Draft NGSS

Communications PlanIRVINE UNIFIED SCHOOL DISTRICT

Communications Plan Overview

Communication Start Date•November 16, 2016, after the staff presentation to iiithe Board of Education on November 15.

Communications Plan Divided into Two Years•2016-17 Goals:

•Work with school sites to:• Accurately inform the IUSD community what NGSS is

and is not (emphasize the benefits)

• Communicate how NGSS will be implemented in IUSD

• Reinforce communications at the District level with online resources and a communications toolkit* *(letters, FAQ, factsheets, infographics, etc.)

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•2017-18 Goals: •Work with school sites to:

• Communicate updates on new developments and iiiiiplanning • Track effectiveness of communications through

several metrics, including consistent messaging at the staff, parent and student levels

• Continue to reinforce communications at the District level through online resources and updated communications toolkit

Objectives – How IUSD accomplish the communication goals• IUSD will develop communications, a robust webpage and tools

for school sites to utilize• School sites will take the lead on communications to their school

communities, utilizing the District’s communications toolkit

Communications Plan Overview (Cont’d)2

Key Messages3

Key Messages Topics• State Board of Education Adopted NGSS.

• The goal for NGSS is to create a set of research-based, up-to-date K-12 science standards, iiiiwhich give educators the flexibility to design classroom learning experiences that stimulate iiiistudent interests in science and prepares them for college and careers.

• Provide benefits of NGSS1. Reflects interconnected nature of science as it is practiced and experienced in

iithe real world2. Science concepts build coherently from K–123. Standards focus on deeper understanding of content as well as application of

iicontent4. Engineering design is raised to the same level of importance as scientific

iiinquiry5. Ensure students are prepared for college, career, and citizenship6. NGSS and Common Core State Standards (English Language Arts and

iMathematics) are aligned

Key Messages4

Key Messages

• Detail NGSS Committee Process• Open process• Broad range of stakeholders

- Parents- Students- Teachers- Universities - Community members

• Mutual interests

• NGSS timeline for implementation, which will be finalized in the coming weeks

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Audiences – IUSD Community

• Board of Education• IUSD staff

• Principals• Science teachers and coaches• Math teachers• Teachers in general (elementary, middle and high school)• Counselors• Administrators• Media Specialists• Librarians

• Parents • Students• PTA• Educational Advisory Committee• IPSF

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Audiences – Education (County & Higher Ed.)

• Higher Education• UCI• Concordia• IVC

• County (informational)

• Other School Districts (informational)

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IUSD Communication8

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• IUSD.org • Main news carousel• NGSS webpage (overview, important documents, FAQ, key messages, timeline, etc.)

• NewsFlash

• Facebook

• Twitter

• Instagram

• Superintendent/Board updates

• Flow information out to principals and school sites for distribution

• Snap Shots video (IUSD.TV)

• Information at IUSD science fair and other similar events

IUSD Communication Channels9

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• School website

• Principal newsletter

• Fliers in the backpack (optional)

• Information infused in teacher communications

• PTA meetings

School Site Communication Channels10

Optional Communication Tools

• Informational videos

• FAQ

• Factsheets

• Web updates

• Infographics

• Posters

• Handouts (fliers, brochures, etc.)

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Next Steps/Timeline

• Develop NGSS webpage resource

• Develop FAQ and factsheet

• Produce Short NGSS informational video

• Prepare for communications launch -- provide principals communications toolkit for iiiiischool sites

• Support key messages and examples of NGSS benefits through activities or iistories via social media

• Work with key stakeholders to coordinate with IUSD as NGSS ambassadors i(EAC, PTA, higher Ed., County, IPSF, etc.)

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Metrics

Metrics (How IUSD will measure the success of our communications):

• Message consistency in written communications and by word of mouth (principals, teachers, iiiiistaff, EAC, PTA, IPSF, etc.)

• Web analytics

• Social media likes, shares, follows, comments

• On-page survey (“Was this helpful?”) option on the NGSS webpage

• EAC feedback

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Questions?

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