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The Future of Video and the Role of Medianets

Murali Nemani

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Prediction 1: Choice reigns supreme … but fragmentation sets in

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It would take 200,000 years to watch the amount of video that crossed the Internet last month.

Prediction 2: Video monopolizes bandwidth while driving the action to the network edge

Source: Cisco Visual Networking Index—Forecast, 2008–2013

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Prediction 3: Online video and Pay TV will converge into one rich service offer

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Prediction 4: The dawn of a new era to transform the video ecosystem: IP Video

Third Wave: IP Video

Third Wave: IP Video

First Wave:Digital CableFirst Wave:

Digital Cable

Second Wave: IPTV

Second Wave: IPTV

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Prediction 5: The network becomes the platform for service and business model innovation

Leverage Network and Data AssetsLeverage Network and Data AssetsSP PlatformSP Platform

B2B2CBusiness to Business to Consumer

Service Providers

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The Unified Video Experience Is EVERYTHING

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Medianet

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Medianets accelerate the transition to all IP Networks with rich media optimization technologies …

…Bridging the Divide to a Unified Video Experience

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