Date post: | 12-May-2015 |
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NIKE- JUST DO IT
CHITKARA UNIVERSITY- BRAND MANAGEMENT
PROFILE• Major publicly
traded sportswear and equipment supplier, based in US
• Headquarter is in Beaverton, Oregon.
• World’s leading supplier of athletic shoes and manufacture of sports equipment.
• Founded on January 25,1964 as Blue Ribbon Sports.
• Nike was inspired by ancient Greek goddess of victory.
• THE NAME HELPED NIKE TO BUILD STRONG ASSOCIATION AND IMAGE IN ITS ADVERTISING CAMPAIGNS.
• OPERATING ACROSS 160 COUNTRIES WITH 400 RETAIL STORES CALLED’ NIKETOWN’
• SPONCERS HIGH PROFILE ATLETES AND SPORTS TEAMS.
HISTORY of nike• 1962 - Philip Knight, a
Standford University Business graduate and former member of the track team, arranges to import athlete shoes from Japan. Created BLUE RIBBON SHOE
• 1964 - Came with the product ”TIGER” a low cost high quality shoe. William bowerman becomes partner by matching knight’s investment $500
1965 - Hires a full time employee and annual sales reach $2000.
1966 - Blue ribbon sports rents its first retail space
1969 - several stores and sales close at $300,000
1971 -Nike capitalizes the Greek goddess of victory.
The first Nike product sold with new symbol is a soccer
shoe(creation of Swoosh logo)
1972 - launched first Nike shoes ”MOON”- waffle
outsole, lighter weight. More durable
1974 -Waffle trainer introduced best selling
training shoe in the country.
1977 -Frabk Rudy and Nike create the first Air-sole units- durable bags filled with pressurized
gas that compress under impact , then spring back. Results Nike air cushioning
single greatest footwear innovation ever
developed.1978 -The company changes its name to
NIKE.
1980- Nike goes public offering 2 million shares.
1982- The first Nike basketball shoe was
made.
1988-Launched new brands Air
Jordan, Cross trainer, Aqua sock. Breaks
new ground acquisition with Cole Haan, luxury brand that makes men’s
and women women’s accessory shoes
1990 - Introduced Tensile Air, a dress shoe. Started the concept of
“NIKETOWN” a retail store format.
1997 - Nike designs first running watch from
different angle – THE NIKE TRIAX.
1998- Stock tumbles to $3 per share
2000 -Nike Air Presto known as “t-shirt for your
feet” is launched.
2001- Nike remembers the victims and family touched by tragedy of September
11 and honors firefighters.
2002- Speedskaters wearing Nike Swift Skin suits. Nike’s ad called “MOVE” is honored in
Emmy Awards.NikeGo launches
nationwide community program.
2003- Indicating its evolution into a true
global company. Completes acquisition
of Converse Inc.
2004- Fund raising idea for Lance Armstrong
Foundation. Designed Livestrong bracelets.
2005- Launches footwear that emulates the leg
strengthening benefits.
2006- Mark Parker succeeds William Perez and
CEO of Nike Inc.Nike and Apple team up to
launch NIKE+
2007- Sells brand to Iconix Brand Group, Inc.
2008- Release the AIR JORDAN XX3
Acquires Umbro ltd UK based soccer brand.
Release lightest footware in Olympics 2008.
2009- Introduces Pro-Combat
also opened first Nike Inc. where action sports
products are under one roof in Hurley.
Invites consumers for Lace product in 2009.
creates new program that offers elite football
training with the launch of new CTR360.
2010- Help For Haiti" Nike+ Challenge.
Nike has teamed up with the (RED) initiative to shine light on the devastating effects of
HIV/AIDS in Africa.2011- released the new
generation of high-performance basketball
shoes, Nike Zoom Hyperfuse 2011 and the
Nike Zoom Hyperdunk 2011
LOGO The Nike swoosh logo represents the wing
in the famous statue of the Greek Goddess of victory
l
Nike logo
Latest logo
–THANK yOU FOR YOUR ATTENTIon
– – by ankita sharma m100700009