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November 2014
S14-360
PK
NFRN Ireland
Presentation
A Presentation Prepared For:
2
Sample Profile
Quotas are set in place on gender, age, region and social class to ensure that the overall
sample is aligned with adult population aged 18+ based on CSO Census figures.
49
17
48
28
51
22
52
26
19
28 16
18 26
Male
Female
18-24
55+
25-34
35-44
ABC1 F50+
C2DE F50-
% % %
Dublin
Munster
Conn/Ulster
ROL
Sex Social Class Region
%
Age
45-55
(Base: All Irish adults 18+)
MAIN FINDINGS
Section 1:
General Policy
5
34
39
18
6 3
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Small Business Rate Relief
(Base: All Irish adults 18+ - 1,001)
Nearly three quarters (73%) are supportive of small business rate relief. This attitude
is similar across demographics.
Q.1
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
9%
Very supportive
73%
Somewhat supportive
Neither/Nor
Somewhat opposed Very opposed
70
75
71
73
68
76
73
74
74
71
69
75
70
% %
Demographics
6
36
42
18
3 1
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Government Increasing Lending Targets
Nearly 8-in-10 are supportive of the Government increasing lending targets with
supporting increasing with age (69% among 18-24’s and 84% among 55+’s)
Q.2
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
4%
Very supportive
78%
Somewhat supportive
Neither/Nor
Somewhat opposed Very opposed
81
76
69
72
79
83
84
78
81
77
77
80
77
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
7
63
23
12
2 -
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Tougher Sentences for Shoplifters/ Offence for
Assault of Retail Worker
Over 8-in-10 (86%) are supportive of tougher sentences for prolific shoplifters and the
creation of a specific offence for assault against retail workers. Again this attitude is
stronger among older adults (96% for those aged 55+)
Q.3
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
2%
Very supportive
86%
Somewhat supportive
Neither/Nor
Somewhat opposed Very opposed
84
88
78
77
84
90
96
86
83
88
88
86
86
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
8
24
23
21
16
16
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Support for a Minimum Unit Price on Alcohol
Just less than half (47%) would support a minimum price per unit of alcohol while a third
(32%) are opposed to this. Again, those aged 55+ are more likely to support this (54%)
Q.4
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
32%
Very supportive
47%
Somewhat supportive
Neither/Nor
Somewhat opposed
Very opposed
43
50
39
42
45
46
54
45
46
47
49
46
48
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
9
49
24
16
7 4
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Combating the Illicit Trade in Tobacco Products
Three quarters (73%) support combating illicit trade in tobacco products. This drops
to 63% among those aged 63% and rises to 82% for those aged 55+.
Q.5
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
11%
Very supportive
73%
Somewhat supportive
Neither/Nor
Somewhat opposed
Very opposed
70
75
63
64
70
79
82
76
70
74
69
77
69
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
10
34
36
27
2 1
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Widening of the Remit of the Office of the
Ombudsman to Include Small Businesses
7-in-10 support the widening of the remit of the Office of the Ombudsman to include
Small Businesses. Again this is lowest among the younger cohort (54%) and highest
among those aged 55+ (85%).
Q.6
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
3%
Very supportive
70%
Somewhat supportive
Neither/Nor
Somewhat opposed Very opposed
69
72
54
64
62
73
85
70
72
71
67
71
70
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
11
37
25
19
10
9
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Consider Alternatives to Plain Packaging, e.g.
Education Programmes to Reduce Youth Smoking
6-in-10 Irish adults support the delay of plain-packaging in exchange for greater
education to young people on this topic, while nearly a fifth (19%) are opposed to this.
Q.7
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
19%
Very supportive
62%
Somewhat supportive
Neither/Nor
Somewhat opposed
Very opposed
59
65
63
61
63
63
62
61
60
68
60
63
62
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
12
22
30
38
7 3
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Reducing Retail Licence and Inspections
Required by Businesses
Half (52%) of Irish adults support reducing retail licence and inspections required by
businesses. This is highest among those aged 55+ (60%).
Q.8
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
10%
Very supportive
52%
Somewhat supportive
Neither/Nor
Somewhat opposed
Very opposed
52
52
44
47
55
48
60
53
52
54
48
52
52
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
Section 2:
Illicit Trade
14
Troubling Aspects of the Black Market in
Cigarettes – I
Two thirds (65%) rank increased criminality in their top 3 most troublesome outcomes
of the black market in cigarettes. The concerns that it funds illegal activity (57%) and
that it increases the ease of access for minors (54%) are not far behind.
Q.1
Increased criminality
Funding illegal activity
Ease of access to tobacco for
minors
Paramilitary links to illicit
tobacco trade
Loss of jobs in the legitimate
retail sector
Loss of government revenue
Undermining of government
health policies
17
15
27
8
11
15
7
26
16
15
17
12
8
7
22
26
12
17
9
7
7
1st 2nd 3rd
(65)
(57)
(54)
(42)
(32)
(30)
(21)
Total
(Base: All Irish adults 18+ - 1,001)
15
Troubling Aspects of the Black Market in
Cigarettes – II (Demographics)
%
Ma
le
Fe
ma
le
15-2
4
25-3
4
35-4
4
45-5
4
55+
Du
b
RO
L
MU
N
CO
NN
/U
LS
T
AB
C1
F5
0+
C2
DE
F5
0-
Increased criminality 67 65 65 62 70 73 62 62 71 64 67 68 64
Funding illegal activity 54 59 59 54 57 63 54 58 61 53 54 59 54
Ease of access to
tobacco for minors 46 61 66 52 58 51 49 51 52 56 57 52 55
Paramilitary links to
illicit tobacco trade 43 39 31 39 33 44 50 43 40 38 41 39 42
Loss of jobs in the
legitimate retail sector 32 32 32 33 35 28 31 29 32 36 31 29 35
Loss of government
revenue 36 23 24 30 31 28 31 33 27 30 26 31 28
Undermining of
government health
policies 23 21 22 30 17 13 24 23 18 23 25 22 22
(Base: All Irish adults 18+ - 1,001)
16
11
21
21
20
29
58
73
59
60
63
46
22
Results of Plain Packaging – I
Three quarters (73%) feel plain packaging makes it easier to create counterfeits, while
6-in-10 say it will increase branded packs brought home from abroad, branded packs
smuggled from abroad and cause people to turn to the black market. Nearly 6-in-10
(58%) feel plain packaging will not reduce smoking.
Q.2
No
Make it easier to produce counterfeit cigarettes
Result in people bring back more branded packs
from their travels abroad
Lead to an increase in branded packs smuggled
from abroad
Cause people to turn to the black market where
they can access cheap, branded cigarettes
Lead to job losses in the legitimate retail sector
Reduction in the number of people smoking
Yes Don’t know
16
20
19
17
25
20
%
(Base: All Irish adults 18+ - 1,001)
17
Results of Plain Packaging – II (Demographics for
Yes)
%
Ma
le
Fe
ma
le
15-2
4
25-3
4
35-4
4
45-5
4
55+
Du
b
RO
L
MU
N
CO
NN
/U
LS
T
AB
C1
F5
0+
C2
DE
F5
0-
Easier to produce
counterfeit cigarettes 70 77 67 68 75 75 77 75 74 72 69 73 73
Result in people bring
back more branded
packs from abroad 57 61 57 49 61 61 65 59 55 60 62 59 59
Lead to an increase in
branded packs
smuggled from abroad 58 62 58 53 60 61 66 57 58 61 68 57 63
Cause people to turn
to the black market
where they can
access cheap,
branded cigarettes
62 63 60 57 62 64 67 61 64 62 64 60 65
Lead to job losses in
the legitimate retail
sector 45 47 41 41 40 48 55 38 47 51 49 43 48
Reduction in the
number of people
smoking 26 18 15 31 25 21 17 24 22 19 24 24 20
(Base: All Irish adults 18+ - 1,001)
18
48
36
11
4 1
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Ease of Access of Under 18 Year Olds to
Cigarettes in General
Over 8-in-10 (84%) believe it is easy for people under 18 to access cigarettes in
general with all demographic groups agreeing with this.
Q.4
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
5%
Very easy
84%
Somewhat easy
Neither/Nor
Somewhat difficult Very difficult
81
88
87
80
82
83
88
82
87
85
82
87
81
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
19
47
33
15
4 1
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Ease of Access of Under 18 Year Olds to
Cigarettes on the Black Market
8-in-10 believe it is easy for minors to access cigarettes through the black market,
although the youngest group are least likely to agree (68%) meaning older adults may
over-estimate in this regard.
Q.4
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
5%
Very easy
80%
Somewhat easy
Neither/Nor
Somewhat difficult Very difficult
83
77
68
75
85
80
85
80
83
80
75
79
81
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
20
18
40
17
21
4
Region
– Dublin
– ROL
– Munster
– Conn/Ulster
Social Class
– ABC1
– C2DE
Ease of Access of Under 18 Year Olds to
Cigarettes Through Legitimate Retailers
6-in-10 believe it is easy for minor to access cigarettes through legitimate retailers,
while this is still very high, it is lower than through the black market (80%). A quarter
(25%) believe this would be difficult.
Q.5
Gender
– Male
– Female
Age
– 18-24
– 25-34
– 35-44
– 45-54
– 55+
%
25%
Very easy
58%
Somewhat easy
Neither/Nor
Somewhat difficult
Very difficult
56
62
63
57
57
57
60
52
63
62
56
61
56
% %
Demographics
(Base: All Irish adults 18+ - 1,001)
21
Initiatives Aimed at Reducing Underage Smoking
(Ranked by Effectiveness)
Over 4-in-10 (43%) rank youth education as the most effective approach for reducing
underage smoking. Over a quarter (27%) say we should make it illegal to purchase
cigarettes for minors, while 14% think larger health warnings are best.
Q.6
Youth Education
Make it legal for people 18 and over to purchase
cigarettes for minors i.e. ban proxy purchases
Larger health warnings
Plain packaging
Banning specific products such as Menthols
and Slims
Clamping down on the illicit cigarette trade
43
27
14
7
5
4
20
25
19
19
5
12
16
18
22
20
8
15
9
10
19
24
18
19
5
7
14
21
28
25
7
12
11
9
36
25
1 2 3 4 5 6
(Base: All Irish adults 18+ - 1,001)
22
Initiatives Aimed at Reducing Underage Smoking
– Demographics (Rank 1)
%
Ma
le
Fe
ma
le
15-2
4
25-3
4
35-4
4
45-5
4
55+
Du
b
RO
L
MU
N
CO
NN
/U
LS
T
AB
C1
F5
0+
C2
DE
F5
0-
Youth Education 46 40 31 41 49 49 42 42 45 43 42 43 44
Make it legal for
people 18 and over to
purchase cigarettes
for minors i.e. ban
proxy purchases
21 33 36 22 23 30 28 28 23 29 30 28 26
Larger health
warnings 14 14 11 15 12 12 18 15 16 13 13 14 14
Plain packaging 8 6 12 9 8 4 5 7 6 8 7 7 7
Banning specific
products such as
Menthols and Slims 7 3 4 9 4 3 4 4 6 4 6 4 6
Clamping down on the
illicit cigarette trade 4 5 7 4 4 2 4 5 4 4 3 4 4
(Base: All Irish adults 18+ - 1,001)
23
Developing Policies Aimed at Reducing Smoking
Rates – Factors for the Government to Consider
Over half of Irish adults (56%) say the number one thing the Government should do is
look to evidence from other countries for measures that reduce smoking.
Q.7
Evidence from other countries that such
measures will reduce smoking
Possible impact of measures on the black
market
Desire to be a leader in new experimental
policies
Possible impact of such measures on jobs in the
retail sector
Possible impact of such measures on
government revenue
56
15
14
10
5
16
28
26
18
12
10
26
15
31
17
9
18
21
29
23
9
13
24
12
43
1 2 3 4 5
(Base: All Irish adults 18+ - 1,001)
24
Developing Policies Aimed at Reducing Smoking Rate
– Factors for the Government to Consider
Demographics – Rank I (Base: All Irish adults 18+ - 1,001)
%
M
ale
Fe
ma
le
15-2
4
25-3
4
35-4
4
45-5
4
55+
Du
b
RO
L
MU
N
CO
NN
/U
LS
T
AB
C1
F5
0+
C2
DE
F5
0-
Evidence from other
countries that such
measures will reduce
smoking
50 61 56 49 53 63 59 57 54 54 59 59 53
Possible impact of
measures on the
black market 17 12 16 17 17 12 13 14 14 16 16 13 16
Desire to be a leader
in new experimental
policies 18 11 13 19 17 13 11 16 14 15 12 16 13
Possible impact of
such measures on
jobs in the retail
sector
10 10 10 12 7 8 12 7 13 10 9 8 12
Possible impact of
such measures on
government revenue 5 5 5 4 7 5 5 6 5 5 5 4 6