Date post: | 19-Jun-2015 |
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Upload: | amy-goggins |
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NEXAGE
2
THE STATE OF THE UNION
Liquidity
24% per month growth
Location-enabled Impressions
33% per month growth
19% per month growth
Rich Media- & Video- Enabled Impressions
Location 2x
Lat/Long 5x
Rich Media 5x
Video 10x
eCPM Premiums
3
CASE STUDY
» Diverse views of value (bi-modal)
» Hints of device ID trolling
» Hints of “bid to win” vs actual valuation
» Promote/clarify audience
» Price signals to rebalance pricing
» More location data
» Location enrichment
» Filter to give location buyers more of the right audience
» Greater auction-level competition