@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

ProductTank    

niall  murphy  founder  &  ceo,  EVRYTHNG  

 @ConnectEvrythng  

evrythng.com  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them.

“ ”

Source: Bruce Sterling, ‘Shaping Things’

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

Making a guitar ‘smart’

Buy Activate Augment

Check-in

Manuals/How-Tos

Info, news

O!ers/upgrades

(Geo)Social

Analytics

Brandedservices

ProductApps

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

Unique IDUnique ID

Making products smart

Unique IDUnique ID

ACTIVE ONE-TO-ONE RELATIONSHIPS

Short/URL

NFC

Short/URL

NFC

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EVRYTHNG Technology: How it works

ADI Profile

Product

NFC Tag

2D Barcode

1

2

3

4

5

1 2 3 4 5Each product has unique tag containing a link to that individual product’s online ADI

Tag scanned using smartphone, accessing ADI via Web browser or app on the device

ADI authenticated, user identified & authenticated, ADI updated

ERP, CRM and Social networking system interactions via Web services

Relevant and personalized application experiences / services delivered to mobile device

Unique ID   Unique ID   Personalised experience  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

What problem is EVRYTHNG solving?

Consumers Producers

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

products  are  owned  media  

@ConnectEvrythng © Evrythng Limited | 2012 ©  EVRYTHNG  Limited,  2012  

@ConnectEvrythng  evrythng.com