good food

should always be accompanied by

a good company

Nimble Jack is a home grown, independent

advertising and design agency based in

Covent Garden, London. We’ve worked in the food

industry for over 20 years and this booklet is an

amuse-bouche of work we’ve created to help our

clients achieve their goals.

And we’d like to help you achieve yours.

EBLEX is one of our longest standing clients.

They’re the organisation for beef and lamb levy

payers in England. They exist to help the beef and

sheep meat supply chain become more efficient and

more profitable.

Since 1993, we’ve designed and produced recipe

leaflets, booklets, posters for independent butchers

and all kinds of promotional materials including this

booklet on how to make more of mince.

Tough standards. Tender results.

Original photography for Mince Magic, a 16pp booklet promoting beef mince.

We’re always looking for new ways of

presenting recipes for beef and lamb and

for this idea we ran an article in the farming press

asking for recipes from farmer’s wives.

The response was surprisingly good.

(We thought they’d be far too

busy.) The recipes were then

assessed by the EBLEX home

economist and the result

was this 28 page booklet

featuring original photography

shot on location at the winning farms.

(Our favourite recipe was for Bobity, a spicy lamb casserole dish that

originates from South Africa.)

T he Potato Council asked us to

design a series of logos to help

shoppers choose the right potatoes

for their recipes. Once accepted

by the major retailers, they will appear on bags of

potatoes in all supermarkets.

We also created this ad campaign which appeared in

a variety of food and women’s magazines last autumn.

So now there’s no excuse for making tasteless chips

and rubbish roast potatoes.

www.lovepotatoes.co.uk

SUNDAY EVERYDAY

Potatoes are one of the most versatile natural foods,

which can be cooked in so many different ways. This can

make it tricky to decide which variety to buy.

Next time you’re making roasties for the family, why not

try ‘Fluffy’ potatoes, such as King Edward or Maris Piper.

They are also great for jackets or chunky chips with

a tasty fluffy middle.

Fluffy potatoes – perfect every day, not just Sundays.

Get great results at every meal with our colour-coded

potato guide and recipes at

www.lovepotatoes.co.uk

Look 300x220mm_Fluffy.indd 1

25/09/2012 16:21

HOME COMFORTS

Potatoes are one of the most versatile natural foods,

which can be cooked in so many different ways. This

can make it tricky to decide which variety to buy.

Next time you’re making mash to go with your bangers,

why not try ‘Smooth’ potatoes, such as Desiree.

They hold their shape well when boiled or cooked in a

sauce, such as dauphinoise or in a hotpot. Or try them

boiled or as wedges.

Because everyone likes their home comforts.

Get great results at every meal with our colour-coded

potato guide and recipes at

www.lovepotatoes.co.uk

Pick Me Up 287x207mm_Smooth.indd 1

21/09/2012 15:55

www.lovepotatoes.co.ukFAST FOODPotatoes are one of the most versatile natural foods, which can be cooked in so many different ways. This can make it tricky to decide which variety to buy.

Salad potatoes, such as Charlotte or Maris Peer, taste great prepared in their skins and can be boiled or steamed for a tasty healthy dish.

They are firm to the bite and are quick and easy to prepare – the perfect fast food.

Get great results at every meal with our colour-coded potato guide and recipes at www.lovepotatoes.co.uk

More 300x215mm_Salad.indd 1 21/09/2012 17:57

www.lovepotatoes.co.uk

SUNDAY EVERYDAY

Potatoes are one of the most versatile natural foods,

which can be cooked in so many different ways. This can

make it tricky to decide which variety to buy.

Next time you’re making roasties for the family, why not

try ‘Fluffy’ potatoes, such as King Edward or Maris Piper.

They are also great for jackets or chunky chips with

a tasty fluffy middle.

Fluffy potatoes – perfect every day, not just Sundays.

Get great results at every meal with our colour-coded

potato guide and recipes at

www.lovepotatoes.co.uk

Look 300x220mm_Fluffy.indd 1

25/09/2012 16:21

HOME COMFORTS

Potatoes are one of the most versatile natural foods,

which can be cooked in so many different ways. This

can make it tricky to decide which variety to buy.

Next time you’re making mash to go with your bangers,

why not try ‘Smooth’ potatoes, such as Desiree.

They hold their shape well when boiled or cooked in a

sauce, such as dauphinoise or in a hotpot. Or try them

boiled or as wedges.

Because everyone likes their home comforts.

Get great results at every meal with our colour-coded

potato guide and recipes at

www.lovepotatoes.co.uk

Pick Me Up 287x207mm_Smooth.indd 1

21/09/2012 15:55

The French used to deny the very existence

of British cheese but now even they have to

admit we make some fantastic ones. And they’re

made all over the UK so what better way to

represent that diversity than this poster?

If only we had a nice bottle of wine to

go with it.

Ads, posters, window displays and mailings in all major department stores.

Rossodiserra is a small, authentic Italian restaurant

and deli just up the road from our offices on

Monmouth Street in Covent Garden, London.

All the food, wine and recipes they serve come from

Le Marché where owners Samuele and Igor were born

and raised. They asked us to create a website for them

that embodied their love of all things Le Marché.

Business improved so much that they have recently

completed a major refurbishment to the kitchen to cope

with the increased demand. Saluté.

And while we’re on the subject, every year

the Potato Council sponsors Chip Week.

A whole week of celebrations in support of the

not-so-humble chip. The brief included

designing posters, banners, voting cards

and table talkers for chip shops and

restaurants. And a brand new logo.

6000 - Chip Week Roundal Sticker 32mm_OL.pdf 1 24/01/2014 10:05

We call them The Incredibly Frothy Coffee

Company. Because that’s what they are.

Aerolatte make the world-famous, award-winning,

original steam-free milk frother that Nigella

Lawson calls one of her favourite toys.

But they don’t only make the frother and we’ve

been helping them repackage their whole range of

coffee products to give them more presence on

shelves all around the world.

Ishga is nourishment of a different kind. The name

is derived from the Gaelic word for water and

it’s a new range of skincare made from seaweed.

Sustainably harvested by hand in the Hebrides

where it grows in some of the cleanest waters in

the world, the seaweed produces a 100% organic

ingredient containing natural anti-oxidants with

anti-ageing properties which help protect the skin.

Oh, we do like to be beside the seaweed.

That was a little taste of what Nimble Jack do.

And we’d love to do the same for you.

Well actually, we’d love to do something different

for you because no two clients are the same and

neither are their needs. So if you’d like to chat about

your ambitions over a

bite to eat or a glass of

your favourite tipple

please give John or

Rich a call on

020 7240 5757.

Cheers.

23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk

John and Rich caught in a rare carefree moment.

23 Monmouth Street Covent Garden London WC2H 9DD www.nimblejack.co.uk