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Next Jump Case Study Gamification in Employee Engagement
| Date post: | 11-Apr-2017 |
| Category: |
Education |
| Upload: | manumelwin |
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Next Jump Case StudyGamification in Employee Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Next Jump Case Study• NextJump, a provider of
loyalty and rewards
programs, wanted its
employees to be more
active in order to improve
their health and to lower
healthcare premium costs.
Next Jump Case Study
• So NextJump opened
a free office gym, but
only 5% of its
workforce was using it
on a regular basis.
Next Jump Case Study• It then set up a contest
where the top 4-5 gym-
using employees had a
chance to split a
$20,000 prize.
Next Jump Case Study• Then it established cross-
office, talent-balanced
teams and a live
leaderboard
application, FitRank, to
stimulate and track
competition.
Next Jump Case Study
• Also, it introduced
“WOWPoints” ─
virtual currency to
incent the behavior.
Next Jump Case Study
• This only led to
12% employee
participation.
Next Jump Case Study
• Now 80% of the
workforce exercises
there 2+ times per
week.
