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Nicole Callahan, Cindy Forbes Cameron, Sarah Musgrave | Dec. 2014
U.S. Department of Education
2014 FSA Training Conference for Financial Aid Professionals
Plug & Play: FSA’s Easy-To-Use Resources to Effectively Engage Students and Families
Session 35
What You CAN’T Do With FSA Content
• Sell it• Edits okay but need to “further
goals of the Department”• Use ED logo/branding on your
own materials
Special case: photos, inc. stock photography
2
AUDIT YOUR WEBSITE
3
TIP: Promote #AskFAFSA Office Hours
Things to consider:
•StudentAid.gov: We no longer use “Student Aid on the Web”
• Retired sites:
• College.gov
• www.FederalStudentAid.ed.gov
• Ombudsman.ed.gov
• Students.gov
• PIN.ed.gov (Spring 2015)
•Stafford Loans
•Start thinking about PIN content
FinancialAidToolkit.ed.gov
4
Site structure: four main content areas•Learn About Financial Aid•Conduct Outreach•Get Training•Search Tools and Resources
Finding Resources on the Toolkit
5
“Search Tools & Resources” section•Use filter search•Browse all•Subscribe to RSS feed
Publication Updates• Funding Your Education is now six pages• Your Federal Student Loans series of short pubs
6
Ordering Publications• Fact sheet on Toolkit:
“How to Order Federal Student Aid Publications”
• Know Your OPEID• Visit FSAPubs.gov
7
Ideas for Articles and E-mails
• “Conduct Outreach” section of Toolkit• Subpage: “Articles and
E-mails”• Find ideas for topics• “Steal” our wording
8
Sample Tweets and Facebook Posts
9
Tips on Using FSA Content
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Tip 1: Use our YouTube Videos
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TIP: Add videos to relevant FAQ sections of your site
Tip 1: Use our YouTube Videos
12
Ideas
•Embed them on your website
•Include them in your “Financial Aid Night” Presentations
•Get them displayed on campus monitors
•Request that your school’s main social media accounts post them during peak seasons
•Include in relevant e-mail communications with students
•Screenshot video frames to use as photos
•Run shorter videos on campus T.V.
Tip 2: Use our Infographics
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Tip 2: Use our Infographics
14
Ideas
•Print them: Hang them up in your office, include in admissions and award letter mailings, etc.
•Embed them on your website
•Include them in your “Financial Aid Night” Presentations
•Get them displayed on campus monitors
•Request that your school’s main social media accounts post them during peak seasons
•Include in relevant e-mail communications with students
Tip 3: Share our Social Media Content
15
TIP: Share content that we’ve posted
TIP: Reuse content we’ve shared
TIP: Share our blog posts
Tip 3: Share our Social Media Content
16
TIP: Use (and customize!) our images
TIP: Don’t have your own social
media accounts? Encourage your school’s main
account to share
TIP: Promote #AskFAFSA Office Hours
Tip 3: Share our Social Media Content
17
Ideas
•Retweet our tweets, share our Facebook posts and YouTube videos
•Steal our content. (We’re giving you permission!)
•Share our blog posts, infographics, & videos
•Promote #AskFAFSA Office Hours
•Use and customize our images
Tip 4: Utilize Toolkit Resources
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Tip 4: Utilize Toolkit Resources
19
Ideas
•Use our content to develop your social media calendar
• Financial aid office doesn’t have social media? Send to admissions & school social media managers!
•Run a social media campaign using our resources
•Use our images, infographics, and videos to beef up your social media content
Tip 5: Get Excited for the FSA Blog!
20
TIP: Promote #AskFAFSA Office Hours
• Will launch early 2015
• Plan to post about twice per week
• Content will come from FSA staff, students, school counselors, and YOU!
The Federal Student Aid Blog!
Case Study: Using FSA Content
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About Marshall University
• Students: 13,000+• 77% of undergrad
students are receiving aid
• FAFSAs: 20,000• Financial aid office
staff size: 17
22
Where We Use FSA Resources
• SFA website• Facebook
(primary)• Handouts/fliers• Digital signage
and slide shows
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Using FSA Resources: Example 1
• Links to site• FAFSA and PIN• Loan counseling
and MPN• TEACH counseling
and ATS
• Links to videos• FSA YouTube• FAFSA: What
Happens Next
24
Using FSA Resources: Example 2
• Using FSA links• Share posts and
personalize them• Save pictures and
infographics• FSA Facebook• Financial Aid Toolkit
• Share YouTube videos• Anything that can be
shared, will be shared
25
Using FSA Resources: Example 2
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Using FSA Resources: Example 3
• Personalize images• Great way to
communicate personal messages
• How: Pieced image together twice, drew text boxes• Microsoft Publisher
• Used on Facebook, university website, digital signage, student portal
27
Original
New
Using FSA Resources: Example 3
• Slide show in student portal seen upon student log in
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Using FSA Resources: Example 4
• Replace image with text box• How: White text box over “$”
• Adobe Photoshop
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Original New
Using FSA Resources: Example 5
• Create promotional materials with single image• New • Original
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Using FSA Resources: Example 5
• Fliers• Handed out to students• Sent in e-mail• Posted on Facebook
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• Digital slide shows• Digital signage• University website• Student portal
Finding Pictures and Infographics
• FSA Facebook page• Financial Aid Toolkit• StudentAid.gov• FSA YouTube
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Organizing Pictures and Infographics
• Right click then save picture as• Save in an images folder
• Make file name associated with image’s subject
• Organize by subject• Ex: Award Letter, FAFSA, Loans, FWS
33
Managing Facebook Day-to-Day
• It’s not as time consuming as it seems!
• Log into FB daily • When pull up e-mail in morning• Before shut down and leave
• Look at notifications• Wall posts• Comments• Messages
• Multiple administrators
34
Managing Facebook Posts
• Create a standard list of posts• Where to get post ideas
• Office deadlines• Scholarships, state grants, SAP, etc.
• Institutional deadlines• Registration, complete withdrawal,
graduation application, etc.
• Financial Aid Toolkit• FAFSA Completion Campaign Facebook Posts• Loan Repayment Campaign Facebook Posts
• StudentAid.gov• Browse topics and content
35
Managing Facebook Posts cont.
• Use Outlook Tasks• Five tasks with daily themes
• Monday = Awards (scholarship searches, FWS, TEACH, etc.)• Tuesday = Potluck (SAP, deadlines, general reminders, etc.)• Wednesday = Loans• Thursday = FAFSA• Friday = random
36
Managing Facebook Posts cont.
• Use Outlook Tasks cont. • Reminder on Task• Keep a list of posts
in task body• List name of saved
picture• Type in date when
use posts• Change start date to
next week
37
In Summary
• Use FSA links and videos• Website, Facebook
• Personalize FSA pictures• Facebook, handouts/fliers, digital signage, and slide shows
• Manage Facebook• Check page daily• Stock pile photos/infographics from FSA sites• Create standard list of posts• Look at FSA Facebook page and share posts
38
QUESTIONS?
39