EVENT PLANNING & PROMOTIONSPLG-UA LIS SKILLSHARENOVEMBER 17, 2009

Nicole Pagowsky, M.A.Outreach Information Specialist

FIVE STEPS

1.Plan2.Package3.Promote4.Produce5.Profit

STEP 1: PLAN

Components    

Who? ------------------------------

What? -----------------------------

Where? ---------------------------

When? ---------------------------- How? ------------------------------    Why? ------------------------------

Description

Who is event intended for?

What is the event/activities?

Where will it take place?

Date/time? Conflicts? Etiquette

Funding or collaboration necessary? 

a: Why are you planning this event?b: Why would they want to attend?

STEP 2: PACKAGE

Questions to consider:

o Who is this event for / who do you think will attend?

o Why would this target group attend?o Can you answer what's in it for me?o What styles of design might appeal to

this group?o What media sources would this group

consume to find your message?o Are you considered within this

demographic? Do you need a liaison for outreach?

o Should you collaborate with other groups or organizations?

STEP 3: PROMOTE

2. Timing & frequency    

o Initial promoo Reminderso Final

 Schedule email blasts, flyering, and more ahead of time during planning and packaging stages.

1. Medium & message

o Is the medium the message?

o "Personal brand"o One-glance recognition

CAN YOU GUESS INTENDED AUDIENCE OR EVENT TYPE FOR THESE FLYERS?

STEP 4: PRODUCE

What to bring & what to take:

o For attendeeso For those absent

Be concerned with:

o Etiquette o Statistics

STEP 5: PROFIT

You are not finished when the event is over: o Build credibilityo Create community connectionso Expand resourceso Cash in on statistics

For assessmentFor potential grants

SUGGESTED TOOLS & ACTIONSEXAMPLES FOR EACH STEP

Planning Packaging Promoting Producing Profiting

Wikis Research: InDesign Brochures SurveyMonkey

Google Docs Community groups

Photoshop Email sign up Google Docs: forms

Excel/budget Local media Facebook, etc.

Digital/video recorder

Thank yous

Calendars Your previous events

Twitter, etc. Audacity Archive to website

Calendars Email/listerv SlideShare Review/write

Posted promo Blogs Handouts Newsletters

YouTube PPT Parent orgs

Podcasts Refreshments

PR to media

CONTACT

Nicole Pagowskynicolepagowsky@gmail.comhttp://pumpedlibrarian.blogspot.comhttp://twitter.com/pumpedlibrarian http://www.u.arizona.edu/~nfp