Mobile Shopper EngagementTodd Sherman, CMOtodd@pointinside.com

Advertisers

Retailers

Shoppers ➠ 80% use mobile to assist with shopping

➠ Need better ways to connect with shoppers

➠ Feedback to understand what’s working

➠ >90% of retail in stores➠ Turn shoppers into a

powerful audience

Connects shoppers with retailers and brands in-store in real-time

Unique technologiesIndoor mapsProduct locationsShopper locationsHyper-local, targetedprivate ad network

Marketing OpportunityConnect at every decision pointDeep understanding of shoppersHyper-local, highly relevant ad network with targeting based on:

Shopping listPast purchasesLocation both in-store & outCampaign effectiveness

Closed-loop analytics to understand and improve campaign effectiveness