78
NEXTGENERATION PHILANTHROPY. Why You Should Care What They Care About What You Can Do
| Date post: | 06-Aug-2015 |
| Category: |
Government & Nonprofit |
| Upload: | brady-josephson |
| View: | 58 times |
| Download: | 2 times |
NEXTGENERATION PHILANTHROPY.
Why You Should CareWhat They Care About
What You Can Do
WELCOME!@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.
FIRST, A STORY.
WHY SHOULD YOU CARE?
THEY HAVE RESOURCES.1
THEY ARE PASSIONATE.2
THEY HAVE INFLUENCE.3
THEY LOOK FOR ACTION.4
MILLENNIAL IMPACT REPORT.
• 12,000 Millennials• Born 1979 – 1997• Since 2009• All day, streaming
conference• Download atthemillennialimpact.com
Millennial Impact Report1. To be inspired by
the nonprofit2. Specific examples
of how their gift will make an impact
3. Having their gift matched
WHAT (ALL) DONORS WANT.
Cygnus Donor Survey1. Report of impact2. How donations
will be used3. Stories from
recipients
MILLENNIAL DONORS ARE STILL DONORS
EXCEPT…
THEY EXPECT MORE. 1
THEY CAN GET MORE.2
10 THINGS THEY CARE ABOUT (AND
SO SHOULD YOU).They care about impact1
They care about acting10
They care about giving6
They care about their time9
They care about connecting7
They care about their peers8
They care about design2
They care about right now3
They care about information4
They care about fundraising5
THEY CARE ABOUT IMPACT.
Tell great stories (lots of them)
THEY CARE ABOUT IMPACT.
Tell great stories (lots of them)
Be tangible and specific (use numbers)
THEY CARE ABOUT IMPACT.
✔
Tell great stories (lots of them)
Be tangible and specific (use numbers)
Close the loop
THEY CARE ABOUT IMPACT.
✔
✔
THEY CARE ABOUT DESIGN.
Make it clean & simple
THEY CARE ABOUT DESIGN.
Make it clean & simple
Have clear Calls To Action (CTA’s)
THEY CARE ABOUT DESIGN.
✔
THEY CARE ABOUT RIGHT NOW.
THEY CARE ABOUT RIGHT NOW.
Create compelling, concise content (headlines)
Think mobile first & be friendly
THEY CARE ABOUT RIGHT NOW.
Create compelling, concise content (headlines)
✔
THEY CARE ABOUT FUNDRAISING.
Encourage peer to peer fundraising
THEY CARE ABOUT FUNDRAISING.
Encourage peer to peer fundraising
Give tools, ideas & support
THEY CARE ABOUT FUNDRAISING.
✔
THEY CARE ABOUT THEIR PEERS.
Facilitate word of mouth
THEY CARE ABOUT THEIR PEERS.
Facilitate word of mouth
Use social proof
THEY CARE ABOUT THEIR PEERS.
✔
Facilitate word of mouth
Use social proof
Share donor/fundraiser/hero stories
THEY CARE ABOUT THEIR PEERS.
✔
✔
THEY CARE ABOUT THEIR TIME.
Online training, education, etc.
THEY CARE ABOUT THEIR TIME.
Online training, education, etc.
Equip, empower and set free
THEY CARE ABOUT THEIR TIME.
✔
THEY CARE ABOUT GIVING.
Think about monthly giving
THEY CARE ABOUT GIVING.
Think about monthly giving
More frequent asks & smaller amounts
THEY CARE ABOUT GIVING.
✔
THEY CARE ABOUT INFORMATION.
Update your website
THEY CARE ABOUT INFORMATION.
Update your website
Use numbers (infographics)
THEY CARE ABOUT INFORMATION.
✔
Update your website
Use numbers (infographics)
Share stories on social media
THEY CARE ABOUT INFORMATION.
✔
✔
THEY CARE ABOUT CONNECTING.
Take the online offline
THEY CARE ABOUT CONNECTING.
Take the online offline
Provide opportunities for connections
THEY CARE ABOUT CONNECTING.
✔
THEY CARE ABOUT ACTING.
Don’t just ask for money
THEY CARE ABOUT ACTING.
Don’t just ask for money
Find ways for them to use social influence
THEY CARE ABOUT ACTING.
✔
Tell great stories (lots of them)
Communicate clearly (and often)
Smaller, more frequent donation options
IN SUMMARY.
Encourage social
Equip and let free
Provide valuable opportunities for them
Make it about impact
Close the loop
✔✔✔✔✔✔✔✔
FREE TOOLKIT.
THANK YOU!@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving [email protected]
Empowering people to act on the human spirit of charity.
