NHK TV Screen ImageNHK TV Screen Image

showing Seismic Intensity by Miyagi-ken Earthquake on 26 July 2003

within 5 minutes after the Earthquake with/without Tsunami Warnings

15

NHK NHK How we respond?How we respond?

Breaking News Breaking News Using all Media (Using all Media (8 Domestic Channels)8 Domestic Channels)

1) Computerized Screen1) Computerized Screen 2) Automatic generated scripts2) Automatic generated scripts 3) 450 Robot cameras nationwide3) 450 Robot cameras nationwide 4) Helicopters4) Helicopters

NHK’s PreparationsNHK’s Preparations

Plan/Manual to respond efficientlyPlan/Manual to respond efficiently for all types of disastersfor all types of disasters

Regular DrillsRegular Drills (ALL divisions)(ALL divisions)

Regular & close contactRegular & close contact JMA and other authoritiesJMA and other authorities hot line & other multiple communication line hot line & other multiple communication line

Ratings surgeRatings surge

Jul.26/2003７ : １３ amMagnitude 6.4

Seismic Intensity ６ plus

WHY BROADCASTING??WHY BROADCASTING??Useful tool to convey vital information Useful tool to convey vital information WIDE REACHABILITYWIDE REACHABILITY

Television/ Radio per household/ Television/ Radio per household/ community community SPEEDSPEED

Allow people to respondAllow people to respondLIVELIVE

Update latest informationUpdate latest informationEducationEducation

Visual & Visual & Audio material Audio material Enhance awareness and preparednessEnhance awareness and preparedness

To Minimize damageTo Minimize damageBROADCASTERS – BROADCASTERS – Ready and effective tool to convey information Ready and effective tool to convey information

to the people on last one mileto the people on last one mileBroadcasters can contribute minimizing impact of Broadcasters can contribute minimizing impact of

natural disasters natural disasters PROVIDEDPROVIDED:: Quick and accurate informationQuick and accurate information could be attained from authoritiescould be attained from authorities

Collaboration is Mandatory!Collaboration is Mandatory!

PREPARING FOR TSUNAMIPREPARING FOR TSUNAMI AND OTHER DISASTERSAND OTHER DISASTERS

EDUCATIONAL PROGRAMMES:EDUCATIONAL PROGRAMMES:A ReminderA Reminder

MEMORIAL DOCUMENTARIESMEMORIAL DOCUMENTARIESCLIPS/ MATERIALS FOR SCHOOLCLIPS/ MATERIALS FOR SCHOOLCLIPS/ MATERIALS FOR COMMUNITYCLIPS/ MATERIALS FOR COMMUNITYCLIPS/ MATERIALS FOR FAMILIESCLIPS/ MATERIALS FOR FAMILIESEVENTSEVENTS

NHK’s International ContributionsNHK’s International Contributions

Distributing NHK’s productions on tsunami Distributing NHK’s productions on tsunami and other natural disastersand other natural disasters

ABU workshopsABU workshops sharing lessons NHK learned from the sharing lessons NHK learned from the

past experiences past experiences

□Documentaries on Tsunamis

□ 30-second programs on the nature of 　 earthquakes and tsunami

□Promoting co-productions for commemorative day of Tsunamis

Distributing ProgramsDistributing Programs

Visuals on preventing Visuals on preventing DisastersDisasters

　　 earthquakes, tsunamis, floods, earthquakes, tsunamis, floods, landslide, typhoons, volcanic landslide, typhoons, volcanic 　　　　　　　　 eruptions and otherseruptions and others

1)mechanism by CG 1)mechanism by CG 2)real image of damage 2)real image of damage 3)how we can mitigate the danger3)how we can mitigate the danger