Nike Running

Hananha Willers and Rachel HoskinsWieden and Kennedy

Young people don’t

think of themselves as runners

The event will be a run around the Hothouse.This run will hopefully be attended by around

3000 + young adults/teenagers.After the run, a festival will be at the

starting/finishing point of the run.Before the event we have lots of ways to get

people to the event.

7 K

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Our Idea for the Installation:

Photos that light up as people run around the

park.

Kinetic

Bright Motion sensor

Solar

Light bulbs Energy saving

I AM A RUNNER