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2013 Spring Semester Portfolio
The Niagara University Branch
of the Rochester AMA
Niagara University Marketing Association
(NUMA)
President: Kimberly Vona
Vice President: Peter Genovese
Secretary: Michael Minton
Treasurer: Rebecca Jerva
1
Table of Contents Introduction ..............................................................................................................................................................2
Brown & Brown of New York ...................................................................................................................................3
Fullblast Clothing Line ................................................................................................................................................6
Recycle for a Cause (RFAC) .........................................................................................................................................7
Lewiston Police Department ......................................................................................................................................9
Battle of the Artists: Fundraiser for United Way ........................................................................................................ 10
D1 Sports Team Social Media & Marketing ........................................................................................................... 13
Marketing Video ..................................................................................................................................................... 15
TKE St. Jude’s Week at Niagara University ................................................................................................................ 16
Sodexo .................................................................................................................................................................... 17
NULEAD ................................................................................................................................................................... 19
AMA Events Attended: ............................................................................................................................................. 22
Appendix ................................................................................................................................................................. 23
2
Introduction
“The Niagara University Marketing Association (NUMA), a collegiate chapter in affiliation with the
Rochester branch of the American Marketing Association, was formed to enlighten interested students in the
functions and operations of marketing. The association sponsors such outside activities as tours through selected
firms and seminars featuring guest speakers. NUMA believes that learning by doing is the best way for students
to gain real world marketing experience, which is accomplished by offering their skills, as a group, to Niagara
University and the surrounding community. They are working with the Niagara University sports teams, the
United Way of Greater Niagara, Recycle for a Cause, as well as other groups to assist in marketing and
research. Membership is open to any student pursuing a career in the fields of marketing and management.”
As a new branch of the Rochester AMA, the Niagara University Marketing Association (NUMA) started
off the Spring semester full of excitement, motivation, and opportunities. This portfolio showcases all of the
accomplishments that NUMA has achieved in the Spring 2013 semester alone. Meetings were not held every
week, so a Dropbox account was created for members to submit short progress updates during the weeks we
didn’t have meetings. Dropbox allows members to upload and share documents, pictures, and projects, through
a folder created on the website. Dropbox synchronizes this folder so that it appears to be the same folder, with
the same contents, regardless of what computer is being used.
In this portfolio you will find all of the projects that NUMA has been involved with this semester.
Below each of the project title is a series of Dropbox updates taken directly from the NUMA Dropbox folder.
These entries contain the groups’ project descriptions, progress, pictures, and results. The appendix contains
examples of fliers used for various events created by NUMA members.
The goal for NUMA in the upcoming semester and years to come is to increase our membership and
always have projects to work on. As the marketing association, we want to give our members opportunities to
get real world marketing experience before entering the work force. These opportunities and experience will
give all NUMA members a better chance of getting hired somewhere after college because they will be more
valuable to a future employer.
We wanted to compile this portfolio in order to show the Rochester AMA that the Niagara University
branch is taking its membership seriously, and that we are honored to be a part of this prestigious and
professional association. We hope that you enjoy our portfolio, and we consider this to be the preview of bigger
things to come.
3
Brown & Brown of New York
Members involved: Jon Anderson, Marc Groth, and Mitchell Piper
Write up about member Jon Anderson and his hockey team’s participating in a Food Drive:
Jason Mull (Executive Vice President of Brown & Brown of New York), Senior Marc Deguilio,
Junior Jon Anderson, and Sophomore PJ Burnham.
During this holiday season Brown & Brown of New York and the Niagara University ACHA hockey
team teamed up to contribute goods to the Food Bank of WNY. The Food Drive of WNY drops off barrels,
which offices and schools can get from the Food Bank, to fill with non-perishable goods for a certain period of
time after which the Food Bank will pick up the barrel and distribute the food to those in need. The Niagara
University Hockey team was able to raise over $150 dollars at 50/50s they held over two games. Using this
money they went out and purchased goods to donate to the WNY Food Bank. Together Brown & Brown of
New York and the Niagara University ACHA Hockey team will be donating over $250 dollars worth of goods
to those less fortunate in the WNY area.
4
Another Brown & Brown of New York, Inc. project set up by Jon Anderson:
For this holiday season Brown and Brown of New York will be partnering with the WNY Holiday Partnership
program. We will be able to give back and help those in need by providing gifts to less fortunate children. Here
at the office you will be able to receive an ornament, from our ornament outside of Jon Anderson’s cubicle,
which will inform you on the child’s age and gender that you will be buying a gift for this holiday season.
Presents that are bought do not have to be wrapped and can be returned to the box outside of Jon Anderson’s
cubicle. The last day to bring in your gifts will be Monday December 3rd
.
Thank you again for your generosity!
February 7, 2013
During the past week the group of NUMA members working on this task has been brainstorming on
where to start. What has been set up is a meeting with the producers at Brown & Brown New York. At this
meeting we hope to discover a deeper understanding of the questions the producers are experiencing in the field
and find what exactly we can research that will give them the best opportunity to sell and succeed in the WNY
and CNY community. On Friday February 15th
group members will be meeting at the Brown & Brown office in
Amherst to have this meeting. This will be a great experience of what it feels like interviewing a professional
client before completing a research project. Before the meeting the group plans on having a meeting to discuss
how we will approach the interview and also develop an understanding of how the company works.
April 16, 2013
The research project with Brown & Brown is finally coming together after becoming more familiar with
surveygizmo.com and with the development of an Email distribution list of companies in the WNY area. The
link for the survey below is still in testing and is still in development however it should be ready for distribution
within the next few weeks. http://edu.surveygizmo.com/s3/1192445/NUMA-Marketing-Research
5
April 25, 2013
The NUMA members who were working on the Brown & Brown sales questionnaire have been able to
develop a focused goal to study the how a company can better communicate their service or product to potential
clients. This was done by the completion of an email survey that is going out to companies in the Buffalo,
Rochester and Syracuse regions. Not enough responses have been returned to find significant results, however
the team will continue to analyze the data and stay in touch with Brown & Brown to report their findings. This
project was able to give the group real world marketing research skills and help develop client communication
skills.
6
Fullblast Clothing Line
Members involved: Deion Zachary and William White
We will be working with Deion’s uncle’s clothing line Fullblast. Fullblast is an MMA clothing line with
several sponsored professional fighters. We have had a meeting to get familiar with the clothing line and what
goals we would like to reach. We would like to expand the exposure of the company by traveling to several
more out of state events. We have been helping organize and create promotional material for upcoming events
and fights both in and out of state. As well as starting to put together a media kit for Fullblast clothing that will
help in promoting the clothing line.
February 22, 2013
We have been working with his uncle on promoting an upcoming event over spring break. We have
been working on promotional material such as flyers and business cards and advertisements to distribute locally.
We also have been planning and organizing the next few months to ensure we are prepared for all the events
over the summer.
NUMA member Deion Zachary selling and promoting Fullblast clothing
7
Recycle for a Cause (RFAC)
Members involved: Nina Vosburgh, Stephanie Cilip, Elizabeth Morgan, and Rebecca Jerva (Treasurer)
Recycle for a Cause was founded in March 2012 by Nicolette Sepielli, a marketing student at Niagara
University.
The concept is very simple: Recycling cans and bottles that have a NYS deposit!
Nicolette started Recycle for a Cause to help a relative who is recovering from cancer. With the help of our
community we reached our goal of $5,000 in just 6 months! That is 100,000 recyclables that were collected!
Accomplishments:
Collected bottles at D1 basketball games
Created a Twitter and Facebook
Held a bottle drive on campus
Held a bottle drive team challenge/competition on campus
Held an event called “Bowling for Bottles”
February 7, 2013
An email was sent to Steve Butler regarding collecting bottles at the basketball game this Sunday. If
we get the okay a couple more people will be needed to help out. Nikki, Stephanie and I (Nina Vosburgh) will
be there.
We are talking about doing a campus wide bottle drive/team challenge to get more people involved
including facility and commuters starting after Spring Break. We will be meeting again on Sunday to start the
planning process.
February 10, 2013
Since last semester I (Rebecca Jerva) have been interested in working with Nikki with her recycling gig.
I was very inspired by her work and motivation to reach her goal. I have been personally collecting bottles and
cans from my house and a couple of my friend’s houses. I intend on heading to some of the local companies to
see if they would donate their cans or bottles.
8
March 2, 2013
About two weeks ago I (Elizabeth Morgan) volunteered to be a manager of the Facebook page for
RFAC. Every day I make sure to go on and post something about how important it is to recycle and how
recycling at certain locations can help Camp Good Days. Since I began posting on the page I have been trying
to get more likes for the page, I was not able to go to this past week’s meeting but I have been keeping in
contact with the other group members and after the break intend to meet up with them in order to help with
collection, fundraising and promotion idea.
April 4, 2013
We are still in the middle of the Bottle Drive Challenge. We have had teams contact us about where
they can drop off their bottles. For the "Bowling for Bottles" we are still trying to finalize who is working the
event. We so far have volunteers from the sorority Phi Sigma Sigma that are willing to help. I was also
approached by Dr. Han who is hoping that Accounting Society would be able to assist. I am talking to Campus
Activities trying to have them approve a flyer that is attached so we can hopefully place it among the campus.
We are also trying to figure out if they would be willing to include us in the NU Clue for the week of the event
which is on Sunday, April 14th
, from 10am to 12pm. I am trying to get in touch with Bonnie Rose to see if she
would be willing to do an email blast for us. Shannon is getting in touch with the Lewiston Lanes to see if they
are willing to donate two Bowling Pins for the winners of the tournament.
9
Lewiston Police Department
Members involved: Chelsea Christopher, Jamie Demuth, Laruen Baranowski, Lianna Treahy, Samantha
DiNitto, Victoria Switzer
Why did the Lewiston Police Department (LPD) need our help? We quickly found out how badly they
needed our help after a quick glance at their current website. It was created in 2005 and has not been updated
since. The red print on a black background HAD TO GO!! Along with the outdated graphics and information.
What our group did: Our group had weekly meetings with two Lewiston Police Department officers (Matt
Grange and Brandon Hall). Our mission was to re-create the current website. In order to do this we split our
group into three sections. These sections included website design, interviews, and photography.
WEB DESIGN- We are working with one of the officers brother-in-law, who happens to build websites
for a living. He helped us find a website design that both the group and the LPD agreed on. Chelsea and
Lauren are specifically working on the task of putting the final information onto the website. In order to
do this, Mike is teaching Chelsea and Lauren how to use “codes” which allow the information to be
transferred onto the site.
INTERVIEWS- The officers requested statements from different departments. Therefore, Lianna and
Vicky set up appointments to meet with the Chief of Police and the K9 officer (and his dog, Radar). We
asked questions which would later be implemented into the website.
PHOTOGRAPHY- While Lianna and Vicky conducted the interviews, Sam and Jamie took pictures.
The officers also requested specific pictures for the website. For example, pictures of the Chief of
Police, K9 dog, and the officers cars.
WHERE ARE WE NOW?
Due to a delay in the process of getting the website approved, we are a tad behind. The officers wanted to
launch the website on May 1st. This is being pushed back a couple days in order to make sure it is up to our
standards, aka PERFECT. We are in good shape to be done at the end of the semester! Everyone enjoyed
working on this project and all worked well together!
10
Battle of the Artists: Fundraiser for United Way
Members involved: Michael Minton, Michaela Kowlick, Allison Jensen, Antoinina Harlach, James
Lumadue, Lianna Treahy
Accomplishments:
Planned, organized, and hosted a fundraising event for United Way of Greater Niagara.
February 7, 2013
NUMA is working to help organize and run an event that will donate a portion of all profits made to
United Way. United Way is an organization that works to help better the lives of others. Their main focus points
are health, wealth, and … last year NUMA put on an event for Roswell Park called “Creativity for a Cure.”
Bouncing off of that idea, I came up with an idea to alter that event into a “Battle of the Bands/Artists.” By
focusing more on music, I think that we can develop this into becoming a very successful event. We plan to
reach out to local bands through NU, NCCC, and the Niagara area. These bands may be charged a small fee
(example $10) in order to participate and potentially win the grand prize. The idea is that these bands will rally
together their friends, family, etc. to come and support them with their votes at the event. By charging each
person an entrance fee (example $3-$5) this will help us earn a lot of money. We will hopefully be able to have
pizza donated for us to sell for $1 a slice and make a profit off of also. The Chinese auction that took place at
last years’ event will be brought back again this year due to its popularity and success. Right now, we are
waiting a week to get a few details worked out before any further planning can take place. Mike is meeting with
Carl from United Way tomorrow and will find out from her what she would like from us and get answers for
any questions that we came up with in our meeting today.
With all due respect, I think NUMA would be silly not to follow through and make these fundraisers
happen. If the websites that were found are legitimate, only good things can come to NUMA from these funding
ideas. I am really excited about everything that is in the works right now and hope that everything goes
smoothly.
March 18, 2013
After our last Thursday meeting, we were able to work out little details for the Battle of the Artists
event. As a group we made a Facebook page for the event. Every United Way group member was assigned a job
to work on in order to advertise the event. I am in charge of contacting someone to put an ad on the TV screens
throughout VINI. I am waiting for Jamie to e-mail me with the information I need and who to contact. I have
11
messaged her and asked again for this info so I’m sure I will get it today and that I can get started on promoting
the event digitally. Nina and Ally are working on making a flyer to post around the school. Mike is going to be
sending the letters to local businesses for donations. We will meet again this Thursday and be able to check on
each other’s progress. I think everything is coming along great so far and everyone is working really hard!
April 18, 2013
The Battle of the Artists is only a few days away. The date was settled for Wednesday, April 24th at
8:15 p.m. We were asked to push the time back due to other Ridgefest events happening on campus. In today's
meeting we were able to establish that United Way project members will arrive at the MPR at 6:30-6:45 and
other NUMA volunteers should arrive by 7:30. Set-up for the event will begin by 5.
Unfortunately we had to remove the Chinese Auction aspect of the event due to a lack of donations. No
companies that were sent letter requests responded to us, so nothing was collected to auction off. I am
disappointed by this because I felt that the Chinese Auction could have raised a lot of money for United Way
and NUMA. Along with the auction items, there was no response from the pizza places that were sent letters
for pizza donation requests. In order to supply food for the event, Mike Minton contacted Moe's Southwest
Grill, his workplace, and was able to get them to donate 100 burritos along with chips and salsa for the event.
Due to the generosity of Moe's, the Battle of the Artists will hopefully succeed as well as we had hoped before.
I find it hard to believe that absolutely no businesses responded to our requests, even to turn them down.
Niagara University has a relationship with a few of the local pizza places on the list I supplied, so I would have
thought they would at least contact us. Maybe there was a miscommunication and the letters were sent too late
or they got lost in the shuffle. Next year, I think we should get a head start on contacting businesses so that we
can bring back the Chinese auction at least.
There are four acts set to perform for the event. They will be given between 10 and 20 minutes to play.
Students from both Niagara University and other area schools will perform. I think it is great that students
outside of NU contacted us to participate. This is a great way to spread the word and market NUMA and United
Way.
We were able to order t-shirts to be sold for $10 each. They are going to be a bright highlighter yellow
color and advertise NUMA, Niagara University, Moe's, and United Way. The volunteers for the event will be
getting a free shirt for helping out. It was also considered to get glow sticks when Alley and Nina go to purchase
drinks and utensils. Someone will also find out if there is a black light available. The aspects of vibrant shirts,
glow sticks and a potential black light will add to the feel of the event. It should be a great time and I'm really
excited. Everyone has worked hard to make it happen despite the set-backs we have encountered
12
April 24, 2013
The Battle of the Artists Event was held tonight and we raised $350.00 for United Way! Three bands
played and the winning band won a $200 prize. Below is a picture of the current Vice President of NUMA,
Peter Genovese, and the winning band on stage.
13
D1 Sports Team Social Media & Marketing
Members involved: Erin Walsh, Claire Wittenauer, and Shannon Chowaniec
Updated and controlled the Men’s D1 Soccer Team’s Twitter account
Updated and controlled the Women’s D1 Volleyball Team’s Twitter account
Organized , advertised and marketed the “Senior Day” event for the Women’s D1 Basketball Team
Promoted home games for all sports
Men’s D1 Soccer Team (MAAC Champions)
During bi-weekly meetings with coaching staff and athletic personnel, I provided marketing advice and
compiled a list of tasks that needed to be done in order to reach the main goal which was increasing attendance.
I made flyers and posters for all home games, created a radio advertisement for the senior game, and carried out
the social media for the program. By using Facebook events, and Twitter reminders I got the word out there for
all of the games. Attendance was noticeably better, hopefully due to the marketing efforts that were put forth. If
chosen to intern with the team again next season, I hope to come up with even more advertising ideas as well as
involve the community whether it be with surrounding high school soccer teams, or clinics that allow outside
members of the community to come to campus and enhance their soccer skills. The coaching staff was
extremely helpful in providing pictures for the posters and all the information for each game. Working for a D1
sports team was a great experience and opened my eyes to the endless opportunities there are with a marketing
degree.
The coach of the soccer team at the time, Chase Brooks, noticed a considerable increase in game
attendance from students on campus after the Twitter account was created. Nothing but praise and excitement
for next season has been communicated from him and the team.
Women’s D1 Volleyball Team:
We met with the coach and assistant coach for NU Volleyball as well as the team and asked what they
wanted for a sort of new marketing approach. They liked the idea of posters and of course they wanted me to
create a twitter for them! I managed the Facebook page and invited NU students to every game by creating
events. I also created their twitter account and tweeted reminders to followers to attend the game. For every
home game I made posters and put them up around campus. I helped some of the girls create signs for our big
rival Canisius game and made signs with my friends to wish the team good luck before MAACs. I was honored
to have worked with the team and definitely look forward to working with them in the future.
14
Women’s D1 Basketball Team:
February 6, 2013
This week, we continued work with the NUWBB (NU Women’s Basketball) team. Specifically, there is
an event coming up on February 24th
that we helped plan, and are still working on. It is “Senior Day”, which
recognizes the seniors on the team, as well as their parents. For the actual event, Kendra (the head coach) came
up with an idea to increase the attendance. She wanted us to contact local nursing/residence homes and see if
some of their “senior” citizens would want to come to the game free of charge, and then after the game meet
with the team. Also, after the game, there will be a physical activity for the seniors to get involved in. This
promotes not only the NUWBB team but also helps the senior citizens get on their feet while getting to meet
with a great group of girls. This morning Shannon and I called several nursing homes and got the contact
information (emails) of the Human Resource personnel so we could send out the information. Claire also called
many places and got emails and sent them an email that we drafted with all of the details included. So far, just
within one day, we have a handful of responses wanting to know more information. In the weeks leading up to
the Senior Day game, we hope to increase attendance at the games as well as get outside communities involved
with the program. If anyone has any relatives at nursing homes that would be interested let me know! We
contacted most of the homes around the area. The NUWBB team’s athletic personnel have been nothing but
nice to us and thank us every day for our hard work!
February 24, 2013
This event is organized today in order to honor the seniors on the team. We put up signs around campus
and used word of mouth to encourage students to attend the game. We were also able to get a local high school
basketball team to attend this event. Since the event we have been in contact with Kendra and she has asked us
to meet with her right away next fall to start planning for next season. Meeting sooner will give us more time to
plan events and also increase awareness of the team on campus. We are looking forward to continuing this
project next semester. Our experience so far has taught us that there must be ample amount of time to plan an
event and you must have a specific group that you are targeting in order to increase attendance. This was a great
learning experience for all of us and we believe that our involvement and success with the team will grow each
year.
15
Marketing Video
Project leader: Kimberly Vona (NUMA President)
The President of the Niagara University Marketing Association, Kimberly Vona, has planned
and choreographed a public relations marketing video targeted at high school students. With the help of all
NUMA members, the video was started at the beginning of March and completed at the end of April, and
posted on YouTube.
The idea for this video was brought up by a marketing professor who was dissatisfied with the faculty
videos. He suggested that students create a video to draw in students to the university. NUMA members took on
this project and created a video that “markets being a marketing major” at Niagara University.
The link for the video can be found at:
https://www.youtube.com/watch?feature=player_embedded&v=zjab6F8NVgU
Niagara University Professor and Staff Comments of the video:
Professor Bodan Pikas: “ABSOLUTELY AWESOME! I want the other marketing faculty to see it. May I
send it to them? We won't be having a meeting of the entire faculty until next semester and I really want the 4
other marketing faculty to see it.”
Melissa Heidt (College of Business Secretary): “3 words…I LOVE IT!”
Professor John Overbeck: “I like it......it's raw but has the "student produced" look that will appeal to
prospects. My vote is to put it up.”
Dr. Jay Walker: “Much better than any of us talking about our departments… I think this would have the
opportunity to pull more students than anything we would do. This would also serve as a possible thing for her
to have linked to a “live resume” of sorts when she starts looking for work. It’s good.”
Dr. Jim Kling: “Great concept and lots of positive energy in the video.”
Dr. Shawn Daly (The Dean of the College of Business): “Very Nice. Great job.”
Elaine Morreale (Secretary): “This is super awesome, as the kids would say. Love it!”
Student Focus Group Comments
“I couldn’t take my eyes off it”
“It makes me want to join NUMA”
“I thought it was fantastic”
The Goal: To have the video posted on the Niagara University College of Business Website
16
TKE St. Jude’s Week at Niagara University
Members involved: Peter Genovese, Tyler Broderick, Leah Fritz, and Shannon Beebe
Accomplishments:
Held a week-long fundraiser for St. Jude’s Children’s Hospital on campus
Made a Facebook and Twitter page to market the event
Created and distributed over 800 fliers
Throughout the week of April 22
nd to April 26
th, Tau Kappa Epsilon (TKE) hosted fundraising events
promoting St Jude’s research.
17
Sodexo
Member involved: Kristina Chartrand
February 6, 2013
I am a marketing intern for Sodexo, Inc. in Clet dining hall on campus. The first couple weeks of the
month are always the craziest, because I am busy planning the different events for the upcoming month. Along
with deciding which events to host, and how they will be conducted, I also have to create all marketing
materials, manage the Niagara Dining Facebook and Twitter accounts. This past week, I have been focusing on
$3 Thursday tomorrow, February birthday celebration on Friday, Mardi Gras celebration on 2/19, and
Valentine’s Day on 2/21. We are hosting a “How well do you know your Valentine?” contest for couples in
Clet, and I had to order all of the decorations for the month (Mardi Gras, Valentine’s Day, President’s Day). I
also worked on the niagaradining.com website, and had to edit new marketing materials to be put up. On top of
everything, we had a huge commuter meal plan deal the past two weeks, where I had to spend the majority of
my days sitting at the front table of Gallagher selling meal plans.
I am really looking forward to getting more involved in NUMA as the semester continues and work
starts to calm down. I was involved in the organization my freshman and part of sophomore year, but got too
involved with other clubs to manage all of my time well. However, I am very excited that I got back involved
this semester and it seems so much more organized and developed since my freshman year. Great work!
April 19, 2013
I am very proud of progress with my Sodexo Marketing internship. Working here has definitely been a
challenge and a change of pace from the typical business structure I am used to working in. While I do like
working here, there are a lot of communication errors that lead to rushed work, late assignments and poor time
management. All of these aspects are out of my control, and that is something I have had to personally adjust to
upon working here.
The majority of what I do is create advertisements, edit pictures and work on marketing designs and
applications through the company. I think that it is a lot of work and responsibility to give to one individual,
especially a student, without any higher marketing knowledge within management. I am excited to finish strong
with my last few weeks of the semester, and am beyond anxious to start work for Target on June 3rd
. Thanks for
everything this semester!
18
Pictures from Kristina’s booth at the 2013 Culinary Competition:
19
NULEAD
Members involved: Peter Genovese, Marc Groth, and Kristina Chartrand
Accomplishments:
The implementation of the NULEAD program in Fall 2013
NULEAD Proposal:
Goal: Develop a leadership council on campus to oversee all aspects of a business-like structure, with a
corporate strategy philosophy, within the college of business. NULEAD will be a symbol of unity and
opportunity, creating synergy on campus.
Council Members:
NUMA President
NUMA Vice President
CEO President
CEO Vice President
Accounting Society President
Accounting Society Vice President
BOLD President
BOLD Vice President
Financial Management Association (FMA) President
Financial Management Association (FMA) Vice President
Society of Human Resource Management (SHRM) President
Society of Human Resource Management (SHRM) Vice President
Appointed Faculty/Staff Representatives
o Marketing
o Accounting
o Public Relations
o Finance
o Human Resources
Dean Daly
Assistant Dean Witkowski
Recognized Campus Figures (ex. NULEAD/Faculty/Staff/Dean appointed student on campus)
Career Services Representative
Business Structure: The Business College will turn to a specific organization when a need arises in a specific
area (ex. Marketing materials need to be made for incoming students: contact NUMA representative; University
Accountant needs assistant: get an intern from the Accounting Society)
Corporate Strategy: NULEAD will promote different services (marketing, public relations, finance assistance,
internal organizational services, and accounting) to local businesses to generate revenue for the college,
NULEAD and individual clubs.
20
Execution Timeline:
February:
Meet with Professor Pikas (basic discussion)
Meet with Professor Aquino
Meet with Professor McNab
Meet with Professor Overbeck
Meet with Professor Choong
Meet with Professor Hannon
Collaborate their ideas
Begin developing final proposal
March:
Reach out to other club boards
Meet with Dean Daly
Finalize Presentation
Finalize Proposal
Finalize NULEAD Board Constitution
Present to all of Business Faculty (talk to Dean Daly) prior to March 20th
Meet with Board of the College of Business (March 20th
)
April:
Begin club presentations
Faculty/Staff recommendations for future NULEAD
Establish roles within NULEAD
Research Fall Conferences
Research Fall Competitions
Start connections with local businesses (offering services: accounting, marketing, public relations, etc.)
Set Fall 2013 & Spring 2014 NULEAD Schedule (meetings, conferences, competitions, fundraisers,
workshops)
May:
Develop workshops
Approve within College of Business for certification (disc training, leadership training, teamwork
building, finance, etc.
21
E-mail announcing the implementation of NULEAD:
Present and Future Officers,
I know I have spoken with a few of you about this before, but I am writing to inform all of you of something
truly amazing, that will change the College of Business forever. Marc Groth, Peter Genovese and I have been
working on a new program called NULEAD (Niagara University Leadership Enrichment And Development).
We are excited to announce the program will be implemented in the Fall of 2013.
This initiative has been formed and sculpted by the three of us, alongside Dean Daly over the past eight months.
Our goal is to completely restructure the business school, giving more opportunities for students to excel on
campus. With all of your help, we can create a culture within the College of Business that has a drive to
succeed, with strong leadership, determination and focus.
We are asking all of you, as current and elected leaders of this school, to please join us in our crusade to build a
better College of Business. In order to do this we will need the Presidents and Vice Presidents of all of the
respective clubs and organizations within the College to meet throughout the semester in order to set and
achieve goals.
To start, we would like to have a meeting with all of you, to further explain the initiative’s goals and to discuss
your personal club goals. We will be hosting a meeting on Wednesday, April 24th at 6pm in this Bisgrove
Boardroom (250). We already have the Advisory Board of the College’s support, after a presentation in
Rochester, as well as the Dean and Faculty. On personal levels, we are each very excited for the future
leadership in this College and are anxious to earn your support.
We are excited to move forward and pave the way for a limitless future. This is the opportunity to create a
legacy that will become the very essence of the College of Business. Thanks, and please feel free to contact any
of us with any questions or comments. Hope to see you on Wednesday!
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AMA Events Attended:
Who blew 3.8 million dollars on the Super Bowl?
Members in attendance: Lauren Baranowski and Victoria Swtizer
This past week, Vicki and I were given the opportunity to attend an AMA meeting in Rochester. The
meeting was titled “Who blew 3.8 million dollars on the Super Bowl?” The meeting took place at Pomodoro in
Pittsford, NY at 4pm. When we arrived, Vicki and I were greeted by Russ McDonald whom is the Vice
President of the RAMA (Rochester American Marketing Association). We were then delegated to help with the
registration of the other members. Once the meeting started we were introduced to the President of the RAMA,
Professor Tom Proietti at St. John Fisher, and members from Jay Advertising and Partners + Napier. The
panelists then went on to discuss which advertisements they liked the most and which they liked the least and
why. It took about a half an hour to get the sound working so we were not able to watch the commercials with
sound right away. However, they did figure it out and we discussed why such commercials were so well done
and others were not. The meeting ended around 6:15 and then some guests stayed and mingled about the Super
Bowl.
I was very glad to have been a part of this meeting considering this is what I want to do in the future.
However, it was not all that I was expecting it to be. I enjoyed meeting Russ and watching and discussing the
commercials, but I do wish that I was able to talk to more people and connect with them and their thoughts.
Also, I did not like that the set-up of the commercials took forever. Vicki and I both believe that they should
have had someone more experienced with computers and technology run the slides, commercials, and the
sound. All in all, I did really enjoy the experience. Thank You!
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Appendix
By Kristina Chartrand for her Sodexo internship
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By Kristina Chartrand for her Sodexo internship
The United Way group created this promotional flier
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By Kristina Chartrand for her Sodexo internship
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By the Recycle for a Cause group: “Bowling for Bottles” Event
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SUPPORT YOUR SENIORS
SENIOR GAME SUNDAY
twitter.com/brooks_chase
facebook.com/Niagara-University-Mens-Soccer
NU MENS SOCCER
FRIDAY 7 PM VS. FAIRFIELD
SUNDAY 1 PM VS. IONA
By the Sports Social Media and Marketing group
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29
SENIOR GAME
Women’s Basketball
Come Support the Purple Eagles in Gally
Sunday, February 24 @ 2!
By the Sports Social Media and Marketing Group