The Next Web ConferenceApril 3 & 4 - Westergasfabriek IntroductionEvent statistics The Next Web 2007Media coverageFocus points for upcoming eventSponsorship Opportunities 2008

The Next Web • April 3 & 4, 2008 • Amsterdam • http://thenextweb.org

The Next Web • Introduction

The Next Web introductionThe Web is redefining the way we do business and is creating new opportunities for entirely new and existing markets. The Next Web Conference is a one of a kind conference in Europe which brings Industry thought leaders, technology entrepreneurs, top tier VC’s and the driving corporate forces of innovation in the Internet Industry together.

Here is some interesting information about The Next Web 2007 edition to get an impression about the impact of The Next Web Conference.

“If I could attend only one conference next year looking for the latest in webX.0, I bet you it would be The Next Web!” Barend van den Brande, Big Bang Ventures

Figure 1:

Number of attendees per country

Attendees: 502

From 25 countries

The Next Web • 2007 Event Statistics

The Next Web 2007 statisticsIn total 502 people (see figure 1) attended The Next Web Conference 2007 (compared to 270 in 2006). The day before the conference we organized an unconference International OpenCoffee meetup in café De Jaren with some of the speakers and 185 attendees.

A blend of decision makers from the European Internet scene, technology entrepreneurs, innovators, along with venture capitalists, industry journalist, bloggers, and senior level executives attended the conference. (see figure 2).

“I met more interesting companies than at any other such event” Robert Schrimpff, TVM-Capital

“cool location, cool venue, cool conference” Ian Hay, Orange

Figure 2:

Attendees’ positions include:

The Next Web • Media Coverage

The Next Web 2007 in the mediaThe Next Web has been mentioned in 21 papers in 8 countries. 625 blog posts have been written about The Next Web.Among others the following media have published stories about the 2007 conference:

Blogosphere:

• Techcrunch (468k RSS readers)• ReadWriteWeb (3 posts - 83k RSS readers)• Mashable (2 posts - 175k RSS readers)• Marketingfacts (3 posts - 40k views)• Bright • ZDnet• FEM Business• Digg frontpage (3 times)• The Next Web Videos (20k + views)

Mainstream Media:

• The Times (3 stories)• Die Zeit• Sontagszeitung (800k prints)• NRC Handelsblad (250k prints)• NRC Next (125k prints)• De Telegraaf (700k prints)• Amsterdam weekly (40k prints)• De Pers, Metro, Spits (approx. 500k prints)• Dutch, Finnish and Danish national radio

"the media coverage at the conference was really great!" Kaj Haggman, Nokia

The Next Web ConferenceApril 3 & 4 2008Sponsorship Opportunities

Sponsorship Opportunities Package

The Next Web • Focus Points 2008

Focus points 2008What’s next...

• 2 day conference• Bringing the 600-750 European Industry influentials and thought leaders together• Facilitating extensive networking possibilities before, during and after the conference• Top level speakers• Opportunity to showcase new technologies/services on stage• Spacious company arena for optimal brand placement • Spread content (podcasts, video and sheets) widely after the conference

The Next Web • The Venue • Westergasfabriek

Main conference room

KeynotesSponsor CasesStartup Showcases

700m2

The Westergasfabriek is a culture park in central Amsterdam. It breathes inspiration and enthusiasm.

The Next Web Conference is known for its personal and good atmosphere. Like minded people are gathering to be inspired by the speakers and startup showcases, to network and to do business.

A venue is key for the atmosphere and to facilitate networking. Therefore we have picked this venue with 2 key elements: All Keynotes and Startup Showcases are on main stageThe Company Arena, lunch and coffee breaks are all in the same area. Perfect networking opportunities and great visibility for your company.One area for breaks, lunch

and the Company Arena

Friday Night: The Next Web Terra Sponsor party in cooperation with Bright Live

640 m2

Stairs

Stairs

All extra passes, besides the additional mentioned passes are available for a 30% discount.

The Next Web • Sponsor Benefits

Sponsor benefits include / Sponsor packages Terra Giga Mega Venturepreneur

Recognition as x Sponsor on conference website (logo, link, description) yes yes yes yes

Inclusion and recognition as x sponsor in all conference communications (ads, mailings, video feeds) yes yes yes yes

Opportunity to add content to Virtual Goodie Bag yes yes yes yes

Logo placement on entrance photo shoot backdrop wall yes yes yes yes

Logo placement on Conference Social Network yes yes

Sponsor case session (10 minutes in general session on main stage) yes yes

Company banner in main conference area and company arena yes yes

Company Booth at Exposition Arena 30m2 20m2 12m2

Logo on name badges yes yes

Opportunity to offer after conference benefits to the conference attendee mailing list yes yes

Company name on key cords (perfect visibility on photos and videos) yes

Guest invitation(s) to pre-conference keynote dinner 2 1

Additional conference passes 8 6 2 4

Extra invitations to The Next Web Terra Sponsor Dinner 10 4 2 4

The Next Web • Preliminary agenda and Networking events

Time* Thursday Friday Legenda

08:30 - 10:30 Breakfast and registration Open Coffee and Expo

General session includes Keynotes, Startup Showcases, and

Entertainment.10:30 - 13:00

General Session General Session

Coffee and Expo Break Coffee and Expo Break

General Session General Session

13:00 - 14:30 Lunch Lunch

14:30 - 18:00

Sponsor Case Sponsor CaseVentrepreneur Sponsor

General Session General Session

Coffee and Expo Break Coffee and Expo BreakTerra Sponsor

Sponsor Case General session

General Session Award ceremonyGiga Sponsor

19:00 - 21:00 The Next Web Terra Sponsor Dinner (invitation only)

The Next Web closing Dinner

21:00 - 01:00The Next Web Terra Sponsor

Party

The Next Web • Sponsor packages

Terra Sponsor (exclusive)€45.000Includes above mentioned benefits and:

The Next Web Terra Sponsor Dinner This is an invitation only dinner on Thursday night. Attendance is limited to Mega (or better) Sponsors and their invitees.Recognition as the evening’s sponsor.10 extra invitations to the dinner.(catering included)

The Next Web Terra Sponsor PartyClosing Party on Friday includingRecognition as party SponsorOpportunity to invite 10 additional guests who are not conference attendeesOpportunity to introduce featured DJ/entertainer Banner placement or virtual banners on beamer

Giga Sponsor (limit 3)€25.000Includes above mentioned benefits and:

The Next Web Giga Sponsor OpenCoffee Meetup Recognition as sponsor of this International OpenCoffee Meetup. OpenCoffee is a great way to meet new people and to start the day. The Meetup is also open for non-conference attendees. Brand placement and give outs allowed.

Lunch SponsorRecognition as Lunch SponsorLogo placement during lunch

The Next Web • Sponsor packages

Venturepreneur Sponsor (limit 2)€10.000Includes above mentioned benefits and:

The Venturepreneur Sponsor is the innovation partner of 2 Showcase demo sessions. You can select 2 (portfolio) companies to demo on stage. Your logo will be placed before online video feeds of all Showcases and during demo sessions on main screen. Venturepreneur will be Sponsor of 1 Coffee Break (catering included).

Mega Sponsor €5.000Includes above mentioned benefits. Mega Sponsorship is required to attend The Next Web Terra Sponsor Dinner.

Company or VC Booth in Arena €4000,-12 m2, including internet access, power.

Startup Package 1(startups only, limited availability)for price info contact Patrick

5 min showcase during general session on main stage2 conference passesCompany booth (6m2) at the Company Arena50-word company description in Conference Guide

Startup Package 1I(startups only, limited availability)for price info contact Patrick

2 conference passesCompany booth (6m2) at the Company Arena50-word company description in Conference Guide

The Next Web • Networking

How we facilitate networking?

Networking focus points for attendees and SponsorsThe Next Web Conference is about meeting new and interesting people, boosting your PR, having fun, being inspired, making deals and doing business.

Networking events700 interesting people, 2 days and 2 evenings. How can you get most out of your conference?

We are building a custom made business Conference Network, where you can see who’s at the conference, who you should meet, who other attendees think you should meet, make appointments and prepare yourself for the ultimate networking days.This Conference Network will go online 2 weeks before the conference and is available all year afterwards.

Unconference

The night before The Next Web Conference there will be an unconference meetup in Amsterdam to get warmed up.

Conference

During the conference there are extensive networking opportunities in the Company Arena. During registration, coffee breaks, and lunch it is Networking time.There are 2 dinners during the evenings: Thursday Terra Sponsor dinner (Sponsors and their invitees only) and Friday The Next Web closing dinner

The Next Web Terra Sponsor party will be held on Friday night in cooperation with Bright Live (800 people).

The Next Web • Contact

For more information about Sponsorship opportunities, please contact:

Patrick de Laive patrick@thenextweb.org +31 6 4200 4200Boris Veldhuijzen van Zanten boris@thenextweb.org +31 6 2181 1784

Reach technology leaders, innovators and entrepreneurs at The Next Web 2008

Use The Next Web Conference to position yourself as next web visionary. Our Sponsors are leading the way and shaping the Internet landscape. Sponsorships in combination with the networking events we organize offer a unique opportunity to showcase your thought leadership and interact with Europe's most influential web innovators.