O L D S P I C E D I G I TAL M A R K E T I N G S T RAT E GY

N I C KOL A US S I M ON

S O C I A L M E D I A E N G AG E M E N T

• Meaningful interactions with customers.

• Product and promotion information.

• Tone and dictation consistent with intended demographic.

S OC I A L M E D I A E N G AG E M E N T

• Meaningful interactions: -turn regular customers into brand ambassadors -enables a brand to reach out to our customers and help them with their decisions or fix mistakes -provide a platform for one-to-many or many-to-many conversations

• Product referrals: -help people become comfortable with our products and how we do business -give the customer reinforced meaning behind decisions

• Consistent tone and dictation: -helps clients feel like they can open up to you -makes clients open to asking the questions they want to know

BLO G S E R I E S

• Produced with the launch of a product, or monthly on a top selling product if a new product hasn’t come out yet.

• Features style tips inline with Old Spice products.

• Features fresh, original content that excites readers.

BLO G S E R I E S

• Key topics for blog: -is intended to give the reader an overview of Old Spice’s newest products or old products that are still hot -is used to increase sales and customer curiosity about new products.

• Blog can also include: -facial shaving styles and techniques regarding facial trimmers -hair style techniques possible using Old Spice hair products.

• Overall: -fresh and original content will always be mandatory for any blog entry -a healthy mix of products and style tips creates a blog that markets, but put Old Spice at the leading edge for fashion tips.

V I D E O S E R I E S

• Eye-catching, informative and up-beat videos designed to sell new products.

• All videos submitted to YouTube and shared among all social media platforms.

• Focused on product promotion and style tips.

V I D E O S E R I E S

• Social media sharing: -videos will be shared across all social media platforms to increase visibility

• Video content: -promoting Old spice products is the highest priority -establishing Old Spice as a leader in style trends and hair fashion tips.

• Tone: -videos will not be professional, rather, they will be informative, up-beat, and attention-catching -keeping the current commercial style but making it more informative

G O O G L E A D W O R D S

• Designed to control major keywords, while jumping on newly trending words, product promotion names, and product names.

• Will be on a budget, and will have to be conscious of age and gender demographics.

G O O G L E A D W O R D S• Demographic: teenage boys that are looking to

find a great brand to keep up with their personal hygiene -men in their 20's, 30's, and 40's are looking for a great brand that provides timeless scents

• Keywords: -main keywords include men, soap, hygiene

• Niche keywords: -product names, promotion names

• Budget: budget will be restricted to $30,000 daily

F I N A L OV E RV I E W

• A holistic perspective will be required for members who want to join our campaign, whether that be the inbound or outbound marketing team.

• Positive interactions fuel our campaign and create life long customers and hopefully some brand ambassadors.

• The inbound marketing team will focus on producing original content and interacting with people over social media, blog, and the website.

• The outbound marketing team will focus on video production, strategizing trending keywords, and making the most out of obvious keywords that should be covered as well.

• When we add new people to the team they must understand the male and female market of Old Spice; the minds of the men looking for great products for themselves and the minds of the women who purchase these products for their men. For this reason we will assemble a diverse team of open-minded men and women to market Old Spice.