Brand Overview
As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals.
The Australian Women’s Weekly is the
country’s most loved and iconic magazine, shaping the lives of
Australian women for over 80 years and earning a special
place in the heart of the nation.
Combining agenda setting news stories with in-depth celebrity and
real-life features, unparalleled royal coverage and a legendary
lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success.
Nicole Byers EDITOR-IN-CHIEF
Nicole Byers EDITOR-IN-CHIEF
In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK – including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor,for the past 10 years Nicole has edited many of the country’s most successful weekly titles, including TV WEEK, NW, Woman’s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands.
Michael SheatherNEWS EDITOR
Micheal has been writing for The Australian Women’s Weekly for more than seven years. He makes a significant contribution to the news content of the publication with exclusive celebrity interviews and important Australian stories. Michael was the first journalist to interview Stuart Diver after he was rescued from the Thredbo disaster site back 1997.
He has interviewed every Australian PM since John Gorton, with the singular exception of Malcolm Turnbull.
Michael has been highly commended in his career most recently winning Publishers Australia Journalist of the Year 2014, Finalist Publish Australia Journalist of the Year 2015, Finalist Publish Australia Single Story of the Year 2015, Runner-up, Publish Australia Journalist of the Year 2015 and Winner, Publish Australia Single Story of the Year 2015.
Juliet RiedenEDITOR
Editor of The Australian Women’s Weekly and Managing Editor of The Australian Women’s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine’s Royal Correspondent, books editor and edited its 80th birthday souvenir issue.
At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet’s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet’s investigation into Australia’s Hillsong Church was nominated in the 2016 Publish Awards.
Sharon HuntBEAUTY AND HEALTH EDITOR
After over a decade in the Australian magazine industry, Sharon Hunt joined The Australian Women’s Weekly as Beauty and Health Editor.
Her career began with a beauty internship at Girlfriend magazine and she then stepped into the Beauty & Lifestyle Editor role at OK! magazine. In 2012 Sharon was awarded a Beauty Directory Star Award for her work.
Sharon next worked as a freelance journalist, covering entertainment, celebrity and human interest – in addition to beauty and health. Over this five year period, her work appeared in titles including TV WEEK, NW and Woman’s Day.
Sharon is also an engaging presenter and has appeared in live presentations and television segments.
PROFILESEditorial
Mattie CronanSTYLE DIRECTOR
Mattie started her tenure with The Australian Women’s Weekly in 2011, and appointed as Style Director in 2013, Mattie continues to lead the fashion team to create concepts for the fashion pages, celebrity shoots and covers – bringing the pages to life.
Growing up in a family of dress makers led Mattie to study Fashion Design at the prestigious East Sydney Fashion Design Studio. After meeting Judith Cook (former InStyle and AWW Style Director) Mattie decided to move into the world of publishing and magazines, a career that has spanned over 13 years.
Mattie has had many great achievements as Style Director at The Weekly. Most notably working as the stylist and the creative vision for the 80th Birthday special Issue cover with Crown Princess Mary photographed in Denmark, a cover which won the team a Maggie award for the Best Lifestyle Cover in 2013.
Fran Abdallaoui FOOD DIRECTOR
After graduating with a diploma in Home Economics from East Sydney TAFE, Fran began her career freelancing for several well-known Australian food writers. She joined Baur Media way back in 1994 as a young home economist in The Weekly’s world famousTest Kitchen, where she honed her recipe development skills under the guidance of her mentor, Test Kitchen and Editorial Director, Pamela Clark.
Fran later worked with AWW Cookbooks as Assistant Food Editor and joined The Weekly’s magazine food team in 1999 as Deputy Food Editor. After gaining practical experience in all aspects of food publishing (from the ground up), she was appointed Senior Food Editor and then promoted to Food Director. Fran enthuses, “This really is my dream job, I love The Weekly, it is such an iconic Australian magazine put together by an extremely talented group of professionals.”
Michele CranstonFOOD EDITOR-AT-LARGE
Michele Cranston has been cooking and styling for 20 years in a career that has included working in various restaurants, setting up an acclaimed café, cooking creatively for a food production company in London and writing about food.
Michele originally trained as a visual artist but her love of food soon took her into the world of restaurants and food media. She was the Food Editor at Marie Claire magazine for five years and has just completed her 11th Marie Claire cookbook. She is presently the Food Editor-At-Large at The Australian Women’s Weekly, a position she has held for the past three years.
As well as writing, she is a freelance food stylist working in areas as diverse as magazines, television commercials and advertising.
Professor Kerryn Phelps MEDICAL PRACTITIONER
Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice.
Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues.
Professor Phelps has been the medical practitioner for The Australian Women’s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine.
Pamela ClarkEDITORIAL AND FOOD DIRECTOR, COOKBOOKS
With over 35 years at The Australian Women’s Weekly Cookbooks, it’s no wonder Pamela Clark is a household name in Australian cooking.
If you’ve ever cooked or baked, chances are you were using a recipe tested by Pamela. These triple tested cookbooks are staples in many Australian homes.
Pamela started off as chief home economist in the AWW Test Kitchen making sure the recipes worked and were triple tested. This included working on some of the classics such as Chinese Cooking Class Cookbook, The Original Australian Women's Weekly Cookbook and the book that everyone has a story about, The Children’s Birthday Cake Book. Since then Pamela has remained close to the famous Test Kitchen in various roles.
Today, Pamela is the Editorial and Food Director of The Australian Women’s Weekly Cookbooks, producing over 40 cookbooks a year.
PROFILESEditorial
BEAUTYWhat’s in? What’s out? And how do I look 10
years younger? The Weekly seeks the answers from leading experts around the world, and translates
all the trends for our readers.
HOMESA woman’s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing
in popularity.
TRAVELWho doesn’t dream about travel? As the nation
embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story
along with the latest in travel news.
FINANCEMoney makes the world go round – and our money
page ensures you make the most of what you have. With our leading expert Pam Walkley, founding
editor of Money magazine, all your questions about building wealth will be answered.
NEWSThe first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars – plus real people with the nation’s most compelling stories.
FASHIONWe present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader’s fashion needs covered.
HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia’s best-known doctor, Professor Kerryn Phelps, as our medical expert.
FOOD With more than 30 pages of recipes per month, The Weekly’s food pages are a favourite among readers. The emphasis is on delicious recipes that don’t cause stress – there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation’s most-loved cooks Maggie Beer and Julie Goodwin.
PILLARSEditorial
CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated
multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to
millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted
brand advocacy of The Australian Women's Weekly.
Christmas content matches consumer holiday needs and covers baking, entertaining, fashion,
gifts, homes and decorating.
Objectives: · To search for the next upcoming generation of
Australian women, aged 18-34 who are doing inspiring things in the community to benefit others.
· Align The Weekly with a younger reader/audience,remain relatable to younger audience.
THE HIGH TEA PARTY:Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party.
This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests.
Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including
beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly.
There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag
with an abundance of samples.
PILLARSEditorial
WOMEN OF THE FUTURE:The Australian Women’s Weekly, Women of the Future
campaign celebrates young women determined to make a difference in Australia’s future across a variety of industries.
In its 5th year the prize bursary is open to women 18 – 34 years old and the prize pool totalled at
$100,000 shared amongst 3 winners.
Our winners were judged by a high profile panel of Australia’s most influential women including, Lisa Wilkinson (Co-host,
Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign
Minister) and Olivia Wirth (Qantas Group Executive).
Australia’s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce,
the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the
Women of the Future luncheon to recognise and acknowledge the finalists and their achievements.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Fashion HOLIDAY RESORT Fashion
LINGERIE SPECIAL
NEW SEASON OCCASIONAL
WEAR
NAUTICAL COLOURS
—Autumn
Accessories
WINTER LAYERING
TEXTURE & MIXING PRINTS
—Best Winter
Coats
LAYERING IN PASTELS
—Winter shoes
STATEMENT JEWELLERY
—Classics &
Colour
DENIM SPECIAL
—Accessories -
Bags, Hats and Scarves
RESORT WEAR —
Swimwear/ Destination
Outfits
SWIMWEAR & cover ups
PARTY/ OCCASION DRESSING
Beauty NAIL SPECIAL New tools &
Colours
BEAUTY MAKEOVERS
HAIR TRENDS SLEEPING BEAUTY
Night Treatments For
Your Skin
LASER TREATMENTS
WINTER SKIN
BEST BEAUTY BUYS
On A Budget
BEAUTY OILS SKINCARE FOR ALL AGES
20s – 60s
MAKE-UP FOR MATURE SKIN
HAIR LOSS & THINNING
—Anti-Aging Medicine
SUMMER READY
Health SKIN CANCER ANTI-AGEING DIET
SUPERFOODS BOOST YOUR BONE HEALTH
GRATITUDE THERAPY
BOOST YOUR BRAIN HEALTH
THROUGH DIET
CHRONIC FATIGUE
SYNDROME
GARDENING for Health & Happiness
CHILDHOOD OBESITY
CHIRO VS OSTEO VS
PHYSIO
CHRONIC PAIN
Food CHRISTMAS LEFTOVERS
—Healthy
Summer Salads
FAST FAMILY DINNERS
—Back to School
Lunchboxes
PASTRY DESSERTS
—Mexican Special
—Vegetarian
EASTER LONG SUNDAY LUNCH
—
MOTHER’S DAY LUNCH
—International
—Soups, Quick
Winter Dinners
ROAST SPECIAL
—Fresh
Winter Fruits—
Fresh Pasta
FAMILY FAVOURITES
20 MINUTE DINNERS
—Seasonal Seafood
—Gluten-Free
Baking
EASY TRAY BAKE
DINNERS—
2 Meals for 1—
Meatball Special
—Kids' Party Fun
SPRING DINNERS
—6 Ways with
Chicken—
On The Grill—
Cake Special
ASIAN FAVOURITES
—Weekend Lunch
—Halloween
Special—
Superfoods Juices
BUMPERChristmas
Baking special
BUMPER Christmas
Entertaining issue
CALENDAR 2018Editorial
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Travel TBC TBC TBC TBC TBC
Homes NATIVE AUSTRALIAN
GARDENS
BEDROOMS KITCHENS EASTER CRAFT
—Tile Special
DECORATIVE PLATES
HOW TO MOVE YOUR GARDEN
When You Move House
CRAFT —
Get Ready For Christmas
—Prepare Your Garden For
Your Holiday
Finance REVERSE MORTGAGES
GUIDE
GOOD DEBT VS BAD DEBT
Lifestyle ASTROLOGY SPECIAL
CALENDAR 2018Editorial
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Themes THE BODY ISSUE
EASTER ISSUE
Major Properties
CHRISTMAS TV SHOW
Reader Events HIGH TEA
One-shot editions
HEALTH FOOD
FAST & EASY FAMILY
COOKING PRINCESS DIANA
TRIBUTE
TREASURE FROM THE ARCHIVES
2
AWW Food Magazine
SUMMER LOVIN
FOOD IN A FLASH
BEGINNERS Step by step
EASTER
MOTHERS DAY STEP INTO WINTER
COMFORT- SLOW
COOKING
WINTER BAKING
HEALTHY —
Spring is here —
Father’s Day
ITALIAN CHRISTMAS
GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO
presented by
presented by
AWW logo can change colour but must alway appear centred under High Tea logo
HIGH TEA
HIGH TEA
HIGH TEA
LAUNCH REVEALEVENT
CALENDAR 2018Campaign
NAME POSITION PHONE NUMBER EMAIL
Paul Gardiner Director of Sales, NSW (02) 9282 8676 [email protected]
Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 [email protected]
Will Jamison Head of Direct Sales, VIC (03) 9823 6301 [email protected]
Judy Taylor QLD Head of Sales (07) 3101 6636 [email protected]
Ben Wiles SA Sales Manager (03) 9823 6387 [email protected]
Nicky Simpson WA Sales Manager +61 414 298 725 [email protected]
SALES CONTACTSBauer Media