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F O RW AR DI N G - S E A F R E I G H T C HA R T E R S - A I R F R EI G HT C HA R T E RS A N D B RO KE RA GE WE S T AF R I CA

CCCooommmpppaaannnyyy PPPrrrooofffiiillleee

“““WWWEEE EEEXXXPPPOOORRRTTT AAAFFFRRRIIICCCAAA”””

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LO GI S T I C S - DO O R TO DOO R SE RVI CE - EX P O R TI NG - CUS TO M S CL EA RI N G - SE A FRE I G H T

F O RW AR DI N G - S E A F R E I G H T C HA R T E R S - A I R F R EI G HT C HA R T E RS A N D B RO KE RA GE WE S T AF R I CA

 

CONTENTS 

CONTENTS .............................................................................................................................. 2 

NEWTRON:   A NEW BEGINNING ......................................................................................... 3 

FINANCE ................................................................................................................................. 7 

DELIVERY OF CONSIGNMENT .................................................................................................. 8 

LOGISTICS PROCESS ................................................................................................................ 8 

LOGISTICS PROCESS BANKING AND LC PAYMENT ................................................................... 9 

WAREHOUSING ....................................................................................................................... 9 

TRANSPORTATION / HAULAGES ............................................................................................. 10 

ECONOMIC / PROTOCOL SERVICES ......................................................................................... 10 

TRACK RECORD ..................................................................................................................... 10 

PROJECTS OVERVIEW ............................................................................................................ 11 

CLIENT REFERENCES: ............................................................................................................ 11 

 

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NEWTRON:     A NEW BEGINNING 

Newtron was founded by Jaco van Rensburg, servicing clients on a small scale and financing

business through personal credit arrangements with South African Banks. In 1992 Saambou bank

was willing to issue personal loans to potential clients based on some very simple criteria. Market

research and elaborate introductions opened doors to potential clients – and motivating buyers to

superfluous purchases was developed into an art form, supported by generous

payment terms that were very suitable to clients.

In 1996 door to door service delivery meant collecting a wrapped

package from a retailer, hand delivered to a buyer. Newtron opened

a sales office selling any movable product, and financing it

through any financial institution willing to give a personal

loan to a potential buyer. The economy supported low monthly

instalments and long term commitments – a very useful

advantage state of affairs for a door-to-door salesman; however

the longevity of this business was questionable due to the

low barriers to entry for competitors, and the nature of the

products (moving anything from car radios to kitchen curtains and

cutlery).

In 1998 Newtron started targeting larger retailers in favour of

buyers – the successful sales and operational track record

achieved opened the door to manufacturing and

export clients. Newtron became a member of the Exporters Club

of South Africa (administered from the Pretoria show grounds),

and eventually Jaco was elected the President - a career

advancing / door opening move allowing increased access to

retailers and manufacturers. The Pretoria show is a well known

show being hosted every year for the past 62 years at the same

venue.

Jaco attended a freight training course in exports administration

and exporting into Africa financed by Standard Bank, to support the market

strategy change. Newtron started exploring the trade requests and trade

relations between South African companies and interested parties abroad, including the

Indian Ocean Islands, making use of all incentives available to exporters, retailers and manufacturers.

Clover, Nestle, KWV, Enterprise and many other manufacturing companies were targeted with

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opportunities to market their products abroad – which open the doors to the world.

Export incentives and trade finance schemes by the Department of Trade and Industry assisted

potential retailers to reach the African Market through trade delegations, trade shows and trade fairs.

In 1999 the Pretoria Show Grounds arranged a well planned trade delegation of 15 participants to be

first delegation to the SUBEX fair hosted in Madagascar. Representing several South African

retailers and manufacturers, Newtron signed joint venture agreements and trade contracts,

establishing new relationships with parties in the Indian Ocean Islands. An unexpected windfall of the

fair was the delegation’s visit to Mauritius, at the time when the free port in Port Louis had just been

completed where a where Newtron identified a well positioned 20 000 m2 plot of land with existing

warehouses and show rooms.

This eye opening visit proved to be fruitful to all delegates as the free port was fairly new and

underutilised at that time – marketing campaigns failed to promote the port within the Southern

African market.

Door to door delivery became the main focus of Newtron – consignment collection, containerising,

clearing and shipping. The South African Trade Fair was hosted in Mauritius the following year

(2000). This Trade Fair established the first step towards a logistics process in the African market.

Newtron was trading as XJ Tradings at the time and represented and sold products from an even

larger number of retailers at this trade fair – including Nestle powdered milk and canned product from

Coca Cola – collecting and delivering the products as required – elevating Newtron to a serious

contender in the export space, overwhelmed by customer requests. This trade fair ultimately became

the training school towards the establishment of Newtron Logistics and Export Specialists.

Newtron focused on improving efficiencies to make them more competitive than any other exporter in

the business, as well as investing energy into the development of the African market. Visits to Abidjan

Ivory Coast, Accra, Ghana, Douala, Cameroon and DRC schooled Newtron in African exports and the

import requirements of each country. Growth was measured by calculating the containers shipped

per month.

The biggest hurdle came in Nigeria, West Africa. Newtron had to come to terms with the bribery and

corruption prominent in all sectors of the country – in any one transaction, a gravy-train of participants

wanted a share of the revenues, making it very difficult to develop a sustainable business. Contracting

for telecoms companies and retailers schooled Jaco again in all areas of importing into Nigeria -

working in the ports on the ground with customs and port operators.

Newtron mastered the logistics process of clearing from ship side and the LC requirements of the

local banks, CCVO’s, manufacturing certificates, certificate of labelling and certificate of conformance

and payment schedules by debit notes, duty calculation, destination inspection and other related

logistics as required when importing into Nigeria (e.g. Cotecna must issue a risk assessment report

before any product may be imported).

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The importing procedure changed when the government decided that the dumping of Chinese goods

in Nigeria must stop – creating havoc in the industry, with suppliers needing to meet the new

requirements legislated. Manufacturers suffered losses with containers sitting in the port for up to 14

months before clearing was possible. The demurrage on a consignment may easily be more than the

costs of importing. With the value of the Nigerian Naira that plummet to a all time low of N150 to the

USD 2010, importers opening a form M have the requirement to trade with foreign exchange, as

working with USD offers a more predictable environment compared to the Naira.

Exporters, agents, forwarders and shipping lines started to show their abilities in West Africa, with

telecommunications companies and banks exploring the local markets to get a piece of the action.

Telecoms companies exported communications towers and shelters with battery packs and

generators. Qualified experts from South Africa and around the world was contracted to assist with

these rapidly developing markets, resulting in ever increasing amounts of money flowing through

West Africa - all other markets had to adapt or be left behind. Jaco became part of this market by

involving himself with telecoms companies, clearing- and logistics providers. The import requirements

changed to accommodate retailers and manufacturers. Shipping lines rerouted their sailing

schedules to become part of the ports on the coastline to collect containers from Europe, Asia, Middle

East and South Africa.

Today, the African market is still growing at a rate exceeding the predictions of many. The governing

bodies adapted in such a manner that guidelines for imports into a country and revenue with taxation

and VAT and examination of containers could be enforced by custom officials and inspections agents.

Banks have joined this party and made agreements and established trade relations with other major

banks and groups. The beer companies didn’t sit back and overlook this opportunity either. As it

stands today the West African coastline will host more than 120 ships per month on route to and from

South Africa and Europe. In some cases the shipping line will wait for three weeks because of the

congestion before a birth space becomes available. The Nigerian Port Authorities will make the call

to transfer containers to a private terminal, TML or Kiri Kiri. Nigeria as one of the 10 busiest ports in

the world, and has developed to a major player in West Africa, accommodating more than 2 births per

port and more than 7 individual ports of entry with private terminals and bonded warehouses on the

West Coast. This coast line has become the trading hub for West Africa.

Importing into West Africa is not as straight forward as importing into the USA or UK. Like the roads

in Nigeria, the process is full of potholes and hurdles - not to mention the “police” who want a happy

weekend from you. A newcomer to this market may easily fall prey to an educated official.

Newtron formed a partnership in 2006 with Jahlive Sadakka Ng Ltd - a well-established Nigerian

company to service clients from the South of Africa to the East of Australia and the West of the USA.

South African companies in the telecoms industry and the banking environment focus on providing

services in Nigeria, Cameroon, DRC and Ghana. Newtron provides the door to door solution for all

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exporters and importers. Trained by experience and educated by the potholes, Newtron advises and

executes the best possible way to import any product from any country in the world to West Africa.

The associations and relationships established over the past 10 years is the key to the success of

Newtron. Money and opportunities are flowing on the streets of West Africa – our projects for

Guinness, the clearing for V-Mobile, the containerising for Andrews and the MTN towers shipped,

road freighted and air freighted over the past 10 years give us the running start over and above the

other importers in West Africa. Newtron is fully versed in the process from collection up to the

delivery destination, when importing, exporting and clearing any consignment into West Africa.

We Export Africa It has been a long route to today. The roads have been gravel and tar. The flights have been bumpy

and shaky but we managed to delivery every consignment to the doorstep of the buyer for each and

every client who requested our services

To date, we have not lost any parts or equipment, nut or bolt, containers or paperwork - nor have we

participated in any irregular business activities. Logistics is the movement of a consignment from one

place or country to another place or country. Newtron provides this logistics solution for importing into

West Africa including documentation, containerising, LC verbiage, form M, clearing & forwarding,

shipping and delivery up until the consignment is

delivered to the destination.

This may be done by road, by air or by ship.

Newtron is an established logistics provider for

manufacturers, retailers and exporters.

WE ARE YOUR LOGISTICS

PROVIDER FOR EXPORTING

INTO WEST AFRICA

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NEWTRON SPECIALISES IN LOGISTICS (DOCUMENTATION, BANKING) AND

EXPORTS, FOCUSING ON AFRICA, OFFERING THE FOLLOWING SERVICES:

AIRFREIGHT

SEA FREIGHT:

ROAD FREIGHT

PROJECT MANAGEMENT

WAREHOUSE MANAGEMENT

DOOR TO DOOR DELIVERY

FULL LOGISTICS PROCESS (INCLUDING DOCUMENTATION PROCESS)

LC ESTABLISHMENT AND DRAFT LC

PAYMENT AGAINST LC

BANK DOCUMENTS SUBMISSION FOR PAYMENT

FINAL EXCHANGE DOCUMENTS

CONTAINERIZING

PACKAGING

TRANSPORT TO

AND FROM THE

PORT

FINANCE 

We always require a

deposit for all work quoted

from our clients.

The split 75% of the total

quote value for clearing

charges as deposit while the 25% balance will be paid as soon as we deliver the consignment at the

door step of the consignee. We always acknowledge receipt of payment and receipts are issued

immediately. However in some cases and subject to a formal written agreement contract, we could

procure through our bank to finance a project. We have a Bank bond in place as freight forwarder with

customs, which enable us to discharge our air freighted goods to ensure delivery within 48 hours at

specified airports.

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DELIVERY OF CONSIGNMENT 

Prompt Delivery of consignment is very essential to ensure good freight forwarders / customer good

relationship. Once the Airway bill of the consignment is faxed or mail to us after execution at the point

of loading and the landing confirmed by the airline; we can deliver the consignment within 48 hours in

local area and 72hrs outside local area of specified airports.

All sea freighted consignments are delivered in less than ten (10) working days when the

consignment is transferred to our bonded warehouses. In some instances Port Authorities do transfer

the containers to private terminals; this could cause a delay in delivery period. All consignment to be

delivered are electronically captured and always accompanied by Delivery Waybills on delivered.

LOGISTICS PROCESS 

Documentation for export requires

specified detail with reference to pro-

forma invoice and other shipping

documents and cross reference to LC

requirements and conformity. The

logistics process Newtron provides

contains the drafting of all required

documents in accordance to the

requirements of the established LC.

NEWTRON LOGISTICS

DOCUMENTATION INDICATION AS REQUIRED FOR EXPORTS: (Required as standard with LC transactions)

Packing list, two originals and three copies,

Bills of Landing full set less one

Certificate of Origin Manufacturing certificate stating the standards adopted

Manufacturing Certificate stating language labelling

Manufacturing Certificate stating part or final shipment

Certification proven original document sent to consignee bank

Courier receipt

SAD500 Customs Declaration form F178

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NaTIS Certificate (if vehicles) Customs release notification

UCR unique consignment reference NPA Export Cargo Dues Order

LOGISTICS PROCESS BANKING AND LC PAYMENT 

Drafting the terms of the Letter of Credit and choosing a local corresponding bank may prove

cumbersome to a manufacturing company. South African banks may not accept certain terms and

conditions from banks in some African countries. All letters of credit are established in terms with the

required corresponding banks, which may be required to confirm the LC, before shipment. Terms

may vary from bank to bank and payment may be hold back, if any discrepancy is filed against the

shipping documents submitted for payment against a letter of credit.

What other payment guarantee may be used? Direct Bank deposit Payment Guarantee Promissory Note Provisional Payment As the logistics provider we will draft the letter of credit and draft the required document to conform

with the requirements to ensure payment in accordance to the terms accepted by the financial

institutions. Requirements set by most financial institutions on export transactions require:

Approval and conformance to the corresponding banks requirements

Pre approval of the draft shipping documents

Confirming the letter of credit with the local financial institution

Confirm the letter of credit before shipping date

Claims against letter of credit for payment

Swift MT700 letter of credit acceptance

Payments of duties and taxes at destination port

WAREHOUSING 

Without warehousing services, imported consignments

that are not removed on landing are exposed to danger of

pilferage, detention or overtime etc. We have addressed

this problem by having secured warehouses in all our

areas of operation. We service and provide up to

standard security space fitted and well equipped with

modern facilities. We manage and provide a 24/7

services at our warehouses.

In Nigeria our largest warehouse is situated in Lagos, has about 5000 m³ storage facility. Although the

majority of our consignments come through Lagos Airport and various Lagos seaports in Lagos State,

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we also operate Skeleton offices at Abuja International Airport, Warri Sea Port, Port Harcourt and,

Calabar ports. We have an office at Calabar seaport because of the free export zone enjoyed by the

area in line with Nigeria Government policy.

We equally have joint venture warehouse agreements with warehouse owners and operators in other

African Countries that allow us to make use of their bonded warehouses when needed.

Part of our services we provide include warehouse and stock management, in- out booking, packing,

repacking, coding and transports to and from the warehouses in all of Africa.

TRANSPORTATION / HAULAGES  

Transportation and good haulage systems cannot be trivialised in ensuring good clearing services.

We have vans for heavy and lighter consignments, for deliveries within state limits of a country.

We also have big trucks with security escorts for night deliveries of consignments securing the safety

and prompt delivery. This enables and ensures early morning delivery at the consignees’ destination

or factory. Containerised consignments are always loaded by truck and trailer. All containerised

consignments are always escorted during the morning and night journeys. Proper records of

transactions are taken by our drivers and personnel at the point of destination or off loading of

consignments. All drives are in position of a legal driver’s license and a mobile phone for direct

communication and updates. Some trucks are equipped with tracking devices and logbooks.

ECONOMIC / PROTOCOL SERVICES  

As part of our contribution to the promotion of culture and

tourism, we organise and undertake tours, picnics, hotel

accommodation, seminars and related activities at the request

of our clients. We want them to know and feel Africa.

We assure you that we have the personnel and facilities to

carry out your instruction satisfactorily with respect to the

services required and look forward to your visit and

participation.

TRACK RECORD 

Company registered 1996

South African export licence obtained in 1999

10 years extensive experience in West Africa

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PROJECTS OVERVIEW  

Import of Energem loading bays rebuild, parts and maintenance

Import and clearing warehousing of V-mobile backbone - mobile and satellite communication system

Import of Siemens communications systems Greece to West Africa

Warehousing and delivery of Likusasa towers for mobile telecommunication

Containerizing, packing, shipping, clearing of Geo Stott manufactured Communication

Satellite Towers door to door

Biggest satellite antenna installed

11.3m Victoria Island, Lagos State

During 2006 delivered 1550 FCL in

one month as Head of Logistics

Cash in Transit vehicles for Banks

and Security companies (Pic)

Cement plant expansion and

equipment Project Management

Parts, repairs on parts and

maintenance for major companies around Africa

CLIENT REFERENCES:  

Folawiyo Energy Nigeria

Energem Petrolium Corp Guernsey

Energem Petrolium Malawi Ltd

Glo Nigeria

CTP Ltd Cape Town

Inbal South Africa

Sumbo Sowole Chemo-Technics Nigeria

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MBM Exclusive Outdoor Furniture South Africa

SKB Logistics Nigeria

Reckitt Benckiser Nigeria

Pacman M.E Dubai

Siogrem Enterprises Nigeria

Panzer South Africa

ICMS Nigeria

OTT South Africa

Naijatalk Ltd Nigeria

Terraseis Group of Companies

Standard Bank South Africa

Stanbic IBTC Nigeria

Venture Otto SA

Telkom Management Services South Africa

Thank you for your support