Date post: | 12-Apr-2017 |
Category: |
Healthcare |
Upload: | joey-anderson |
View: | 26 times |
Download: | 1 times |
Niladree BhattacharjeeMario Eguiluz
Our Story
“As soon as I moved to the UK to study I had no idea what the public health system or looked like or how to approach it” Mario
New parents; “what are the first vaccines I should get for my child? When, and where?
Pregnancy/ abortion: “I need abortion advice?”
Travelling/ holiday: “Will I need any vaccinations for holiday?”
General: “Do I need to pay for treatment if I get ill abroad?”
The Problem
• Time inefficient• User journey complex and overcomplicated
• Outdated process • The NHS deals with over 1 million patients every
36 hours (NHS Confederation, 2016). These patients interact via appointment, by phone, by way of walk-in & website
• It is very costly to serve non-emergency patients efficiently
• There are 31 million UK citizens that have a Facebook page. That’s 60% of the population
The Solution
• Mintel (2016), 63% of consumers aged +16 use social media platforms, and 57% of consumers aged 16+ are using messaging apps
• Available 24/7 365 days a year
• Integrating these trends into the NHS digital strategy (long term)
• Simple, unified communications between patient and NHS• Automating non-emergency customer queries
• There are 31 million UK citizens that have a Facebook account - that’s 60% of the population
• Real-time automated advice
Meet Nima the non-emergency NHS Bot
• Pinpoint your location and display trusts near by
• Give directions through linking with Google Maps
• Has a good sense of humor• Displays relevant information such as opening times
• Can bring up relevant information for non-emergency medical queries
• Real-time response
NHS
The solution is part of a bigger digital strategy
The NHS needs to have a better budget allocation strategy and try to reduce cost of inefficiencies that stem, for example, from non-emergency customer queries. And so, we envision bots being implemented as part of a bigger multi-channel digital strategy that is cost efficient, is relevant to a larger audience and targets this them in a direct way.
Thank you!
@3ampLondon3amp.co
+44 20 7112 7100