NHnetWORKSDecember 14, 2009

“The average person knows at least 250 people. Then each of those 250 people

knows 250 people. So instantly, you have access to 62,500 people.”

--Mark Victor Hansen and Robert G. Allen, authors of “The One Minute Millionaire”

A business social network to◦ Expand your network◦ Access information and resources◦ Communicate to many professionals◦ Search for job opportunities

It is not:◦A social network◦Replacement of face-to-face networking

What is LinkedIN?

Accounts: Personal and Premium What to do with LinkedIn?◦Build and maintain a trusted professional network◦ Find and reconnect with colleagues and classmates◦Request and provide recommendations◦ Create a professional presence on the web◦Request up to 5 Introductions at a time◦ Search for and view profiles of other LinkedIn users◦Ask and Answer questions in the Answers section◦ Search for jobs seeing how you are connected to the person

offering the job or employees at the company

Signing Up

The more information, the more likely you will be found

Your profile is your brand – keep it business-focused Account & Settings◦My Profile◦My Profile Photo◦ Public Profile◦Manage Recommendations◦ Status Visibility◦Member Feed Visibility

Your Profile

Personal Information◦ Name and Location◦ Email Addresses * to a home, not a work account◦ Change Password◦ Close Account

Privacy Settings◦ Connections Browse◦ Profile Views◦ Profile and Status Updates◦ Partner Advertising◦ Authorized Applications

Personal Information & Privacy Settings

Email Notifications◦ Contact Settings◦ Receiving Emails◦ Invitation Filtration

Home Page Settings Groups Personal Information Privacy Settings

Other Account Settings

Home page = LinkedIn dashboard◦ Review connection activities

Navigation◦ Top Category Navigation & Site Service Navigation

Lay of the Land

Navigation bar at the top of the page for a cleaner, less-cluttered lookprovides convenient access to all LinkedIn services. Everything you used to see in the left navigation bar is now available through the drop down menu categories in the top navigation bar. ◦ Your content navigation◦ Statistics◦ Inbox◦ Your Status◦ Network updates = Content on your connections◦ People You May Know◦ Sponsor Ads◦ Who’s Viewed My Profile?◦ People Module◦ Answers Module◦ Job Search Module

Lay of the Land – Has been updated

Top Box◦ Your name◦ A Photo◦ Your summary◦ Status update

Middle Box◦ Current/Past/Education◦ Recommendations◦ Connections◦Websites◦ Personal URL

Creating & Editing Your Profile

Summary◦ Elevator Pitch◦ Key Words for Searches

Applications◦ Presentations◦ Reading List◦ Blogs

Creating & Editing Your Profile

Experience◦Most Recent to Oldest◦ Company, Title, Dates of Employment◦ Description of your role

Not a job description What impact did you have? What strengths did you exhibit?

Education Additional Information Personal Information Contact Settings

Creating & Editing Your Profile

Create Your Brand!!

My Connections Imported Contacts Profile Organizer Network Statistics Add Connections◦ Invite Contacts (file upload)◦Outlook Toolbar◦ Colleagues◦ Classmates

Remove Connections

Contacts

Build your network!!

LinkedIn suggests: Accept invitations only from those who you know and trust.

It should be about Quality, not Quantity.

If we are already linked via a Group, we do not need to be connected directly.

The Weakest Link(edIn) Connection

Get recommendations◦ From Managers◦ From Peers◦ From Subordinates

Give recommendations More recommendations = More visibility

Recommendations

Get noticed for your accomplishments !!

My Groups◦ 50 maximum

Following◦ Discussions or news articles

Groups Directory Create a Group

Groups

Get Exposure to a wider network!!

Home page◦ Search for companies◦ Add a company

Search results Company Detail◦ Description◦ Employees◦ New Hires◦ Popular Profiles◦ Key Statistics◦ Related Companies◦ Career Path / Most Connected To◦ Recent Promotion and Changes

Companies

Research before the Interview!!

Answers Home◦ Summary page◦ Ask a Question◦ New Questions from Your Network◦ This Week’s Top Experts◦ Featured Category◦ My Q&A◦ Browse

Advanced Answers Search My Q&A Ask a Question Answer Questions

Answers

Demonstrate your expertise!!

Jobs Home◦ Simple search

Advanced Job Search◦ Job function◦ Company◦ Industry

Search results◦ Sort◦ Detail◦ Get introduced◦ Apply Now

Job Search

Find jobs and Get Introduced!!

LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.

Applications are added to your homepage and profile enabling you to control who gets access to what information.

LinkedIn Applications

Company Buzz shows you the twitter activity associated with your company.

SAP Community Bio display your certified SAP expertise on LinkedIn.

Huddle Workspaces gives you private, secure online workspaces packed with simple yet powerful project, collaboration and sharing tools for working with your connections.

Tweets - Access the most important parts of the professional conversation with Tweets, a Twitter client you can use right on LinkedIn.

LinkedIn Applications

Trip It -See where your LinkedIn network is traveling and when you will be in the same city as your colleagues.

WordPress - Connect your virtual lives with the WordPress LinkedIn Application.

Google Presentation -Present yourself and your work. Upload a .PPT or use Google’s online application to embed a presentation on your profile.

Blog Link- you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile.

Events - Find professional events, from conferences to local meet-ups, and discover what events your connections are attending.

LinkedIn Applications - Continued

Reading List by Amazon - Extend your professional profile by sharing the books you’re reading with other LinkedIn members.

SlideShare is the best way to share presentations on LinkedIn! Polls a market research tool that allows you to collect

actionable data from your connections and the professional audience on LinkedIn.

Box.net – a files application to manage all your important files online. Box.net lets you share content on your profile, and collaborate with friends and colleagues.

LinkedIn Applications - Continued

New, as of 11/10/09

Hot off the press!

Hot off the press! Rolling out overnight tonight is a new feature that allows you to update your LinkedIN status from your Twitter feed, and your Twitter from your LinkedIN.

In LinkedIN, you will find a Twitter Settings panel that allows you to link your accounts and choose whether your Twitter account appears on your profile. You can also use a check-box to choose specific status updates to Tweet.

In your Twitter settings, you can link your LinkedIn account to your Twitter and then choose whether to always cross-post to LinkedIn OR just send particular tweets by using one of two hashtags: #li or #in.

Research Companies Research hiring managers and potential employees Enhance and build your network Get reconnected with former peers, managers,

subordinates, alumni, groups, etc. Increase your ability to be found by recruiters Build your brand Get recommendations (they are visible!) and make

recommendations Ask & Answer questions – show your knowledge Find Jobs

Ways to Use LinkedIn

Thank you!

http://www.youtube.com/watch?v=sIFYPQjYhv8

www.dilbert.com

For more information visit http://learn.linkedin.com/