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Follow the 2010 CASE V Conference on Twitter#CASEV
Next Step Navigation
Communications and Web Track sponsored by Alumni Magnet
@ehodgso
Higher education web for 10 years
Consulting and implementation background
University of Iowa Foundation
Two Guiding Principles
Web sites are built for visitors Web sites are built for a purpose
bankofamerica.com | google.com
Key Takeaways
Anticipate user next steps
Build a content categorization strategy
Understand content types
Design a page to promote stickiness
Why go to the trouble?
Photo by Bert Werk via Flickr
“The Web is a selfish place. People don’t have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as ‘What We Do’ and ‘Who We Are’. They only care about what you can do for them.”
- Gerry McGovern
The Ugly, The Bad, and The Good
www.cocc.edu | www.ttu.edu | www.du.edu
Anticipate their needs
Photo by James Cridland via Flickr
User Experience
Assume every visit is the user’s first
Assume the user knows nothing about you
Photo by wsimmons via Flickr
User Experience
Their browser, their rules
They have one task in mind
Photo by Al Power via Flickr
Site Analytics
The more clicks, the more data
Path tracking
Continual site improvement
Photo by muir.ceardach via Flickr
Popularity contest
Pages
Actions
Keywords
Let them tell you
Content categorization
Photo by dfulmer via Flickr
Categories
NavigationAcademics, About, Admissions, Development…
AudiencesFuture students, Current students, Parents, Faculty and staff…
ActionsApply, Visit campus, Give, Register…
Photo by Mykl Roventine via Flickr
www.champlain.edu
Content inventory
Page title
Content categories
Page owners/authors
Parent page
Navigation structure
Renewal plan
Photo by (nutmeg) via Flickr
Content types to categorize
Marketing
News and events
Actions
Photos and videos
Profiles
Navigation
Social Content
www.utexas.edu
www.iue.edu
Design for stickiness
Photo by Tjflex2 via Flickr
Design Principles
Stacked layout
Flexible content areas
Scan ability
Photo by Mike Rohde via Flickr
Wireframes
Templates Home page Sectional page Content page Specialty pages
Wireframe elements Page minimums Navigation structure Content types Flexible elements
www.fiu.edu
www.bu.edu
www.okwu.edu
Getting started
Set categories for all content
Train your authors
Document your activities
Photo by Phil Gyford via Flickr
Session handouts are available at
www.casefive.org/conference/presentations/
Username: CASEV_attendee | Password: Chicago
Follow the 2010 CASE V Conference on Twitter@CASE_DistrictV. Use the #CASEV hashtag when you tweet!
Today’s session evaluations will be e-mailed to you.