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Next-Gen Data Synchronization Prepare Your Business for the Future of Information Management

Real Solutions. Real Results. June 20, 2012

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Speakers/Presenters Introductions

Melissa Longnecker, Program Manager - IDEA

• 12+ years of experience helping organizations define and achieve strategic goals

• Instrumental in development of the Data Management Platform (DMP) and the DMP pilot program

Boris Ivanov, Senior Software Developer and Partner – Digital Business Architects (DBA)

• 15+ years experience in software development and IT consulting

• 10+ years experience in global data synchronization, including work with the GDSN

• IDEA partnered with Digital Business Architects to develop software for solutions like IRD CERICOMX ® and the DMP

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Agenda

Please type questions here.

DMP for Manufacturers

Manufacturer Demo

DMP for Distributors

Distributor Demo

Conclusion/Q&A

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DMP for Manufacturers

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The Reality for Manufacturers Ma

nufac

turer

s

Disparate silos of data

Data may not be consolidated

Disparate data silos as a result of:

• M & A growth

• Custom silos for trading partners

• Different company divisions

Data may not be standardized, is out-of-date or is duplicated across silos

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

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The Reality for Manufacturers Ma

nufac

turer

s

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

Dawn Wright-Perry Master Data Manager Milbank Manufacturing

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Manu

factur

ers

The Reality for Manufacturers

Use just one application to connect to all partners

2-Way Dialogue

Direct

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

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The Reality for Manufacturers

ENTERPRISE

MARKETING

CUST. SPECIFIC 2-Way Dialogue Direct

Dawn Wright-Perry Master Data Manager Milbank Manufacturing

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Manufacturer Demo

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DMP for Distributors

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The Reality for Distributors

Buyers

Why do distributors need product information?

Populate web storefronts

Build the foundation for catalogs

Train counter sales team

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The Reality for Distributors

What are some situations where data is not communicated successfully between the

distributor and manufacturer?

Sending requests to the wrong contacts

Data is not sent in time to meet a distributor’s deadlines

The data received is in an incompatible format

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The Reality for Distributors

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The Reality for Distributors

Manual Consolidation

Buyers

Jason Archbold Marketing Catalog Supervisor Border States Electric

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The Reality for Distributors

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The Reality for Distributors

Parse and validate product information before importing it into ERP systems to

use in print and digital media Buyers

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The Reality for Distributors

Communicate product requests down to the item level so manufacturers can

prioritize requests.

Checklist

I have a promotion. Can I get X, Y and Z data? Two-way Communications

Buyers

Yes, sending now!

Got it! Data is great! Thanks!

Jason Archbold Marketing Catalog Supervisor Border States Electric

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The Reality for Distributors

12

3

6

9

Manufacturer Provided Data

Data Scraped From Websites

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Distributor Demo

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The DMP Pilot Program

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2012 eBiz Forum

Sept. 25-27th Omni Mandalay Hotel at Las Colinas

Dallas, Texas www.idea-ebizforum.com

Learn more about the DMP at Forum sessions including “Connecting with the Data Management Platform (DMP)” and “The Road to Automation & the DMP”

User groups for IDW, IDX and IRD CERICOMX® customers

Network with senior executives, IT/eBusiness and Sales/Marketing in the electrical industry

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Conclusion

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