Date post: | 14-Aug-2015 |
Category: |
News & Politics |
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Ashley MuddimanResearch Associate, Engaging News
ProjectAssistant Professor, University of
Kansas
ENGAGING NEWS PROJECT Making News More Democratically Beneficial & Commercially Viable
engagingnewsproject.org@engagingnews
THE DEMOCRATIC NEWS MISSION
Woodward and Bernstein meeting with the Washington Post's Publisher Katharine Graham, Managing Editor Howard Simons and Executive Editor Ben Bradlee. 1973. © Mark Godfrey
PRINT ADVERTISING REVENUES FALL, ONLINE GROWSPew Research Center 2015 State of the News Media
© Danielle Pellicci
Business Goals
Democratic Goals
ENGAGING NEWS PROJECT
To provide research-based techniques for engaging online
audiences in commercially viable and democratically beneficial ways.
ONLINE NEWS TOOLS
PROBLEM: POLLS CAN MISINFORM
SOLUTION: QUIZZES CAN INFORM AND ENGAGE
engagingnewsproject.org/create-a-quiz
ONLINE NEWS COMMENTS
PROBLEM: INCIVILITY IN COMMENTS
SOLUTION: JOURNALIST INVOLVEMENT
The tone changes simply because the
user realizes someone … is listening
Jon DeNunzio, Washington Post
PROBLEM: COMMENT SECTIONS AS PITS OF PARTISAN INCIVILITY
SOLUTION: RESPECT BUTTON
ONLINE NEWS CONTENT
PROBLEM: FOCUS ON PROBLEMS
SOLUTION: FOCUS ON SOLUTIONS
Questions & Comments?
/engagingnewsproj
ectengagingnewsproject.org
@engagingnews