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NIKKI O’CONNOR Carnegie Mellon University Master of Design in Communication Planning & Information Design MDes May 2005 My approach to design is based in human-centered methodologies and includes: qualitative research; information and experience analysis; design strategy; and visual communication. The following portfolio samples are organized by these skills and consist of both graduate and professional work—the subject of which varies from brands and products to environments and services, within retail, banking, education, and technology industries. RESEARCH ANALYSIS STRATEGY DESIGN 226 NW 48th Street Seattle, WA 98107 206-914-1417 [email protected] January 2010
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Page 1: NIKKI O’CONNOR - Coroflot

NIKKI O’CONNOR

Carnegie Mellon UniversityMaster of Design inCommunication Planning & Information Design

MDes May 2005

My approach to design is based in human-centered methodologies

and includes: qualitative research; information and experience

analysis; design strategy; and visual communication. The following

portfolio samples are organized by these skills and consist of

both graduate and professional work—the subject of which varies

from brands and products to environments and services, within

retail, banking, education, and technology industries.

RESEARCH

ANALYSIS

STRATEGY

DESIGN

226 NW 48th StreetSeattle, WA 98107

206-914-1417

[email protected]

January 2010

Page 2: NIKKI O’CONNOR - Coroflot

RESEARCH Software Company -Generative Phase

Callison was hired to design the interiors for a growing workgroup within a large campus. Discovery phase workshops with leaders revealed a unique identity within this software giant’s brand. Left is a summary of two of thirteen questions e-mailed to users to understand their work patterns and thoughts. Right are the resulting design criteria and evaluation strategy.

NIKKI O’CONNOR

206-914-1417

[email protected]

33

PHASE II: GENERATIVE USER RESEARCH

Break timeDid you take a morning or afternoon break today?

coffee breakkitchen

Starbuck’s machinescafeteria

quiet timeearly morning offi ce lulltake a walk outside

off campuscommu� ng to and from workchecking email from homereading the paperrarely take a break during work

In a rut?How do you get out of it?

Break time

stimulationcaff eine

musicchat with coworkers

text message friends

get some fresh airchange of se� nggaze out the window

try something newsearch the internet

readanalyze

put things in contextcheck out the compe� � on

taking the long routeepiphany breaksdesire for private outdoor spacesnarrow paths and comfortable hideawaysenjoying the greenery

working outsidearea for group ac� vi� es/outdoor mee� ngsoutdoor teleconnec� vitynot enough tables and benchesgoing out for lunchareas for sports

travel between buildingsshort walksgoing outside only when necessaryarriving and leaving workparking lots

Down Time

Inside out

Down Time: Journal Topics Summary

Down Time

Down Time: Space Types

39

PHASE II: GENERATIVE USER RESEARCH

V. SUMMARY

In the research phase of this project Callison and Microsoft identifi ed critical issues to develop a set of successful design criteria. Th ese criteria, outlined below and detailed in the next section, will be utilized as a decision making tool throughout the ensuing phases of the project. Th e following fi ve (5) primary issues were identifi ed as the basis for the fi nal design criteria:

1. Communication and Collaboration2. Focus and Concentration3. Culture and Brand4. Attract and Retain5. Growth and Change Management

Th e diagram below displays these criteria in a “spider” diagram that rates the typical MS standards. Th e center point of the diagram suggests an average quality solution for the identifi ed criteria. Th e outside points of the diagram indicate an excellent solution, and the points between allow for the interpreted range of quality possible. Th ough numeric assignments could be made and calculations itemized for each, the importance of the ratings as a basis for discussion and comparison as multiple solu-tions are explored. Th ere may be more than one “right” diagram that supports diff er-ing parts of the organization.

OVERVIEW

attract & retain

growth & changemanagement

collaboration & communication

culture & brand

focus &concentration

Th e research results also consistently identifi ed common parts to solutions and sug-gested that the relationships between these are critical. Th e typical parts included en-closed offi ce and meeting spaces, convertible team areas in open space, open individual workstations, and open solo or collaborative spaces. Th e diagram shown below indi-cates the most typically desired adjacency or zoning relationship among these parts. Locating these spaces that utilize the zoning will also require the added consideration of access to and control of natural light and provisions for privacy where acoustic or visual privacy is important. Multiple solutions can incorporate these requirements and then the spider diagram and criteria may be utilized for evaluation.

Th e design criteria developed from the fi ndings, implications, and recommendations are found in Section III of this document. When evaluating prototypes, mock ups, or fi nal solutions, each issue should receive a rating of 1 - 5, depending on how well it achieves the goals set out below.

Communication and Collaboration• Open collaborative spaces are dedicated to project teams.• Collaborative spaces are convertible from open to private.• Private spaces are available in varying sizes, ranging from 2 - 20 people.• Th e majority of furniture can be easily moved without assistance.

Focus and Concentration• Solo work areas provide adequate visual and auditory privacy.• Some team areas can be closed off for confi dential meetings.• Technical support options are plentiful in all areas.

DESIGN CRITERIA

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Page 3: NIKKI O’CONNOR - Coroflot

RESEARCH Marqsmen- New Retail Store Concept

This chart summarizes our “fly on the wall” observations at a range of potential competi-tors during the exploratory phase of the project. Innerwear purchases were higher when men shopped for themselves—a key finding that challanged the client’s assumption that their primary target market was, females purchasing for their partners.

NIKKI O’CONNOR

206-914-1417

[email protected]

Percent

Page 4: NIKKI O’CONNOR - Coroflot

RESEARCH Marqsmen- New Retail Store Concept

As part of our concept development services, we built five (5) customer profiles from our research—above is one example. Additional services provided include: leadership workshops, naming, identity, and a visual/verbal design language.

NIKKI O’CONNOR

206-914-1417

[email protected]

Percent

Page 5: NIKKI O’CONNOR - Coroflot

ANALYSIS University of Washington-End User License Forum

After completing qualitative research consisting of observations of users online and one-one interviews, I developed user profiles and a value scale on which to view their activity. Understanding the behavior of the term scanners in particular became crucial to the design strategy.

NIKKI O’CONNOR

206-914-1417

[email protected]

New Concepts in End-User License AgreementsA collaborative research and design project with the University of Washington School of Law

Findings

The Value Scale& User Groups

Implications

Maximize time value

IA TA TS S R

Maximize Contract law value

Immediate Agreers

Find the shortest way to the “I agree” button.

Trust Agreers

Act as IA’s if they trust. Act as TS’s if they don’t.

Skimmers

Skim for “red flags” but don’t recognize them.

Term Scanners

Look for specific terms that affect them.

Readers

Read majority of text online or in print.

The goal is to bring all the users groups toward the center of the value scale.

Explore major format changes to encourage reading and understanding.

Decrease the time it takes to understand end-user license agreements through general education.

Support direct or third party connections to the company to build trust.

Page 6: NIKKI O’CONNOR - Coroflot

One flat foot one Toe dragging both feet. 3.5” width apart.

Toes and balls of feet only1/2” width apart.

Left foot: ball and toes only.

Toes and ball of left foot. Entire right foot. 1/2” width apart.

Uses furniture and wallsto stand up and push off.

Toes Pointed outward. Use toes and heels as well as upper body to balance.

Leg movement slower than week zero but with long strides.

Longer completions in one direc-tion, attempting turns.

Stopping in between steps.

General Observations:

Chooses destination point before moving.

Controls direction by lead-ing with upper body and allowing legs to follow until falling forward due to loss of balance.

Crawling 30% of the time.

Footprint and Video Documentation

Week One

Starting Position Balance & Control Foot Position Completion New Skill

38” Total Distance 9” Stride3.5” Width Apart

ANALYSIS Graduate Studio -Unconscious Competence

We were asked to analyze and visually document a case where an individual learns or completes a task—as it seems—unconsciously. I chose to document a toddler learning to walk. The project involved four weeks of observation, video, and foot prints in paint.

NIKKI O’CONNOR

206-914-1417

[email protected]

Page 7: NIKKI O’CONNOR - Coroflot

Environmental Design in the Information Age: Balancing Global and Local Culture

The urban environment as mediaMikio Wakabayashi 2002 Urban Space and Cyberspace;Urban Environments in the Age of Media and Information Technology

Global patterns are homogenizing our urban centers where local culture does not have a strong visual representation.

A sense of place in a global societyRichard Florida 2002 Rise of The Creative Class and how it’s transformingwork, leisure, community and everyday life

Societal and work changes have placed our residential communities at the center of our lives and therefore at the core of our individual identity.

Culture within the urban environmentKevin Lynch 1960 Image of the City and Christopher Alexander 1979Timeless Way of Building & A Pattern Language

Culture is identified in the urban environment by plotting our collective experiences in physical places throughout history.

Collective memory and communityWulf Kansteiner 2002 Finding Meaning in Memory: A MethodologicalCritique of Collective Memory Studies

Attempts to represent and communicate collective memory or community identity often result in the creation of global-cultural themes, as it is removed from the environment where it lives.

Appendix A

Thesis Concept Map

STRATEGY Graduate Thesis

The research from this literature review culminated with my thesis paper—indicated by the outer portion of the above concept map, and thesis project—indicated by the inner portion. This work directed my strategy to determine if a community could map it’s own pattern language and use it as a tool to influence future development.

NIKKI O’CONNOR

206-914-1417

[email protected]

Page 8: NIKKI O’CONNOR - Coroflot

NIKKI O’CONNOR

206-914-1417

[email protected]

STRATEGY Wachovia Western Prototype

In the discovery phase of this project, we held client work sessions and interviews to inform this re-defined brand position. Based upon new customer profiles—which were built on meaningful relationship needs and desires instead of income and assets—this strategy set a strong platform for the next phase of concept development.

Page 9: NIKKI O’CONNOR - Coroflot

NIKKI O’CONNOR

206-914-1417

[email protected]

STRATEGY Wachovia Western Prototype

Once in the concept development phase, I led the design team in translating the desired brand experience into a visual and verbal design strategy that supports both, the brand and the targeted customer relationship segments developed in the discovery phase.

Page 10: NIKKI O’CONNOR - Coroflot

DESIGN University of Washington End User License Forum

Utilizing a co-design technique, I supplied paper ‘design kits’ to the group of law students assisting me on the project They were asked to generate initial design concepts to meet the previously defined needs of both end users and licensors. A key design concept developed at this statge was about breaking the EULA into easily digestible sections with summaries written in plain English.

NIKKI O’CONNOR

206-914-1417

[email protected]

New Concepts in End-User License AgreementsA collaborative research and design project with the University of Washington School of Law

User Generated Model One

This concept shows a third-party web site using icons and short descriptions to explain the important aspects of a EULA.

User Generated Model Two

This concept requires a user to click on and agree to each section of the EULA before they are allowed to agree with the entire contract.

Page 11: NIKKI O’CONNOR - Coroflot

Mapping Local Pattern Languages: An Interactive Tool for Urban CommunitiesThe goal of this project is to gain an understanding of the neighborhood’s culture and identity in order to direct future projects and gain influence with both local and regional planners.

Drop Down Menu and ImagesThis map from the project prototype shows the drop down menu you would see if you clicked on an icon and chose one of the entries. Once in the menu, you can view related images.

You can also see the indicator, view the experi-ence story or view patterns. If you are logged in as a member you can also add your own entry for this site or join a forum to see what current issues in the neighborhood relate to this site, context, or complete pattern.

Urban Sustainability Project Time Frame: 09-2004 to 05-2005 Community: Fremont Patterns Sign In Forum Entries

{

Francis & 43rd StreetCommunity GardenPublic-Private Transition

Story & Image Preview

View images

Indicator: Increase

Add an entry

Join related Forum

Patterns Options

Back to Lost In Seattle

My neighbors have shown me thevalue of taking care to provide placesthat transition from private to publicfor the informal interaction of passers-by. Sidewalk gardens and street-facingporches accomplish this very well.

DESIGN Graduate Thesis Project

Interactive prototype design for an online community tool, designed to document a pattern language from places and experiences, to influence future development.

NIKKI O’CONNOR

206-914-1417

[email protected]

Page 12: NIKKI O’CONNOR - Coroflot

DESIGN Student Book Holder Project

For this project, we were given the name of an architect and asked to research their work, design, and build a form that represents them and contains one of their books. I include this piece here because it says a lot about me personally as well as demon-strates my ability and desire to work with three-dimensional forms.

NIKKI O’CONNOR

206-914-1417

[email protected]

CHARLES AND RAY EAMES


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