Nielsen Ratings .

• Nielsen Ratings

https://store.theartofservice.com/the-nielsen-ratings-toolkit.html

Castle (TV series) - U.S. Nielsen ratings

1 The Season 2 episode Boom! (the finale of a two-part episode featuring Dana Delany) not only attracted the highest audience of the show's run (14.5 million viewers), but was also the highest rated show on ABC in its

time slot in 14 years.


Nielsen ratings

1 Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was

meant to provide statistics as to the markets of radio shows


Nielsen ratings - Measuring ratings

1 # Viewer diaries, in which a target audience self-records its viewing or

listening habits. By targeting various demographics, the assembled

statistical models provide a rendering of the audiences of any

given show, network, and programming hour.



1 # A more technologically sophisticated system uses Set

Meters, which are small devices connected to televisions in selected

homes



1 Changing systems of viewing have impacted Nielsen's methods of market

research. In 2005, Nielsen began measuring the usage of digital video recorder|digital

video recordings such as TiVo. Initial results indicated that time-shifted viewing will have a significant impact on television ratings. A

year later, the networks were not yet figuring these new results into their ad

rates due to the resistance of advertisers.


Nielsen ratings - Ratings/share and total viewers

1 The most commonly cited Nielsen results are reported in two measurements: ratings

points and share, usually reported as: ratings points/share. As of August 27, 2012,

there are an estimated 114.2million television households in the United States, a drop of nearly 500,000 from the previous

year. A single national ratings point represents one percent of the total number,

or 1,142,000 households for the 2012–13 season.



1 Nielsen re-estimates the number of TV-equipped households each August for the upcoming television season.



1 Share is the percentage of television sets in use tuned to

the program



1 Because ratings are based on samples, it is possible for shows to get 0.0 rating, despite having an

audience; the CNBC talk show McEnroe was one notable example.


Nielsen ratings - Demographics

1 Nielsen Media Research also provides statistics on specific demographics as advertising rates are influenced

by such factors as age, gender, race, economic class, and area. Younger

viewers are considered more attractive for many products,

whereas in some cases older and wealthier audiences are desired, or female audiences are desired over

males.https://store.theartofservice.com/the-nielsen-ratings-toolkit.html

Nielsen ratings - Demographics

1 In general, the number of viewers within the 18–49 age range is more important than the total number of

viewers


Nielsen ratings - Commercial ratings

1 Nielsen also provides viewership data calculated as the average viewership for only the commercial time within

the program. This Commercial Ratings first became available on

May 31, 2007. Additionally, Nielsen provides different streams of this

data in order to take into consideration delayed viewing (DVR)

data, at any interval up to seven days.https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 C3 was the metric launched in 2007. C3 refers to the ratings for average

commercial minutes in live programming plus three days of digital video recorder playback.



1 By the end of 2012, some TV executives wanted to see C7, ratings

for live plus seven days, with Les Moonves of CBS making the claim C7 made ratings increase by 30 percent.


Nielsen ratings - Sweeps

1 Electronic metering technology is the heart of the Nielsen ratings process.

Two types of meters are used: set meters capture what channel is

being tuned, while People Meters go a step further and gather information about who is watching in addition to

the channel tuned.



1 Diaries are also used to collect viewing information from sample

homes in many television markets in the United States, and smaller

markets are measured by paper diaries only



1 This local viewing information provides a basis for program

scheduling and advertising decisions for local television stations, cable

systems, and advertisers.



1 In some of the mid-size markets, diaries provide viewer information for

up to three additional “sweeps” months (October, January, and

March).


Nielsen ratings - Criticism of ratings systems

1 There is some public critique regarding accuracy and potential

bias within Nielsen's rating system, including some concerns that the Nielsen ratings system is rapidly becoming outdated due to new

technology like smartphones, Digital video recorder|DVRs, tablet

computers, and Internet viewing. In June 2006,



1 however, Nielsen announced a plan to revamp its entire methodology to include all types of media viewing in

its sample.



1 Since viewers are aware of being part of the Nielsen sample, it can lead to response bias in recording and viewing habits. Audience counts

gathered by the self-reporting diary methodology are sometimes higher than those

gathered by the electronic meters which eliminate any response bias. This trend seems

to be more common for news programming and popular prime time programming. Also,

daytime viewing and late night viewing tend to be under-reported by the diary.



1 In addition, the Nielsen ratings encouraged a strong push for demographic measurements



1 Compounding matters is the fact that of the sample data that is

collected, advertisers will not pay for time shifted (recorded for replay at a different time) programs, rendering the 'raw' numbers useless from a

statistical point of view



1 Internet TV viewing is another rapidly growing market for which Nielsen Ratings fail to account for viewers



1 However, noted in a February 2012 New York Times article the computer

and mobile streams of a show are counted separately from the standard TV versions, further

degrading the overall quality of the sampling data. As a result there was no way for NBC to tell if there was any overlap between the roughly 111.3 million standard TV viewers

and 2.1 million live stream viewers of the Super Bowl.



1 After Nielsen took over the contract for producing data on Irish

advertising in 2009, agencies said that they were disastrous and claimed that the information

produced by them is too inaccurate to be trusted by them or their clients.



1 In 2004, News Corporation retained the services of public relations firm Glover Park to launch a campaign

aimed at delaying Nielsen's plan to replace its aging household electronic data collection

methodology in larger local markets with its newer electronic People

Meter system



1 In 2011, CBS and Nielsen proposed a model consisting of six viewer

segments which according to their empirical research are more relevant

for advertisers than older models based on sex and age


Nielsen ratings - Top-rated programs

1 This table lists all the TV shows with the highest average household

Nielsen rating for each television season.Brooks, Tim and Earle Marsh (2007). The Complete Directory to Prime Time Network and Cable TV

Shows, 1946-Present, p. 1679-1698. ISBN 978-0-345-49773-4


Nielsen ratings - Top-rated programs

1 Sports programs have italicized

rating numbers


Married... with Children - Nielsen ratings

1 Despite the show's enduring popularity and loyal fanbase,

Married ..



1 Another problem lay in the fact that many of the newly developed series

on Fox were unsuccessful, which kept the network from building a popular lineup to draw in a larger audience



1 Ratings data for some seasons courtesy of TVTango.com.


American Dad! - Nielsen ratings by season

1 (Note: American Dad! has a American Dad!#Season number discrepancy|season

number discrepancy in which there are two popular differences of opinion as to how many seasons the series has had. Websites that have released the show's

season-based ratings use the one-season-less numbering method as opposed to the one-season-more numbering method, as

shown in the following chart)


CSI: Crime Scene Investigation - Nielsen ratings

1 : Note: U.S. network television seasons generally start in late

September and end in late May, which coincides with the completion

of the May sweeps.


CSI: NY - Nielsen ratings

1 Note: Each U.S. network television season generally starts in late

September and ends in late May, which coincides with the completion

of May sweeps.


The Suite Life on Deck - U.S. Nielsen ratings

1 The show's pilot premiered on the Disney

Channel in the U.S



1 As of August 2009, the highest rated episode of The Suite Life on Deck

was Double-Crossed, the second part of Wizards On Deck with Hannah

Montana, a trilogy of Fictional crossover|crossover episodes

featuring guest stars from Wizards of Waverly Place and Hannah Montana which premiered on July 17, 2009 on

Disney Channelhttps://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 In early October 2009, the series one hour special episode Lost at Sea

became the most watched episode of the series, with 7.6 million total

viewers, including 3.2 million in the Kids 6–11 demographic, and 2.8

million in the Tweens 9–13 demographic


Bewitched - Nielsen ratings

1 *October 1968ndash;April 1969: #11/23.3 (tied with Mission: Impossible and The Red

Skelton Hour)


Bewitched - Nielsen ratings

1 *October 1969ndash;April 1970: #24/20.6 (tied with The NBC

Saturday Night Movie and The F.B.I. (TV series)|The F.B.I.)


Titanic: Blood and Steel - Nielsen Ratings

1 In the United States, Titanic: Blood and Steel aired on Encore, which

does not publish Nielsen Ratings on a frequent basis


The Vampire Diaries - U.S. Nielsen ratings

1 The series premiere on September 10, 2009 gave The CW its biggest

series premiere scoring 4.91 million viewers. Adding in DVR numbers, the ratings for the premiere swelled to an

official 5.7 million viewers.


The Vampire Diaries - U.S. Nielsen ratings

1 The following is a table for the seasonal rankings, based on average total estimated viewers per episode of The Vampire Diaries. Rank refers to how The Vampire Diaries rated compared to the other television

series which aired during prime time hours.


I Love Lucy - Nielsen ratings

1 I Love Lucy ranked highly in the Nielsen ratings throughout

its entire run.


I Love Lucy - Nielsen ratings

1 The episode Lucy Goes to the Hospital, which first aired on Monday, January 19, 1953, garnered a record 71.7 rating, meaning

71.7% of all television households at the time were tuned in to view the program. That

record is surpassed only by Elvis Presley's first of three appearances on The Ed Sullivan

Show, which aired on September 9, 1956 (82.6% rating). I Love Lucy continues,

however, to have the highest average rating for a TV show for any season.


Miss Match - Nielsen ratings

1 * Episode 2: Who's Your Daddy? (10/03/03) - Viewers: 5.9

million



1 * Episode 5: The Price of Love - Unaired



1 * Episode 6: I Got You, Babe (10/24/03) - Viewers: 6.7

million



1 * Episode 10: Bad Judgement (12/05/03) -

Viewers: 6.8 million



1 * Episode 13: All In The Family - Unaired



1 * Episode 14: Miss Communication - Unaired



1 * Episode 15: Divorce Happens -

Unaired



1 * Episode 16: Forgive And Forget -

Unaired



1 * Episode 17: Back To School - Unaired



1 * Episode 18: Matchmaker,

Matchmaker - Unaired


The Facts of Life (TV series) - Nielsen Ratings

1 The Facts of Life was originally not a ratings winner on Friday nights in its

summer debut in 1979 or in its second tryout in the spring of 1980.

It ranked #74 out of 79 shows on the air in the year-end Nielsen ratings, and was NBC's lowest-rated series.



1 The show was put on hiatus and extensively retooled in preparation for season two



1 For its 7th season (1985-86), it moved to Saturdays at 8:30 PM, to bolster the premiering series The Golden Girls at 9 PM in the newly

formed Saturday night comedy block.



1 At the start of the 8th season (1986-87), the series was moved back a half-hour to the

toughest time slot on television - Saturday at 8 PM, which brought the ratings down from its

season 7 high. Still, Facts still easily won its timeslot, and garnering high numbers in the coveted teen and 18-49 demographics. One of the highest rated season 8 episodes saw the original season 1 cast return for a mini

reunion. Titled The Little Chill, it placed #20 for the week with a 18.2 rating and 31 share.


American Idol (season 3) - US Nielsen ratings

1 This season the show was ranked second overall in total viewer for the

2003-2004 TV seasons, with its Tuesday episodes taking the top

spot, averaging 25.73 million viewers, while the Wednesday

episodes ranked third with 24.31 million.[http://abcmedianet.com/web/

dnr/dispDNR.aspx?id=060204_11 I



1 Note 1: The Top 8 shows were shifted to Wednesday and Thursday due to a

presidential address on Tuesday.


The Dean Martin Show - Nielsen Ratings

1 * Season 1 (September 16, 1965 - May 5, 1966, 31 episodes): out of the top-30



1 * Season 5 (September 18, 1969 - June 18, 1970, 31

episodes): #14



1 * Season 7 (September 16, 1971 - April 13, 1972, 28 episodes): out of the top-30









1 The series was a staple for NBC, airing Thursdays at 10:00 for 8 years, until its move to Fridays at 10:00 for

the final season and change in format.



1 The Dean Martin Celebrity Roast, a series of specials spun off from the

final season, generated solid ratings for 10 years on NBC.


Home Improvement (TV series) - Nielsen ratings

1 Seasonal Nielsen ratings|Nielsen Rankings (based on average total viewers per episode) of Home

Improvement on American Broadcasting Company|ABC.[http://www.angelfire.com/ny2/televisioncity/9

095.html Nielsen Ratings 1990-1995] The series finale became the fifth List of most-watched

television broadcasts#United States|highest-rated series finale television program of the 1990s and the ninth overall series finale ever presented on a single network in television history, watched by

35.5 percent of the households sampled in America, and 21.6 percent of television viewers.



1 Season 8 of American Idol was the top show for the 2008-9 broadcast

prime-time season and took the top two spots for its Tuesday and

Wednesday episodes


Nikita (TV series) - U.S. Nielsen ratings

1 The Pilot (Nikita)|pilot episode drew 3.57million viewers on its initial broadcast. The CW broadcast an

encore of the pilot the following day, which drew approximately 2.6million

viewers. The finale was seen by 1.94million viewers. The first season averaged 2.40million viewers and a 0.9 18–49 rating in live + same day DVR viewing per episode. Season 2 averaged a 0.5 18-49 rating using

Nielsen Live + Same Day DVR data.


Nikita (TV series) - U.S. Nielsen ratings

1 The following is a table for the seasonal rankings, based on average total estimated viewers per episode, of Nikita on The CW. Rank refers to how Nikita rated compared to the other television series that aired

during prime time hours.



1 Season 9 of American Idol was the top show for the 2009–10 season of

broadcast primetime shows. Its Tuesday and Wednesday episodes

occupied the top 2 spots of the season. Viewership for the Tuesday episodes averaged 22.974 million,

while the Wednesday episodes averaged 21.951 million.



1 Season 7 of American Idol was the top show for the 2007-8 broadcast prime-time season


Days of our Lives - Nielsen ratings history

1 Number of metered viewers (listed as a Nielsen ratings|Nielsen share in

millions) and ranking (against other soap operas) from the first broadcast

till April 25, 2014.


The Secret Life of the American Teenager - U.S. Nielsen ratings

1 The following is a table with the average estimated amount of

viewers per episode, each season of The Secret Life of the American

Teenager on ABC Family.


How I Met Your Mother - Nielsen ratings

1 The show's highest viewed episode was the series finale, Last Forever, watched by 13.13 million viewers.

Previously, the most viewed episode was the season 1 episode The

Pineapple Incident, watched by 12.3 million viewers. The lowest-viewed episode was the season 6 episode

Landmarks (How I Met Your Mother)|Landmarks, watched by 6.4 million viewers, approximately 52% of the

show's series high.


How I Met Your Mother - Nielsen ratings

1 Season nine was the highest watched season overall and among the 18-49

adults, scoring a 4.5 rating in that sector up from the second-highest

rating of 4.1 in season seven.


In Living Color - Nielsen ratings

1 Note: Ratings data courtesy of

TVTango.com


Seinfeld (season 5) - Nielsen ratings

1 Season five placed #3 in the Nielsen ratings below Home Improvement

(TV series)|Home Improvement and 60 Minutes.


Here's Lucy - Nielsen ratings

1 *1) 1968–69 United States network

television schedule|1968ndash;69: #9







1 *3) 1970–71 United States network television schedule|

1970ndash;71: #3







1 *5) 1972–73 United States network television schedule|

1972ndash;73: #15







1 The number of average viewers per episode this season was 21.7 million,

an increase of 71% over season 1.[http://www.nytimes.com/2003/05/23/business/fox-mulls-how-to-exploit-the-mojo-of-american-idol.html NY

Times May 23, 2003] Its Wednesday episodes finished as the third most-watched show of the year averaging

21.93 million, and the Tuesday episodes fifth at 21.56 million.

[http://blog.newsok.com/television/2010/01/12/top-20-most-watched-tv-programs-in-2002-03/ Top 20 Most-Watched TV Programs in 2002-03]

The show ranked second in the coveted 18/49 demographic for the

2002-2003 season.[http://www.realitytvworld.com/news/ruben-studdard-becomes-second-american-idol-winner-by-

razor-thin-margin-1210.php Ruben Studdard becomes second 'American

Idol' winner by razor-thin margin] This season's finale episode still

ranks as the most-watched single episode in Idol history at 38.1 million, the finale night itself averaged 33.7 million when the pre-show special is

taken into consideration



1 A couple of specials were aired later in the year - From Justin To Kelly: The Rise of Two American Idols on June

20, 2003, and American Idol: Christmas Songs on November 25,

2003, the latter of which was ranked number 30 with total viewer number

of 10.9 million,[http://www.ew.com/ew/article

/0,,556226,00.html Big 'Mac'] and number 28 in the 18/49 demo with a

4.1 rating.


Charlie's Angels - Nielsen ratings/Broadcast history

1 Note: Each U.S. network television season starts in late September and

ends in late May, which coincides with the completion of May sweeps.

All times listed are Eastern Time Zone|North American Eastern Time.


Night Court - Nielsen ratings

1 The show was a Top 30 hit from Season 2

through Season 7.


Farmer Wants a Wife (U.S. TV series) - U.S. Nielsen Ratings

1 In the following summary, Nielsen ratings|rating is the percentage of all households

with televisions that tuned to the show, and Nielsen ratings|share is the percentage of all televisions in use at that time that are tuned in. 18-49 is the percentage of all adults aged 18–49 tuned into the show. Viewers are the number of viewers, in

million, watching at the time. Rank how well the show did compared to other TV shows

aired that week.https://store.theartofservice.com/the-nielsen-ratings-toolkit.html

Aliens in America - U.S. Nielsen ratings

1 Rating information is from Your Entertainment

Now[http://entertainmentnow.wordpress.com/ Your Entertainment Now] and The Futon Critic.[http://www.thefutoncritic.com/home.aspx TheFutonCritic.com - The Web's Best

Television Resource] The weekly rating information is from ABC

Medianet.[http://www.abcmedianet.com/web/progcal/progcal.aspx ABC Medianet]


Cosby - Nielsen ratings

1 Cosby was considered to be a ratings success for CBS, winning it time slot of Monday, 8:00 PM in households

and viewers for the first three seasons.


Life Is Wild - U.S. Nielsen ratings

1 *Episode 13 aired against Super Bowl XLII.


Seinfeld (season 4) - Nielsen ratings

1 Season four was ranked #25 according to the Nielsen ratings

system, with 12,754,700 estimated audience.


Married With Children - Nielsen ratings

1 Despite the show's enduring popularity and loyal fanbase,

Married ..



1 American Idol was the top-rated show for the 2005–06 TV season and occupied the top two positions. The number of viewers for its Tuesday

episodes averaged 31.17 million and for the Wednesday episodes 30.16

million.[http://abcmedianet.com/web/dnr/dispDNR.aspx?id=053106_05

I.T.R.S. Ranking Report] It is still the most-watched of all seasons with an overall average number of viewers of

30.6 million per episode. Click on show below to see the rating details.



1 *Father Figure (song)|Father Figure



1 *Chart Positions: 1 (US), 1 (Rock), 1 (Digital), 1 (Comprehensive), 1 (Internet)



1 *RIAA Certification: 4x Platinum



1 |align=left|'Small Town Girl (album)|Small Town

Girl'



1 |align=left|'Taylor Hicks (album)|Taylor Hicks'



1 |align=left| 'Elliott Yamin (album)|Elliott Yamin'



1 *Label: Hickory RecordsRED

Distribution|Sony RED Distribution



1 *Chart Positions: 3 (Billboard 200), 1 (Top Independent Albums), 11 (Top RB albums)



1 | style=text-align:center;|Bucky

Covington



1 |align=left| 'Bucky Covington (album)|Bucky Covington'



1 |align=left|'Freedom (Mandisa album)|

Freedom'



1 |align=left|'Fight for Love (Elliott Yamin album)|Fight for

Love'



1 *Chart Positions: 26 (US Billboard 200), 4 (US Billboard

Independent Albums)



1 |align=left|'The Bluu Suede Project'



1 |align=left|'Forward (Ayla Brown album)|

Forward (LP)'



1 *Label: Double Deal Brand Records

http://www.double-deal.com/index.html



1 *Label: Pulse Recording and Three Ring Projects



1 |align=left|'I Lost You/Dangerous' (Wal-Mart)



1 *U.S. sales: 60,000http://www.mm-agency.com/blog/mtv-real-world/brianna-taylor-real-world-hollywood-top-

20-itunes/3288/



1 *U.S. sales: – 1,000+ as of April 2008



1 *Notes: lead singer of her band, Stephanie White and the New Jersey

Philth Harmonic[http://www.purevolume.com/philthharmonic PhilthHarmonic on purevolume][http://www.myspace.co

m/PhilthHarmonic MySpace.com – Stephanie White The New Jersey

Philth Harmonic – Verona/Caldwell, New Jersey – Soul / Rock / RB –

www.myspace.com/philthharmonic]https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 *Label: Pazzo Music



1 Season 4 of American Idol had an overall average viewership of 26.8

million and was the top show for the 2004-2005 TV season



1 *U.S. sales: 332,000[http://web.archive.org/web/20060619034657/blogs.usatoday.co

m/idolchatter/2006/05/idol_anthology_.html#more Idol

anthology: Best initial sales ever]



1 |align=left|'Some Hearts (Carrie Underwood

album)|Some Hearts'



1 |align=left|'Play On (Carrie Underwood

album)|Play On'



1 |align=left|'Blown Away (album)|Blown

Away'



1 |align=left|'The Real Thing (Bo Bice album)|The Real Thing'



1 |align=left|'Mario Vazquez (album)|Mario Vazquez'



1 |align=left|'See the Light (Bo Bice album)|See the

Light'



1 *Label: Sixth Place Records with Sony RED Distribution



1 Source: [http://www.idolsmusic.c

om/america.htm Idolsmusic.com]


Thoroughbred Racing on NBC - Nielsen ratings

1 Nielsen ratings with NBC were up by over 20 percent. From

2002_in_sports#Thoroughbred_Horse_Racing|2002-

2004_in_sports#Thoroughbred_Horse_Racing|2004 the Belmont Stakes

had the highest rating of the series.


I've Got a Secret - Nielsen ratings

1 Between 1952 and 1967, I've Got a Secret ranked among the top 30

television shows for ten out of fifteen seasons, peaking at #5 during the

1957–58 season.


Eve (TV series) - Nielsen ratings

1 | Australia || Nine Network || || ||



1 | Brazil || Sistema Brasileiro de Televisão|SBT ||January 23, 2011 ||on air || Titile Alfinetadas



1 | Middle East || Super Comedy || || ||



1 | United Kingdom || Trouble (TV channel)|Trouble || || 2009 || Channel closed 2009



1 |rowspan=2| United States || UPN ||

September 15, 2003 || May 11, 2006 ||



1 | TV One (US TV network)|TV One || 2006 || on air || Re-runs


Rookie Blue (season 1) - U.S. Nielsen ratings

1 The following is a table for the United States ratings, based on average

total estimated viewers per episode, of Rookie Blue on ABC.


Huge (TV series) - U.S. Nielsen ratings

1 The following is a table with the average estimated number of

viewers per episode of the only season of Huge on ABC Family.


The Pretender (TV series) - Nielsen Ratings

1 !colspan=2|Season !!U.S. ratings !!Network !!Rank


Rookie Blue (season 5) - U.S. Nielsen ratings

1 The following is a table for the United States Nielsen ratings|ratings, based on average total estimated viewers

per episode, of Rookie Blue on American Broadcasting Company|

ABC.


NewsRadio - Nielsen ratings

1 On its first two broadcasts the show received a Ratings share|20 share,

improving on its lead-in (Wings (NBC TV series)|Wings) by a percentage point, and beating its competitors (Under One Roof (1995 TV series)|Under One Roof and Thunder Alley) in its share of the 18- to 49-year-old

audience.


Joan of Arcadia - Nielsen ratings

1 | Saturn Award for Best Actress on

Television - Amber Tamblyn



1 | Primetime Emmy Award for Outstanding

Drama Series



1 | Primetime Emmy Award for Outstanding Lead Actress in a Drama Series - Amber

Tamblyn



1 | Primetime Emmy Award for Outstanding Guest Actress in a Drama Series - Louise

Fletcher



1 | Satellite Award for Best Supporting Actress – Series, Miniseries or

Television Film - Mary Steenburgen



1 | Teen Choice Awards|Teen Choice Award for Choice

Breakout TV Show



1 | TCA Award for Outstanding New Program


Like Family - Nielsen ratings

1 | 1 || Pilot || When two families - one black, one white - share the same

house, they discover that their differences are definitely more than

skin deep



1 | 2 || Under One Roof || Tanya lectures Ed about getting along with Keith, but she fails to heed her own advice when she butts heads with

Maddie over the single mom's sisterly relationship with Danika.

Meanwhile, Pop offers Bobby tips on dealing with women.||September 26,

2003



1 | 3 || The Curfew || When Danika learns that Keith doesn't have a

curfew, she takes the rules into her own hands—and both teenagers end up grounded as a result. The adults try to find a happy medium between

Maddie's loose hold on Keith and Tanya's strict rules for Danika.

Meanwhile, Keith learns the importance of rules while babysitting

Bobby when getting a taste of his own medicine.||October 3, 2003



1 | 4 || The Date || Feeling jealous of the friendship between Tanya and Maddie and fed up with the lack of privacy in his own home, Ed takes Pop's advice and plans a romantic

evening for Tanya, but getting everyone out of the house proves

much easier said than done. Meanwhile, when Keith's friends

leave on a trip without him, Ed helps him see the importance of his new

family.||October 10, 2003



1 | 5 || College Debate || Maddie clashes with Keith over his decision

to join a band when his schedule conflicts with his college-prep class. Keith then announces he is skipping college to pursue his musical dream. With that he goes to Ed for guidance. Lastly, Pop trains Bobby to be a pro golfer when he grows up.||October

17, 2003https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 | 6 || Black Like Keith ||After a girl rejects Keith because he is white, he

gets Pop to coach him on being black. Also, Danika gets up the courage to bring her new white

boyfriend home. ||October 31, 2003



1 | 7 || The Dance ||Concerned that Keith isn't adjusting to his new

school, Maddie and Tanya convince Keith to take heartbroken Danika to

the homecoming dance after her date cancels and leaves her

devastated. Meanwhile, Ed reveals the truth to Tanya about why he stood her up at their own school

dance years ago. ||November 7, 2003https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 | 8 || Parental Authority ||Keith makes Ed realize that he and Tanya have unequal parental authority in their

home. Meanwhile, when Danika and Bobby discover their parent's decision-making dispute, they

manipulate the situation to get their own way with a nose piercing and a new dog in the house causing the

family to go into chaos.https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 | 9 || Value of a Dollar ||After using the emergency credit card Maddie gave him to pay for dinner, Keith

goes to work for Ed at the car wash to learn the value of a dollar.

Although, things turn rocky after Keith sees a working man don't make

that much and wants a raise. Keith therefore tries to create his own

business to see if he can make more money faster. ||November 21, 2003



1 | 10 || Who's Your Daddy? ||Maddie and Tanya run into Keith's father

Roger (guest star David Lee Smith)



1 | 11 || Bobby's Bully || When Bobby suddenly stops turning in school

assignments, Tanya and Ed are quick to blame Maddie for raising Keith to

be a bad influence. Bobby confides in Keith that his irresponsible behavior is actually being caused by a bully at school, but feels betrayed when Keith

reveals Bobby's secret under pressure.||January 16, 2004



1 | 12 || My Two Moms ||When Keith can't decide between two girls (Tammy and Mary), Tanya and

Maddie compete over which one he should choose and to take to a

school 1970s party. Each mom tries to convince Keith to choose the girl

most like herself. Meanwhile, Ed helps Danika smooth things over with

her boyfriend after they get in a fight. ||January 23, 2004



1 | 13 || Ladies' Night ||Tanya and Keith encourage Maddie to start dating as they feel she is lonely---and Tanya

takes Maddie to a singles gathering one night. Although, Keith realizes that he has a bigger problem over this than expected when Maddie

brings home a man that he doesn't approve of. Lastly, Ed makes it hard

for Danica to date as she wants to go out with a guy. ||January 30, 2004



1 | 14 || Daddy Knows Best || When Tanya's dad Bill (guest-star George

Wallace) visits the family without his wife, Tanya jumps to the conclusion

her parents are having marital problems. Ed discovers that Bill is

having medical problems and convinces him to be honest with

Tanya. Meanwhile, Pop brings home his new girlfriend Ethel (guest-star Tembi Locke).||February 6, 2004



1 | 15 || The Permit || After failing his driver's test, Keith takes the blame

for crashing Tanya and Maddie's new convertible, even though Danika was

the driver. When Danika comes clean, Ed realizes his expectations

may have been too high for her and too low for Keith.||February 13, 2004



1 | 16 || Women at Work ||Maddie gets a prized promotion at work, but her

new responsibilities give her less time to spend at home with Keith,

who then turns to Tanya for help with a school problem. Meanwhile, Bobby frets over a project that he and his mother are working on together.

Lastly, Tanya considers of returning to being an attorney. ||March 18,

2004https://store.theartofservice.com/the-nielsen-ratings-toolkit.html


1 | 17 || Dating the Enemy ||Danika competes with her nemesis Lauren

(guest star Ashleigh Ann Wood) for a spot on the debate team. When Keith

starts to date Lauren, Danika is convinced that Lauren is only seeing

him to upset Danika. Meanwhile, Bobby takes his new girlfriend (guest

star Camille Lache Smith) on a double date with Pop and Ethel

(guest star Tembi Locke). ||March 25, 2004



1 | 18 || Romancing the Home ||Keith's loyalty to his girlfriend (guest star Ashleigh Ann Wood) is tested when the ultimate girl, Anna (guest star

Tamara Feldman), propositions him at Danika's slumber party. Meanwhile,

Danika is embarrassed by Tanya and Maddie's behavior at her party. ||April

1, 2004



1 | 19 || Sex Ed ||Keith and Lauren (guest-star Ashleigh Ann Wood)

decide to take their relationship to the next level, but Keith is

uncomfortable talking to Maddie about sex, so Ed tries to give Keith advice. Tanya decides it's also time to have a serious talk with Danika

about sex. Meanwhile, Bobby thinks the family is throwing him a surprise eleven and a quarter birthday party because the adults immediately stop talking whenever he enters a room. ||

April 8, 2004



1 | 20 || Brother's Keeper ||Tanya tries to force her brother Dave (guest-star

Kent Faulcon) to get along with Maddie. Sparks finally fly between Maddie and Tanya's brother Dave

when the serviceman visits the Ward home during a furlough. Although,

Tanya has trouble staying out of their business. Meanwhile Keith and Danika get married for a school

project, but Keith doesn't take the assignment as seriously as his faux

bride does and Danika wants a divorce to salvage her grades. ||April

15, 2004



1 | 21 || Roger Returns ||Keith's 17th birthday, are disrupted when Keith's estranged father, Roger (guest-star

David Lee Smith) suddenly arrives in town. Maddie worries that Roger will disappoint Keith again and Tanya is

upset when she finds out that Ed has been helping Roger get back on his feet. Meanwhile, Bobby tries to get

Danika and Lauren (guest-star Ashleigh Ann Wood) to settle their differences. Lila Jon performs at Keith's birthday party. ||April 22,

2004



1 | 22 || We're Gonna Need More Peanut MM's ||Tanya and Maddie have a huge blowout after Tanya

catches Maddie and her ex-husband Roger (guest-star David Lee Smith) in bed together. The two women soon

reconcile, however, and Maddie confesses an unsettling secret to

Tanya. Meanwhile, Keith breaks up with Lauren (guest-star Ashleigh Ann Wood) when he realizes that she and Danika will never get along. ||Unaired



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Recipient



1 | 2004 || BET Comedy Awards || 'Nominated' || Outstanding

Supporting Actor in a Comedy Series || J. Anthony Brown


For More Information, Visit:

• https://store.theartofservice.com/the-nielsen-ratings-toolkit.html

The Art of Servicehttps://store.theartofservice.com






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