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“Niche Marketing Of Exclusive, Unique, Tourism Products”
Hiran Cooray
Deputy Chairman, Jetwing Hotels
An Introduction To Tourism
• What was tourism like between the 1960’s to the 1980’s?
Reasons for the lack of progress thereafter?
• The prevailing war
• The down turn in the economy
• The policy makers
The ‘Bawa’ Influence
• Kandalama
• The Blue Water
The ‘Bawa’ Influence
• Royal Oceanic Hotel
• Triton
Jetwing Evolves In The 1970’s
• From a Contractor, Entrepreneur to Hotelier
• Mass market, budget hotels such as Jetwing Blue Oceanic and Jetwing Seashells…
Jetwing Evolves In The 1990’s
• Exclusive, boutique hotels, such as Jetwing Lighthouse, and Jetwing Beach…
Jetwing Evolves In The 2000’s
• Lifestyle Hotels such as Jetwing Vil Uyana, Jetwing Warwick Gardens and Jetwing Kurulubedda
The Thinking Process In The Late 90’s • Looking at new markets
– Eco Tourism
• Looking at new markets
– Adventure Tourism
The Thinking Process In The Late 90’s
• Looking at new markets
– Wellness Tourism
The Thinking Process In The Late 90’s
The Thinking Process In The Late 90’s
• Looking at new markets
– Cultural Tourism
How Jetwing Adopted To Change
• Jetwing launched Jetwing Eco Holidays
How Jetwing Adopted To Change
• The opening of Sri Lanka’s first purpose built hotel – Jetwing Ayurveda Pavilions
How Jetwing Adopted To Change Contd.
• The launch of Jetwing Lighthouse…
How Jetwing Adopted To Change Contd.• Jetwing Vil Uyana…
How Jetwing Adopted To Change Contd.
• Jetwing Kurulubedda…
How Jetwing Adopted To Change Contd.
• and Jetwing Warwick Gardens
How Jetwing Adopted To Change Contd.
• The introduction of Tea By Jetwing and Wine By Jetwing
Other Avenues Jetwing Used
• Service Standards
• CSR
– Projects completed : Tuk! Tuk! and the Jetwing Youth Development Project
– Projects currently being implemented: the Jetwing Eternal Earth Project
• Training and development of our people
Where Jetwing Is Now
• The launch of Jetwing in Auckland, New Zealand
• Management of a project in Cochin
• Breaking ground in Cambodia and Laos
Examples of others in the industry
QUESTIONS??
Thank You