+ All Categories
Home > Health & Medicine > Next generation pharmaceutical sales analytics solution

Next generation pharmaceutical sales analytics solution

Date post: 24-Jan-2017
Category:
Upload: michael-p-doherty
View: 54 times
Download: 0 times
Share this document with a friend
17
INSIGHTFUL AND INTUITIVE NEXT GENERATION PHARMA SALES AND MARKETING ANALYTICS SOLUTION
Transcript

Slide 1

Insightful and Intuitive Next Generation Pharma Sales and Marketing Analytics Solution

FEATURES:IntelliRx is an intelligent, insightful and intuitive next generation pharmaceutical sales Analytics solutionWith its open architecture and agile implementation, IntelliRx can be customized for any platform and for any data sources in a relative short time frameThe IntelliRx provides a 360 degree view of Pharmaceutical sales force effectiveness by getting insights from multiple sources like CRM, ERP, HRIS and e-detailing tools etc.IntelliRx enables real-time, decision-ready insights from multiple sources for improving time-to-market of new products and services

Copyright 2016 @ Scalable Health

With IntelliRx You Can:integrate of marketing and sales processes.Get insights from multiple sources like CRM, ERP, HRIS and e-detailing tools.Get a 360 degree view of Pharmaceutical sales force effectiveness.Provides deeper physician segmentation by analyzing multiple parameters from different data sourcesSimplify the regulatory compliance for sales force effectivenessDelivers built-in, easy-to-use analytical reports and dashboards.

Copyright 2016 @ Scalable Health

DATA WAREHOUSEMETADATA LAYERETL

Data Archive

DATA SOURCESDATA STAGING

OperationsSalesMarketingSCMSibelVeevaSalesforceWKH

ClarityStaging DB(Late Binding)ExtractExtract

Data Warehouse

Business Metadata

DATA ARCHIVEREPORTING & ANALYSIS

ReportingData AnalysisDashboardData Exploration

ETLIMSVerispan

INTELLIRX ARCHITECTURE

Copyright 2016 @ Scalable Health

EMR / EHR (e.g. Epic, Meditouch, SunQuest, Cerner)TranscriptionsPACS ( Picture Archiving and Communication System)Medication AdministrationFinancialLaboratory (e.g. SunQuest, Cerner)RTLS (for locating medical equipment & patient throughput)Bio RepositoryDevice Integration (e.g. iSirona)Home Devices (e.g. scales and heart monitors)Clinical Trials Genomics (e.g. 23andMe, Cancer Genomics Hub)Radiology (e.g. RadNet)Quantified Self Sensors (e.g. Fitbit, SmartSleep)Social Media Streams (e.g. FourSquare, Twitter, Facebook)4

PHYSICIANTARGETING

SALES & REVENUEANALYSIS

PERFORMANCEMANAGEMENT

TERRITORYANALYSIS

SALESFORCEEFFECTIVENESSCALL PLANANALYSIS

Copyright 2016 @ Scalable Health

SALESFORCE EFFECTIVENESSTarget market segmentationClient profilingDetermine sales force roles, size, structure, and territoriesManage team performanceOptimized channel mix

Copyright 2016 @ Scalable Health

PHYSICIAN TARGETINGPredict future patternsTarget physicians based on potential profitability and highest lifetime value per sales callContinually validate, monitor, measure, and improve the targeting strategyExamine target accuracyImprove physician segmentation and targeting

Copyright 2016 @ Scalable Health

SALES & REVENUE ANALYSIS Analyze profitability in real-time to enhance visibility into products and market segmentsTrack sales/ script volumes to improve effectiveness of sales callsAnalyze customer relationship to better understand customer and market dynamicsRecord revenue to increase sales force efficiency and ROI

Copyright 2016 @ Scalable Health

PERFORMANCE MANAGEMENTBenchmarking sales by region & sales by productDrive sales effectiveness and improve operational efficiencyEnhance brand/ product visibility and accountability to improve business resultsAnalyze Total Rx (TRx) and New Rx (NRx) for specific salesAnalyze KAM and CRM tools to increase physician engagement and receptivenessProvide insights to identify the root cause for sales performance gaps and enable efficient utilization of resources

Copyright 2016 @ Scalable Health

CALL PLANNING ANALYTICSAnalyze the effectiveness of your e-detailing strategyIncrease TRx with Call Plan OptimizationAnalyze the efficiency of your attendee callsAnalyze New Rx (NRx) and Total Rx (TRx) usagePlan proactively that can help you get better TRx

Copyright 2016 @ Scalable Health

TERRITORY ANALYTICSAnalyze the effectiveness of your e-detailing strategyCall planning and analysisAnalyze the efficiency of your attendee callsAnalyze New Rx (NRx) and Total Rx (TRx) usagePlan proactively that can help you get better TRxCompare territory performance

Copyright 2016 @ Scalable Health

Copyright 2016 @ Scalable Health

Copyright 2016 @ Scalable Health

Copyright 2016 @ Scalable Health

Copyright 2016 @ Scalable Health

15

Copyright 2016 @ Scalable Health

Next Generation HealthCare Pharma Sales Analytics


Recommended