of excellence was well recognized by Ron

Bourn: Nitesh is doing an awesome job on the Y Benefits

project. He is well regarded by the client team and in fact is

given tasks that they admittedly do not know how to resolve

themselves. He has repeatedly been able to complete those

assignments with short turn-around and then "train" the client

team on the solution. Bruce (our main contact on the client’s

side) is aware of this and has openly acknowledged that to

me.

“Bravo Instant Recognition” was awarded to Nitesh Jha for

living the values of ‘Client Centricity’ and ‘Tenacious Pursuit of

Excellence’.

RISE Instant Recognition Award nomination - TreeHouse

Foods IBM i team( 8/4/2019 )

“RISE Instant Recognition” was awarded to the following team.

• Mahesh Penumudi

• Prasanna Immandi

• Triveni Atcha

• Raghuvender Mallaholi

System Administrators at client included executing “post

month-end” jobs manually, monitor them, and distribute their

reports manually to the respective users. After retirement of a

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senior client associate, a new person (with no exposure to

client) was assigned to perform these activities.

SenecaGlobal’s client team chipped in to automate the “post

month-end” activities. This requires a good understanding of

the complex job setups, assigning users to specific job queues,

sending notifications to the respective users flawlessly.

Our client’s Maintenance team successfully delivered

automation of “post month-end” tasks and reports

distributions. This was moved to production to perform March

month-end activities.

SenecaGlobal off-shore team had limited knowledge on these

activities and didn’t have proper environment and access

rights to test all the steps. Leveraging software engineering

best practices, team developed and tested it within the

limitations, and rolled it out to production.

The team has done an outstanding job in delivering the

Month-End automation tasks first time right.

Remarks:

Appreciation from Murray (Technical Manager):

“Everything ran successfully and in under 3 hours. So excellent

job on this. Entire month-end automation completed within 3

hours, never happened in the history of the company. That

was excellent, Wow”

Power of Team work

RISE Instant Recognition Award - Cross Functional Team

(Delivery, Finance and HR) (1/5/2019)

As part of the ongoing SenecaGlobal efforts to go “GREEN”,

automate internal operations, and provide better services to

associates, a team was formed to create and distribute annual

“Compensation and Benefit Package Letters” electronically.

Objective of the team was to provide HR the ability to deliver

personalized letters securely to all the associates by email, at

a pre-defined time in a short span.

Cross-functional team included

Delivery team – Amit Parse, Yagnabhargavi Penumacha and

Manasa Kothapalli

Finance representative – Abhilash Kukkadapu

HR team – Ajay Mali and Sabnam Nissa

Delivery Team (Amit, Yagnabhargavi and Manasa) designed

and developed a solution to prepare automated emails with

password protected PDF file attachment, based on the given

parameters. User acceptance testing is done by Abhilash, Ajay

and Sabnam. They also did a few dry runs to ensure flaw-less

execution. At stake is the associates trust and belief in

SenecaGlobal to do things right the first time.

As planned, team could deliver “Compensation and Benefit

Package Letters” to all the associates on Friday night.

Delivered solution was secure (password protected), and

green (no paper used). The application developed was

configurable, which can be used to deliver personalized

electronic bulk letters/emails for other purposes. Here are

some appreciations received by the team:

Congratulations to the entire team.. This is a great example of

collaboration and teaming for a common objective – Abhishek

Chandak, VP Finance and Compliance, SenecaGlobal

Great step forward going paperless. Congratulations to every

one – Swaminathan Mani, Founder and Director,

SenecaGlobal

I would like to congratulate you on a great job and sincerely

thank you for helping us complete this important work in

time. I am really happy to see that we went paperless - Rao

Tummalapalli, Founder and Managing Director, SenecaGlobal

Core Values

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“RISE Instant Recognition” was awarded to the team from

Delivery, Finance and HR, that delivered letters as planned.

Tenacious Pursuit of Excellence value

Bravo Instant Recognition - Jayendhra Nallanagula (

12/2/2019)

SenecaGlobal E-Newsletter is considered a prestigious

deliverable by the newsletter team. Every quarter, each

portfolio owner contributes articles, pictures, talent snippets

from associates across India, and US offices. The entire

content goes through two stages of proofing and reaches the

design phase a month before the release date.

Jayendhra Nallanagula has been significantly contributing to

the design phase every quarter. The newsletter is a

consortium of happenings in SenecaGlobal coupled with

themes that speak in tandem with the text. Each edition’s

design is different – carefully planned to map the central

theme of the particular edition.

Jayendra has stretched on weekends to complete the

Newsletter Edition Q1 2019, in spite of his hectic client project

delivery work. This has helped the newsletter team to release

the same on time.

“Bravo Instant Recognition” was awarded to Jayendhra

Nallanagula for living the ‘Tenacious Pursuit of Excellence’

value and delivering on time.

Bravo Instant Recognition - Praveen Kandula (13/5/2019)

One of our clients, is a leading product information and digital

asset management company that enables its clients to

increase in-store and eCommerce sales using detailed product

information, and optimize in-store and shelf layouts to

facilitate higher sales.

GMI (General Mills) is one of the largest clients of our client.

GMI consumes API services of “Product Information

Management” (PIM) application to create, update, refresh data

in client. GMI needed significant PMI API customizations to

meet their business needs. Praveen Kandula completed GMI

customizations without impacting other clients. Praveen also

monitored API requests, and worked long hours interacting

with GMI team providing inputs for flawless integration.

Here is a comment from Eric Patenaude, Technology Manager

(General Mills), appreciating Praveen’s efforts:

Incredibly helpful and instrumental in getting the API set up,

working and any issues resolved

“Bravo Instant Recognition” was awarded to Praveen Kandula

for quickly understanding the client requirements, and

working long hours customizing the API’s and delivering the

solution flawlessly within the given timelines.

Demonstrating a honest, open and respectful culture

Bravo Instant Recognition - Sirish Tallapak (22/1/2019)

Our website, SenecaGlobal.com was built using PHP version

5.6. “The PHP Group” has decided to withdraw support for the

PHP version 5.6, and advised migration to later versions.

Running the older version posed potential security risk. The

website hosting service provider recommended to upgrade

our website codebase to PHP version 7.2.

SenecaGlobal marketing team approached the agency that

originally built our website for the upgrade, but their cost

estimate was high, leading to the decision to leverage

SenecaGlobal offshore PHP associates for the upgrade. Sirish

Tallapak thoroughly analysed the existing code and made

necessary code changes to migrate to PHP version 7.2, and

completed the upgrade. Sirish completed the migration within

Core Values

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a day, without any downtime, and no degradation of the

website functionality.

Sirish’s prompt help has drawn accolades from the

SenecaGlobal leadership team, most notably from Ron Lavery

(SVP)

Thank you Sirish - this is a very big help for our firm!

“Bravo Instant Recognition” was awarded to Sirish Tallapak for

going out of his way to provide timely help.

Entrepreneurial spirit

Bravo Instant Recognition - Azharuddin Mohammad andManisha Siram (1/2/2019)

One of our clients in the insurance domain identifies and

assigns “Adjusters” to their client’s insurance claims and raises

invoices to bill for Adjuster services.

Client was using an in-house built dispatch tool for identifying

and assigning Adjusters to the claims. SenecaGlobal’s offshore

team was assigned the task to build a tool to develop adjuster

search based on specified criteria, to simplify Adjuster

identification and assigning. The tool was to help the Client to

filter out the adjusters based on the specified filter criteria,

and see adjuster details on the google map based on their

coordinates within the specified radius.

Although the our team had limited exposure to Angular 7.0 to

build the search tool, Azharuddin Mohammad and Manisha

Siram took ownership of building this search tool. They

understood the requirements and enhanced their skills on

Angular to develop the tool and integrated it with

“Automation” application built by SenecaGlobal through REST

APIs. Team delivered the adjuster search tool on time, which

was well appreciated by the client.

"I started using the app this morning, really liking it so far!" -

Matt Cronican, Director of Customer Success

“Bravo Instant Recognition” was awarded to Azharuddin

Mohammad and Manisha Siram for their learning appetite

and delivering the product on time.

This is just the tip of the iceberg!

Core Values

Page 28: NewsletterCommitteeMembers Index - SenecaGlobal · before migrating to the cloud • Do you want to take advantage of DB cloud services for example re-platforming your DBs to Amazon

USA HEADQUARTERS

SenecaGlobal, Inc.

1111 west 22nd Street, Suite C10

Oak Brook, Illinois 60523

Phone: +1.630.320.3680

SOUTHEAST REGION

SenecaGlobal, Inc.8000 Avalon, Blvd

Suite 100, 1st FloorAlpharetta, GA 30009, USA

NORTHEAST REGION

SenecaGlobal, Inc.

100 Pearl Street, 14th Floor

Hartford, CT06103 USA

Phone: +1.860.249.7196

INDIA HEADQUARTERS

SenecaGlobal IT Services Private Limited

7th Floor, Western Pearl, Survey Number 13,Kondapur, Hyderabad-500084, Telangana, India

Phone: +1.630.320.3680


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