Content

Know your context:

Newspaper Industry

Players in the sector

Top companies

Trade press

Trade associations

KPI

Conclusion

References

Newspaper Industry

First newspaper – 1621

6 most popular newspapers

There is a major decline in newspaper readership

83% have internet access at home

The price rise of newspapers

VS

Trends over 3 years (annual figures)

(ABC, 2013)

Market Share

News International & its closest rival, Associated Newspaper control majority market shares but unable to stop overall circulation declines.

News International continues to dominate despite the loss of News of the World Title.

Mirror Group publish record loss in market share and highest decline in circulation numbers.

Express Newspaper follow similar trend as company continue to post disappointing figures. In previous years, Daily Star helped maintain market share, however, they were unable to maintain share of the market.

32

20

15

13

86

0

Market share of Key Newspaper Publishers

News International

AssociatedNewspaper

Trinity Mirror

ExpressNewspaper

Telegraph

Guardian Media

Independent PrintLimited

(ABC, 2014)

Trade associations

The NS is a professional connecting point

The ANMW exist to represent the interest of its

members on non-competitive industry issues

The NW is the marketing body for national

newspapers in all their forms.

Trade associations – How

to access

NS - the voice of local media - available at:

http://www.newspapersoc.org.uk/

ANMW – available at:

http://www.anmw.co.uk/

NW – available at:

http://www.newsworks.org.uk/

Trade press

Press Gazette – is a must – read title for all

journalists from 1965

Newspaper Price

Growth

Newspaper 2000Mon-Fri

2013Mon-Fri

PriceIncrease/Decrease

DailyExpress

25p 45p +20p

DailyMail 35p 60p +25pGuardian £1.20 £1.40 +20pDailyTelegraph

£1.05 £1.20 +15p

Sun 35p 40p +5pDailyStar 30p 35p +5p

(Boyle, 2013)

Newspapers Wastages

Total Tonnage Household Stream

Newspapers 2,470,000 2,000,000 (81%)

Magazines 630,000 630,000 (100%)

Direct Mail 550,000 550,000 (100%)

(Archive, 2013)

Newspaper Readership by

Age

Coverage by Age Any Regional Newspaper

15-24 43%

25- 34 47%

35-44 54%

45- 54 58%

55- 64 65%

65+ 75%

(Newspapersoc, 2013)

Newspaper Readership by

Social Class

Coverage by Social Class Any Regional Paper

ABC1 58%

C2DE 58%

(Newspapersoc, 2013)

Readership

The Sun Daily Mirror MetroSundayMirror

TheGuardian

The DailyTelegraph

Readership 13,476 11,970 7,847 7,885 5,257 4,899

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Readership

(Hollander, 2013)

Online Circulation

The Mail Online – The UK’s most visited website

The Guardian - remains strong competitor in

the online sector

(Mintel, 2013)

Daily Average Online Users

4,563,492

3,275,624

2,292,052

710,695611,488

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

Mail Online Guardian Telegraph Mirror Group Independent

Daily Average Users

Daily Average Users

(Mail Online, 2011)

0.0

5,000.0

10,000.0

15,000.0

20,000.0

25,000.0

30,000.0

35,000.0

40,000.0

45,000.0

2008 2009 2010 2011 2012 2013

C

i

r

c

u

l

a

t

i

o

n

F

i

g

u

r

e

s

Year

UK Annual Newspaper Circulation

(Euromonitor Passport, 2014)

5.52

19.05

10.91

13.58

2.675.61

5.73

2.79

2.03

3.16

0.79

23.99

4.15

National UK Newspaper Circulation in January-June 2013 (%)

Daily Express

Daily Mail

Daily Mirror

Daily Mirror & Daily Record

Daily Record

Daily Star

Daily Telegraph

Financial Times

Guardian

i

Independent

Sun

Times

(Mediatel, 2013)

Conclusion &

Recommendations

Rapid decline in circulation from all 6 titles, greater

focus should be placed to online format.

News International continue to dominate market,

despite loss of News of The World Title.

References Advertising in newspapers and newsbrands - Newsworks . 2014.Advertising in newspapers and newsbrands - Newsworks . [ONLINE] Available

at: http://www.newsworks.org.uk/About. [Accessed 18 March 2014].

Archive. (2013). Annex C16: Newspapers, magazines and direct mail. [ONLINE] Available at: http://archive.defra.gov.uk/environment/waste/strategy/strategy07/documents/waste07-annex-c16.pdf [Accessed 13th March 2014]

ANMW. 2014. ANMW. [ONLINE] Available at :http://www.anmw.co.uk/anmw/jsp/index.jsp. [Accessed 13 March 2014].

Boyle, D. (2013). Weekday cover price . Available: http://www.pressgazette.co.uk/times-welcomes-new-year-20-cent-cover-price-rise. [Accessed 13 March 2014].

Euromonitor Passport (2014) Newspapers - Countries and Consumers Annual Data, January, [ONLINE], Available at: https://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [1 March 2014].

History of British Newspapers | newspapersoc.org.uk. 2014. History of British Newspapers | newspapersoc.org.uk. [ONLINE] Available at: http://www.newspapersoc.org.uk/history-of-british-newspapers. [Accessed 13 March 2014].

Hollander, G. (2013). UK newspapers ranked by total readership (print and online). Available at:http://www.pressgazette.co.uk/uk-newspapers-ranked-total-readership-print-and-online. [Accessed 15 Feb 2014]

Internet Access - Households and Individuals, 2013 - ONS . 2014. Internet Access - Households and Individuals, 2013 - ONS . [ONLINE] Available at: http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html. [Accessed 13 March 2014].

Mediatel (2013) National Newspapers 10 Years, [ONLINE], Available at: http://mediatel.co.uk/press#home [1 March 2014]

National Newspapers. 2014. National Newspapers. [ONLINE] Available at:http://academic.mintel.com/sinatra/oxygen_academic/display/id=574950?highlight#hit1. [Accessed 13 March 2014].

Newspaper Publishers Association. 2014. Newspaper Publishers Association. [ONLINE] Available at: http://www.n-p-a.org.uk/. [Accessed 13 March 2014].

Newspapersoc. (2013). Readership and Coverage. [ONLINE] Available at: http://www.newspapersoc.org.uk/readership-and-coverage. [Accessed 26 Feb 2014]

Our Services | newspapersoc.org.uk. 2014. Our Services | newspapersoc.org.uk. [ONLINE] Available at:http://www.newspapersoc.org.uk/our-services. [Accessed 13 March 2014]

Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . 2014. Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . [ONLINE] Available at:http://www.theguardian.com/media/2013/jan/04/press-gazette-becomes-online-only. [Accessed 18 March 2014].