Date post: | 19-Jan-2017 |
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RISE - OF THE -
news feed economy
www.noticeagency.com
For many years we did marketing in a way where we did maybe two or three spots a year, today we create 400 pieces of digital video and content in that same timeframe.
KRISTIN PATRICK, svp of global brand development at PepsiCo
FRANKENTIME
4#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
US
Adul
t Hou
rs S
pent
Pe
r Day
0
1.25
2.5
3.75
5
2010 2014 2016 2018
Desktop Mobile Other
news feed economy
RISE- of the -
FRANKENTIME
5#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
US
Adul
t Min
utes
Sp
ent P
er D
ay
0
15
30
45
60
2012 2013 2014 2015 2016 2017 2018
US Adult Time Spent in Digital Video Per Day
FRANKENTIME
AppamsFamily
The
7#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
14%
86%
news feed economy
RISE- of the -
24%
76%
US Adult % of Time Spent in App
US Adult % of Time Spent in Mobile Web
SMAR
TPHONE
TABL
ET
AppamsFamily
The
8#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
49% 51%0 Apps
1+ Apps
AppamsFamily
The
Smartphone users number of app downloads per month age 13+
VIDEOINVASION
10#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
18-34
35-49
50+
0% 25% 50% 75% 100%
TV Radio STV Desktop Mobile
2016 Media Consumption by Age
11#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
Cum
ulat
ive
Impa
ct
0%
25%
50%
75%
100%
0 3 5 10 15 20 25 30
Ad Recall Brand Awareness Intent to Purchase
Seconds of Video Watched
Native Facebook Video
12#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
$0.00
$0.15
$0.30
$0.45
$0.60
Facebook Average Cost Per Post Engagement: Healthcare/Pharma
Image Video 360
NOSFERADTU
14#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
64%36%
Millennials age 18-24 who currently use ad blocker technology on one or more device
Millennials age 18-24 who do not currently use an ad blocker
news feed economy
RISE- of the -NOSFERADTU
ATTACK- OF THE -
CHAT BOTS
16#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
Goo
gle
Insi
ghts
New
s Se
arch
0
40
80
120
160
2012 2013 2014 2015 2016
Chatbot News Mentionsnews feed economy
RISE- of the -
ATTACK- OF THE -
CHAT BOTS
www.noticeagency.com
The media landscape is getting less fragmented as US consumers in all age groups spend more daily time on mobile devices in just a few news feed style apps. Marketers that dominate these feeds will win the day in 2017.
RISE - OF THE -
news feed economy
RISE news feed economy
in order of appearance
Develop and budget for a platform native video strategy and reevaluate your channel mix
Develop and budget for a platform native video strategy and reevaluate your channel mix
Understand new mobile first ad units
RISE news feed economy
Understand new mobile first ad units
Decide if new technologies like chat bots and 360 video are right for your brand
RISE news feed economy
NOTICE.
are right for your brand
RISE news feed economy
NOTICE.A SOCIAL CONTENT AGENCY
www.noticeagency.com