New Media – New Shift?Nguyen Thi Le Xuan2014

Old Media

Newspapers

Television Radio

Old Media

- Ancient Rome - They were carved in metal or stone and posted in public places

- China - “bulleting of the court” and it was handwritten on silk and read by government officials.

Old Media

Newspapers

Television Radio - mediated culture  - These messages promote not only products, but moods, attitudes, and a sense of what is and is not important - the concept of celebrity

Technology - Internet

Anytime

Anywhere

On any digital device

Old media X New media(by Lev Manovich)

digital analog

discrete representation continous

perfect copy poor copy

easy to distribute/access

hard to distribute/access

interactive static

physical virtual

mass unique

Old media X New media(by Lev Manovich)

Specific printing time Instant

Local area Worldwide, local

None anytime

Not convenient Computer, phone, tablet

Hard to track Track everything

Yes No restrictions

Old Media New Media

Lead Time

Reach

Flexibility for changes

Convenience

Tracking

Restricted ad space

5 principles by Lev Manovich„The Language of New Media“

1. Numerical Representation – „media becomes programmable“

2. Modularity – „fractal structure of new media“

3. Automation – „The human can be removed from the creative process, at least in part.“

4. Variability - „media as a liquid“

5. Transcoding - two layers of media, the "computer" layer and the "cultural" layer. The computer layer is the functional layer, whereas the culture layer is more of the meaning behind the function from a human perspective.

New media includes

Web sites streaming audio and video chat rooms e-mail online communities Web advertising DVD and CD-ROM media virtual reality environments integration of digital data with the

telephone, such as Internet telephone digital cameras mobile computing

Effects of the Internet

the cost of production and distribution decreasing

lack of advantages based on physical space and on time production

Effects of the Internet

Illegal music distributionhttps://www.youtube.com/watch?v=rqxJqPx7oak

Conclusion

Internet/New media Old media

?

Thank you for your attention!