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Next Generation Technology Delivery How broadcast and media can shift to multi-speed technology delivery to compete with digital natives. A wave of disruption is breaking over the broadcasting industry. Digital natives are leveraging their uniquely digital heritage to discover—and deliver to—a deep understanding of consumers’ expectations. And they’re mastering the capabilities needed to personalize offerings and target them effectively. How should traditional broadcasters respond? In our view, a major evolution in culture, skills, practice, and investment focus is required. 1. Digital natives are first and foremost innovation-driven companies, applying “start-up mentality” at a massive scale. Innovation at speed 2. The traditional wisdom is that great content sells. But experience shows software-enabled business platforms innovate to optimize consumer engagement while producing and distributing content that is even more relevant to their demands. 3. Accelerated feature delivery through software engineering disciplines to enable innovation. Relentless focus on optimizing delivery. 4. How broadcasters can rise to the challenge Software-enabled business platforms. The raison d’être for technology delivery is supporting business innovation in a constant “Build-Measure-Learn” innovation cycle. Collaborative culture that’s unafraid to fail. Prioritize accelerated innovation and new practices where they differentiate the most: digital customer- facing systems of engagement. Know where to start… and start fast. 1. Decoupling core systems to allow speed where it’s needed by adopting new practices: Agile, Continuous Delivery and flexible architectures based on APIs, microservices, and virtualized cloud solutions. Enable multi-speed delivery in core applications. 2. Align for long-term success. 3. Traditional barriers between Engineering and IT must fall as broadcasters shift to an interactive, software-enabled future. Traditional broadcast companies can adopt these approaches and practices to level the playing field and become the disruptors—rather than the disrupted: Foster new skills and culture. The Build-Measure-Learn model that’s required to support accelerated innovation requires a different corporate culture and capability from broadcast’s heritage. 4. For more information, please visit www.accenture.com/pulseofmedia. Join the conversation: #pulseofmedia The rise of the digital natives Digital natives—now rivaling media & broadcasters—are thriving as innovators, using business platforms enabled by technology to stake their claim on new markets. The keys to their success include: This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. Copyright © 2015 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
