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Sachin SharmaDirector Market Development - APACOrga Systems GmbH
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Evolution of Telephone
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_3 billion new mobile broadbandsubscriptions within the next five years
_Network costs to treble in the next 4 years …
while flat rates prevent profitable growth
_ mobile broadband subscribers surpassed wireline broadband subscribers in 2010 (558 million vs. 500 million).
_Mobile Broadband traffic predicted to increase 10 folds to 19 exabytes in 2015
_Mobile Data
Data revenue growth challenges with an ever increasing networks cost
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
IndiaBy 2014, 72 million people in India will be using mobile social networking services
GSMA 5 Billion Global Mobile Connections Surpassed -one factor in the overall increase in connections is the rapid adoption of Mobile Broadband
AnalystsDue to MBB total amount of traffic carried over wireless networks is set to increase tenfold to 19 exabytes (EB) in 2015
Mobile app market is estimated to be worth around $25 billion by 2015
_Mobile communications – Evolution of Smartphones and MBB
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Source: Informa Telecoms & Media
Increase of connections Subscriber Growth Mob. Data (Mill.)
Decrease of revenueYoY Growth of Data Revenue (%)
_The ultimate Paradox
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Network costs on the rise – End of Flat Rate?
_Global mobile data revenue vs. access network spend
Source: Analysys Mason
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Data Costs are sky rocketing
_Profitability is nose diving
_Customer‘s are hungry for more
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Real-time rating, charging and policy control is the key to success
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_Move away from flat rate pricing to customer and network service differentiation
_Optimization and redistribution of network resources is key
_Policy driven service innovation and charging
© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Network
Offerings
Revenue
Customer Experience + Profitability
_Balancing the business, maximizingcustomer experience and profitability
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Real time policy management – the new toolset to create loyalty
Customer experience
rewarding
restrictingspeed
throttling
usagecaps
traffic blocking
traffic prioritisation
premium access
self control
Bonus volume
Network centric policy control Subcriber centric policy control
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Addressing new segments – using policy controls
Web Download
5GB/mth
Prepaid video Prepaid P2P
Shared family volume
FatherMother
Daughter
Son
VOIP
Social web
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Payment convergent – Pre and Postpaid
_Hierarchical accounts – shared balances
_Limited usage – real-time charging
_Service aware – real-time policy management
_Transparency – real-time notifications
_Addressing new segments – using policy controls
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Consumer „Low Cost“ Tariff
Consumer „Classic“ Tariff
Business „Classic“ Tariff
% o
f use
d ne
twor
k ca
paci
ty
5 Mb/s
2 Mb/s
1 Mb/s
3 Mb/s
4 Mb/s
0 Mb/s
conn
ectio
n sp
eed
per
subs
crib
er
hours
Peak load
100
80
60
50
30
70
20
10
90
40
Rethink the flat-rate tariff – redistribute network resources
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Active Mediation
Policy Control
Charging Control
Congestion Management
NGCP updates QoS for connected subscriber in congested locations according to subscriber data and policy
Basic unlim. 1Mb/sStudent unlim. 0,5Mb/sPremium unlim. unlim.Business unlim. unlim.
NGCP
Rules DB
Policy BW std. BW cong.
Congestion@ location 3459
PCEF
QoS update
MSISDN
0151 125.. 34590151 467... 52360152 698… 14920152 273… 3456
Session DB
Location MSISDN
0151 125.. Basic0151 467... Premium0152 698… Basic0152 273… Student
SPR DB
Policy
Policy decision flow
17.04.2023 Page: 14© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
_Create a second source of revenue - become the smart pipe
Service Provider
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Customer
Network provider
Standard Quality High Quality
1,00 € 3,00 € 5,00 €
Paym
ent
0,5
MB/
s
Mobile video provider
Low Quality
All networks
1,00 € 2,00 €Pa
ymen
t
2 M
B/s Sh
are
Paym
ent
5 M
B/s
Shar
e
_A win – win – win game
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Network
Offerings
Revenue
Policy Control
Active Mediation
Charging Control
NGCP
Single subscriber database
3GPP compliance Real-time control
_ The winning combination
NGCP - Next Generation Control Point
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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
Subscriber Specific Policy and Charging Decisions Enables Superior Real-time End User Experience
Challenges
_ Improving the customer experience on data service
usage
_ Future proof - 3G or 4G networks compliant solution
_ Consolidation of data mediation and charging
environment for all subscribers
Solution
_ NGCP - Next Generation Control Point as unified
charging control platform
_ Fast time to market with less than four weeks to
operation
_ Easy integration due to 3GPP standard compliance
Results
Providing 249 commercial products on
multiple VAS platforms
Performance increase by over 300%,
Customer complaints on GPRS charging
decreased significantly by 75%
Less than 4 weeks to system operation
Serving 4 million subscribers within the
first month
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100% service personalization
3in1 platform solution
Profitable „overlay“ solution
< 3.9ms rating latency
150+m subscribers on a single platform
Upto 33% less hardware costs using parallel blade technology
Highlights
17.04.2023 Page: 19© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com
© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com Page: 2017.04.2023
SmartRevenue Suite™ SmartMoney Suite™ SmartEnergy Suite™
Thank you!
© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com