Nicholas RoachSajjo Sammiholasi

Flash Drive

Enterprises Introduction

Introduction

Flash Drive taxi service is the main service we offer, giving the travelling public an alternative point to point transport service.

What?

How?•Taxi drivers sign up for monthly subscription•Travelers call in, to request a taxi for pickup.•We dispatch the nearest driver to their location.

Original Business Canvas

Key Partners

Key Activities

Value Proposition

Customer Relationships

Customer Segments

DriversDigicel

DrivingTaking callsSchedulingCleaning/Preparation

ConvenienceSafetyReliability/AvailabilityTimelyComfortable

PackagesRoyaltiesAdvertisingGood Service

Persons needing to get to destination at late hours

Persons wanting to ensure safe transport of loved ones

Persons wishing to book transportation in advance of taking a journey. (Eg airport)

Key Resources ChannelsCarsFuelDriversPhonesOfficeGPS Trackers

Phone calls

Cost Structure RevenuePay DriversGasMaintenanceScheduling office

Driving from pick up point to destination

Value Proposition

32%Prefer

Personal Transport

68%Prefer Mas Transport

Preference on Public Transportation

Value Proposition

What was important to Customers?

Insights

1. Our market would only be 32% of the travelling public2. Business Success depended on taxi fare3. Taxi fare depended on expenses

Our Thoughts What we foundCost wouldn’t be much of an issue

1 Taxi Per Person

Company cars to be timely

Over pricing is an issue.

Sharing isn't an issue

Short waiting time allowable

Customer Segments

Insights1. People would do anything to get what they need and keep is

cheap2. Payment avenue needs to be found3. Ph Drivers are more reliable at night

Our Thoughts What we foundFixed Rates would be unfair to customers

Can be an everyday service

Taxi Drivers & Company Cars

Only for late nights

NO to PH Drivers

Customers agreement to per km cost

Cost is still a major factor

Taxi Drivers only(Keep expenses Down)

Service needed for many Situations

Customers don’t mine

Distribution Channel

Insights1. The travelling customers knows best how to reach the travelling

customer.

Our Thoughts What we foundThrough phone calls Phone calls – to customers, and

to taxi drivers

Customer Relationship

Insights1. In this business, keeping both sides equally happy is needed. If

incentives are not given to both sides, the entire business will suffer.

Our Thoughts What we foundTaxi Drivers wouldn’t need incentives.

Discounts would keep customers

Persons would easily adopt the service

We were wrong

Loyalty system with discounts would keep the customers

Seeing is believing, customer needs to see to believe

Revenue Stream

Insights1. By using part of the existing system eliminated a lot of hassle

Flash drive Enterprises

Taxi drivers

PASSENGERS

Taxi Fee

Subscription

Pay Drivers

Flash drive Enterprises Taxi drivers PASSENGER

STaxi FeeSubscription

What we thought

What would Work

Partners

Insights1. We need to ensure our taxi drivers are happy more than the

travelling public.2. Patnering with Digicel, we wouldn’t take more than we need.

Our Assumption What we foundA Digicel monthly paid, fixed minutes plan may work.

Taxi drivers subscription is a fixed rate

DigiHome Service

Different drivers would pay different prices for the service

Partners

Does bundle mins roll over? - Bundle mins and sms roll over for a maximum of one (1) month.

What calls are considered within the bundle (Shared)? - Digicel Home and Office - Fixed Voice - Bmobile - Digicel mobile - International (US, Can, UK Landlines, Digicel Caribbean excluding Haiti, Guyana and Jamaica)

Resources, Activities and Costs

Our Assumption What we foundMay need employee for night calls

Postpaid cellphone plans

Using a database for resources(Drivers) and scheduling(Pick ups) would be efficient

Not feasible for a start up

DigiHome Service

This would be efficient, but adequate information must be gathered eg. Number, driver location and their available times.

Using the cheapest ways out are better at start up, because of limited resources.

Key Partners

Key Activities

Value Proposition

Customer Relationships

Customer Segments

DriversDigicel

Taking and making phone callsScheduling

ConvenienceSafetyReliabilityAvailabilityTimelyComfortableAffordability

Increased productive work hours

Expanded market base

A reliable pickup request system for taxi drivers, that generates extra income.

Reliable transportation to get from point to point

•Persons needing to get to destination at late hours•Persons wanting to ensure safe transport of loved ones•Persons wishing to book transportation in advance of taking a journey. (Eg airport)

•Taxi Drivers wishing to service personal transport, for extra income.

Key ResourcesDriversTravelling customersPhonesOffice (our homes)GPS Trackers

ChannelsPhone CallsOnline Booking(Future)

Cost Structure RevenueUtilitiesPhone CallsInternet Bill

• Taxi Fare ( = price of full car to that destination + service charge of $5)Eg: Sando – Barrackpore #3 = (4 x 8) + 5 = $37

• Online Booking (for future)• Drivers monthly membership fee = $300

Made attractive incentives to both drivers and commuters.

Determined Taxi fare

Determined Subscription fee ($300 a month)

Determined payment methods and revenue stream

Partnering with Digicel we got a new pan to cut cost.

Achievements

Conclusion

The customer is the best person to talk to.

Offering incentives appeals to more people and attracts more customers

Balancing prices and revenue is hard for the more customers you get.

Lessons

Get employees, online booking, driver selection for customers, making website.

Next Step

Get better feed backAdvertise more

Better Next Time