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Challenges to delivering a successful future for online video Nicolas Weil Senior Solutions Architect
Challenges to delivering
a successful future for online video
Nicolas Weil
Senior Solutions Architect
©2015 AKAMAI | FASTER FORWARDTM
Company Snapshot
• Delivering around 30% of
global Web traffic.
• 2 trillion interactions daily.
• Over 200,000 servers
located in the Internet
• 7,600 hours of video content
streamed every 60 Secs
©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.Everyone and everything is getting connected.
©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.BILLIONS OF PEOPLETENS OF BILLIONS OF DEVICESCOUNTLESS PETABYTES OF DATA
©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.Enormous Opportunity…
©2015 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized
web experiences and manage complexity from peak
demand, mobile devices and data collection.
ENORMOUSEXPECTATIONS
©2015 AKAMAI | FASTER FORWARDTM
Viewers Expect High Quality Video
COMPRESSED
BIT RATE (Kbps)50,000
40,000
30,000
20,000
10,000
2001
QVGA
MPEG1
550
Kbps
48%
CAGR
VGA/SDTV
MPEG2-4
1,800 Kbps
200475%
CAGR
2015
4K-UHD
HEVC/H.265
16,000-30,000
Kbps
21%
CAGR
HD-1080p
AVC/H.264
7,500 Kbps
201125%
CAGR
HD-720p
AVC/H.264
3,500 Kbps
2007
©2015 AKAMAI | FASTER FORWARDTM
WHAT A DIFFERENCE 4 YEARS MAKES…
200+ PETABYTES SERVED IN TOTAL
Average Quality
Peak Viewers
Peak Traffic/Day
Total Traffic
2010
1 Mbps
1.6 M
1.5 Tbps
26 PB
2014
1.7 Mbps
5 M
7 Tbps
221 PB
CAGR
14%
33%
47%
71%
©2015 AKAMAI | FASTER FORWARDTM
Ondemand vs traditional linear (Source: 2015 ConsumerLab TV and Media Report, Ericsson)
©2015 AKAMAI | FASTER FORWARDTM
The Two Second Rule
©2015 AKAMAI | FASTER FORWARDTM
QUALITY LEADS TO MORE ENGAGEMENT
PHONE TABLETCONNECTED
DEVICE
+40%
+30%
+30%
Tablet and Connected device users need higher quality
©2015 AKAMAI | FASTER FORWARDTM
QUALITY TRANSLATES TO THE BOTTOM LINE
Working with Akamai,
Wuaki.TV improved viewer
experience KPIs by over
60%. This yielded a 25%
increase in customer
satisfaction and a 30%
increase in revenues.
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
2000 2002 2004 2006 2008 2010 2012 2014
0
10
20
30
Pe
ak T
bp
s
~2020
>26 Tbps
>60% CAGR
Traffic Growth on Akamai’s Platform
DEMAND IN 2020
(AKAMAI CAGR MODEL)
34 Tbps (2015 Peak)
X 10
340 Tbps
©2015 AKAMAI | FASTER FORWARDTM
202520232021201920172015
Bandwidth exactly 10 years ago
Wednesday June 18 2005
84.943 Gbps peak
Friday June 18th 2014 00:00 GMT
26.743 Tbps peak
314x greater!
Sunday June 18th 2025 00:00 GMT
We should expect 8.3 Petabits/s
This is equivalent to sending a
8.3Mbps stream to 1 billion people
simultaneously.
©2015 AKAMAI | FASTER FORWARDTM
WILL VIDEO BREAK THE INTERNET?
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Scalability Challenge
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Last Mile Has Enormous Capacity
400M Lines
10,000 Tbps
X 25 Mbps
©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 4Mbps in Europe
720p/1080p OTT speeds typically between 3-8Mbps
Average of 80% able to stream 720p@3Mbps
©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 10Mbps in Europe
720p/1080p OTT speeds typically between 3-8Mbps
Average of 30% able to stream 1080p@8Mbps
©2015 AKAMAI | FASTER FORWARDTM
Connection speeds over 15Mbps in Europe
4K OTT speeds typically between 12-18Mbps
Average of 10% able to stream 2160p@15Mbps
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Problem is at the CoreCloud Data Centers
100 Major Networks
500 Tbps
X 5 Tbps
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
The Problem is at the CoreCloud Data Centers
500 Tbps
8,300 Tbps
6% of what
we needin 2025!
=
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
Akamai’s Edge Strategy Today: Inside Over 1,400 Networks
Akamai Servers
©2015 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the
security perimeter outside the data-center and
protect from increasing frequency, scale and
sophistication of web attacks.
AKAMAI’S NEXT-GEN PLATFORM STRATEGY: Client-Assisted Delivery Extends the Akamai Edge
Residential
Gateway
HTTP/UDP
Unicast Acceleration
Multicast
HTTP/UDP Unicast Acceleration
Multicast
Intelligent Prepositioning
Intelligent
Prepositioning
Peer-Assisted
Delivery
✔Ready to
Play Later Peer Assist
=
Client SW
Library
©2015 AKAMAI | FASTER FORWARDTM
Questions?
©2015 AKAMAI | FASTER FORWARDTM
Thank You!
