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Darrell W. Gunter
EVP / CMO
Collexis Holdings, Inc.
May 14, 2010
Improving The User Experience - Part ISocial Search
Our Agenda for the next 20 minutes!
• What is Social Search and is it significant?
• Who are some of the key players?
• What are they doing that is so unique?
• Best practices to consider for your Social Search tool.
• Summation
Social Search DefinitionWikipedia• Social search or a social search engine is a type of web search method that determines the
relevance of search results by considering the interactions or contributions of users. When
applied to web search this user-based approach to relevance is in contrast to established
algorithmic or machine-based approaches where relevance is determined by analyzing the text
of each document or the link structure of the documents.[1]
• Social search takes many forms, ranging from simple shared bookmarks or tagging of content
with descriptive labels to more sophisticated approaches that combine human intelligence with
computer algorithms[2] [3].
• The search experience takes into account varying sources of metadata, such as collaborative
discovery of web pages, tags, social ranking, commenting on bookmarks, news, images,
videos, knowledge sharing, podcasts and other web pages. Example forms of user input
include social bookmarking or direct interaction with the search results such as promoting or
demoting results the user feels are more or less relevant to their query. [4]
In Other Words
• Social Search allows the aggregation of various types
of content from a defined or undefined community
• Your community can be defined as very closed (your
trusted circle of friends) or very open (the opinions of
web community)
• Finding answers to your key questions, your specific
information needs in context in real time.
A Sample of Social Search Sites
VOTES
RATINGS
OPINIONS
Key Site for Social Search Sites
• http://mashable.com/2007/08/27/social-search/
• Site contains the URL’s of 40 different social search
sites.
Key Elements of Social Search
You and Your
Friends
Voting
Products/ Services
Websites
Entertainment
Search Results
Tagging
People
Opinions
For example… you are interested the 2011 Ford Mustang• So you go to
• Gravee is a “social” search and recommendation
engine that personalizes results based on your
interests, and those of your friends and other people
like you.o The more friends you have, the better your results!
• You are able to access news, video, images, blogs &
bookmarks
• You can link to your Facebook & Twitter account
Web Info
Images
Video
News
Blogs
Bookmarks
• Passenger’s social software powers private online
communities for the world’s leading brands.
• Create private social communities
• Aggregate their feedback
• Provide real time market research
• Capture other relevant data
• Establishing a relationship with their customers
• What is Innocentive? InnoCentive harnesses collective brainpower around the
world to solve problems that really matter.
• The Innovation Marketplace. Harness the collective brainpower of the world’s most
creative minds to supplement your internal R&D staff
• InnoCentive@Work. Transform the way you approach and practice R&D, so you can
make the most of your internal resources with an internal web-based community of
motivated problem solvers.
• ONRAMP. (Open iNnovation Rapid Adoption Methods and Practices). ONRAMP
delivers the tools, expertise and best practices you need to inspire open innovation,
shape your plan and accelerate your success with InnoCentive
• InnoCentive Consulting. Build a foundation for creating a repeatable and
predictable innovation mindset
InnoCentiveOperations
Seeker CompaniesSolvers
How InnoCentive Works Today
Proprietary and Confidential
InnoCentiveOperations
Seeker CompaniesSolvers
Our Platform:How InnoCentiveWorks Today
Proprietary and Confidential
Imagine The Benefits of Visualization of the Data
Best Practices for Establishing a great Social Search Application• Determine your key objective
o Provide tools and information to your audience
• Lots of Data, analysis and visualization tools
• Dedicated Community
• Permanent URL for specific search queries
• Alerting mechanisms
• Ranking / Scoring mechanisms
• 360 feedback
Some Thoughts for the Information Industry• What is the value chain of your user community?
• What role does your company play in their value chain?
• How can you enhance your value to user community?
• What aspects of Social Search are most relevant to your user
community?
• Have you engaged your user community to understand what
aspects of Social Search are important to them?
• Build, test, gain feedback and make adjustments/Repeat
• Establish a performance metric dashboard
www.collexis.com
Be Social, Act SocialThank You
Darrell W. Gunter
EVP / CMO
+1.973.454.3475