1. leveraging socialfor gain and profitesteban kolsky - thinkJar

2. 200 million people in Linked-In500 million people in Twitter1 billion people in Linked-In 20-100 million people in Orkut, Twenti, Hi-5 and other regionals 3. pinterest drives morevisitors to third-party websites thanGoogle+, YouTubeand LinkedIncombined. 4. money comes from CRM customers have money, want products company wants money, has products company implements CRM, learns aboutcustomers, what they want and need company makes what customer wants customer buys, gives company money company has money, customer has product happiness ensues 5. EARNED OWNEDPAID 6. making money from marketing not about creating content not about engaging customers not about shouting content not about exposing customers to content it is about just one thing 7. making money from sales not about selling to customers not about finding new prospects, new peopleto sell not about giving salespeople tools to spy ontheir customers not about making more money while yousleep 8. customer products operations legacy customersalesbillingshipping HRservice centralized process execution framework(customer interaction hub)customer partner employeecommunities 9. making money from service not about upselling or cross-selling not about call deflection not about cost reduction not about increasing satisfaction (only) not (as much) about growing loyalty just one thing that makes money from service 10. In the early days dell marketed with coupons on twitter time warner sold movies on facebook nordstrom and jc penney tried facebook comcast deployed twitter customer service coca cola used facebook for marketing taco bell used facebook to find customers and they all concluded the same 11. really want to make money in social? it is ALL about the data 10-100x more noise than youve ever seen filter 10-15% increase in real-time, actionable data find, monitor, track, analyze, understand andact on the data in real time (better, near real time) create actionable insights